Social Media – From Time Waster to Winner

Create a Lead Generating Hour of Power

When you reach the end of your life, will you look back fondly on the five years (based on studies) you spent on social media?

Probably not. I mean, it’s when our time is up that we decide, darn it, we should’ve spent more time on the truly meaningful things in life. Unless, of course, you find social media truly meaningful.

…but meaningful enough to spend 2.25 hours every day on it?

Ok, so you do it for your business. But if you don’t have a social media strategy you may be wasting valuable business time as well.

If you find yourself trying out idea after idea, hoping that someday one of them will work, or if yours is the type of “strategy” that leads to reading and responding to every post, following links and, generally, wasting time, quit it!

The “why” behind your use of social media

Social media—at least some platforms—seem tailor-made for the real estate industry. Take Facebook, for example. The user-demographics align with the average real estate consumer, it’s easy to use and, if you don’t buy ads, it’s free.

To not be on Facebook is just plain silly. But, to avoid having it suck your time you need to understand how to best use it and then get clear on your goals.

Here are some agent goals we typically hear:

  • To keep in touch with your sphere. Staying top-of-mind isn’t easy but reaching out on Facebook makes it easier.
  • To reach potential clients. Unless you are doing this strategically, it may be a major time suck. Hoping your posts get shared isn’t a strategy.
  • To keep up-to-date on the industry. To do this typically requires joining groups. If you aren’t careful, activities in these Facebook groups can wipe out a good portion of the day (or night).
  • To drive traffic to your website.

Manage your time wisely

Consider scheduling social media time. Like blocks set aside for follow-up and lead generation, set aside a certain amount of time that you’ll spend on social media. Then, stick to the schedule. Use an alarm, if you must, to remind you when to stop.

At first, the amount of time you wasted will be painfully obvious. When the alarm sounds and all you’ve done is read posts, you may need some motivation to remain mindful of why you’re on the platform in the first place.

Create, don’t consume

“There are so many talented entrepreneurs out there who focus on just consuming all day long instead of creating,” laments Jason Sadler, founder of IWearYourShirt. 

Your first creation should be a social media strategy. Decide which platforms serve you best and let the others go, at least for now. For instance, Facebook is a must for agents who want to keep in touch with their sphere of influence and entice folks to visit their websites.

Instagram and Pinterest, on the other hand, don’t have the demographics that fit the average real estate buyer and seller and they are far more time-consuming than a quick, daily stop at Facebook.

Then, decide how much time you’ll devote to social media each week, set an alarm while visiting and leave when the time is up.

Skip the groups and communities, at least during work hours. They’re fine for garnering business advice and socializing with colleagues but save those visits for non-work hours.

Other strategies to consider:
  • Ditch the notifications. Do you really need the distraction of being alerted every time someone posts a comment on a post you’re following?
  • Use social media scheduling tools to automate the publishing of your content. Yes, there are cons to this as well as pros, but if you’re easily distracted and find yourself wasting a lot of time on social media, it’s a tool you may want to consider.

Take some tips from Laura Monroe, real estate marketing whiz, who explains her brilliant social media strategy.

She schedules her company’s social media posts the night before they will be posted. “ …  that way I’m not distracting myself from important tasks!”

During the day, she avoids additional distractions by turning off notifications “until I have all my important work-to-dos completed first.”

Around lunchtime, she takes “time to engage, respond to messages, and reach out to my network. More scheduling in the afternoon, and more engagement in the evenings when I’m planning the next day.”

It’s a strategically-planned social media schedule that allows her to remain engaged yet still attend to her important business tasks.

Social media can be a powerful way to generate leads and keep in touch with your Sphere. However, only if the time spent is managed wisely and not allowed to dominate your workday.

Another effective way to keep in touch with your Sphere is to send the popular Chill Out postcard from the Content Card Series.
It’s a fun and informative way to let your Sphere know you’re thinking about them this summer.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero (BTW, you also get a $25 Gift Card too, now that’s what I’m talking about)!

Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.