Real Estate Marketing

Why Fall Festivals Can Be Your Secret Lead-Generation Goldmine

Lisa Gray

Tap Into Community Energy

Fall festivals draw hundreds, sometimes thousands, of locals and visitors—making them perfect environments for real estate agents to make organic contacts.

Experiential marketing expert Kaydi Rainey highlights that “immersive experiences that compel people to share on social platforms” significantly amplify an agent’s visibility.Icenhower Coaching

Use Social Media to Extend Reach

The Looking For Listings Series is shown above. To see more, Click Here.

While you’re mingling in person, your online presence should mirror the excitement. In 2025, 87% of real estate agents use Facebook for lead generation, and 62% use Instagram, with video content driving standout engagement.amplifiles.

A quick live reel from your festival booth can capture attention long after the event ends.

Lower Cost, High Engagement
Most agents spend under $250/month on lead generation.The Spruce. Sponsoring or setting up a presence at a fall festival is a cost-effective strategy that yields high visibility and trust without draining your budget.

Action Steps to Harvest Leads from Fall Festivals

  1. Secure a Branded Booth or Table – Offer a fall-themed treat (e.g., caramel apples) in exchange for contact info.

  2. Create a Social Media Moment – Use a great backdrop and encourage attendees to take photos with your hashtag.

  3. Capture Lead Info – Offer a giveaway (e.g., home décor item) for email addresses to gather contacts.

  4. Follow Up Swiftly – Send a personalized “Nice meeting you at [Event Name]” email with a helpful local market update.

  5. Repurpose Content – Turn your festival photos and videos into a blog post or social content promoting your local expertise.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

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