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Friday, December 19, 2025

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    The list of real estate conferences and conventions is, as usual, long this year. Not surprisingly, this year you’ll be able to attend most of them in person. 

    We urge you to attend at least one. There are so many benefits to networking, attending the sessions, and socializing with your colleagues.

    The people you meet, the information you attain, and the resources you discover will result in a level of business growth well worth the time spent.

    Learning new techniques, becoming inspired by speakers, and making new contacts is the name of the game. So, let’s dive into some of the more popular 2022 offerings, listed by date.

    The National Association of Hispanic Real Estate Professionals® National Convention

    March 14–16, 2022

    NAHREP’s 2022 event is being held at the Ritz-Carlton in Washington DC.

    Organizers promise that over the course of the three-day event, you’ll be able to attend “… professional development workshops, [get] key insights from policymakers and top industry professionals.”

    You can still register online until March 11 and pay $399 if you’re a NAHREP member and $549 if you aren’t.

    On-site registration will be available during the event and the cost is $499 for members and $699 for non-members.

    Find additional details online at nahrep.org.

    The Real Estate Times Postcards are shown above. To see more, Click Here.

    Inman Connect New York
    Home | Inman Connect New York

    April 19-21, 2022

    Circle the date so that you don’t miss Inman Connect, New York, held at the Hilton New York Midtown.

    The speaker lineup is impressive and includes Zillow’s president, Susan Daimler; Ryan Serhant; Spencer Razcoff, and other real estate notables.

    Tickets at this writing cost $1,299 with a note on the website stating that “This price will go up.” There are less expensive virtual tickets on sale as well, for $199.

    Learn more online at inman.com. 

    Inman Luxury Connect

    Aug. 2-3, 2022

    Luxury agents won’t want to miss Inman’s annual lead-in to the Vegas Connect. Held at the center-Strip located Aria Resort and Casino, you can network, attend workshops and enjoy speakers on topics of interest to luxury agents.

    Tickets are marked down, for now, and you can pick them up for $899. Register online at inman.com.

    Inman Connect Las Vegas

    Aug. 3-5, 2022

    Inman’s main event happens on the heels of the luxury conference and also at the Aria. Organizers promise “… a 3-day exploration and celebration of the glorious, complicated, rapidly evolving real estate marketplace. 

    The in-person tickets are selling for $899 or you can participate virtually for $199. Get registration and ticket information online at inman.com.

    Asian Real Estate Association of America National Convention

    October 20 – 22, 2022

    AREAA’s national convention will be held at the Manchester Grand Hyatt in San Diego. There is currently not a lot of information on the group’s website, but keep checking in as the date draws near. Visit them at areaa.org.

    2022 REALTORS® Conference & Expo 

    November 11-14, in Orlando, FL. What better way to escape the fall’s chill than schmoozing in sunny Orlando, Florida? Again, the agenda has yet to be posted to the website. You can check for updates online at conference.realtor.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      An opt-in or free offer is “an irresistible item of value provided to a prospect in exchange for their contact information,” according to Ryan Deiss, founder, and CEO of DigitalMarketer.com.

      The challenge, at least it seems to be for so many real estate agents, is changing your idea of what constitutes “value” to real estate consumers in 2022.

      Is it a “free market analysis?” or the equally common promise of email alerts when homes that fit a homebuyer’s criteria hit the market?

      Perhaps, in some cases. But in most cases, in 2022, real estate consumers are hungry for education and information and you need a way to set yourself apart.

      Dangers of Overpricing Direct Response Report, Click Here

      Direct response reports feed that hunger and fill your pipeline with new leads that turn into listings.

      Different Direct Response Report topics

      Direct response reports can be about any number of topics. But, before you settle on one, ask yourself three questions:

      1. Does the topic address a real problem? For example, in the current real estate market, few potential clients will be clamoring for a report about boomerang buyers.

      A direct response report comparing the pros and cons of buying versus renting like the Rent vs Own report or a report outlining the Inventory is Low. The Time to Sell is Now are both more appropriate.

      2. Can you provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about.

      Choose Best Offer Direct Response Report, Click Here
      We queried agents on which report topics are most in demand right now. They include:
      • What if I Sell and Can’t Find a Home to Buy
      • Timing is Everything
      • Seller Mistakes to Avoid
      • Top Reasons Home Sales Fall Through
      • Should I Buy First or Sell First
      • Ways to Protect Your Valuables While Showing Your Home

      All of the above report topics are available under Flyers in the direct response report section of ProspectsPLUS!.

      3. Can I write these direct response reports so that they are compelling, valuable, and deliver on the promise? Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. Then, these reports should sound friendly, yet authoritative.

      Rent vs Own Direct Response Report, Click Here
      Tools you’ll need to put your reports in motion

      The first tool you’ll need is a landing page. Here is where visitors will enter the required information to receive their free direct response report.

      There’s an art to creating a compelling landing page (squeeze page). Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish.

      The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt-in. The fortune is most definitely in the follow-up.

      Where to Add Your Direct Response Report Offers
      • Add them to your listing presentation folder and pre-listing packet.
      • Share a free report offer on social media. State they can DM you for a free copy.
      • Add it to your direct mail as a free offer.
      • Include in your email newsletter as a free offer.
      • Add to your website as an opt-in in exchanbe for their email.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        You know the story: you labor over your listing descriptions, trying desperately to come up with just the right words to describe your brand-new-listing-that-you-want-to-sell-today.

        In reality, you should be paying closer attention to the images. Why?

        Because the agent’s remarks are ignored by more than 40 percent of buyers.

        Tip #1: Spend less time describing a listing and more time photographing it
        Multi-Photo Just Listed postcard shown above. To see more, Click Here

        I’m not making this up – studies prove it. An ocular tracking study (tracking eye movements of buyers on a real estate website) showed that “the real estate agent’s open remarks section is viewed” last and that viewers place “very little emphasis … on this section.”

        In other words, you’re stressing over nothing.

        Now, if the home’s photos are sub-par, you do need to stress because more than 95 percent of your website visitors will look first at a home’s photo. Then, they turn to the “quantitative property description.” That’s the MLS template stuff, like the number of bedrooms and bathrooms, square footage, etc.

        Now, here’s the really surprising part of the study:

        “In our experiment, participants comply by viewing the remainder of the home, but in an actual setting, one has to wonder if the agent remarks would ever get read if the home searcher does not like the initial photo of the home.”

        In essence, you could probably fill your agent remarks section with “Lorem Ipsum” and nobody would even notice. Now, I’m not advocating that; just trying to make a point.

        Tip #2 Who started this one?

        It’s common knowledge that kitchens and bathrooms are the most important to buyers, right? Isn’t that what we all tell our sellers? Don’t photos of those two rooms dominate listings? Where did that come from?

        It’s amazing how we do things without questioning why. Sure, at one time, kitchens and bathrooms may have been buyers’ hot buttons, but are they today?

        Nope. New-home buyers crave a laundry room over anything else. The second in-room preference is a dining room, according to annual research for the National Association of Home Builders.

        Whether you hire a photographer or DIY your listing photos, don’t neglect to feature a home’s usable outdoor space (whether a full backyard or a patio or lanai) as well. Anecdotal evidence from agents across the country hints that this is still a wildly popular feature in existing homes.

        Some of the other popular outdoor features mentioned by agents include:

        • Updated lighting
        • Outdoor ceiling fan on the patio
        • Ample fences to keep kids/pets safely enclosed in the yard
        • Firepit or fireplace for those chilly nights

        Allow space for photos of these items in your online listing photos.

        We won’t always be in a hot sellers’ market. Someday buyers will rule and you’ll need every tool in your belt to lure them to your listings.

        The Get More Listings Series is shown above. To send a one-time mailing, Click Here. To launch a Get More Listing Campaign, Click Here.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          The old saying about how people do business with people they know, like, and trust gets thrown around a lot in the real estate industry. What you don’t hear very often is how to get total strangers to know, like, and trust you; especially enough to become your client.

          There are many ways to do that, of course. But of the three, I think it’s safe to say that the trust issue is not only the most important to real estate consumers but more challenging for agents to build.

          Being new to the real estate business doesn’t help. Not when your competition is boasting 30 years in the business and endless successful sales.

          Photo Introduction postcards are shown above. See more, click HERE

          Building trust isn’t easy, but it is doable. Let’s take a look at what a new agent can do to wow potential clients.

          You do have your own real estate website?

          Your own business website provides a place for consumers to get to know you and your business. Not taking the free ride on your broker’s website, also lends an air of professionalism.

          Did you know, 56% of consumers surveyed by weebly.com stated that they lack trust in businesses that don’t have websites.

          Your website, if done right, is full of ways to help people get to know you. The content, also if done right, can help them to like you and trust you.

          Keep away from sales spiels with your blog content and do vary between real estate, homeowner, and hyper-local topics.

          Don’t be afraid to let your personality shine through and show the human side of what can be fairly complex subjects.

          The About Me page is the place to laser focus on helping visitors get to know you and your business philosophy.

          Have you any positions in your background that transfer well to the real estate industry? Any from the following is worth a mention:

          • Marketing
          • Advertising
          • Negotiating
          • Teaching
          • Videography/photography
          Get to work on social media

          Your time is valuable, especially now at the beginning of your real estate business. It’s time to whittle down the social media choices to one.

          The Real Estate Times Series is shown above. See more, click HERE

          Facebook is a good place to start. Get your business page set up and start cross-posting your blog posts and other pertinent and interesting information to Facebook.

          Whatever you do, don’t fill your feed with marketing and salesy stuff. Here are some ideas about what to post:

          • Local housing market statisics & news
          • Restaurant reviews
          • Best places in [your town] to buy [whatever]
          • Interesting real estate poll or survey results
          • Local news
          • Funny memes
          • Contests

          This is just a handful of topic ideas.

          The key to gaining engagement with your followers, at least in the beginning, is hyper-local content. Avoid political or religious topics. And don’t forget to engage with others on your feed, and theirs.

          Overall, just be your super-stunning, personable self.

          PLUS: When you have time…below are some free tools to help support your success.


          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          3. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          We’re here to support you.

          Your ProspectsPLUS! Team

            Ready to Look at a New Path to Listings?

            If you’re interested in casting a wider net with your listing generating methods, you may want to consider hanging out at nextdoor.com, if you aren’t already.

            What is Nextdoor?

            Nextdoor.com is a neighborhood forum with homeowners comprising 75% of the members. Furthermore, at least 25% of the conversations on Nextdoor involve real estate topics.

            One must be a resident of a specific neighborhood or own a second home there, to join.

            From there, the platform works like most other social networking sites, with a few important distinctions.

            How can agents generate real estate listings on Nextdoor?

            Ok, you won’t become a listing-generating superstar overnight on this platform. The emphasis here is on building relationships and trust is key.

            There are rules about how businesses can and can’t advertise and the most important one to remember is that promoting your business is prohibited in the news feed. UNLESS it is in response to a post asking for an agent recommendation.

            Lucky you, however, because recommendation requests make up the bulk of Nextdoor posts in the news feed.

            The NEW Get More Referrals Series is shown above. See more, HERE.

            Four ways to generate listing leads on Nextdoor include:

            1. Creating a free business page.
            2. Post about open houses in the Events section.
            3. Join groups. Don’t just stick to the obvious real estate-related groups, join some that match your interests. Post and respond often so that neighbors can get to know you.
            4. Create your own group. In my neighborhood a local handyman started a group he calls “Ask your Handyman for Home Repair Tips.”
            What not to do

            Whenever someone posts about possibly buying or selling a home, agents naturally jump into the thread. It’s embarrassing, really, because they all pretty much have the same spiel.

            One agent in my neighborhood, however, chimed in with her response to a post from a tenant in the area. The tenant wanted to know if she could negotiate with her property management firm for a lower rent increase.

            The agent responded that, by law, the landlord cannot increase the rent over a certain percentage.

            “. . . if you would like to talk to me about making a plan for buying a house that’s why I am an expert in then you don’t have to deal with these landlords anymore.”

            There are several things glaringly wrong here. First, our city doesn’t have rent control. If this agent is such an “expert,” as she claims, why doesn’t she know this?

            Then, there is the fact that her entire response is one huge, ugly sentence and there is a sad grammar problem toward the end.

            Get More Listings II Series is shown above. See more HERE.

            Before you respond to a post, read the responses from other agents. Make yours as different from theirs and as engaging as possible. Then, ensure that your advice is accurate. Finally, proof your post before publishing.

            Nextdoor may not be for everyone, but if you currently farm your own neighborhood it just might be the place for you.

            PLUS: When you have time…below are some free tools to help support your success.


            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            2. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            3. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            5. The Take a Listing Today Podcast

            The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

            We’re here to support you.

            Your ProspectsPLUS! Team

              You counsel your listing clients about staging their homes and improving their curb appeal.

              Now it’s your turn to take your own advice. Amp up your professional curb appeal with a brilliant pre-listing package that will knock any prospective client’s socks off.

              Presentation Folders. See more HERE
              New to the biz?

              A pre-listing packet contains information about you, your services, your track record, and what you do to successfully market homes.

              Just as you want your clients’ homes to offer a brilliant first impression, so it goes with creating the same for yourself.

              And you won’t have a lot of time to do that during the listing presentation. In fact, you’ll have exactly one-tenth of one second to make that first impression in-person, according to research by Princeton psychologists and researchers Janine Willis and Alexander Todorov.

              So, knock their socks off before the listing appointment.

              What to include in your pre-listing packet

              Naturally, everything you include in the packet should be branded. Here are a few ideas on what to share with your potential listing clients:

              Property Folders. See more HERE
              • About you and your team (if you have one)
              • Impressive sales statistics. Lacking those, consider using the brokerage’s statistics. Again, if they are impressive.
              • Success stories with testimonials as proof.
              • Your marketing plan, including examples of past marketing efforts, a list of websites and other vehicles you will turn to in your marketing efforts.
              • Anything that makes you stand out from other agents. For example, if you offer free staging and few others do in your market, that’s a value proposition worth mentioning.
              • Consider including the contracts and other paperwork that they will be signing when they list with you. Yes, you should still explain them when they list, but they’ll be familiar with the documents, allowing you to save time during the presentation.
              • A diagram or infographic of the steps they can expect to take during the sales process.

              This list is by no means exhaustive, but it should give you an idea of what to include in a pre-listing packet.

              Pretty it up
              Upload Your Own Folders. See more HERE

              The pre-listing packet doesn’t necessarily need to be a physical, bound handout. If you prefer, make it virtual. Many agents like to include their marketing videos, listing videos, and other virtual goodies, creating a virtual introduction to their services is ideal.

              If you decide to go the other route, ensure that the presentation is professional, polished and reflects your business style and values, and is targeted to your potential client.

              If you need help with design, check out fiverr.com. For a virtual pre-listing presentation, visit highnote.io. And don’t forget to check out our pre-designed presentation folders or design-your-own, HERE.

              PLUS: When you have time…below are some free tools to help support your success.


              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              2. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              3. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              5. The Take a Listing Today Podcast

              The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

              We’re here to support you.

              Your ProspectsPLUS! Team

                Congratulations on that new listing. And those photos that your pro photographer snapped are gorgeous. Also looks like you put a lot of thought into writing the listing description.

                It’s a pity that you hit the submit button before you uploaded a floor plan. But you don’t use floor plans in your listings, do you? Most agents don’t, and those who do want to thank you for not using them.

                Maybe this will convince you: One in 10 buyers surveyed said that they wouldn’t even look at a home for sale if they hadn’t seen a floor plan first, and this number continues to increase. (Rightmove).

                Attract Buyers with the Rent By Numbers Campaign shown above. Learn more, HERE

                NAR’s latest Generational Trends Report says that the third most important feature of an agent’s website (according to buyers) is a floor plan in listings. It ranked third last year as well.

                Numbers one and two are photos and the listing description.

                It’s a new era. We’re in a worldwide pandemic that’s turned the way you do business upside down.

                Consider including floor plans with your listings. The process isn’t as expensive and time-consuming as you might assume.

                Besides, buyers want them.

                Matterport

                The OG of real estate agent floorplans, Matterport is typically what we think of when the topic comes up.

                Matterport’s 3D interactive floor plan offers clients what they truly crave: the ability to “walk through” a home and view what they want to view, not what a videographer wants them to see.

                According to the company’s website, using Matterport floor plans in your real estate listings will result in:

                • A 4-9% higher sales price
                • DOM decrease of up to 31%

                Matterport currently offers four price points:

                • Free
                • $9.99 a month
                • $69 a month
                • $309 a month

                Along with the price of the plan, you’ll need to purchase a 360 camera. Learn more about that process at matterport.com/camera.

                Agent reviews are all over the map.

                Build your High-Income Renter prospect list now. Learn more HERE

                One Las Vegas agent claims that although Matterport’s “… virtual tours are the gold standard when advertising properties online … The price of the equipment and storage is expensive.”

                Read additional reviews online at g2.com.

                RoomSketcher

                Around 2007, you may have known about RoomSketcher’s software as “Home Designer.” While “The tool is still the same … our new name emphasizes our focus on creating both the best floor plan tool, as well as the best home design tool, on the market,” according to the company’s website (roomsketcher.com).

                With RoomSketcher you have options:

                • Draw the floor plans yourself using the app
                • Order them from RoomSketcher’s Floor Plan Services
                • Hire a freelancer to draw them for you

                With a drag and drop interface, it couldn’t be simpler.

                Finally, choose between 2D and 3D.

                Prices start at $49.99 a year for the VIP package or step up to the Pro plan for $99.99 a year. If you’ll be creating more than 100-floor plans a year, go for the Hi-Volume plan. You’ll need to contact the company for the price of this one.

                RoomSketcher garners excellent reviews at g2.com.

                PLUS: When you have time…below are some free tools to help support your success.


                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                2. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                3. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                5. The Take a Listing Today Podcast

                The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                We’re here to support you.

                Your ProspectsPLUS! Team

                  Agents are always looking for ways to stand out from the crowd in their local marketplace.

                  Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.

                  Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.

                  The Get More Listings Campaign is shown above. Learn more, HERE

                  To send a one-time postcard mailing from the Get More Listings Series click HERE

                  Use your words

                  Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.

                  How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”

                  Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”

                  You might also consider titling your first open house as a “Launch Event.”

                  Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?

                  Want an alternative? How about “Discover?”

                  Use your client’s words

                  Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.

                  Not used in marketing materials. Not used above the fold on the front page of your website.

                  Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.

                  Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.

                  Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.

                  The Real Estate Times Campaign is shown above. Learn more HERE

                  To send a one-time postcard mailing from the Real Estate Times Series click HERE

                  PLUS: When you have time…below are some free tools to help support your success.


                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  2. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  3. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  5. The Take a Listing Today Podcast

                  The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                  We’re here to support you.

                  Your ProspectsPLUS! Team

                    To Become That Stand-Out Agent

                    Crazy business, isn’t it? You studied, got your license, paid all those fees, found a broker, and GOT TO WORK.

                    If you were lucky, once onboard, your broker had some sort of training program for new agents. Most, however, teach a few rudimentary tasks and send agents on their way.

                    What is universally lacking is training on how to work with clients – especially buyers. In many cases, this leads to a less than stellar experience for home buyers.

                    Want to become a stand-out with your buyer clients? Here are three things you absolutely must share, that many agents won’t.

                    Rent By Numbers Campaign, see more HERE
                    Closing costs

                    Have you ever wondered why there is so much focus on educating buyers about the down payment while details about closing costs are rarely mentioned? I have a theory about that.

                    Buying a home is expensive. That’s a given. Telling a client who is on a budget that they’ll need thousands of dollars in cash to put down on a home almost feels like we’re scaring them off.

                    Once past the down payment hurdle, who wants to say “Oh, yeah, by the way, you’ll need about that much more in cash for closing costs?” It’s much easier to let the lender take the hit for that one, right?

                    But we owe our clients much more than this. There is nothing worse than meeting with the lender and learning you’ll need twice as much cash as your agent told you that you’d need.

                    So, vague references to closing costs don’t cut it. Be the agent that helps change the perception of the industry by being upfront and honest about all aspects of the transaction – especially financial aspects.

                    Give them more information about the loan process

                    First-time buyers have a tendency to think that loan preapproval is an iron-clad guarantee that they’ll get the loan. It’s the lender’s job to tell them otherwise but how many do so?

                    Since you, as the agent, have a vested interest in the buyer’s successful closing, don’t assume the buyer’s lender is going to do this.

                    What is especially important for your buyers to understand is that their loan can fall apart right up until the moment the loan is funded.

                    Quitting a job, moving money, buying anything on credit, applying for new credit can doom the entire purchase.

                    First Time Buyer Campaign, see more HERE
                    Treat the final walkthrough seriously

                    I once had a friend who bought a house and used a well-known local agent. It was her first home so she relied heavily on the agent’s experience.

                    During the final walkthrough, my friend allowed her agent to take the lead and, it’s a good thing because all of the appliances which were to remain with the home were gone. Refrigerator, washer, dryer – all missing.

                    Since the walk-through was scheduled the day before closing, the closing had to be postponed while the seller replaced the appliances.

                    After my friend moved in she found that the garbage disposer was also missing, plants were removed from the landscaping and several other fixtures were gone. At that point, it was too late to remedy the situation and she was forced to replace everything out of her own pocket.

                    The agent fell down on her duty to her client.

                    Make a walk-through checklist of every aspect of a home and use it during the final walkthrough. Counsel your client to move slowly and inspect everything.

                    PLUS: When you have time…below are some additional tools to support your success.


                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    3. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    5. The Take a Listing Today Podcast

                    The Take a Listing Today Podcast

                    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                    We’re here to support you.

                    Your ProspectsPLUS! Team

                      If only I had a dollar for every online article and blog post I’ve read about home buying and how “difficult”, “scary” and “challenging” it is.

                      “Buying a house is exciting, intimidating, and, honestly, a bit complicated,” says one agent.

                      “The first time you undertake a home purchase, the complexity of the transaction can be particularly frustrating because there are a number of unknown rules and procedures that you are generally forced to learn through ‘the school of hard knocks,’” says another.

                      The combination of highfalutin’ words and the imagery of the “school of hard knocks” is enough to scare any real estate consumer into staying put.

                      My initial reaction to these fear-inducing blog posts and articles is, “If the process is this difficult, scary, or complex, it may be time to find another agent.”

                      Be the expert who soothes their fears

                      If clients aren’t completely familiar with the buying/selling process going into it, the best agents counsel them so that they learn and ultimately feel more comfortable.

                      Unfortunately, there are agents that think scaring potential homebuyers about the complexities of real estate is a way to win their business.

                      The first quote above is from a national real estate company’s website. It’s fine to caution folks that buying a home because it’s an unfamiliar process, might be challenging. However, a better statement would be to mention that it won’t be challenging if they work with you.

                      Because you, the superhero of the real estate world, will teach them what they need to know and be with them every step of the way.

                      You are an awesome communicator who wouldn’t dream of allowing your client to enter into the process without being armed with all the information he or she needs.

                      You are the expert and are happy to share your expertise with your clients. Want proof, you might ask? “Here’s my testimonials,” (list of former clients saying how amazing you are and how you explained everything and made the process so easy).

                      Think what a breath of fresh air your website, blog posts, and other marketing materials will be to a consumer who has surfed all the negative and scary agents’ sites.

                      When they land on your website and read words of encouragement and simplicity they will breathe a sigh of relief.

                      Looking for the right words to instill confidence? How about:

                      “Buying (or selling) a home doesn’t have to be scary, intimidating, confusing, or challenging. Allow me to show you how it’s done.”

                      Imagine THAT phrase added to all of your real estate marketing materials.

                      6 Reasons to Go After Baby Boomers Right Now
                      • They own 26 million homes in the U.S.
                      • They control 70% of all wealth in this country.
                      • They hold more than 50% of all owner-occupied homes.
                      • 41% state they will definitely purchase another home.
                      • They are almost completely ignored by the real estate industry. 
                      • And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
                      That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

                      To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

                      CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

                      This offer expires on January 29th, at midnight.

                      Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.

                        That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

                        “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”

                        Want proof?

                        An older study by ActiveRain determined how much real estate agents made and how much they spent.

                        Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.

                        Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.

                        The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

                        So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

                        Overcome your Fear

                        Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”

                        She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

                        Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?

                        It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.

                        What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

                        One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.

                        To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.

                        The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.

                        6 Reasons to Go After Baby Boomers Right Now
                        • They own 26 million homes in the U.S.
                        • They control 70% of all wealth in this country.
                        • They hold more than 50% of all owner-occupied homes.
                        • 41% state they will definitely purchase another home.
                        • They are almost completely ignored by the real estate industry. 
                        • And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
                        That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

                        To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

                        CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

                        This offer expires on January 29th, at midnight.

                        Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

                        PLUS: When you have time…below are some helpful tools to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!

                          Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.

                          This is the case with our SOI Scheduled Campaign.

                          We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.

                          Here’s How it Works:

                          Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

                          It’s that simple!

                          Plus, with our SOI Scheduled Campaign,

                          • There are no contracts
                          • You pay-as-you-go
                          • And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.

                          What does it mean to you to get 3 extra closings this year risk-free?

                          So, what are you waiting for? CLICK HERE, to get started.

                          Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
                          A QUOTE SERIES SOI CAMPAIGN

                          Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.

                          Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                          CLICK HERE to Get Started.
                          A CONTENT SERIES SOI CAMPAIGN

                          Educate and inform your Sphere while providing valuable content with the Content Series.

                          Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                          CLICK HERE to Get Started.
                          A GET MORE LISTINGS SERIES SOI CAMPAIGN

                          Excite, educate, and inspire action with your Sphere with the Get More Listings Series.

                          Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                          CLICK HERE to Get Started.
                          A RECIPE SERIES SOI CAMPAIGN

                          Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.

                          Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                          These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.

                          Are you ready to start growing your real estate business risk-free?

                          Take advantage of our 3 Extra Closings a Year Guarantee! CLICK HERE to get started.

                          Because WHAT GETS SCHEDULED – GETS DONE!

                          PLUS: When you have time…below are some helpful tools to support your success.

                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          2. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

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