Katina recently ordered the Get More Listings Series (shown above). To learn more, Click Here.
Congratulations, Katina Bodden on winning this week’s contest!
Katina had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Professional marketing materials with a great selection of topics for various newsletters. It helps me keep my clients informed with reliable real estate news. I’m fully convinced about ProspectPLUS!” – Katina Bodden
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.
Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.
“But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.
If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.
Let’s look at three farms we think are worthy of your consideration.
Baby boomers in highly rated-school districts
This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.
In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?
They’re moving; you should be at the forefront of your market to capture this business.
Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.
That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.
Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.
The Absentee Owner Series is shown above. To learn more, Click Here.
Absentee owners
While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.
Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.
It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.
However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.
Spring will be here before we know it, so let’s get ready!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Rick recently ordered the Market Dominator Trifold Newsletter (shown above). To learn more, Click Here.
Congratulations, Rick Bond on winning this week’s contest!
Rick had the following words to say about his success sending marketing out from ProspectsPLUS!,
“Typically, I send a monthly postcard (6″x9”), but I decided I wanted to try something different, so I selected the “Tri-Fold Dominator – Tri-Fold Newsletter 10.5″ x 15″”. I was more than impressed, and as a matter of fact, I plan on doing these much more often now. The pre-populated newsletter content was great, and it also allowed me to tailor sales stats to my local area. The newsletter was extremely professional looking and high quality (it wasn’t thin paper, but it stood out when I grabbed my mail.) When you fully unfold the newsletter, it is significant in size. I think a great price for what you get.” -Rick Bond Rick, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through the roof, and it doesn’t appear there is any end to either in sight.
Yet, people still want to sell and buy homes. Going into the slowest season in real estate, what can you do to encourage them to enter or stay in the market?
What do your blog followers need to know about buying a home (in your town) during the fall?
There is always a silver lining
Sometimes, we just need to look a little harder for it. About 550,000 people enter the term “real estate housing market” into Google each month. Another 450,000 searches for “housing market.” That’s one million people interested in knowing what’s going on with the housing market.
While sharing the national outlook is good, nothing beats a deep dive into the local market from a buyer’s perspective. This is your opportunity to remind your readers that all real estate is local and that what the national market looks like doesn’t necessarily reflect local conditions.
For inspiration, check out this amazing post from Sammamish Mortgage in Bellevue, WA.
Is now a good time to buy a home?
The folks at Leonardi Real Estate in Folsom, CA. show readers why it is the best time to buy a home by comparing what they will pay now instead of what they will pay if they wait a year. It’s a brilliant infographic.
Veterans need to know
“Fewer than 12 percent of the country’s estimated 24 million veterans are currently using their VA loan benefits, according to government data,” claims Chris Birk at veteransunited.com. Most of them either don’t think they qualify or don’t understand how to apply, Birk adds.
Since November is the month we celebrate our veterans, help get the word out about their home loan benefits.
Sadly, many surviving spouses aren’t aware that they, too, may qualify for the loan. So you have lots of topics to cover during Veteran’s Month.
“Why we Love [name of city] in Fall”
While not explicitly buyer-related, this hyper-local topic is a share magnet.
What are some of the wonderful things about your town in the fall? The chances are pretty good that others feel the same way.
This topic, especially when shared on social media, marries your brand to your town in a way that no other agent can.
Remember, don’t let these posts sit on your blog. Cross-post to social media to increase traffic to your website.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially regarding newsletters.
While email newsletters have become a standard in many marketing strategies, there’s a compelling case to be made for the enduring impact of mailed newsletters.
The following are five advantages printed newsletters have over emailed newsletters.
1. A Tangible Impact Mailed newsletters have a physical presence that digital communication lacks. The tactile experience of holding a well-designed, professionally printed newsletter can leave a lasting impression.
This tangible impact increases retention and engagement as recipients are more likely to spend time with a physical piece of mail than a fleeting email in their crowded inbox.
2. Avoids the Abyss of an Email Inbox Email inboxes are often inundated with a barrage of messages, making it challenging for your newsletter to stand out.
Mailed newsletters, on the other hand, don’t compete for attention like in a crowded digital space.
When your newsletter arrives in the mailbox, it can command undivided attention, escaping the often-overlooked fate of an unopened email.
The Market Dominator Newsletter Tri-fold is shown above. To learn more, Click Here.
3. A Higher Perceived Value Printed newsletters are associated with a higher perceived value. The effort and cost involved in creating and physically mailing a newsletter convey a sense of commitment and importance.
This translates to your audience assigning a higher value to the content within a printed newsletter compared to an easily created and dismissible email.
4. Enhanced Brand Recall A well-crafted mailed newsletter has the potential to enhance brand recall. The visual and tactile elements and the sensory experience of reading through the content in hand create a memorable interaction.
This can contribute to a stronger connection between your audience and your brand, fostering long-term engagement.
5. Less Competition Equals More Attention With the saturation of digital content, your email newsletter might get lost in the shuffle.
Mailed newsletters face less competition, giving you a better chance of capturing your market’s attention. By arriving in a less cluttered space, your message will likely be noticed and absorbed.
The unique benefits of mailed newsletters make them vital to any comprehensive marketing strategy.
The tactile nature, avoidance of inbox saturation, perceived value, and enhanced brand recall contribute to the high effectiveness established by mailed newsletters.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info in your CRM so you can keep in touch, but at closing, you drive away feeling good about a job well done.
Your client, on the other hand, has the crummiest task of all looming shortly: moving.
We know many agents who feel their job doesn’t end at closing. Sure, some of them offer the use of a moving truck. But there are other, less expensive, and just as impressive ways to show your client’s real customer service.
Let’s explore some less-pricey services agents have passed on to us. These services will help make you unforgettable and get you more referrals.
Offer to take on the small stuff
If you have an assistant, this one is for you. Offer a concierge service that includes ensuring the utilities at the old home are turned off and turned on at the new home.
Other services you can offer include:
Pet licensing and updating of the address on the microchip.
Canceling services include pool cleaning and maintenance, landscaping, housekeeping, pest control, etc.
Having cable or satellite service transferred to the new home.
Give them peace of mind
Offer to change the locks on the new home and install a smart lock.
This is a task that movers often neglect, and you’re installing your closing gift simultaneously. It’s a two-fer.
Consider a Ring (or other brand) video doorbell camera if it’s in your budget.
The Get More Referrals Series is shown above. To see more, Click Here.
Get-acquainted-with-the-neighborhood list
Here is another job for an assistant. Have him or her research your client’s new neighborhood for points of interest and everyday services.
Do some sleuthing on Yelp.com to find the best-rated:
Parks
Restaurants
Drycleaner
Hairstylist
Handyman or handywoman
Landscaper
Pool Service
Doctor
Dentist
Veterinarian
Then, make a list with the company’s website URL, phone number, and address.
Boxes, boxes, boxes
It’s the one thing most people don’t seem to have enough of when they’re moving. If you have the money, consider purchasing moving boxes emblazoned with your branding.
Let clients know before closing that they won’t need to haunt the local grocery store for boxes because you have some for them.
The essentials basket
Create a basket with any combination of the following,
Grubhub, or Uber Eats gift card (so they don’t have to drag out the pots and pans to make dinner)
Trash bags
Toilet paper – you’ll need it eventually, better to grab it sooner than later
Paper towels
Light bulbs
Cleaning products, sponges, and a scrub brush
Bottled water
Snacks
Anything else you can think of that they may need upon arrival in the new home
Hire some help
New homeowners typically find something wrong on their first day in the home, with no furniture present. Whether it’s aesthetic or non-functional, they want it fixed.
Offer your clients an hour or two of handyman or woman service so they can get fixed, which will eventually drive them nuts.
Or, consider offering a professional cleaning the day before your clients move in. The home should be broom swept so there shouldn’t be too much cleaning left.
Customer service after the sale is the most impressive of all. Find a way to help your clients move, and they’ll remember you.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Adversity is an inevitable part of any business journey. What sets remarkable companies apart is their ability to survive challenging times and thrive in adversity. Here are some inspiring stories of businesses that have overcome adversity and continued to prosper.
Learn from their journeys and discover valuable strategies for staying focused on achievement, no matter what the real estate industry headlines say.
IBM: Reinventing the Tech Giant
IBM, a global technology and consulting company, has experienced numerous ups and downs in its long history. One of its most remarkable comebacks came in the early 1990s. Facing dwindling market share and financial difficulties, IBM changed its strategy by focusing on software and services. This shift in direction allowed the company to reestablish itself as a leader in the tech industry.
Apple Inc.: Steve Jobs’ Resurgence
Apple Inc., the tech giant known for its iconic products, faced adversity in the 1980s when co-founder Steve Jobs was ousted. After Jobs returned in 1997, he initiated a series of innovations, including the launch of the iPod, iPhone, and iPad. This visionary leadership made Apple one of the world’s most valuable companies.
Ford Motor Company: Rising from the Brink
The Ford Motor Company has encountered multiple setbacks in its journey, one of the most notable being the 2008 financial crisis. Ford mortgaged all of its assets, including its iconic Blue Oval logo, to survive. The bold decision allowed the company to avoid bankruptcy and recover rapidly, proving that smart financial strategies can triumph over adversity.
The Inspiration Series is shown above. To see more, click here.
Starbucks: Brewing a Turnaround
During the Great Recession of 2008, Starbucks faced declining sales and store closures. The company revamped its business model, closing underperforming stores and introducing new products.
One of the most notable launches was Starbucks Ready Brew, an instant coffee product that allowed customers to enjoy Starbucks coffee on the go. In addition, they introduced a line of natural energy beverages.
Starbucks also expanded its food selection, offering items like Bistro Boxes and La Boulange pastries. It ventured into the juice market by acquiring Evolution Fresh, launching a line of fresh-pressed juices.
These innovations played a crucial role in Starbucks’ recovery, repositioning the brand as a provider of premium coffee experiences while broadening its product portfolio to cater to various customer preferences and demands.
General Electric: Pioneering Innovation
General Electric (GE), a symbol of American innovation, had to overcome major instability with its financial arm during the 2008 financial crisis. This downturn led to a substantial decline in GE’s stock value and the company’s removal from the Dow Jones Industrial Average.
In response, GE undertook a massive restructuring effort, selling off assets, streamlining its operations, and focusing on core industrial businesses. This allowed the company to regain financial stability and shift its focus toward innovation and long-term growth in a rapidly changing global marketplace.
Netflix: Adapting to Disruption
Netflix, initially a DVD rental service, faced adversity when it transitioned to a streaming platform, losing a significant number of subscribers. However, its bold decision to invest in original content, including shows like “House of Cards” and “Stranger Things,” led to a comeback, making Netflix a household name in streaming entertainment.
These stories of resilience and adaptability remind us that adversity often catalyzes innovation and growth. While each company faces unique challenges, its success lies in its ability to adapt, innovate, and persevere.
These stories testify to the power of determination, mindset, and creative thinking when faced with adversity.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Brandi recently ordered the Holiday Scheduled Campaign (shown above). To learn more, Click Here.
Congratulations, Brandi Wilson, on winning this week’s contest!
Brandi had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have been using the just listed/just sold postcards for about a year now. It’s a great resource in my marketing toolbox. I’m looking to expand what I’m doing with ProspectsPLUS! Becky has always been quick to respond to any of my questions.”
-Brandi Wilson
Brandi, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Securing a listing is critical to a real estate agent’s job, and losing out on a potential client can be disheartening.
Understanding the reasons behind a failed listing presentation can help you refine your approach and increase your chances of success in the future. Here are some of the most common reasons your listing presentation might not have won the client.
Lack of Preparation
Preparation is crucial for any successful presentation. If you didn’t research the property thoroughly, failed to prepare a detailed Comparative Market Analysis (CMA), or overlooked important market trends, the client might perceive you as unprepared or unprofessional.
Clients expect you to comprehensively understand their property and the local market.
Poor Presentation Materials
Using outdated or low-quality materials can negatively impact your presentation. Clients want to see polished, professional materials that reflect your expertise and attention to detail.
High-quality photographs, clear graphics, and well-organized documents can significantly affect how you are perceived.
Football Schedule postcards
Ineffective communication skills are presentation killers. If you talked too much about yourself without addressing the client’s needs, failed to listen actively, or couldn’t articulate your value proposition clearly, the client might not feel confident in your ability to represent them.
Engaging with clients and addressing their concerns is key to building trust.
Inadequate Marketing Plan
Clients want to know how you plan to market their property effectively. If your marketing plan lacks detail, innovation, or a clear strategy, the client might doubt your ability to attract potential buyers.
Presenting a robust, tailored marketing plan that leverages both traditional and digital channels is essential.
Failure to Build Rapport
Building a personal connection with the client is crucial. If you come across as impersonal or don’t make an effort to understand the client’s unique situation, the client might choose an agent they feel more comfortable with.
Showing empathy, being personable, and establishing a genuine connection can set you apart from competitors.
Misalignment on Pricing
Disagreements about the listing price can be a deal-breaker. If you suggest a price that seems unrealistic or doesn’t align with the client’s expectations, it could lead to a loss of trust.
Ensuring your pricing recommendations are backed by data and communicating the rationale clearly is important.
Inability to Handle Objections
Clients often have concerns or objections that need to be addressed. The client might question your expertise if you can’t handle these objections confidently and convincingly.
Being prepared to address common objections with well-thought-out responses can help reassure the client.
By addressing these common pitfalls and continually refining your approach, you can improve your listing presentations and increase your chances of winning over clients.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Celestino recently ordered the Get More Listings postcard (shown above). To learn more, Click Here.
Congratulations, Celestino Silva, on winning this week’s contest!
Celestino had the following words to say about his success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! has been an amazing platform for acquiring ongoing traffic for my business. I recommend ProspectsPLUS! to everyone who would like to enhance their business. ProspectsPLUS! makes it easy to be in constant contact with your clients. It allows me to redirect my energy into prospecting for new business.” – Celestino Silva
Celestino, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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