Lana recently sent out Just Listed postcards (shown above). To see the series she sent, Click Here.
Congratulations, Lana Larrivee on winning this week’s contest!
“ProspectsPLUS! is such a wonderful resource for my business! Whether I’m looking for a set it and forget it mailing option or a detailed, personalized flyer they have it all. And the staff is so helpful, always able to answer my questions and point my in the right direction for just what I need!” – Lana Larrivee
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Delivering a buyer’s presentation that effectively communicates the new NAR settlement requirements can be challenging.
Still, with the right approach, it can be done in a way that’s both informative and comforting to your clients.
Here’s how to craft a presentation that ensures your buyers feel informed and supported:
1. Start with a Warm Welcome
Begin your presentation by establishing a rapport with your buyers. Highlight your commitment to helping them find their ideal home while ensuring they are fully informed.
Emphasize that your goal is to provide transparency and clarity, particularly with the recent changes in the industry.
2. Simplify the Settlement Overview
Introduce the NAR settlement changes by explaining that the real estate landscape has evolved to offer more transparency and flexibility. Frame the changes positively, mentioning that buyers now have more control over their agents’ compensation.
Use simple language to describe that, in the past, sellers typically covered the commission for both their agent and the buyer’s agent, but now buyers can negotiate and decide how their agent is paid.
The First Time Buyer Postcard Serie and Scheduled Campaign is shown above. To learn more, Click Here.
3. Explain the Written Agreement Requirement
Discuss the new requirement for a written agreement before touring homes.
Position this as a benefit, ensuring all parties are on the same page regarding services and compensation.
Explain that this agreement will clearly outline your services, allowing them to understand precisely what they’re getting and at what cost. Reinforce that this protects their interests and helps avoid surprises later on.
4. Focus on Value
Transition to discussing the value you bring as their agent.
Highlight your expertise, market knowledge, negotiation skills, and commitment to finding them the best home at the best price.
Reassure them that, although they will be directly involved in compensating you, your services are designed to save them time, money, and stress.
5. Invite Questions
Conclude by inviting them to ask questions or express any concerns. Emphasize that you are there to guide them through every step of the process and that their satisfaction is your top priority.
By following this structure, you can deliver a buyer’s presentation that effectively communicates the new NAR settlement requirements, is reassuring, and is client-focused, ensuring your buyers feel confident moving forward.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
With the recent NAR settlement being enacted, real estate professionals must be more diligent than ever in ensuring their marketing efforts align with the new rules.
The settlement has introduced changes that require greater transparency, particularly in how commissions and business practices are communicated to clients.
As a result, you may need to adapt your direct mail marketing to clearly and accurately reflect how you conduct your real estate business to stay compliant and maintain trust with your audience.
Customizable Marketing Solutions from ProspectsPLUS!
This is where ProspectsPLUS! Becomes an invaluable resource. We offer a wide range of fully customizable marketing templates for postcards, brochures, newsletters, and more.
This flexibility is crucial in the current climate, as it allows you to adapt your marketing materials to meet the requirements set forth by the NAR settlement.
Adapting Your Marketing to Meet New Requirements
For example, if you are choosing marketing materials, you need to clearly explain how commissions are handled or how your business operates; you can easily modify the verbiage on our marketing materials in our editor.
ProspectsPLUS! templates are designed to be user-friendly, enabling you to quickly and easily make the necessary adjustments without compromising your materials’ professional look and feel.
Stay Compliant While Reaching Your Audience
In a time when clarity and transparency are not only recommended but required, it is essential to be able to tailor your marketing to meet these demands.
Our priority is to continue providing the tools you need to ensure your marketing aligns with the new regulations, helping you stay compliant while effectively reaching your target audience.
As you navigate the new landscape of real estate marketing post-NAR settlement, rest assured that with ProspectsPLUS!, you have the flexibility and support to keep your business thriving while staying within the rules.
Please call our support team at 866.405.3638 with questions or if there is anything we can do to help you succeed.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Nancy recently ordered the Homes & Life Magazine (shown above). To learn more, Click Here.
Congratulations, Nanvy DuMeyer on winning this week’s contest!
Nancy had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I am always shocked AND delighted at the fantastic service I receive from ProspectPLUS! Postcards are delivered in days to my clients in St. Louis, MO from FL. I can call with any questions or any changes in artwork I need help with. Makes for the personal service we very rarely get anymore!! Thanks to everyone at ProspectPLUS!” Thank you, Nancy, for your wonderful review! We truly appreciate you.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The fact that 89% of homebuyers say they will use their agent again says a lot about the fantastic job real estate agents do with their clients.
Yet, only 12% of buyers used their former agent when buying another home (NAR).
Weird, isn’t it?
Something happens – or doesn’t – between the closing table and the time your client engages in another real estate transaction.
Let’s cure the disconnect between “first-timer” and “client-for-life.”
Former clients are “warm” contacts
Unlike picking up the phone for cold calling, a call to a former client is like calling a friend.
It is one of the more comfortable tasks in an agent’s business. If they hired you in the past, they clearly know, like, and trust you.
Your only job with these past clients, at least right now, is to remain top-of-mind with them.
Here’s just one reason why:
“Depending on which study you believe and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one,” claims Amy Gallo at Harvard Business Review.
Here’s another stat that you may find impressive, “Increasing customer retention rates by 5% increases profits by 25% to 95%”, Frederick F. Reichheld and Phil Schefter, Harvard Business School
The Holiday scheduled campaign is shown above. To learn more, Click Here.
Large and splashy or understated?
Reaching out to former clients doesn’t have to cost a lot or be overly extravagant.
A phone call, a postcard dropped in the mail, or a check-in on social media are all perfectly appropriate ways to get your name back in front of a past client.
Here are a few more inexpensive ways to reach out to former clients:
Put together a quarterly market update and direct mail it to former clients.
Send out birthday, anniversary, and annual home anniversary postcards.
Include them in Just listed/Just sold postcards you’re mailing to announce transactions near your clients’ homes.
Take them out for coffee, cocktails, or lunch.
Naturally, a large and splashy “touch” would be more memorable. These include client appreciation events. The key to a successful client retention strategy is consistency.
The most important part of these conversations
The question used to be, “Who do you know that might be thinking of buying or selling a home?”
Today, the question is best when it’s narrowed down.
If you have read the book Guerrilla Marketing in 30 Days, you are familiar with this concept. In it, Jay Conrad Levinson suggests trying to narrow “… the universe of those you ask.”
Here’s an example:
Marcy is a former client who loves playing tennis. Instead of using the broad question, narrow it down to “Who do you play tennis with who might be thinking of buying or selling a home?”
Instead of combing through her mental database of everyone she knows, her mind turns to the tennis court and her conversations with fellow players.
Former clients most likely want your services when they buy or sell real estate.
Don’t let so much time go by that they forget your name. Reach out and stay in touch with them to stop leaving what should be easy money on the table.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Every year, when the 2024 RealTrends + Tom Ferry “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record for home sales.
“He only sells new-construction residential properties and works with volume builders only,” according to Katie Warner at BusinessInsider.com.
On 2024’s list, Ben Caballero had 7012 sides, resulting in $3,638,950,694 in volume – nearly double the volume of the agent in second place.
If you’d like to get in on some of this impressive income, you may want to give new home sales a whirl.
Do you have what it takes?
John Rymer at ProBuilder.com lists traits to look for when hiring a “New-Home Sales Superstar.”
Avid goal setter
Ask the right questions
Financing expert
Passionate about new-home sales
Exudes enthusiasm
Takes responsibility for results
First into the office, last to leave
Perfected the follow-up process
Always showing value
Persistent and fearless closer
If this list sounds like you, selling new construction may just be your dream career.
First, the cons
Let’s get the bad news out of the way up front.
As with the broker under which you choose to hang your license, so goes the builder. Some value ethics and high standards. Others, not so much.
So, choosing the right builder may be challenging.
Then, there is the commission structure, and you may not be making the percentage you are accustomed to.
More often than not, when you sign on to become a new home sales consultant, you are no longer an independent contractor but an employee of the builder.
Naturally, there are other cons, but these are the ones that agents should carefully consider.
The Move Up Market Series is shown above. To learn more, click here.
The pros of working with a builder
The obvious plus of becoming a new home sales consultant is that prospects come to you. No more cold calling and chasing after business.
As an employee, you’ll most likely receive benefits, such as medical and dental.
If being a business owner doesn’t agree with you, but you hope to remain in the industry, becoming a new-home sales consultant may just be a smart move for you.
How to get your foot in the door
Your best bet is to visit a few sites, introduce yourself, and get to know the reps. Don’t be afraid to ask plenty of questions. Everybody has to start somewhere so they may be sympathetic to what you’re going through.
Do some research on your own. Learn all you can about:
The different architectural home styles
Blueprints (and how to read them)
Home construction methods and materials
Site layout and design
“All it takes is a little bit of time for an agent to understand builders — why they do what they do — to reap the rewards the new-home market can deliver,” according to Caballero.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Christa recently ordered the Homes & Life Magazine (shown above). To learn more, Click Here.
Congratulations, Christa Spalding on winning this week’s contest!
Christa had the following words to say about her success sending marketing out from ProspectsPLUS!,
“”I love the Magazine products that ProspectPLUS! offers. These quarterly publications provide timely and relevant content, are super easy to customize, and, above all, are extremely cost-effective. I can’t imagine how much time, energy, and money it would have taken me to create these on my own. Thank you ProspectPLUS!”– Christa Spalding
Thank you, Christa, for your wonderful review! We truly appreciate you.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here– Katina Bodden
High interest rates and a tight inventory of homes for sale have locked a huge swath of starter home buyers out of the market.
So, it probably comes as no surprise when the media notices that the luxury home market is doing well.
It makes sense when you think about it. A whole pool of buyers can pay cash for a home and, thus, refuse to play the mortgage game.
For instance, luxury homes in Silicon Valley, Seattle, and Nashville, TN are on a tear. In fact, they’re the top three fastest-moving markets in the country.
Advanced Knowledge and Expertise
To attract high-net-worth clients, you need in-depth knowledge of the luxury market, including trends, pricing strategies, and the specific needs of affluent buyers and sellers.
This expertise can be developed through specialized training and certifications, such as the Certified Luxury Home Marketing Specialist (CLHMS) designation, which provides agents with the tools and strategies necessary to excel in luxury real estate.
Exceptional Networking and Relationship-Building Skills
Success in the luxury market relies heavily on your ability to build and maintain strong relationships with clients, other agents, and industry professionals.
Networking is key, as many luxury transactions are driven by referrals and personal connections. Attending high-end events, joining exclusive clubs, and engaging with affluent communities can help you establish valuable connections.
Marketing Savvy and Resources
Luxury properties require sophisticated and targeted marketing strategies. You need access to high-quality marketing resources, including professional photography, video tours, virtual staging, and access to premium listing platforms.
A strong online presence and the ability to leverage social media effectively are also crucial for reaching a global audience of potential buyers.
Discretion and Professionalism
Clients in the luxury market expect the highest level of professionalism and discretion. Handling sensitive information carefully and providing personalized, white-glove service can set you apart from the competition.
By honing these skills and utilizing the right resources, real estate agents can successfully navigate the luxury market and build a thriving career in this prestigious sector.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Katina recently ordered the Get More Listings Series (shown above). To learn more, Click Here.
Congratulations, Katina Bodden on winning this week’s contest!
Katina had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Professional marketing materials with a great selection of topics for various newsletters. It helps me keep my clients informed with reliable real estate news. I’m fully convinced about ProspectPLUS!” – Katina Bodden
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.
Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.
“But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.
If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.
Let’s look at three farms we think are worthy of your consideration.
Baby boomers in highly rated-school districts
This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.
In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?
They’re moving; you should be at the forefront of your market to capture this business.
Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.
That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.
Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.
The Absentee Owner Series is shown above. To learn more, Click Here.
Absentee owners
While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.
Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.
It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.
However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.
Spring will be here before we know it, so let’s get ready!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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