Friday, February 23, 2018

Write Listing Descriptions That Sell

Wanna hear a secret?

Few potential homebuyers actually read agent descriptions when viewing a listing online – at least according to a university study that tracked their eye movements.

Homebuyers take in the photo first and then they view the property’s statistics. This leaves the agent remarks for last, according to a study by researchers at Old Dominion University.

In fact, more than 40 percent of study participants didn’t even look at the agent remarks, leading the authors to claim that “in an actual setting, one has to wonder if the agent remarks would ever get read if the home searcher does not like the initial photo of the home.”

Key takeaway? Ensure your photos are impeccable.

Once that’s done, it’s time to write a brilliant description for that listing. Start here.

Who is the likely buyer?

When you understand which pool the likely buyer will come from, you can write a more focused description. Move up market real estate postcards

For instance, if the home is larger-than-entry-level (a move-up home), your most likely buyer in 2018 will come from Generation X.

Do some research and you’ll learn that these buyers crave a home close to good schools and within a reasonable commute time to work.

They need extra square footage for the kids and a bit of privacy for Mom and Dad. In addition, their lifestyle includes keeping fit (parks and trails are worth a mention) and time spent with friends and family (that outdoor deck is great for entertaining).

Remember the law

Later, I’ll show you an example of a common problem I see in listing descriptions. If the mention of the “family neighborhood” doesn’t set off your Equal Housing alarm, perhaps you should brush up on the laws before diving into an explanation of your listing.

While proofing your listing description, ensure that nothing you say can be construed as steering (describe the property, not the neighborhood). Although you should know who the buyer may be for the home, resist describing the ideal candidate (family, young couples, etc.).

And, although the rules about “forbidden” words are common-sense, refresh your memory with a quick glance over a list. The State of Massachusetts Department of Consumer and Business Affairs offers a list on its website.

Don’t waste valuable space

A whole section of the typical MLS listing is devoted to a home’s basic features, such as the number of bedrooms and bathrooms, square footage, lot size, the number of fireplaces and more.

Remember, by the time the viewer gets to your carefully-written description, he or she already knows the basics of the home.

Don’t waste valuable description space by repeating what the buyer can find elsewhere on the page. For instance, here’s an actual description I found today:

Remodeled 4 bedroom house with 2 Full Bathrooms, Approximately 1,739 square feet of living space, with Separate Family Room, Formal Dining Room, and Formal Living Room in an excellent family neighborhood.

Thirty of the thirty-one words in that sentence are wasted. The fact that the home has been remodeled is a huge selling point. The agent could have done better by replacing that redundant information by describing the upgrades.

Speaking of descriptions

While I haven’t space here to teach you how to channel Hemmingway, I can offer some bits of advice on how to craft the one piece of prose that confounds most listing agents.

Take a look at the listing description I mentioned earlier as an example.

By ridding it of the redundancies, there’s room to describe the home’s fresh landscaping in both the front and backyards. Plus, the laminate and tile flooring that blends seamlessly with the existing hardwood and the new granite countertops and stove in the open-concept kitchen.

Plus, there would be room left over to let potential buyers know that shopping and schools are within walking distance to the home. And, in addition, that the park and golf course is a less-than 5-minute drive.

Think back to when you took the listing – do you recall any positive words or concepts that popped into your mind? Chances are good that buyers will feel the same way, so use these in your description.

Then, let your reader see what you’re describing by using rich, descriptive imagery. But, don’t go overboard.

Proof and then proof again

Gone are the days when the only people to ever see your listing descriptions are other agents and appraisers. Today, they are available to the entire world, so spelling and grammar are important.

And, no, that’s not just the writer in me waving her red pen. A Redfin/Grammarly study finds that 45 percent of homebuyers would think twice about touring a home if its description contained spelling and grammar errors.

luxury marketing brochuresYes, they will notice that you think the home has a thankless water heater, a walking closet or a remolded bathroom.

If you’re selling a $1 million or higher home, be extra careful with the listing description. A similar study from a few years ago found that high-end home buyers and sellers don’t trust descriptions with spelling and grammar errors.

In fact, this group of listings takes longer to sell and “have the lowest percentage of homes that sell over list price,” according to the Wall Street Journal’s Sanette Tanaka.

There may be several reasons behind this statistic. The chief among them is that many of us believe that taking the time to check spelling, punctuation, and grammar shows an ability to attend to small details.

When proofreading your descriptions, fix the following:

  • Spelling errors
  • Grammar errors
  • Punctuation – watch your commas. “Let’s eat, Gramma” becomes sinister without the comma – “Let’s eat Gramma.” Avoid the use of exclamation points.
  • Never use all caps to describe a home.
  • Don’t be boring.move up market real estate marketing postcards
Do you currently have a listing that is larger than entry level? Send at least 100 Move-Up Market postcards to a targeted list of Generation X potential buyers. Create your Generation X targeted list Here.

Need assistance creating your targeted listed or taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Convince Your Buyer to Bite

You’ve conducted a buyers’ consultation and you have a pretty good handle on what your potential buyers want in a home. And, they have a handle on the buying process. Now, it’s time to find them a home.

Be safe out there

First and foremost, your safety should be top-of-mind at all times when showing real estate to strangers. Remember to park your car where it can’t be blocked, to always follow, not lead, the client during the tour of the home and never ignore gut instincts.

For more tips on agent safety, watch this video produced by NAR on REALTOR® Safety Video

The checklist

Just as no two listing clients are identical, not all buyers are alike. Some of them will take your consultation to heart, while others will remain unfocused. Although the following technique works for both, it’s the latter who will get the most out of it.

Create some checklists and worksheets for your clients to use as they tour each home. HUD offers a home comparison checklist that you can download. Brand it and hand it out to your buyers.

Do the same with a wish list worksheet – which is just as useful for you as it is for your clients. It helps you narrow down the list of homes to show and it helps keeps your clients focused on what is truly important to them.

Go overboard on sharing information

If there’s a home on the viewing list that you know fits most or all of your clients’ requirements, help make the sale by loading them up with valuable information (including property flyers). Open House Flyers

Is it their first time in a neighborhood? Be sure to grab some information about it and nearby amenities. If you know where they work, get an estimated commute time by putting the home’s address into Google maps and asking for directions to the work address. The time it takes to drive from one location to the other is included in Google’s directions.

If the buyers have children, locate nearby schools on a map of the area. Even if they don’t have kids, learn about the quality of those schools.

If you get lucky, and the home is located close to a quality school, remind childless buyers of how homes near good schools are good investments because they tend to hold their value better than homes near poor-performing schools.

The best way to get this information is by going online, to schooldigger.com, and entering the name of the school or district in the search box.

Finally, compiling a CMA for any home you think the buyers will be interested in is a must. They’ll want to know if it’s priced right and had those stats at your fingertips is a valuable customer service tactic.

Don’t encourage enormously high expectations

I love this tip from John D. Mayfield, broker/owner of Mayfield Real Estate in Farmington, MO. He calls it “underselling,” and cautions agents not to “hype” up a home before the showing.

Why?

“Buyers may feel the home doesn’t meet their hyped-up expectations,” he suggests and goes on to caution that “The opposite is true, too—many practitioners have stories of showing homes they thought were downright ugly, only to learn” that it was just what the buyers were looking for.

Sure, you should mention the home’s features that match their wish list, but, as Mayfield says, “Let the home sell itself.”

Set the stage

If you won’t be loading the buyers in your car, try to get to the home a few minutes before they do. This way you can run through the home and open drapes, turn on all the lights and ensure pets are safely tucked away.

Know when to back off

Veteran buyers’ agents know the signs of both interest and disinterest in a home. The buyer who zips through the home, barely looking at it, most likely decided at the curb that he didn’t like it.

Then, there’s the buyer who focuses on one or two rooms, repeatedly returning to them – a definite sign of interest.

When working with the latter, you need to know when to physically back off. Especially if it’s a couple, give them some privacy to discuss what is most evidently on their minds. “Is there enough room here for the sofa?” “How do you think yellow would work in here?”

The nit-picker, on the other hand, needs your presence. Although many agents think the buyers who notice every little thing wrong in a home show disinterest, an experienced pro at the helm can guide them into understanding what easy fixes many of these “problems” can be.

Give them a vision

Most buyer agents know that a couple that starts talking about furniture placement is interested in the home. They’re envisioning what the rooms will look like with their furniture and accessories.

Since you were smart enough to get them to provide a thorough wish list, guide their vision by pointing out the features they will find most desirable.

Get them to realize that just because a room is used as a bedroom, it doesn’t have to be

Do they long for a home office? Point out which bedroom would make the ideal office and why.

Be kind to the homeowners

Before leaving the home, ensure that it’s in the same condition as when you arrived. Close the drapes and turn off the lights. If your clients had children in tow, go through each room to ensure the beds aren’t rumpled and all doors to the exterior of the home are locked.Open House Door Hangers

Have a home showing coming up? Order 100 Open House Door Hangers delivered to you, to hang on neighborhood doors prior to the open house.

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

 

Whew – that 2017 housing market was a tough one for listing agents.

A paralyzing lack of inventory had most scrambling to find homeowners who were even partially interested in selling.

Our friends at Zillow claim that inventory was down 10.5 percent through November of last year; this contributed not only to the familiar bidding wars but helped drive up home values as well.

So, look at the bright side: there’s a whole lot of Americans sitting on some yummy equity right now. Your job is to convince them to get at that equity by selling their homes and moving up (Our Fence Sitters Postcard Series is the perfect market solution to gain this niche’s attention).

It’s time for an adjustment in your marketing plan – at least until the inventory shortage eases.

And, a brush up on “the basics” will help with tweaking the plan.

Start with the warm stuff

Remember when you first started in real estate? The answer to “how do I get business?” was typically met with “reach out to everyone you know.”

And, that advice is still pertinent.

Dust off the CRM and dig into it, starting with the warmest contacts. Reach out to family, friends, former colleagues, parents of your kids’ friends, and anyone else who you have even a modicum of a relationship.

Ask them who they know who may be thinking of selling their home.

Our customizable notecards are a great way to reach out to your sphere with a personalized message that will generate interest and feedback.

Don’t be discouraged if your contacts can’t think of a soul who wants to sell. You’re now top-of-mind if and when that changes.

Now, take a look at all the potential clients you’ve spoken with in the past – especially anyone that requested or received a listing presentation but ended up not selling.

This tactic worked for St. Paul broker Teresa Boardman. First, she determined that they hadn’t listed with someone else and then she contacted them.

Shortly after starting the tactic she reported that “One I’m going to list for sure and another one looks like a real strong possibility and another is trying to decide if he should rent out the house or sell it.”.

Cool off a bit

If you think that every other agent in town is pursuing canceled, withdrawn and expired listings, Tom Ferry coach Tom Toole would beg to differ with you.

He looks at an expired listing as “opportunity,” because “most people are afraid to call them.”

And, it works for him. In a case study at tomferry.com, Toole reports that his annual gross commission income from working with expired listings is $525,000. His marketing investment is $3,000 a month.

He makes those icy-cold calls and those that aren’t ready to re-list go into a drip campaign. This is where your newsletters and postcards can really pay off.

If you are getting ready to go after this lucrative niche our Expired Postcard Series is an effective solution.

Cast a wider net

The media isn’t a friend of listing agents right now – with their endless stories of bidding wars, rapidly escalating home prices and nationwide inventories so tiny it’s all but impossible to find a home.

It’s no mystery why homeowners are reluctant to sell.

Avoid the frustration of trying to get these listings and go after homeowners who don’t have to sell – absentee owners.

Our Listing Inventory Postcard Series offers postcards with content that effectively reach out to these absentee owners.

Depending on how far away they live from their investment property they may have no idea how values have skyrocketed and the equity they’re currently sitting on.

While the new tax plan benefits landlords, if they crunch the numbers they may just find that cashing out right now is a good plan.

Nearly 80 percent of landlords plan on owning their properties for five years, so seek out those who have owned for at least three years. You can get that specifically targeted mailing list here.

Tip: Pursuing absentee owners won’t work in an area with rapidly rising rents.

If you choose to use direct mail marketing for absentee owners, consider these suggestions from Louisville, Kentucky real estate investor Sharon Vornholt:

  • Personalize your direct mail – Use the owner’s name, instead of “Homeowner.”
  • Use the same “best practices” for this mail as you do your blog posts: Lots of white space, subheadings and bulleted points.
  • Don’t talk about you or your brokerage. Get to the point quickly and address the benefits for the homeowner (such as an increase in value).

Nobody knows when the inventory problem will ease, so plan on sellers being reluctant to jump into the market for the foreseeable future. That makes this a good time to get back to the basics if you hope to list – and last.

Start now by sending out our customizable notecards to at least 100 people in your sphere of influence today.

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

The Easiest Path to Success

What if I told you that sending out 200 postcards could potentially net you five new listings?

Barbara Todaro, a Franklin, MA agent, sent 200 Just Listed postcards to a farm that surrounded her new listing. And, her mailing resulted in just that number – five new listings.

Todaro’s advice, “Never eliminate a method because it’s basic, those are often the best methods.”

“Everyone reads their mail”, she added.

Yes, real estate postcard marketing has been around for a while. And, no, it’s not as innovative as digital marketing, but clearly – IT WORKS.

Left in the dust

We have to hand it to the real estate elders – who have been in the industry since before the “New Internet Age” of the 1990s. These agents have risen to the challenges of an ever-changing set of real estate tools.

From an AOL dial-up connection on an Apple computer system that took up an entire corner of a room, to using artificial intelligence to laser-target real estate prospects.

We’ve definitely come a long way.

It was a steep learning curve, but like most things in life, as agents became more tech-proficient, the demand for high-tech grew.

Faster load times, jet-propelled search engine rankings and the availability of real-time information instilled in everyone a need for speed.

This sort-of-new-fangled idea that listing generation and conversion should be quick, painless and effortless came at a price, though.

Old, yet highly effective marketing methods, were left in the dust.

Of course, consistency is the key, but we absolutely know that postcard marketing works wonders for a real estate business.

Snail mail? Guess again!

Direct mail outperforms email, social media and all digital forms of marketing by 700 percent, according to research from the Data and Marketing Association (DMA).

Targeting millennials? Studies show that 92 percent of millennials surveyed say they were influenced by direct mail.

Only 78 percent of millennials surveyed were swayed by emails, according to a Nielsen survey. If you’re interested in targeting this growing demographic, take a look at our Millennial Postcard Series.

In addition, the Marketing Sherpa survey showed that, overall, direct mail ads were the third most trusted form of marketing (behind print ads in magazines/newspapers and TV ads).

For comparison, search engine ads came in sixth and, at the bottom of the list? Online pop-up ads.

Old McAgent had a farm

In the past, most agents chose farm areas to target their best potential customers and direct mail marketing was the best way for them to reach these people. Guess what?

IT STILL IS.

Neighborhoods that are ripe for the picking include those that haven’t turned over in a while. And, at least in 2018, those with a large Gen X and/or baby boomer population.

The experts recommend that you start with an area you know best – such as your own neighborhood, or those surrounding it. If you are planning to go after the move-up market? Our Move-up Market Postcard Series is the perfect marketing solution.Move up market real estate postcards

Your research into the right farm doesn’t stop with choosing your neighborhood; learning the area’s demographics (especially the average age and income of the residents) is vital to a successful campaign. The easiest way to ensure you are targeting the right demographic is to use our targeted mailing list tools.

The postcard winners

So, which are the most effective postcards for real estate? By far, the agents we’ve spoken with choose Just Listed/Just Sold postcards.

But, cards with a compelling message do just as well. A great example is our Call to Action Postcard Series, with effective consumer offers that generate a response from your targeted audience.

“We host monthly events at our office and invite local businesses and residents. When we send a Just Sold Postcard, it includes an invitation message to the party,” states Laurie Laykish, Engle & Volkers.

Though the invite isn’t the focus of the card (the just-sold home is), “we have had at least 2 people from each drop of 200 cards that attend an event and sign up to buy or sell with us,” Laykish concludes.

Nearly 15 percent of direct mail recipients who responded to the Marketing Sherpa survey say they often discard consumer services-oriented mail pieces when they are “too focused on the company’s needs and not enough on my needs.”

This is why it’s important to keep the postcard’s focus on the recipient and not on you or your business. Telling—or hinting—at what’s in it for them will appeal to them far more than blatant self-promotion.

A successful real estate marketing plan is multi-pronged, across different platforms. If a year-round direct mail marketing strategy isn’t currently part of your plan – the time to change this is now. Fence Sitter Postcard Series

Start with sending the Doesn’t Take a Crystal Ball Postcards from the Fence-Sitter Series to at least 100 new prospects in an area where you want more listings.

For help creating the perfect, targeted mailing list start here.

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Building Blocks for a Hitting Your Goals

Top agents know that the key to longevity in this business is to build a better book of business.  Referrals are their stock and trade, but to keep them coming IN– they know they need to constantly be reaching OUT. Let’s take a look at some powerful and productive ways to do that WITHOUT a lot of stress or hassle.

Strategy #1
Commit to The List

Whatever database system you’re using, inputting your customer information is step one.  Even if you don’t have EVERYTHING you need , or all the information you want, start somewhere.  I’ve talked to agents who never get around to marketing at all because they feel like they have to do everything at once.  If it seems overwhelming – start SOMEWHERE.

Pick 50 or 100 people to add and knock it out in a couple hours – even if you’re simply using excel to add name, address, phone, email. Then pick another day and do the same thing so you can get your list to the 200 mark. (Virtual assistants these days are very affordable as well – so that may be an option for some of you.  College students are always looking for some extra money too – so ask around!

Strategy #2
Opt-Ins & Social

We’ve got some powerful tools in our resource section.  Terrific free reports that are a perfect addition to your website as an opt-in piece.  Here’s a creative multi-use way to use these tools to help you build your list, feed your social media stream and entice your customers and prospects to continually return to your site for more resources!

SaveDownPayment_thumb (1)You’ll become the go-to agent for information!  Simply click here to go to our resource section and download the free reports that will work best for you and your market.  Go ahead and download as many as you like and bookmark this page because we add new ones all the time.

These are going to now become part of the campaign you’re about to kick off!  Now, take one per week or one per month and break the contents down into bite sized pieces to share on your social media and on the backs of your postcards.

I’ll give you an example:  Take the How to Save for a Down Payment free report.  It has seven tips for saving for a down payment.  A fun strategy would be to kick off your Facebook posts on a Monday with a post something along these lines:

As a professional Realtor, it’s a privilege to help people invest in their future and find the home of their dreams.  Often times, it is the down payment that can be a sticking point.  This week I’ll share with you seven powerful ways you can save!  

Tip #1:  1. Get in the know. Like any good budget or savings plan, the first place to start is to determine where you are NOW in relation to your credit score, your monthly bills and assets. Contact me or a trusted mortgage professional to see how much home you qualify for and how much you’ll need to save to purchase your home. We can help you take a look at things like credit scores, loan requirements and interest rates now so you can be simultaneously doing ALL the things right during this savings period to ensure the most favorable rate and terms.

Say you made this your “Free report for August” in your business plan.  When setting up your postcard campaign on Prospectsplus.com – choose the alternate back and add a little verbiage to that fact.  Here is an example:

timing is everything cardAs a professional Realtor who specializes in helping people find the home of their dreams, I’m always eager to share resources that can help consumers just like you make the best financial decisions for their family!  Please visit my site today at www.yoursitehere.com and download a copy of my new free report:  How to Save for a Down Payment.  No cost or obligation and please share with friends!  Call me if you have questions at xxx-xxx-xxxx!

Then do the same for month two and three of your campaign.  This way your social media and your postcard marketing are all working in tandem.  Keep copies of each report on hand so you can mail or email them out easily.  (I would make a file on your desktop specifically to house all these reports to make finding them easier!)time is now card

Strategy #3
Commit To a Campaign

Even if you’re not sure which campaign is right for you – choose one to use for at least three months.  Breaking projects down into bite-size pieces makes the process less stressful and more manageable for most people.  I love the idea of a three month campaign because you can add your list, choose your card campaign and let that run for three months.

Then make whatever revisions are necessary to your list once a quarter such change an address, add a new customer or referral, change an email, etc.  This makes your database management less time-consuming as well.  By breaking your campaigns down into quarterly increments – you also have the flexibility to try a new campaign on for size.

Some sphere of influence favorites are:customer-appreciation-direct-mail-real-estate-postcards (1)

  • Listing Inventory Series
  • Holiday Series
  • Recipe Series
  • Call to Action Series
  • Neighborhood Update Series
  • Customer Appreciation Series

Strategy #4
Add a niche

One of the fastest ways to grow your sphere is to take what you’re passionate about, the people you like working with the MOST and create a niche for yourself.  I’ve always said it’s tough to be #1 in a geographic market – but not in a smaller niche that you are excited about.

From traditional (first time home buyers, fsbo’s, expireds) to out of the box (Health and wellness seekers, boaters, fishermen) – find something you love, then get out there and meet THOSE people and start putting them into your list.

The secret ingredient in a sphere of lifestyle interstinfluence is INFLUENCE.  Taking people from being “on a list” to knowing, trusting and liking you enough to want to do business with you.  That process happens fastest when you’re working with a group of people that you like and know about in return! Not sure where to start? Take a look at our Lifestyle Interest Series which helps agent match their messages to their favorite marketing segments such as boaters and golfers.

Now you’re ready to get STARTED!

Get Your Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

Three Click Postcards – Snap, tap, send from your phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Don’t forget – our inside account management team is here to help you make some of these decisions and walk you through the processes.

You can reach them at  866.405.3638 during normal business hours.