Americans are on the Move! There’s No Better Time to Offer a Relocation Guide Opt-In
Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.
Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.
The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.
“It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.
The states with the highest number of inbound moves, according to magazine.realtor, include:
- Idaho
- North Carolina
- Maine
- New Hampshire
- Alabama
- District of Columbia
- New Mexico
- Nevada
- Alaska
- Kentucky
If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?
How to create a relocation guide
The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)
Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:
- live-in-las-vegas.com: Although we love the layout of this one, the information is terribly outdated.
TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.
If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.
- oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
- Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.
Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.
What not to do
Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.
Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.
Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).
It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.
Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.
According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!
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Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
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