Don’t Let the Holidays Slow You Down
The winter and holiday season often sees many agents pull back—but that’s a mistake. Home sales in late December tend to close faster because sellers are motivated and there’s less competition in the market.
Staying active during this period gives you an edge most agents won’t take.
Use Holiday Themes to Create Emotional Connection
Clients are more sentimental during the holidays. Personalized holiday postcards, festive phone calls, gift bag drop-offs, or a “12 Days of Real Estate Tips” campaign will help you stay top-of-mind with past clients and referrals.
Send holiday-themed campaigns to nurture relationships and build goodwill heading into the new year.
Mix Digital & Traditional Channels for Maximum Reach
Blending channels is essential. Statistics show that 96% of buyers start their home-search online.
But offline channels like direct mail postcards or local print ads still carry weight—for example, a well designed mailed greeting or postcard can break through the digital clutter. SEO, video content, email drip campaigns, and social posts should all echo your holiday message.
Leverage Local Influencers & Community Partnerships
Collaborate with local businesses for cross-promotions (e.g. holiday lighting company, local charity) or engage neighborhood influencers to amplify your holiday content.
AINfluencer reports real estate campaigns partnered with influencers are delivering strong ROI when they’re authentic, localized, and part of a cohesive plan. Ainfluencer+1
Action Steps (Get These Done This Month)
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Audit your contact list: past clients, expireds, referral sources. Plan custom holiday cards or e-mail greetings for each segment.
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Create a schedule/calendar: define which days you’ll send emails, post holiday content, run specials or open houses, send direct mail.
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Write & design holiday-themed content now: tips for winter prep, cozy staging, gift guides for homeowners. Ensure SEO keywords like “holiday home buying tips,” “winter listings,” “end-of-year real estate deals” are included.
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Partner locally: reach out to one local business or influencer for collaboration. Host a small holiday event or contest.
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Measure & tweak: track open rates, social engagement, website visits. Adjust subject lines, timing, or visuals based on what’s resonating.
PLUS: When you have time…below are some marketing tools to help support your success.
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3. The Free Interactive 6-Month Real Estate Business Plan
