Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Summer presents an ideal time for real estate agents to strengthen client relationships through appreciation events.These gatherings not only express gratitude but also foster loyalty and generate referrals.
Why Host a Summer Client Appreciation Event?
Client appreciation events are more than just social gatherings; they’re strategic tools for business growth.According to the National Association of REALTORS®, such events can enhance client retention and lead to increased referrals.By engaging clients in a relaxed setting, agents can reinforce their brand and position themselves as trusted advisors.
Successful events require careful planning.Consider your client demographics when choosing the type of event—family-friendly barbecues, outdoor movie nights, or elegant wine tastings.
The Shifting Market Series is shown above. To see more,Click Here.
Secure a suitable venue, plan engaging activities, and ensure there are ample opportunities for personal interaction.Personal touches, like customized invitations or branded giveaways, can leave a lasting impression.
Marketing the Event
Effective promotion is key to a well-attended event.Utilize multiple channels:
Email Campaigns:Send personalized invitations and reminders.
Social Media:Create event pages, share teasers, and encourage clients to RSVP.
Direct Mail:Send out a Summer Series postcard with event details on the back.
Collaborate with local businesses for sponsorships or partnerships, which can also extend your reach.
Post-Event Follow-Up
After the event, follow up with attendees to express appreciation for their participation.Share event photos on social media and consider sending a recap email.This continued engagement keeps you top-of-mind and lays the groundwork for future business opportunities.
Hosting a summer client appreciation event is a powerful way to deepen relationships and grow your real estate business.With thoughtful planning and effective marketing, these events can yield significant returns in client loyalty and referrals.
Patsy recently sent out a postcard from the Multi-Photo Series (shown above). For more information on this series, Click Here.
Congratulations, Patsy Atati, on winning this week’s contest!
Patsy had the following words to say about sending out marketing from ProspectsPLUS!
“I’ve been using ProspectsPLUS! for my Open Houses, new listings, and SOLDs, and I just love the ease of use and the response I get from neighbors and new customers.” – Patsy Atati Patsy, thank you for the lovely review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer presents a golden opportunity for real estate agents to connect with potential clients through strategic direct mail campaigns.With longer days and a more relaxed atmosphere, homeowners are more receptive to engaging with personalized outreach. Agents can transform their summer mailings into valuable listing appointments by implementing targeted strategies.
Craft Compelling and Personalized Mailings
To capture attention, your mailings should offer value and resonate with the recipient’s needs.Include local market insights, tips for home maintenance during summer, or information about community events.Personalization is key; addressing recipients by name and referencing their neighborhood can significantly increase engagement.
Incorporate Clear Calls to Action
Every mailing should have a clear, concise call to action (CTA).Whether inviting homeowners to a free home valuation, directing them to a personalized market report, or encouraging them to attend a local open house, a strong CTA guides the recipient toward the next step.
Multi-Property Series is shown above. To see more, Click Here.
Leverage Consistency and Timing
Consistency in your mailing schedule keeps you top-of-mind.Aim to send mailings at regular intervals, such as bi-weekly or monthly, to maintain a steady presence.Timing your mailings to coincide with local events or seasonal milestones can also enhance relevance and response rates.
Utilize Tracking and Follow-Up
Implement tracking mechanisms, such as unique URLs or QR codes, to monitor engagement with your mailings.Follow up with recipients who interact with your content through phone calls or personalized emails to further nurture the relationship and move toward securing a listing appointment.
Real estate agents can convert summer mailings into fruitful listing appointments by crafting personalized content, incorporating clear CTAs, maintaining consistency, and actively following up.Embracing these strategies positions agents to capitalize on the season’s opportunities and build lasting client relationships.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is more than just a season of sunshine and vacations; it’s a strategic period for real estate agents to cultivate relationships that can lead to listings in the fall.By implementing effective farming strategies now, agents can position themselves as the go-to experts in their chosen neighborhoods. National Association of REALTORS®
Why Summer is Ideal for Farming
The summer months offer a unique opportunity to engage with communities.With longer days and numerous local events, agents can increase their visibility and connect with potential clients in a more relaxed setting.Engaging in community activities and attending local gatherings can significantly enhance an agent’s profile. styldod.com
Effective Farming Techniques
Consistent Direct Mail Campaigns: Regularly sending newsletters, market updates, and personalized messages can keep agents top-of-mind.According to the National Association of REALTORS®, consistent communication is key to building trust within a community.
Hosting Local Events: Organizing neighborhood events or sponsoring local activities can provide direct interaction with residents, fostering relationships that may lead to future listings.
Leveraging Social Media: Maintaining an active online presence by sharing local market insights, success stories, and community highlights can attract and engage potential clients.
Geographic Farming Campaigns are shown above. To learn more, Click Here.
The Long-Term Benefits
Investing time and resources into farming during the summer can yield substantial returns in the fall.As the market picks up, agents who have established trust and familiarity within a community are more likely to be contacted for listings.Building these relationships takes time, making the summer an ideal period to start.
By proactively engaging with communities during the summer through consistent outreach, event participation, and a strong online presence, real estate agents can lay the groundwork for a successful fall season.Planting the seeds now ensures a bountiful harvest of listings later.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Cindy recently sent out The Market Dominator Trifold Newsletter(shown above). For more information on this series, Click Here.
Congratulations, Cindy Coray, on winning this week’s contest!
Cindy had the following words to say about sending out marketing from ProspectsPLUS!
“I’ve been using ProspectPLUS! for over a year now and ABSOLUTELY love it. It’s a huge time saver for my marketing needs. I use them for postcard mailing campaigns, free direct reports, and everything in between. They are also quick, reasonably priced, and efficient. What else could you ask for?”
– Cindy Coray
Cindy, thank you for the lovely review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.
Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.
1. Summer Home Tips Series
Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.
2. Agent Summer Reading List
Position yourself as a thought leader by sharing your top book picks. A few must-reads:
The Life-Changing Magic of Tidying Up by Marie Kondo A practical guide to decluttering and organizing your home using the KonMari method. Ideal for homeowners looking to reset their space this summer.
Homebody: A Guide to Creating Spaces You Never Want to Leave by Joanna Gaines A beautifully designed book filled with home styling inspiration and layout tips, perfect for those wanting to refresh or personalize their living space.
Atomic Habits by James Clear A highly readable book on building better daily habits—great for creating routines around home life, wellness, and productivity.
The Backyard Homestead by Carleen Madigan A hands-on guide for anyone interested in gardening, growing food, or exploring a more self-sufficient lifestyle at home.
3. Local Summer Spotlights
Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.
4. Behind-the-Scenes Summer Vibes
Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is the perfect season for you to recharge, reflect, and retool their skills—and what better way than with a great book?
Whether you’re relaxing by the pool or squeezing in a chapter between showings, these top reads will sharpen your skills and inspire growth.
Negotiation Mastery
“Never Split the Difference” by Chris Voss Learn FBI-level negotiation tactics that translate perfectly into high-stakes real estate deals. Agents rave about how this book transforms client conversations.
Marketing & Branding
“Building a StoryBrand” by Donald Miller Cut through the noise and clarify your message with this must-read. Discover how to attract clients by making them the hero of your real estate brand story.
“The 5AM Club” by Robin Sharma Unlock high performance and morning rituals that power top producers. This book will inspire agents looking to lead, grow teams, or take control of their schedules.
Pro Tip: Choose one book per month, pair it with a journal, and reflect on how each takeaway applies to your real estate business.
Which title will shape your next season? Start reading today—and lead your summer with purpose.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Pamela recently sent out a postcard from the Avoidable Home Seller Pitfalls Series(shown above). For more information on this series, Click Here.
Congratulations, Pamela Gordon, on winning this week’s contest!
Pamela had the following words to say about sending out marketing from ProspectsPLUS!
“I’ve been using ProspectPLUS! for over a year now and ABSOLUTELY love it. It’s a huge time saver with my marketing needs. I use them for post cards mailing campaigns, free direct reports and everything in between. They are also quick, reasonably priced and efficient. What else could you ask for?”
– Pamela Gordon
Pamela, thank you for the lovely review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is a prime time for moves, and an often-untapped goldmine for real estate agents is a well-structured referral program.
With more people considering buying or selling during these sunny months, leveraging your existing network can significantly boost your business. A successful referral program isn’t just about asking; it’s about creating a system that’s easy, rewarding, and consistently marketed.
Laying the Foundation for Referral Success
Before you actively market for referrals this summer, establish a clear system. Success relies less on chance and more on a defined process.
Think about how and when you will gently remind your network that you appreciate their introductions. Also, consider clarifying what makes an ideal referral for you – perhaps someone actively looking to buy or sell within the next 6-12 months in your specific service areas?
Making it easy for your contacts to understand who you serve best helps them identify quality connections. Remember, approximately 43% of clients found their agent through family or friend referrals (REsimpli, 2025 stats).
Building a foundation based on exceptional service and clear communication is crucial to tapping into this powerful source of business.
Actively Asking: Timing is Everything
Don’t assume your happy clients will automatically send business your way. You need to ask! The best time to gently introduce your summer referral program is when clients are most satisfied – perhaps after a smooth closing or a particularly positive interaction.
A casual, “I’m so glad we found you the perfect home! We’re running a summer referral appreciation program, and I’d be honored if you kept me in mind for any friends or family thinking of moving this season,” can work wonders.
Marketing Your Summer Referral Engine
Once your program is defined, it’s time to spread the word. Use a multi-channel approach. Send a dedicated email to your past client list announcing your “Summer of Referrals” program. Post about it on your social media channels with an eye-catching summer-themed graphic.
Mention it in your email signature. You could even create small, attractive “referral cards” to hand out at summer community events or open houses.
As My Marketing Matters suggests, “Direct mail is a great way to remind contacts about a referral program you have.” A postcard with a clear call to action about your referral rewards can be very effective.
Nurture Your Referral Sources
When a referral comes in, acknowledge it immediately to the referrer, even if it doesn’t immediately pan out. A simple “Thank you so much for thinking of me and referring [Name]! I really appreciate it,” keeps the goodwill flowing. And, of course, deliver exceptional service to the referred client – that’s the best way to earn their future referrals.
Track and Appreciate
Keep a simple system (a spreadsheet or CRM notes) to track where your referrals are coming from. This helps you understand what marketing efforts are working and allows you to properly thank and reward your advocates.
Building and promoting a summer referral program takes consistent effort, but the payoff in high-quality leads and strengthened client relationships can make it one of the most rewarding marketing strategies for 2025.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is a hot season for real estate, and with the right approach, your direct mail campaigns can be too. As buyers and sellers make moves under the sun, a tangible, targeted message in their mailbox can cut through the digital noise.
In 2025, leveraging direct mail effectively means combining smart strategies with valuable content to nurture leads and grow your brand. Let’s dive into five strategies to make your summer direct mail sizzle.
Hyper-Localize Your Summer Message
Generic mailers get tossed. For your summer campaign, focus on specific neighborhoods or “farm” areas. Highlight recent sales in their community, summer-specific local events, or tips for enjoying local amenities.
According to a 2025 report by Lob, “Direct mail is a powerful tool for real estate pros who want to stand out, build trust, and close more deals.” Tailoring your content to a micro-market demonstrates your expertise and relevance. Think “Your Guide to Summer Fun in [Neighborhood Name]” or “Recent Sales Near [Local Park/Attraction].”
Offer Tangible Summer Value
What can you offer that homeowners will actually keep and use? Consider a beautifully designed postcard with a list of “Top 5 Local Ice Cream Spots,” “Summer Home Maintenance Checklist,” or even a small packet of seeds for a summer herb garden. This value-added approach keeps your name in front of them longer. The goal is to be a resource, not just an advertisement.
Integrate with Your Digital Efforts
Your direct mail shouldn’t exist in a vacuum. In 2025, successful campaigns bridge the physical and digital. Include a QR code on your mailer leading to a summer-themed landing page with a free home valuation, a guide to “Summer Staging Tips for a Quick Sale,” or your latest market update video.
REsimpli’s 2025 data highlights that “Marketing campaigns with direct mail and digital media saw a 118% lift in response rate.” Make it easy for recipients to connect with you online.
Time Your Drops Strategically
Summer has its own rhythm. Consider sending mailers just before long holiday weekends when people might have more time to consider big decisions, or mid-summer when the initial rush has passed but serious movers are still active.
A “Mid-Summer Market Update” can be very effective. Consistency is also key; a one-off mailer is easily forgotten. Plan a series of 2-3 touches over the summer.
Focus on High-Quality Design & Personalization
With more marketers increasing their direct mail investment (82% according to Lob’s 2025 State of Direct Mail report), your pieces need to stand out. Invest in professional design, quality paper stock, and vibrant summer imagery.
Where possible, personalize your message beyond just a name. Referencing property types common in the area or a general “Thinking of making a summer move, [Neighborhood] homeowner?” can increase connection. A polished, professional piece reflects the quality of your service.
By implementing these strategies, your summer 2025 direct mail campaigns can be a powerful engine for generating leads and boosting your real estate business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Ligia recently sent out a postcard from the Local Market Stats Series(shown above). For more information on this series,Click Here.
Congratulations, Ligia Otalvaro, on winning this week’s contest!
Ligia had the following words to say about sending out marketing from ProspectsPLUS!
“ProspectPLUS! made the process of sending out my real estate postcards incredibly easy and efficient. As a busy REALTOR, I really appreciated how streamlined everything was—from design to delivery. The postcards looked professional, and I was able to focus on my clients while they handled the heavy lifting. Highly recommend their service!”
– Ligia Otalvaro
Ligia, thank you for the wonderful review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Spring is the real estate industry’s most dynamic season, and the smartest agents know that data isn’t just something you glance at — it’s a tool for strategic action.
According to NAR, 42% of home sales in 2024 occurred between March and June, proving this season’s outsized influence on annual production. Agents who leverage that momentum with data-driven insights outperform those who rely on instinct alone.
What to Track (and Why It Matters)
Focus on local inventory levels, days on market, median price shifts, and buyer demand by zip code.
A recent Zillow report found that homes listed in early May sell six days faster on average — a clear signal to align your campaigns with peak interest. Use these insights to time “Just Listed” mailers, retarget ads, and update your seller scripts with confidence.
Data = Confidence in Conversations
Buyers and sellers are flooded with headlines. When you can explain how your neighborhood’s days-on-market dropped 15% compared to last spring, you instantly differentiate yourself.
“Statistics are your story when trust is on the line.” Tom Ferry
Make Marketing Decisions That Perform
Use your MLS or tools like Altos Research or Keeping Current Matters to spot hyper-local trends and translate them into smarter marketing.
This isn’t about data overload — it’s about clarity, timing, and earning trust. The spring market is loud. Be the voice backed by facts.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
