Sunday, November 24, 2024

    Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service allows you to send targeted mailings to specific neighborhoods without the need for a mailing list, making it an ideal choice for localized real estate marketing.

    Cost savings

    Traditional direct mail campaigns have a higher cost due to the purchase of a mailing list and the postage paid on individual addresses.

    EDDM eliminates these costs by allowing agents to select postal routes and send mail to every address along those routes. This bulk mailing approach significantly reduces postage expenses and maximizes budget efficiency.

    EDDM Postcards

    Targeted marketing

    Real estate agents can choose postal routes that align with their target market, such as neighborhoods with high turnover rates or areas with desirable demographics. This ensures that marketing materials reach the right audience, increasing the chances of generating leads.

    Marketing options

    EDDM supports the delivery of a variety of marketing materials, including postcards, flyers, and brochures. To see the various real estate marketing materials, designed by industry professionals, and available through ProspectsPLUS!, Click Here.

    Ease of use

    EDDM Trifold Newsletter

    Moreover, EDDM is user-friendly. ProspectsPLUS! provides an online tool to help you select your routes, and then schedule your mailings.

    With the continued USPS postage increases impacting the cost of marketing, EDDM provides agents with an affordable, targeted, and effective way to reach potential clients. 

    By leveraging this service, agents can enhance their local presence, engage with their community, and ultimately drive more business.    

     

     


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here    

     

     

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here    

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

     

     


     

      Kristi recently ordered the Direct Response Reports (shown above). To learn more, Click Here.

      Congratulations, Kristi Knox on winning this week’s contest!

      Kristi had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I’ve been a real estate agent for over 20 years and I can say ProspectsPLUS! has helped my business thrive with the quality materials they have provided me to keep in touch with my clients. Cheers to your continued success!” -Kristi Knox Kristi, thank you for your review. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave feedback on Google HERE.

      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

       

      2. The Free 6-Month Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Studies indicate it takes a tenth of a second to begin to form an impression of someone you don’t know.

        Therefore, be aware that a potential client may start to decide about hiring you while you are still standing on their doorstep. This is why it’s important to ensure your first impression is amazing.

        Here are three tips to master your listing presentation and win that client.

        1. Send a pre-listing packet

        I couldn’t find any statistics about how many listing agents send a pre-listing presentation packet to homeowners. I hope you will be among those who do.

        The pre-listing packet is part of your curb appeal, so make it as compelling as possible.

        We have spoken with our customers about what they include in theirs:

        • Current local market conditions
        • Your agent bio, in the form of a personal brochure (so classy and so professional!)
        • Information about your brokerage, including any impressive sales stats
        • A mock-up of Just Listed marketing pieces you will use if you get the listing
        • Client testimonials (a must-have)
        • A blank listing agreement (you may want to watermark it)
        • A step-by-step explanation of the listing process.
        • Direct response reports such as “Inventory is LOW, Now is the Time to Sell,” “What If I Sell My Home and Can’t Find One to Buy”, and “Reasons Why Your Home May Not Sell”. All of these reports are available, HERE.

        Ensure that the packet is ultra-professional and client-centric (in other words, not a lot of overt self-promotion), and highlights the value of working with you. Send it out to the homeowner at least three days before the listing presentation appointment.

        2. Prepare to impress

        The groundwork begins when you get that first phone call from a homeowner requesting to meet with you. Ask the important questions now, so that you are better prepared during the actual listing presentation.

        Experts state to include the following questions:

        • May I ask why you’re selling?
        • Is there a date by which you need to be out of your current home?
        • How long have you owned the home?
        • Have you remodeled or renovated your home? Any repairs?
        • Is anyone else on the title? Is it possible he/she/they could be present when we meet?
        • How did you hear about me?

        Take notes of each answer so that you don’t repeat these questions during the listing presentation.

        Your last step should be to take a drive by the home you’ll be listing (hopefully!). Take note of its curb appeal, or lack thereof, the neighborhood, and any nearby amenities that will positively or negatively impact value.

        3. Take a deep breath

        You may have heard from more experienced agents that “People do business with those that they know, like, and trust.”

        It’s a big challenge to achieve all three of those in the time it takes to give a listing presentation, especially for agents who are new to the industry and lack the confidence that experience brings.

        Be genuine; people can tell in a heartbeat if you’re faking it. “You can’t force rapport,” claims the president of the RAIN Group, Mike Schultz.

        Walk up to the door, stretch, shake your hands to get the jitters out, and take a deep breath. And don’t forget to smile.

        During the presentation, listen carefully, and nod to acknowledge that you’re listening. Take notes if you need to.

        You’ve got this.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here  

         

         

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here    

         

         

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


         

          It’s been years, but I still remember my landlord — a real estate agent — calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t.

          More than that, I truly wanted to help him and felt bad I couldn’t. I genuinely liked the man, and, believe me, the next day, I kept my ears open for real estate chatter.

          Step one toward getting new referrals is to be a nice person people want to help. Step two? Ask for referrals.

          Ask everyone. Your sphere of influence then connects to their sphere, and each person you contact broadens your possible referral base exponentially.

          But that just covers the basics. There is so much more that agents can do to get more referrals.

          The Bedrock: Relationship Marketing

          According to author Mari Smith, relationship marketing emphasizes customer satisfaction and retention intending to build profitable long-term relationships.

          It differs from other forms of marketing by focusing more on the client relationship. Its key principle is client retention.

          The good news for the real estate agent is that relationship marketing is less expensive in the long run than other forms of marketing.

          “Acquiring a new customer can cost five times more than retaining an existing customer,” according to Taylor Landis at OutboundEngine.com.

          The Get More Referrals Series is shown to the left. To see more, Click Here.

          Who’s in your Database?

          If your database is populated with only former clients, you’re missing out on a huge chunk of business.

          You should have everyone you know in your CRM – from your hairdresser to your aunt Martha. If they’re breathing, they should be in there.

          Here’s why this is important: the relationship marketing approach also focuses on customizing your marketing efforts.

          In his book “Purple Cow: Transform Your Business by Being Remarkable,” marketing whiz Seth Godin agrees and insists that you should “differentiate your customers … Find the group that’s most likely to influence other customers,” suggests Godin.

          It starts with asking the right question: “Who do you know who is looking to buy or sell a home?”

          If you’re looking for a CRM that allows you to send out direct mail marketing, look no further. We have a free CRM available for you on ProspectsPlus.com.

          Keep in touch with your prospects and sphere, and creating custom lists on the fly for targeted mailings. To learn more, Click Here.


          When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Planner

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Online Real Estate Business Plan

          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            Isaac recently sent out a Just Sold postcard (shown above). To learn more, Click Here.

            Congratulations, Isaac Molina on winning this week’s contest!

            Isaac had the following words to say about his success sending marketing out from ProspectsPLUS!,

            “I’ve used ProspectPLUS! for two routes of sending postcards after a sale and I’ve gotten a call back from potential sellers as a result each time. They made the process seamless when I used to do the work myself from creating the postcard to mailing the postcard myself; now it’s a matter of a few clicks and I get calls as a result. Best bang on my marketing bucks for sure.”

            -Isaac Molina III  

             

            Isaac, thank you for your review. We truly appreciate you and your support!


            Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

            HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

            Leave feedback on Google HERE.

            *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

            Don’t forget to watch for next Friday’s email announcing the weekly winner!


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

             

            2. The Free 6-Month Strategic Marketing Planner

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              Maintaining and nurturing your relationships within your sphere of influence (SOI) is crucial for generating leads and building a successful real estate business. Here are ten conversation ideas to help you engage with your SOI effectively.

              1. Local Events and Community News

                  • Keep your SOI informed about upcoming local events, community news, and happenings. This positions you as a community expert and keeps the conversation engaging.
                  • Example: “Did you hear about the new park opening downtown? It’s going to be a great addition to our community!

              2. Home Valuation Offers

                  • Offer to provide a complimentary home valuation for homeowners. This can spark interest in selling and allows you to discuss their real estate goals.
                  • Example: “Hi [Name], would you like to know what your home is currently worth? I’d be happy to provide a free home valuation.”

              3. Home Maintenance Tips

                  • Offer seasonal home maintenance tips to help homeowners maintain their property value. These tips can be shared through newsletters, social media, or direct conversations.
                  • Example: “Hey [Name], with winter approaching, it’s a good time to check your home’s insulation and heating systems. Proper maintenance can help you save on energy bills.”

              4. Client Success Stories

                  • Share success stories from recent transactions. Highlight how you helped clients navigate the market, negotiate deals, or sell quickly. This builds trust and showcases your capabilities.
                  • Example: “I recently helped a family sell their home in just two weeks for above asking price. It’s a great market for sellers right now!”

              The Market Update Series is shown above. To learn more, Click Here.

              5. Investment Opportunities

                  • Discuss real estate investment opportunities in your area. Highlight potential rental properties or market conditions that make it a good time to invest.
                  • Example: “Have you ever considered investing in rental properties? There are some great opportunities right now with high rental demand.”

              6 Personal Touches and Check-Ins

                  • Simply check in to see how your contacts are doing. Personal touches can strengthen relationships and keep you top-of-mind when they or someone they know needs real estate services.
                  • Example: “Hi [Name], it’s been a while! How have you been? Anything new with you or your family?”

              7 Neighborhood Spotlights

                  • Highlight different neighborhoods in your area, discussing their unique features, schools, amenities, and market conditions. This can pique interest in both buying and selling.
                  • Example: “I’ve been exploring [Neighborhood] recently. It has some fantastic new restaurants and highly rated schools. Have you visited lately?”

              8 Educational Content

                  • Provide educational content about the home buying or selling process. This could be tips on preparing a home for sale, navigating mortgage options, or understanding market conditions.
                  • Example: “I’ve put together a guide on the home selling process. Would you like me to send you a copy?”

              9. Celebrating Milestones

                  • Acknowledge important milestones such as anniversaries of when clients bought their homes, birthdays, or other significant events. This shows you care about them beyond just business.
                  • Example: “Happy Home Anniversary, [Name]! Can you believe it’s been [X] years since you moved in? Hope you’re still loving your home!”

              10. Plan an Event

              • Put together an event for past clients or invite everyone in your sphere. It could be a summer picnic, a movie night, or a family baseball game at a local park, the ideas are endless. 
              • Then reach out to your sphere with individual invites. USe this time to also catch up on what’s going on in their lives and see if they know of anyone thinking of buying or selling.

              By incorporating these conversation ideas into your interactions with your sphere of influence, you can strengthen relationships, demonstrate your expertise, and stay top-of-mind for future real estate needs.


              When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Planner

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Online Real Estate Business Plan

              The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


               

                Using keywords has gotten technical. Gone are the days when “real estate agent in [your city]” could help you capture interest. Nowadays, it is more important to cast a smaller net, niche down your keywords, and find those folks who intend on transacting soon. Enter keyword intent. 

                What Is Keyword Intent?

                As you know, keywords are the words and phrases people type into search engines like Google.  However, not all keywords are created equal. Keyword intent is about understanding the reason behind a search query.

                Why is someone searching with that specific term? This is the intent. And it gives you something to aim for to provide them the answer.

                There are three main types of keyword intent:

                1. Informational Intent
                2. Navigational Intent
                3. Transactional Intent 

                Understanding these different types helps you know what your potential clients are really looking for. How to use keyword intent in your real estate business So, how do you put this into practice? Let’s break it down.

                1. Identify the searcher’s intent

                First, figure out what kind of intent matches your target keywords. Are people looking for information, trying to navigate to a site, or ready to take action?

                Here’s a quick way to identify intent: The pros at SEMRush.com offer a great example of the differences between the three types of keywords/keyword phrases:

                • Informational keywords are search queries used by people who want to learn something . . .
                • Navigational: Searchers want to find a specific site or page 
                • Transactional: Searchers want to complete an action (e.g., make a purchase)”

                The Content Card Series is shown above. To learn more, Click Here.

                1. Create targeted content

                It’s pretty safe to say that most real estate agents who are trying to generate leads will need to target the transactional searcher. These are the ones ready to take action soon. But don’t disregard the other two types of content.

                • Informational Content: Write blog posts, guides, and how-to articles that answer common questions. Example: “10 Tips for First-Time Home Buyers.” Or sellers.
                • Navigational Content: Use your brand name and specific services to guide users to the right place. Example: “Visit [Your Real Estate Company] for Lakefront Property Listings.”
                • Transactional Content: Focus on listings, service pages, and calls to action. Make it easy for potential clients to take the next step. Example: “Browse Homes for Sale in [Your City].” 
                •  
                1. Optimize Your Website

                Make sure your website is optimized for the keywords you choose. Use them in your page titles, headers, and meta descriptions. This helps search engines understand your content and match it with the right search intent.

                1. Use in your advertising and marketing

                When creating online ads, match your keywords with the right intent. For instance, if you’re targeting transactional intent, use strong calls to action like “Contact Us Today” or “Schedule a Viewing of this Gorgeous Home in [name of town].”

                1. Monitor and adjust, as needed

                Keep an eye on how your content performs. Use tools like Google Analytics to see which keywords are bringing in traffic and what kind of engagement they’re getting. Adjust your strategy based on what works best.

                Bringing it all together

                Understanding keyword intent isn’t just a fancy marketing term; it’s a powerful tool to help you connect with the right clients at the right time.  And that “right time” is when they’ve decided that it’s time to buy or sell. 


                When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                 

                2. The Free 6-Month Done-For-You Strategic Marketing Planner

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Online Real Estate Business Plan

                The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                 

                  Debbie recently launched a Just Sold Follow-Up Postcard Campaign (shown above). To learn more, Click Here.

                  Congratulations, Debbie Rose on winning this week’s contest!

                  Debbie had the following words to say about her success sending marketing out from ProspectsPLUS!,

                  “Just ordered my first sold campaign going out to three neighborhoods. I am impressed with the quality of the stock, it’s a jumbo postcard, and the price is great too!”

                  -Debbie Rose

                   

                  Debbie, thank you for your review. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                   

                  2. The Free 6-Month Strategic Marketing Planner

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI).

                    But AI isn’t just the King of the World Wide Web. Many industries are using it, including:

                    • Healthcare
                    • Financial services
                    • Data Analytics
                    • Sales and marketing
                    • Energy
                    • Transportation

                    Even Starbucks utilizes AI’s predictive analytics capability to better understand their customers  Let’s look at a broad overview of a few ways that real estate agents can use AI in their businesses too.

                    Kick lead generation into high gear

                    One of the most attractive aspects of AI for real estate agents is its ability to simplify lead generation.  Traditional methods of finding potential clients can be time-consuming, and tedious and often yield mixed results.

                    AI, on the other hand can analyze a huge amount of data from various sources to identify high-quality leads.  These sources may include social media, online behavior, and market trends to name just three.

                    These insights allow agents to target the right audience more effectively, ensuring that their marketing efforts are both efficient and impactful.

                    Streamline follow-up

                    Talk about tedious and time-consuming! Consistent follow-up with leads and an agent’s SOI often fall through the cracks because of how odious the thought of it is.

                    As we all know, however, a lead that sits with no nurturing is useless and, “the fortune is in the follow-up.” An AI-powered CRM system can be a game changer, especially for agents who generate a lot of leads.

                    Let AI send out personalized messages, schedule follow-up calls, and even predict the best times to reach out based on the lead’s engagement history.

                    The Holiday scheduled campaign is shown above. To learn more, Click Here.

                    AI: The appraiser in your back pocket

                    Whether working with a buyer or a seller, getting an accurate property value is crucial. AI can help here, too. By using algorithms, it can analyze details such as location, market conditions, and property features.

                    Improved client satisfaction

                    How about an AI-driven chatbot and virtual assistant? Yup, that, too is possible. These tools can handle a variety of tasks, from answering common inquiries to offering instant responses and personalized service.

                    Efficient transaction coordination

                    This one is an agent favorite. AI can automate document management, scheduling, and communication between parties to the transaction.

                    For instance, AI-driven platforms can track the progress of each transaction, send reminders, and ensure that all necessary paperwork is completed and all parties are notified. 

                    Check out AI tech to see how it can help streamline the business end of your business, freeing you up to bounce down the street and make money!


                    When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                     

                    2. The Free 6-Month Done-For-You Strategic Marketing Planner

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Online Real Estate Business Plan

                    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    


                     

                      We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth recommendation.  But how do you get those golden referrals flowing? Read on.

                      Develop a reputation for providing excellent client service

                      First things first: knock it out of the park with your current clients. When you provide stellar service, people remember.  Go above and beyond in every interaction. Be available, listen to their needs, and solve problems before they even arise. 

                      Stay connected

                      Out of sight, out of mind, right? Keep in touch with past clients through regular follow-ups. This doesn’t mean bombarding them with sales pitches. Instead, send a friendly email or a holiday card, or give them a quick call to check-in.  A postcard or newsletter campaign can serve this purpose brilliantly.  If you don’t reach out, they may forget you.  “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.” Nora Roberts

                      Ask for referrals

                      It might feel a bit awkward, but don’t be shy about asking for referrals. The key is timing and approach.  When you’ve just closed a deal and your clients are thrilled, that’s a perfect moment. Something like, “I’m so glad we found your dream home! If you know anyone else looking to buy or sell, I’d love to help them out, too,” can go a long way.

                      Put some skin in the game 

                      Who doesn’t love a little incentive? Set up a referral program that rewards clients for sending new business your way.  This could be a gift card or even a donation to a charity of their choice. Make sure it’s something valuable enough to motivate them but still within your budget. The Market Dominator Trifold Newsletter is shown above. To learn more, Click Here.

                      Network, network, network

                      Is networking still a thing? Sure is, so get out there and mingle!  Join local business groups, attend community events, and participate in online forums. Building a strong network of connections increases your chances of getting referrals from other professionals and community members. 

                      Use social media for all it’s worth 

                      Your social media platforms are powerful tools for staying engaged with your audience. Share your successes, post testimonials from happy clients, and offer helpful real estate tips.  Warning: Do this only on your business page, not on those you visit. Give the content a local angle and all the better.

                      Show appreciation

                      Always, always thank your clients for their referrals. A handwritten note, a small gift, or even a heartfelt email can go a long way. Gratitude encourages repeat referrals and solidifies your relationship. Getting real estate referrals doesn’t have to be challenging. Focus on building relationships, providing outstanding service, and staying connected with your past clients.


                      When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                       

                      2. The Free 6-Month Done-For-You Strategic Marketing Planner

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Online Real Estate Business Plan

                      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here  

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here