Unlock Real Estate Referrals by Enhancing Your Client’s Moving Journey
Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info in your CRM so you can keep in touch, but at closing, you drive away feeling good about a job well done.
Your client, on the other hand, has the crummiest task of all looming shortly: moving.
We know many agents who feel their job doesn’t end at closing. Sure, some of them offer the use of a moving truck. But there are other, less expensive, and just as impressive ways to show your client’s real customer service.
Let’s explore some less-pricey services agents have passed on to us. These services will help make you unforgettable and get you more referrals.
Offer to take on the small stuff
If you have an assistant, this one is for you. Offer a concierge service that includes ensuring the utilities at the old home are turned off and turned on at the new home.
Other services you can offer include:
- Pet licensing and updating of the address on the microchip.
- Canceling services include pool cleaning and maintenance, landscaping, housekeeping, pest control, etc.
- Having cable or satellite service transferred to the new home.
Give them peace of mind
Offer to change the locks on the new home and install a smart lock.
This is a task that movers often neglect, and you’re installing your closing gift simultaneously. It’s a two-fer.
Consider a Ring (or other brand) video doorbell camera if it’s in your budget.
Get-acquainted-with-the-neighborhood list
Here is another job for an assistant. Have him or her research your client’s new neighborhood for points of interest and everyday services.
Do some sleuthing on Yelp.com to find the best-rated:
- Parks
- Restaurants
- Drycleaner
- Hairstylist
- Handyman or handywoman
- Landscaper
- Pool Service
- Doctor
- Dentist
- Veterinarian
Then, make a list with the company’s website URL, phone number, and address.
Boxes, boxes, boxes
It’s the one thing most people don’t seem to have enough of when they’re moving. If you have the money, consider purchasing moving boxes emblazoned with your branding.
Let clients know before closing that they won’t need to haunt the local grocery store for boxes because you have some for them.
The essentials basket
Create a basket with any combination of the following,
- Grubhub, or Uber Eats gift card (so they don’t have to drag out the pots and pans to make dinner)
- Trash bags
- Toilet paper – you’ll need it eventually, better to grab it sooner than later
- Paper towels
- Light bulbs
- Cleaning products, sponges, and a scrub brush
- Bottled water
- Snacks
- Anything else you can think of that they may need upon arrival in the new home
Hire some help
New homeowners typically find something wrong on their first day in the home, with no furniture present. Whether it’s aesthetic or non-functional, they want it fixed.
Offer your clients an hour or two of handyman or woman service so they can get fixed, which will eventually drive them nuts.
Or, consider offering a professional cleaning the day before your clients move in. The home should be broom swept so there shouldn’t be too much cleaning left.
Customer service after the sale is the most impressive of all. Find a way to help your clients move, and they’ll remember you.
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