A new year gives every real estate agent the same starting line—what you do in the first few weeks determines how quickly you build traction, visibility, and listing opportunities.
Here are the five highest-impact steps you can take right now to create real momentum that lasts all year.
1. Reconnect With Your Database
Your past clients and sphere are the foundation of your business, but relationships cool off when communication fades. Start with a simple outreach:
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“Happy New Year! How was your holiday season?”
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“Thinking of you—hope 2026 brings you great things!”
These small touches reignite conversations and often lead to referrals or opportunities you didn’t expect.
2. Refresh Your Market Discussion Points
Homeowners want clarity, not hype. Review your MLS’s first-of-year data so you can talk confidently about:
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Current inventory levels
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Days on market
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Price trends in the past 90 days
This helps you sound timely and grounded in today’s market, not last season’s.
3. Automate One Consistent Marketing Channel
The agents who win are the ones who stay visible. Choose one thing you can automate—such as monthly postcards, newsletters, or a farm campaign—and commit to it.
Example: A scheduled postcard series that runs automatically frees you from “What should I send this month?” and keeps your name in front of homeowners no matter how busy you get.
4. Update Your Listing Presentation
A new year is the perfect excuse to sharpen your visuals, modernize stats, and simplify your value story. Even small tweaks—like stronger before/after staging examples or a clearer marketing timeline—can make your presentation feel fresh and compelling.
5. Map Out Your First 30 Days of Outreach
Momentum doesn’t come from intention—it comes from action.
Example:
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5 phone calls a day
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5 handwritten cards a week
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2 neighborhood walk-throughs per month
These tiny, consistent touches build familiarity and trust faster than any one big marketing push.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort, Here →
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PLUS: When you have time…below are some marketing tools to help support your success.
2. The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
