Why Your Database Is a Hidden Goldmine
Did you know 38% of sellers choose the same agent they referred or worked with before—and 28% use their previous agent again? That means your database—past clients, leads, sphere—is a goldmine quietly holding your next listings, if you work it right.
The following are four steps to unlocking listings in your database.
Step 1: Clean & Segment Your Contacts
Cluttered databases lead to missed opportunities. Organize your database by contact type: past clients, prospects, and referral sources. Then, prioritize those who bought or sold 2–10 years ago—they’re likely due for updates or moves.
Step 2: Send a Personalized Check-In
Your name matters—but your message matters more. Launch a 3-email reactivation series:
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Email 1: “Just checking in—how’s life treating you?”
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Email 2: “Want a fresh snapshot of your home’s value?”
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Email 3: “I’m here when you’re ready for your next move.”
Include local market stats and a clear CTA to a valuation or conversation.
Step 3: Use Data-Driven Triggers
Top agents use smart data, not guesswork. Review your CRM for signals—birthday, listing expiry, market interest. When triggers appear, send a timely postcard like:
“Your neighbor just sold—want to know what your home is worth?”
Step 4: Add Value Before You Ask
Deliver helpful info first to build trust. Host a free report or mini-guide—e.g., “3 Things Every Homeowner Should Know About Selling in 2025”—and email it to your database along with your check-in.
Remember, insight + care = connection.
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