Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
(Shown above: Just Listed Series postcards similar to the ones Joshua Hanson sent out) Learn more, Here
Joshua Hanson, You’re This Week’s $120 Gift Card Winner!
Joshua had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to get more clients,
You guys really have helped me boom! I have spent less than $500 marketing new listings/solds and have gotten 3 new listings off these postcards already!!
Thank You, Joshua, and congratulations on your success!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
No matter how many homes your client has sold, the whole process of selling may still tie them up in knots.
Why? Ninety-five percent of the time the homeowner doesn’t know you from Adam, yet here they are, putting what might be their biggest investment in your hands.
You breeze in, hand them a pen and a contract and walk out mumbling something about the MLS and a sign and lockbox.
Home sellers probably won’t express their fears to you (you are a stranger, after all), but they’ll stay awake at night, scary thoughts running through their heads.
If they were to confess their fears to you, what do you suppose they would tell you and how can you help them overcome their anxiety? Here are three things that weigh on their minds.
1. How does this work?
If you purchased your home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you may have never heard before and she seemed to expect you to know what they meant.
Escrow, earnest money deposit, contingency and comps – these are words that aren’t in the non-real estate person’s lexicon. How exactly does the MLS work, anyway? Why does the buyer have to pay an earnest money deposit and a down payment?
While not completely understanding the listing and sales process may not keep your client awake at night, there’s always that nagging fear of what may be coming next.
The fear of the unknown is common and so easy to remedy when it comes to your listing clients.
SOI, Get More Listings Scheduled Campaign, Learn More, HERE
Walk them through it. Write up a Home Selling 101 course, in basic English, and include it in your listing package. Step-by-step, teach them how it’s done so they don’t have to guess at – or fear — what’s next.
2. I’m Nervous
Buyers don’t have a corner on the anxiety market. Sellers are anxious that the home won’t sell, that they won’t get the price they need or that they may end up with two house payments or, worse yet, end up homeless.
Even though the housing market has pretty much recovered from the pandemic, homeowners also still harbor a lingering sense of dread over how much equity they may have lost, regardless of how much they’ve regained.
The great-big fear that you’ll purposefully underprice the home to get a quick sale is usually not mentioned by the homeowner. It exists, nevertheless.
Again, knowledge is power. Take the mystery out of the whole issue of market value by giving them a basic tutorial on how it is determined, both by you and by the lender’s appraiser.
There are also ways around the “should I sell before I buy” conundrum, so that one is easy to deal with.
If it’s equity they’re worried about you can help them find out exactly what they owe on the home. You are the problem solver, and they should know that. It might just put them at ease enough to share other concerns with you.
3. I’m Scared of Someone Stealing from me
Believe it or not, this is a huge fear for homeowners. Will people rifle through their drawers? Will they steal from them? It’s an understandable worry – there are strangers wandering through their home.
You know how to deal with this, but for the new agent, let’s walk through it. All items of value, especially small, pocket-size pieces should be either locked away or removed from the home while it’s on the market. This includes prescription medications and, especially, weapons.
Don’t throw this suggestion out half-heartedly. Let your client know that thefts do happen and the only way to protect their belongings is to remove the temptation for those less-than-honest folks who may be going through their house.
Honorable Mention
If you work with seniors, even occasionally, take the previously mentioned angst, multiply the fear factor by three and throw in the following:
More than one-third of seniors who are moving are afraid of change. They are anxious about leaving the familiar for a strange place.
Many are sad about leaving their neighbors.
Many have an intense emotional attachment to the home.
Understanding that your listing client may harbor these concerns allows you to face them head-on, before he or she gets seller’s remorse.
While nobody expects you to be part psychologist in a real estate transaction, it’s important to understand that your listing client’s curious behavior may stem from confusion about the process.
You, as his or her agent, are the only person in a position to ease the anxiety and all it takes to do so is slowing down long enough to provide clear, basic guidance and advice.
If you knew that your client is a nervous wreck, what would you do or say to help? It’s important to dig deep to find out, first, if they’re anxious, and, second, why. Then you can help solve the problem.
Keep in touch with potential home sellers by launching an SOI Campaign.
SOI Campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/8/21).
SOI, Content Series Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH A SOI CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your SOI Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
The bare minimum. Every profession includes those who work just hard enough to be considered “doing their job.” Real estate is, sadly, no exception.
It’s the “list and pray” listing agents who feel a sign in the lawn and an MLS listing is sufficient. It’s the buyers’ agent who skips the counseling and doesn’t listen to the clients’ wants and needs in a new home.
Agents like these cast a cloud over the profession, even though the real estate industry is populated with many customer-service-oriented agents who go the extra mile with each client.
Take a look at some ideas contributed by agents with clients who love them.
Explain EVERYTHING
Buyer counseling is a vital aspect of your job. Buyers who understand the process and paperwork and are aware of some of the pitfalls they may face along the way are more relaxed. They are thus easier to work with and come out of the transaction feeling positive about their agent.
Although we rarely see this same counseling suggested for sellers, it should be.
Explain to your buying and/or selling clients, in detail:
The mortgage process, start to finish, in plain English
The entire selling or buying process
The paperwork they’ll be asked to sign
What is expected of them during the process (sellers need to leave the home, buyers should be punctual and respectful of the sellers’ time, etc.)
What happens at closing
Then, ask what they expect of you. It’s hard to go above and beyond something you aren’t aware of.
Service add-ons to consider
Whether your client is the buyer or seller, they’ll both face the huge task of moving. You can make it easier on them while making yourself memorable.
There are many things you can do, including turn your assistant into a concierge-for-a-day. Some of the services he or she can provide include:
Ensuring the utilities are scheduled to be turned off at the old home and on at the new.
Cancelling landscaping, pest control, pool and housekeeping services at the old home.
Draw up a list of the area’s best of everything, such as park, daycare, gym, veterinarian, plumber, electrician, gardener, restaurants, handy person. Find them on Yelp.com.
Supplying them with moving boxes. One agent we know has the boxes printed with her branding.
Always provide updates
If you only handle a few transactions at a time there really is no excuse for your clients to not receive update calls from you or your transaction coordinator.
Keep them abreast of what’s happening with the transaction. Unresponsiveness is one of the things clients most complain about.
For agents who handle many transactions simultaneously, consider purchasing client communication software that they can log into online and follow the transaction’s progress.
The relationship shouldn’t end at closing
Clients also appreciate a closing folder with all of the pertinent paperwork organized inside. Sure, they’ll receive one from the lender, but yours should be different—far more user-friendly. Include the listing, all marketing materials, and all paperwork involved in the transaction.
Finally, plan at least one annual or biennial client appreciation event to help you remain top-of-mind with former clients. Going “above and beyond” is something to which many agents merely pay lip service. Make client satisfaction your top priority for each client and enjoy the payoff: Loyal, referring, and returning clients.
Ready to add more clients to your roster? Launch a FARM, Fence Sitter Campaign in just minutes.
They’re currently on sale 10% OFF the first month – (sale ends 7/24/21).
FARM, Fence Sitter Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH A FARM, FENCE-SITTERCAMPAIGN:
Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).
Use promo code: FENCE10 to save 10% off the first month.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
(Shown above: Fence Sitter Series postcards similar to the ones Jasleen Allyse sent out) Learn more, Here
Jasleen Allyse, You’re This Week’s $120 Gift Card Winner!
Jasleen had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve so enjoyed the experience I’ve had with ProspectPLUS!. The price is very reasonable and they are always offering more and more marketing options so I can increase my business. I’m a fan and a customer for life!”.
Thank You, Jasleen!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Farm, Fence Sitter Scheduled Campaign shown above.Schedule HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Get More Listings Scheduled Campaign shown above, scheduleHERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
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