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Saturday, July 5, 2025

Lisa Gray

816 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Why Your Database Is a Hidden Goldmine

    Did you know 38% of sellers choose the same agent they referred or worked with before—and 28% use their previous agent again? That means your database—past clients, leads, sphere—is a goldmine quietly holding your next listings, if you work it right.

    The following are four steps to unlocking listings in your database.

    Step 1: Clean & Segment Your Contacts

    Cluttered databases lead to missed opportunities. Organize your database by contact type: past clients, prospects, and referral sources. Then, prioritize those who bought or sold 2–10 years ago—they’re likely due for updates or moves.

    Step 2: Send a Personalized Check-In

    A Call to Action postcard is shown above. To see more from this series, click here.

    Your name matters—but your message matters more. Launch a 3-email reactivation series:

    • Email 1: “Just checking in—how’s life treating you?”

    • Email 2: “Want a fresh snapshot of your home’s value?”

    • Email 3: “I’m here when you’re ready for your next move.”

    Include local market stats and a clear CTA to a valuation or conversation.

    Step 3: Use Data-Driven Triggers

    Top agents use smart data, not guesswork. Review your CRM for signals—birthday, listing expiry, market interest. When triggers appear, send a timely postcard like:

    “Your neighbor just sold—want to know what your home is worth?”

    Step 4: Add Value Before You Ask

    Deliver helpful info first to build trust. Host a free report or mini-guide—e.g., “3 Things Every Homeowner Should Know About Selling in 2025”—and email it to your database along with your check-in.

    Remember, insight + care = connection.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

    2. The Free 2025 Quarterly Real Estate Marketing Guide

    Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

     

     

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Market Slowdown Doesn’t Stop the Best

      Mortgage rates are hovering near 7%, and U.S. existing-home sales just hit their slowest pace since 2009. But while many agents pull back, the top 10% are doubling down—and closing faster than ever.

      Offer Creative Financing Solutions

      Elite agents aren’t waiting for lower rates. They’re offering buyers tools like rate buydowns, seller concessions, and assumable mortgages to keep deals moving.

      Get Hyperlocal and Stay Visible

      With a 31.5% increase in inventory year-over-year, generic marketing won’t cut it. Top agents position themselves as neighborhood experts through hyperlocal insights and direct mail.

      Sphere of Influence postcards are shown above. To see more, Click Here.

      Rework Your Database Outreach

      The best agents know: listings come from relationships, not just leads. They’re combing their CRMs for aging contacts, past clients, and warm leads to re-engage.

      Sell Value, Not Just Property

      Top agents use every touchpoint—listing appointments, social media, mailers—to reframe the narrative. “Yes, rates are high—but here’s how we preserve your equity and timing.”

      The following are five action steps you can take to help bring in new listings in a high-interest rate market.

      Action Step: Set up a 3-email reactivation campaign titled “Is This Your Year to Move?” with a CTA to book a 15-minute check-in.

      Action Step: Launch a monthly postcard or newsletter with ZIP-specific market stats, homeowner tips, and a personal market take.

      Action Step: Partner with a local lender and build a “Smart Buyer Toolkit” that includes rate options, affordability calculators, and monthly cost comparisons.

      Action Step: Update your listing presentation and marketing materials to highlight buyer demand, negotiation strategies, and cost-saving tactics.

      Action Step: Audit your current listing strategy—are you adapting to today’s buyer fears and financial concerns?

      When others retreat, leaders adapt. Don’t let interest rates become an excuse—let them become your edge.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 2025 Quarterly Real Estate Marketing Guide

      Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Thora recently sent out Homes & Life Magazine (shown above). For more information on this branded magazine, Click Here.

        Congratulations, Thora Forbes, on winning this week’s contest!

        “I’ve had a great experience using ProspectsPLUS! for my real estate marketing supplies. Their postcards, door hangers, and magazine materials are consistently high quality and professionally designed. The ordering process is simple, customer service is responsive and helpful, and everything ships quickly. It’s been a reliable resource for keeping my outreach fresh and effective. Real Estate Marketing Made Simple, and Professional!”

        -Thora Forbes

        Thora, thank you for your wonderful review. We truly appreciate you and your support!

        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 2025 Q3 Real Estate Marketing Guide

        Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
         
         
         
        3. The Free Interactive 6-Month Real Estate Business Plan
         
        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Understand Why It Didn’t Sell

          This year, even in traditionally strong seasons, listings are going stale. In Denver, for example, 35% of homes have sat unsold over 60 days as of April—nearly the highest nationwide in years. Across the U.S., there are nearly 500,000 more sellers than buyers, leading to growing inventory and mounting seller pressure.

          If your listing didn’t sell—you’re not alone. The following are the five‑step playbook top agents are using to relaunch listings, beat the buyer’s market, and finally get them across the finish line.

          Step 1: Price It Right from Day One

          Overpricing remains the top mistake. Bankrate notes that homes priced even slightly above market can deter buyers.  Reset pricing based on comparable “Days on Market” and recent sales.

          Action Step: Pull 3–5 comps from the past 60 days. Adjust price to sit within the top view band—but avoid pricing just under thresholds (e.g. $499K vs $500K).

          Step 2: Stage and Refresh the Listing

          Staging can cut time on market by up to 50% and add 6–20% in sale price. Remove clutter, add lighting upgrades, and repaint high-traffic walls.

          Action Step: Book a pro stager or DIY refresh. Replace dated fixtures, update floors, refresh landscaping.

          Step 3: Amplify Your Marketing

          In an oversupplied market, shine with professional photography, virtual tours, and targeted marketing.

          Action Step: Re-shoot with twilight or drone shots. Launch a targeted direct mail campaign to your geographic farm, supported with Facebook or Google ads and social media.

          Step 4: Build Urgency & Incentives

          Incentives like credits for closing costs or rate buydowns can spark interest when buyers hold back due to affordability.

          Action Step: Offer 1–2% home warranty or closing help. Highlight it in online marketing and open houses.

          Step 5: Track, Adapt, Repeat

          Measure all activity—traffic, feedback, price drop responses. Reassess every 14 days, and tweak marketing, price, or terms as needed.

          Action Step: Use your CRM or MLS to set reminders for timely check-ins.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 2025 Quarterly Real Estate Marketing Guide

          Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

          3. The Free Interactive 6-Month Real Estate Business Plan

          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            Be Visible or Be Forgotten

            You may be licensed, hardworking, and skilled—but if your local audience doesn’t see you, you’re essentially undercover. According to NAR, 66% of sellers used the same agent they’d worked with before or were referred. And SmallBizGenius reports that 75% of buyers hire the first agent they interview. Visibility directly translates into listings.

            Step 1: Schedule a Monthly Postcard Campaign

            Consistency wins. Send postcards featuring market updates, client stories, and local happenings right when other agents are quiet.
            Action Step: Develop a 12-month postcard sequence with rotating themes—market snapshot, community spotlight, client testimonial, and seasonal tips.

            Step 2: Build a Local Authority Newsletter

            Farm Campaigns are shown above. To see more, Click Here.

            Stand out by delivering real value. Include tips like “July Curb Appeal Checklist” or “Neighborhood Open House Roundup.”
            Action Step: Collect email addresses at open houses and events. Send a monthly email with one big tip and a soft invite to connect.

            Step 3: Be Present in the Community

            Sponsor local sports teams, host a seminar, or partner with a coffee shop for a market round-up morning.
            Action Step: Plan at least two visibility events per quarter and capture leads in person.

            Step 4: Track, Refine, Repeat

            Regularly analyze metrics: mail response rate, email open/click-through, and event leads.
            Action Step: Use a simple CRM to follow up within 48 hours—mention something from your last chat to maintain rapport

            Don’t stay hidden—be unmistakably present. You’re not a secret agent, and your market shouldn’t treat you like one.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

            2. The Free 2025 Q1 Real Estate Marketing Guide

            Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

             

             

             

            3. The Free Interactive 6-Month Real Estate Business Plan

            The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              Monica recently sent out a postcard from a Just Sold Series (shown above). For more information on this series, Click Here.

              Congratulations, Monica Buletza, on winning this week’s contest!

              Monica had the following words to say about sending out marketing from ProspectsPLUS!

              “I ordered custom postcards and Door Hangers for my real estate farming in Brick Town, and they came out absolutely perfect- vibrant colors, great quality, and delivered very quickly. Pricing was fair and very competitive. I was using a different company before I found ProspectPLUS!, and I’m so glad I found them. I’ve used them for three orders and will continue to use this great company. I am a very satisfied real estate agent.“ -Monica Buletza, Monica, thank you for the wonderful review. We truly appreciate you and your support!

              Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

              HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Leave feedback on Google HERE.

              *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

              Don’t forget to watch for next Friday’s email announcing the weekly winner!

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

              2. The Free 2025 Q2 Real Estate Marketing Guide

              Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
               
               
               
              3. The Free Interactive 6-Month Real Estate Business Plan
               
              The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                Why Off-Market Sellers Matter Now

                Off-market or “hidden” listings make up a staggering 1.2 million U.S. home sales—nearly 30% of all residential transactions this year.

                Many of these sellers seek discretion, control, or a faster deal without the stress of public listings.

                The Price of Privacy

                Various Just Listed Series are shown above. To see more, Click Here.

                However, listing privately comes at a cost: Zillow’s 2025 data shows that off-MLS sellers leave a median of $4,975 on the table, compared to those who list on the MLS. As agents, your value lies in helping homeowners uncover the right balance between privacy and profit.

                Where to Find Hidden Inventory

                Expired & withdrawn listings can reveal overlooked sellers. FSBOs, which still account for about 6% of sales, often need guidance.

                Also, look for unlisted homes with signs of preparation to sell, such as dumpsters or fresh landscaping—approach these owners with a helpful pitch.

                Scripts That Start Conversations

                “Hi, I noticed you’re updating your home—you might be thinking about selling. Would you like a quick market estimate?”
                This soft opening positions you as an advisor, not a sales pitch, and often prompts meaningful conversations.

                Leverage Your Network & Mail Campaigns

                Build referral relationships with other agents—real estate pros report 15–20% of their deals are off-market. Use targeted mailers or door‑hangers in specific neighborhoods to proactively reach potential sellers who haven’t listed yet.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                2. The Free 2025 Q1 Real Estate Marketing Guide

                Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                 

                 

                 

                3. The Free Interactive 6-Month Real Estate Business Plan

                The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  The Season Drives Activity

                  Summer is the peak home-buying season. Demand typically rises during summer months, then cools in winter – and 2025 is no exception. Agents who align their marketing and events with this peak season gain a major advantage.

                  Economic Optimism and Opportunity

                  Despite higher mortgage rates—hovering around 6–6.5%—15% of Americans still plan to buy in the next 12 months, and 54% are already casually browsing listings. Some buyers feel a sense of urgency, believing future rate changes or rising prices could cost them more.

                  Motivations Beyond Rates

                  The Avoidable Buyer Pitfall Series is shown above. To see more, Click Here.

                  Buyers are driven by personal reasons: a desire for move-in-ready homes (56% say it’s very important), life transitions like growing families or relocations, or simply the emotional pull of summer: longer days boost mood and make house-hunting more enjoyable.

                  Make Your Marketing Hit the Mark

                  Action: In your next dinner seminar invite or social post, spotlight these motivations:

                  • ✅ Annual events timed for summer: “See homes before fall school starts”

                  • ✅ Emphasize move-in-ready inventories

                  • ✅ Host Q&A sessions on navigating financing during rate uncertainty

                  Leverage FOMO and Feelings

                  Encourage attendance by framing the seminar as a discovery opportunity:

                  “Seats are limited—secure your spot to learn how to save $$ before the market shifts.”

                  Follow-Up With Purpose

                  After your event, send personalized market updates referencing individual motivations:

                  “You mentioned growing your family—we found three kid-friendly homes just listed.”

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                  2. The Free 2025 Q1 Real Estate Marketing Guide

                  Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                   

                   

                   

                  3. The Free Interactive 6-Month Real Estate Business Plan

                  The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    Bonnie recently sent out a postcard from a Just Sold Series (shown above). For more information on this series, Click Here.

                    Congratulations, Bonnie Cissell, on winning this week’s contest!

                    Bonnie had the following words to say about sending out marketing from ProspectsPLUS!

                    “Everything they market is professional! I have been using their just listed and just sold postcards for years and I always get a few calls from them. Lately, I have been using some of their brochures like For Sale by Owner, Dangers of Overpricing, 4 Facts to Help You Choose the Best Offer etc. They are very professionally done with all your contact info, and it’s great to put into your presentation folder.

                    – Bonnie Cissell

                     

                    Bonnie, thank you for the wonderful review. We truly appreciate you and your support!

                    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                    Leave feedback on Google HERE.

                    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                    Don’t forget to watch for next Friday’s email announcing the weekly winner!

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                     

                    2. The Free 2025 Q2 Real Estate Marketing Guide

                    Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                     
                     
                     
                    3. The Free Interactive 6-Month Real Estate Business Plan
                     
                    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      Understand Their Concerns

                      When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions, or fear of their home sitting too long.

                      As an agent, your goal is to acknowledge these concerns while helping them see the missed opportunity in waiting.

                      Use Market Data to Educate

                      Summer is still a strong market for sellers. According to the National Association of REALTORS®, homes listed between May and August sell for 2.6% more on average and move 18 days faster than in the fall months.

                      The Market Update Series is shown above. To see more, Click Here.

                      Remind homeowners that buyer demand doesn’t disappear in summer—in fact, relocation buyers, families trying to move before school starts, and interest-rate-sensitive buyers are actively looking right now.

                      Shift the Perspective

                      Ask: “If we could sell your home sooner—and for more—would that change your timeline?” This reframes the decision around their best interest, not just market timing.

                      Position summer as an opportunity to stand out before the fall inventory surge dilutes buyer attention.

                      Offer a Low-Pressure Path Forward

                      Invite them to do a free, no-obligation pre-listing consultation. Offer tips on light prep work they can start now, and build trust with value—not pressure. When they’re ready, you’ll be the agent they call.

                      Take Action: Start a “Sooner-Than-Fall” Seller List

                      Begin building a list of homeowners who’ve mentioned they’re planning to sell in the fall. Reach out with a short, personalized message offering a quick market update.

                      Let them know you’re keeping an eye on current buyer activity and would love to give them an edge if they choose to list sooner. This keeps you top of mind while positioning you as a proactive, data-driven agent—not just someone waiting on the sidelines.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                      2. The Free 2025 Q1 Real Estate Marketing Guide

                      Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                       

                       

                       

                      3. The Free Interactive 6-Month Real Estate Business Plan

                      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                        Assessing Your Progress

                        As we reach the midpoint of 2025, real estate agents must evaluate their performance against the goals set at the beginning of the year. With the U.S. housing market experiencing a shift—inventory levels rising and mortgage rates stabilizing around 6.75% —agents must adapt their strategies to stay competitive.

                        Market Dynamics in 2025

                        The current market presents both challenges and opportunities. According to Redfin, there are approximately 500,000 more home sellers than buyers, marking the most significant disparity since 2013. T

                        The Holiday Campaign is shown above. To learn more, Click Here.

                        This imbalance suggests a buyer’s market, yet high home prices and mortgage rates continue to hinder affordability. Agents need to navigate these conditions by offering value-driven services and staying informed about local market trends.

                        Strategies for Success

                        To align with your 2025 goals:

                        • Reevaluate Your Business Plan: Ensure your strategies are responsive to current market conditions.

                        • Enhance Digital Presence: With 97% of homebuyers using the internet in their search, a strong online presence is vital.

                        • Focus on Client Relationships: Building trust and providing exceptional service can lead to referrals and repeat business.

                        • Invest in Professional Development: Continuous learning enables you to adapt to market changes and enhance your service offerings.

                        Looking Ahead

                        Staying proactive and adaptable is key to achieving your 2025 real estate goals. Regularly assess your progress, remain informed about market trends, and be willing to adjust your strategies as needed. By doing so, you position yourself for sustained success in a dynamic real estate landscape.

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                        2. The Free 2025 Q1 Real Estate Marketing Guide

                        Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                         

                         

                         

                        3. The Free Interactive 6-Month Real Estate Business Plan

                        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                          Reene recently sent out a postcard from the Sumer Series (shown above). For more information on this series, Click Here.

                          Congratulations, Reene Skandaliaris, on winning this week’s contest!

                          Reene had the following words to say about sending out marketing from ProspectsPLUS!

                          “I love ProspectsPLUS! It is so easy to upload my farms and get mailings sent to them in whatever frequency I would like. Their material is relevant, professional, and sent out exactly when I schedule it to be sent. They have the most reasonable pricing I have seen. I no longer have to worry about getting to the post office on time. I highly recommend using ProspectsPLUS! for all your marketing needs. Very reliable!” – Reene Skandaliaris  

                           

                          Reene, thank you for the wonderful review. We truly appreciate you and your support!

                          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                          Leave feedback on Google HERE.

                          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                          Don’t forget to watch for next Friday’s email announcing the weekly winner!

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                           

                           

                          2. The Free 2025 Q2 Real Estate Marketing Guide

                          Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                           
                           
                           
                          3. The Free Interactive 6-Month Real Estate Business Plan
                           
                          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here
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