Turning Expired Listings into Your Hottest Leads This Quarter

Why Expireds Are a Q3/Q4 Goldmine

“Expired listings represent some of the most motivated sellers… they’ve already raised their hand to sell—they just need a stronger plan and better results.” —Tom Ferry.

Expired listings are up ~17.6% over last year, and 2025 could close with 20% more expired listings than 2024 — a big opportunity if you’re targeting relists.”—and relisting succeeds 71.2% of the time when sellers switch agents. Homes for Heroes

What Sellers Want to Hear

Many “stale” listings reflect overpricing, weak marketing, or poor communication—precisely what you can fix with a data-driven relaunch and a clearer pricing story.

Use social proof and a crisp plan: new media, better distribution, and weekly seller updates.

Multichannel Outreach That Cuts Through

Direct mail continues to out-pull pure digital: recent DMA findings show 2.7%–4.4% response rates and ~14% conversion, beating email averages by a wide margin. Discover Publications

Blend targeted postcards, value-first emails, and friendly phone calls over 21 days. Pair each touch with a “why it didn’t sell” micro-diagnosis and a next step (CMA, prep checklist, or price strategy session).

Influencer Jimmy Mackin advises empathetic scripts and steady follow-up to win reluctant expireds.

Action Steps (Do These This Week)

1. Pull Daily Expireds in your MLS; tag by price band and DOM. Cite three likely failure causes in a one-page plan.

2. Mail Day One: targeted postcards. Email Day Two: “3 fixes that sell what didn’t.” Call Day Three: 90-second consult offer.

3. Relist Kit: Fresh media, show-ready checklist, and pricing visuals from local comps.

4. Measure: Track contact rate, consults booked, relist rate, and days-to-contract.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here