Why 5-5-5 Works Now
Consistency beats intensity. As Tom Ferry puts it, “No one cares that you’re tired… follow your schedule and take on your day.”
In a market where 86% of buyers use an agent and referrals/repeats drive most listings (38% referral, 28% repeat), daily touchpoints compound into market share (NAR).
The 5-5-5 Routine
The 5-5-5 Method is a simple, structured prospecting system designed to keep your pipeline consistently full without overwhelming your day.
Each “5” represents a different group you’ll intentionally connect with—every single day—so you’re covering all angles of business growth.
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5 New Conversations: Reach out to brand-new prospects—these might be FSBOs, expired listings, open house visitors, or online leads you haven’t yet spoken with. Your goal here is to plant seeds and introduce yourself as a resource.
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5 Nurtures: Follow up with warm leads who have shown interest but aren’t ready to buy or sell just yet. This could include sending a market update, sharing a relevant property, or simply checking in. These touches keep you top-of-mind until the timing is right.
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The Customer Appreciation Series is shown above. To see more, Click Here. 5 Past-Client or Referral Touches: Connect with people who already know, like, and trust you. This might be a quick call, a Customer Appreciation postcard, a congratulatory note on a life event, or an invite to a client appreciation event. These touches strengthen relationships and trigger referrals.
When done consistently, that’s 15 meaningful connections per day, or roughly 75 per week—more than 300 a month. Over time, this creates a steady flow of appointments, closing the gap between lead generation and lead conversion.
Why the math matters: average online lead conversion hovers around 0.4–1.2%, and most responses happen after 6+ follow-ups—so small, daily reps win.
Speed + Relevance = Appointments
The average business takes 47 hours to respond to a lead; beat that by replying in minutes. Share what consumers value most: photos, detailed property info, and floor plans.
Focus on the ONE Thing
“Until my ONE thing is done, everything else is a distraction.” —Gary Keller. Time-block your 5-5-5 first; let admin tasks wait.
Action Steps (Do This Today)
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Calendar: Block 60–90 minutes for 5-5-5 before noon.
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Lists: Pull three smart lists in your CRM: New, Nurture (30–180 days), Past Clients/Referrals. NAR says social + CRM deliver the highest-quality leads—use them.
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Scripts: Prepare a value hook (market stat, micro-CMA, invite).
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Speed to Lead: Set instant alerts; respond under 5 minutes.
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Metrics: Track dials, convos, and appointments. Aim for 15 quality touches/day; expect multi-month nurture cycles.
PLUS: When you have time…below are some marketing tools to help support your success.
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
