You’re Not a Secret Agent… But Does Your Market Know That?
Be Visible or Be Forgotten
You may be licensed, hardworking, and skilled—but if your local audience doesn’t see you, you’re essentially undercover. According to NAR, 66% of sellers used the same agent they’d worked with before or were referred. And SmallBizGenius reports that 75% of buyers hire the first agent they interview. Visibility directly translates into listings.
Step 1: Schedule a Monthly Postcard Campaign
Consistency wins. Send postcards featuring market updates, client stories, and local happenings right when other agents are quiet. Action Step: Develop a 12-month postcard sequence with rotating themes—market snapshot, community spotlight, client testimonial, and seasonal tips.
Step 2: Build a Local Authority Newsletter
Farm Campaigns are shown above. To see more, Click Here.
Stand out by delivering real value. Include tips like “July Curb Appeal Checklist” or “Neighborhood Open House Roundup.” Action Step: Collect email addresses at open houses and events. Send a monthly email with one big tip and a soft invite to connect.
Step 3: Be Present in the Community
Sponsor local sports teams, host a seminar, or partner with a coffee shop for a market round-up morning. Action Step: Plan at least two visibility events per quarter and capture leads in person.
Step 4: Track, Refine, Repeat
Regularly analyze metrics: mail response rate, email open/click-through, and event leads. Action Step: Use a simple CRM to follow up within 48 hours—mention something from your last chat to maintain rapport
Don’t stay hidden—be unmistakably present. You’re not a secret agent, and your market shouldn’t treat you like one.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here