Tuesday, March 19, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    The PLUS! Points Achievement System is a rewards program for prospectsplus.com customers.

    Customers can earn PLUS! Points by unlocking various achievements, such as making a specific purchase or completing a task.

    PLUS! Points can then be redeemed at any time for an account credit at a rate of 1 point = $.01.

    PLUS! Points have an expiration date of one year from the date they are converted into an account credit.

    Bonus PLUS! Points: throughout the year, we will offer opportunities to earn bonus PLUS! Points by purchasing a postcard from a new series or completing other tasks. Bonus PLUS! Points will automatically be added to your “Redeem” page on Prospectsplus.com once you have qualified.

    Get started earning PLUS! Points NOW, CLICK HERE.

    How to Get Started

    To get started achieving PLUS! Points begin at your account dashboard.

    To locate your account dashboard, click on your name in the upper right corner of our prospectplus.com. A drop-down menu will appear, click on “Dashboard” (see screenshot below).


    How to View Achievements

    From your dashboard, click “View Achievements” in the upper right-hand corner (see screenshot below).

    On the Achievement page, you’ll notice locked achievement badges and maybe even some unlocked badges as well. Be on the lookout for new badges to be added in the future.

    A locked achievement badge – will be grayed out and has not been achieved yet. Move your cursor over a locked achievement badge, and it will flip over and display what you need to do to accomplish the badge and how many PLUS! Points it’s worth. To get started completing that badge, click the available link on the backside of the badge.

    An unlocked badge – is a badge that you have accomplished. It will be displayed in full color. If you place your cursor over this badge type, it will flip and describe what you did to achieve the badge and how many PLUS! Points you earned (see screenshot below).

    Get started earning PLUS! Points NOW, CLICK HERE.

    How You’re Awarded PLUS! Points

    When you complete an achievement within seconds, a badge will appear on your screen with confetti announcing your accomplishment (see screenshot below), and PLUS! Points will automatically be added to your Redemption account.


    How to Redeem PLUS! Points

    To redeem PLUS! Points or view your balance, click on “Redeem Points” in the upper right corner of your Dashboard page or Achievements page.

    On the Redeem page, you will see a breakdown of all PLUS! Points you’ve achieved, what badges you’ve earned, and how many PLUS! Points you’ve redeemed in the past.

    To redeem unused points, click the yellow “Redeem” button on the Redeem page. Your redeemed points will automatically be converted to a credit on your account that can be used during checkout (see screenshot below).

    Stay on the lookout for more opportunities to achieve PLUS! Points on ProspectsPLUS.com!

    Get started earning PLUS! Points NOW, CLICK HERE.

      Karmen Pharris recently sent Homes & Life Magazine out, shown above. To see more, Click Here.

      Congratulations, Karmen Pharris, on winning this week’s contest!

      Karmen had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “Super impressed with ProspectsPLUS!! The quality is great. Great choices when picking your designs or customizing. I love the magazine branded just for me!!!

      -Karmen Pharris

      Karmen, thank you for this wonderful feedback. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

      3. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        “ 2 in 5 home sellers are offering concessions to homebuyers,” according to data from Redfin buyers’ agents. It appears that gone are the days when buyers felt the need to waive the home inspection and other contingencies just to win the home in a bidding war.

        “… 42% of homes sold in recent months offered buyer incentives,” according to the another Redfin report.

        Some cities find more buyer incentives than others. Seattle, Las Vegas, Denver, San Diego and Phoenix lead the way when it comes to sellers being willing to give something up to get their homes sold.

        Since the chances are good that you may run into a situation where you’ll need to counsel a client about offering concessions, let’s take a look at some of the most popular.

        • mortgage rate buy-downs 
        • cash for repairs 
        • cash for closings costs
        • warranties on household appliances.
        Offer to pay points

        As we all know, one of the biggest disadvantages in the current real estate market is rising mortgage interest rates.

        If you represent sellers that just can’t seem to get the home sold within their deadline, counsel them about what is likely the most effective buyer incentive, paying the buyers’ points.

        Check this out: “… lowering the buyer’s interest rate can make their monthly payment a lot more affordable,” according to Christy Bieber at Motley Fool.

        If they are weighing just lowering their asking price for the buyer, explain to them that buying down the buyer’s mortgage rate is the better deal. Especially for the seller.

        Bieber explains that “… if you had a $300,000 house on the market, dropping your home to $280,000 would have about the same impact as buying down the buyer’s rate by 0.75%.”

        “But reducing the buyer’s rate that much would only cost you $9,000, so you’d end up about $11,000 ahead.”

        This tactic should be reserved for only those clients who need to sell and are having a hard time doing so. Keep it in your back pocket and pull it out if you suspect that it’s mortgage rates standing in the way (if your listing is a starter home, for instance).

        Other popular incentives to speak with your client about include:

        • Pay a portion of the closing costs
        • Include personal property if the buyer has expressed an interest
        • Offer to pay for the first year or so of HOA dues
        • Warranties are always appreciated
        • Designate a specific amount of money toward repairs “Seller will pay $500 at closing for repairs.”

        Offering incentives to the buyer may be a hard pill to swallow for the seller. Approach the topic at the beginning of the selling conversation so that they aren’t caught by surprise and counsel them on the benefits of offering buyer incentives.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Isa Dragone is currently sending a recurring holiday postcard campaign, shown here. To see more, Click Here.

          Congratulations, Isa Dragone, on winning this week’s contest!

          Isa Dragone had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “Very happy with the postcard campaign to my SOI, timely, quality, and it’s set it & forget it!!! Perfect for my business and letting me stay top of mind while I’m able to provide more time to my clients’ needs.”

          -Isa Dragone

          Isa, thank you for this wonderful feedback. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

          3. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here