The Ultimate Winter Marketing Checklist for Real Estate Agents

January is the ideal time to kick-start your real estate business for the year. While winter might seem like a slower season, strategic marketing efforts can help you generate leads, build connections, and position yourself for success.

Use this winter marketing checklist to make the most of January and maximize your leads.

1. Update Your Online Presence
Start the year fresh by updating your website and social media profiles. Highlight current listings, update market data, and add seasonal content to engage your audience.

2. Leverage Direct Mail Scheduled Campaigns
Reach out to your farm area with a scheduled postcard campaign. Include helpful homeowner tips with the Content Card scheduled campaign and stay connected to your community month after month without effort.

3. Create Valuable Content
Share blogs, newsletters, or videos featuring winter home maintenance information, market trends, and community updates. Providing value builds trust and keeps your name in front of potential clients.

4. Host a Winter Giveaway or Event
Engage your audience by organizing a winter-themed giveaway or sponsoring a local event. A free consultation, a home staging guide, or a gift card can attract attention and encourage leads to connect with you.

5. Follow Up with Past Clients and Prospects
Reach out to your sphere of influence with personalized messages. A quick call, email, or postcard wishing them a Happy New Year can rekindle relationships and generate referrals.

6. Plan for Spring Early
Begin strategizing for the spring market by identifying potential sellers and building your pipeline. The work you do now will pay off in the busy months ahead.

With this checklist, you’ll set yourself up for a productive January and position your real estate business for a strong year.

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

 

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here