As you are well aware, first impressions matter, and your LinkedIn profile is the digital representation of your professional brand. Ensure that your profile is complete, engaging, and showcases your expertise in the real estate industry.
Use a professional headshot, write a compelling headline, and craft a concise and captivating summary that highlights your unique value proposition. Remember, you want to make a strong impression and entice potential clients to connect with you.
By the way, pages with complete information get 30% more weekly views.
Build your network
LinkedIn is all about connections, so start by connecting with your existing network of clients, colleagues, friends, and family.
Then, expand your network strategically by engaging with industry professionals, local business owners, and influential individuals in your community.
Join relevant LinkedIn groups and participate in discussions to establish yourself as an authority in the real estate field.
Aside from area-specific groups, consider joining these, recommended by the pros at outboundengine.com:
You’ll also find several referral groups as well.
Content is still king
Creating and sharing valuable content is key to capturing the attention of your target audience. Instead of pushing sales pitches, focus on providing information and insights that homebuyers and sellers will find useful.
Remember, your audience on LinkedIn is markedly different than on other platforms. Consider the following topics that might be of interest:
- How to defer capital gains taxes by using a 1031 Exchange when selling
- The current state of the local housing market
- Local housing market predictions
- Create a freebie report that they can download from your website
- Discuss the option of borrowing against their 401(k) funds to purchase a home
- Create an article about the pros and cons of tapping into current home equity with a HELOC to purchase a second home
Utilize LinkedIn Pulse
LinkedIn Pulse is a publishing platform that allows you to reach a wider audience by sharing long-form content.
“When you write an article on Pulse, everyone you’re connected to will be notified of the new content,” according to the folks at Sprout Social. “It’s also possible to share Pulse pieces as separate content on LinkedIn and on other social media profiles, too,” they conclude.
More exposure? Twist my arm, right?
Write informative articles that address common questions and challenges faced by homebuyers and sellers. Share success stories and showcase your unique approach to real estate.
Engagement is key
Finally, engage with your LinkedIn connections as often as possible. Like, comment on, and share posts with others in your network. Always check your messages and respond as quickly as possible to them.
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