Instill Calm in Your Prospective Clients Instead of Fear
If only I had a dollar for every online article and blog post I’ve read about home buying and how “difficult”, “scary” and “challenging” it is.
“Buying a house is exciting, intimidating, and, honestly, a bit complicated,” says one agent.
“The first time you undertake a home purchase, the complexity of the transaction can be particularly frustrating because there are a number of unknown rules and procedures that you are generally forced to learn through ‘the school of hard knocks,’” says another.
The combination of highfalutin’ words and the imagery of the “school of hard knocks” is enough to scare any real estate consumer into staying put.
My initial reaction to these fear-inducing blog posts and articles is, “If the process is this difficult, scary, or complex, it may be time to find another agent.”
Be the expert who soothes their fears
If clients aren’t completely familiar with the buying/selling process going into it, the best agents counsel them so that they learn and ultimately feel more comfortable.
Unfortunately, there are agents that think scaring potential homebuyers about the complexities of real estate is a way to win their business.
The first quote above is from a national real estate company’s website. It’s fine to caution folks that buying a home because it’s an unfamiliar process, might be challenging. However, a better statement would be to mention that it won’t be challenging if they work with you.
Because you, the superhero of the real estate world, will teach them what they need to know and be with them every step of the way.
You are an awesome communicator who wouldn’t dream of allowing your client to enter into the process without being armed with all the information he or she needs.
You are the expert and are happy to share your expertise with your clients. Want proof, you might ask? “Here’s my testimonials,” (list of former clients saying how amazing you are and how you explained everything and made the process so easy).
Think what a breath of fresh air your website, blog posts, and other marketing materials will be to a consumer who has surfed all the negative and scary agents’ sites.
When they land on your website and read words of encouragement and simplicity they will breathe a sigh of relief.
Looking for the right words to instill confidence? How about:
“Buying (or selling) a home doesn’t have to be scary, intimidating, confusing, or challenging. Allow me to show you how it’s done.”
Imagine THAT phrase added to all of your real estate marketing materials.
6 Reasons to Go After Baby Boomers Right Now
- They own 26 million homes in the U.S.
- They control 70% of all wealth in this country.
- They hold more than 50% of all owner-occupied homes.
- 41% state they will definitely purchase another home.
- They are almost completely ignored by the real estate industry.
- And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!
To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.
CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.
This offer expires on January 29th, at midnight.
Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
