Real Estate Marketing

Start Planning Your Holiday Marketing Before Your Competitors Do

Lisa Gray

Why Holiday Marketing Matters

Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.

Your Best Channels for Holiday Visibility

Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).

A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.

Holiday Campaign postcards are shown above. To see more, Click Here.

Why Direct Mail Still Dominates

Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.

Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.

Make Your Marketing Give Back

Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.

Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”

Influencer Insight

Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”

Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.

Action Steps

  1. Plan 3 holiday-themed touchpoints: postcard, Reel, and email

  2. Tie in a cause (food drive, toy collection, donations)

  3. Use QR code driven mailers and targeted social ads to drive traffic

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

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