Why Your Sphere Is Your Fall Goldmine
Your sphere of influence—past clients, neighbors, friends, and community contacts—is one of the most powerful sources of listings. According to NAR, 67% of sellers found their agent through a referral or repeat business. This means staying visible with your sphere isn’t optional; it’s essential if you want to be the first call when someone decides to sell.
The Power of Seasonal Check-Ins
Fall is a natural time to reconnect. Kids are back in school, routines have settled, and homeowners start thinking about holiday plans and even making moves before year’s end. A quick, personal check-in can be all it takes to uncover hidden opportunities.
Here are three ready-to-use scripts you can try this week:
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Friendly Market Update Script:
“Hi [Name], hope you’re enjoying the cooler weather! I just ran the latest numbers for [neighborhood], and home values are up about X% over last fall. Would you like me to put together a quick update for your property?” -
Holiday Conversation Starter:
“Hi [Name], the holidays are right around the corner—are you planning to host family this year? I’ve been helping several neighbors prep their homes for sale before the new year. Curious if you’ve thought about timing in 2025?” -
Service-Oriented Script:
“Hi [Name], just checking in! I’ve been sharing resources with my clients on how to prepare their homes for fall. Want me to send you a copy?”
Postcards That Keep You Top-of-Mind
Not every touchpoint can be a call—and that’s where postcards shine. They’re tangible, memorable, and easy to personalize. Options like:
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Fall Recipe Postcards – keep it light and community-oriented.
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Just Listed / Just Sold Postcards – build social proof by showing activity.
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Holiday Greetings – remind your sphere you’re more than just a transaction.
Postcards create what psychologists call the “mere exposure effect”—the more people see your name and face, the more likely they are to trust and call you.
Consistency Creates Conversions
The key isn’t just one call or one postcard—it’s steady, predictable visibility. Agents who market consistently to their sphere see up to 67% more repeat and referral business (NAR). By layering personal calls with postcard marketing, you create a rhythm of trust that turns into listings.
Ready to Put This Into Action?
ProspectsPLUS! makes it easy to send Holiday & Seasonal Postcards that complement your outreach. Choose from dozens of professionally designed templates, add your personal branding, and schedule for the entire season—so you stay top-of-mind without adding more to your plate.
👉 Browse Fall Postcards Now →
PLUS: When you have time…below are some marketing tools to help support your success.
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
