Friday, June 14, 2024

web traffic

    Quick! What is the purpose of your real estate website? It’s a given that some of the most common purposes are to showcase your listings, offer IDX for home shoppers, and create brand awareness.

    All worthy goals for real estate agents. 

    Reaching those goals requires website traffic, otherwise, you’re just whistling in the wind.

    If you want your real estate website to attract visitors and generate leads, you need to pay attention to it. Today, we take a look at five ways you can optimize your real estate website to get more eyes on it.

    1. Is your real estate website design responsive?

    “A responsive web design automatically adjusts for different-sized screens and viewports,” according to the folks at bluecorona.com.

    Why is this important?

    U.S. adults spend more than five hours per day on their smartphones, generating more than “… 60% of website traffic,” according to Robin Layton at allconnect.com, a broadband marketplace.

    This means that the chances are excellent that your website traffic will come via potential clients searching on their smartphones. If your site isn’t responsive they most likely won’t stick around to see what you have to offer.

    You can test your website, free, with Google’s Mobile Friendly Test.

    2. What keywords are you targeting?

    Real estate agent websites seem to draw more traffic when keywords are local. 

    Oh, imagine that! All real estate really is local.

    If I want to purchase or sell a home in Las Vegas, NV, I won’t be asking Google to show me homes for sale or listing agents in Nevada. 

    Since all real estate is local, all keywords on your site should be local as well. This includes specific neighborhoods.


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    3. Are you consistently adding new content to the site?

    The best way to do this is by blogging, consistently.  

    Keep visitors up-to-date on what’s happening in the local market. Offer reviews of places you like to eat, drink (coffee or cocktails!), get your dog groomed, etc. The topics are endless.

    Be sure to send copies of business reviews to the business owners. You may just earn a spot on their blog! Instant traffic.

    Don’t forget to shoot these blog posts out to your social media platforms as well.

    4. Include testimonials 

    This tip isn’t so much to help generate traffic as it is to help impress the visitors you are able to attract. 

    Sure, you can toot your own horn, but that will most likely go in one ear and out the other.

    Social proof is far more convincing and relatable and can positively impact their choice of an agent.

    Visitors are also more likely to stick around longer. After all, others find you trustworthy, so why shouldn’t they?


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here