In recent years, March has emerged as the “Momentum Month”—the critical period to establish your authority before the noise of Q2 reaches a fever pitch.
1. The Strategy of the “Early-Bird” Listing
Why March? Historically, waiting until April or May meant competing with the highest volume of inventory. Data shows that early-spring listings receive 20% more digital engagement because buyers are hungry for fresh inventory after the winter lull.
By positioning your sellers in March, you give them the spotlight.
2. Be the Neighborhood Economist
“Generic” is out. “Hyper-local” is in. Sellers are looking for an agent who can explain how the latest interest rate adjustments specifically affect their street.
Use this month to send out Market Update Postcardsthat feature real-time data. When you provide clarity in a shifting market, you aren’t just an agent; you’re a consultant.
3. Creating the “Trust Ripple”
One listing in March, marketed correctly, should lead to two more in May. This is the “Trust Ripple.” By using high-quality physical marketing—like a Feature Property Brochure—you show the neighbors that you don’t just “list” homes; you showcase them.
Your March Momentum Checklist:
[ ] Send a “Market Update” mailer to your top 200 geographic farm prospects.
[ ] Update your Listing Presentation to include digital transparency tools.
[ ] Schedule “Spring Prep” consultations with your warm leads.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Spring real estate season brings motivated sellers and increased listing activity. According to the National Association of REALTORS®, spring consistently sees heightened home buying and selling activity. But with opportunity comes competition.
Here are three common listing appointment mistakes that can cost agents business.
Mistake #1: Leading With Data Instead of Strategy
Market statistics are important — but sellers care most about how those numbers affect their home. Instead of presenting broad market trends alone, tie every data point back to pricing strategy, timing, and positioning for that specific property.
Sellers want interpretation, not information overload.
Mistake #2: Pricing to Win the Listing
Overpricing may secure a signature — temporarily. But strategic pricing builds credibility and protects long-term reputation. Spring markets move quickly, and the first two weeks often set the tone for interest and negotiation strength.
Clarity builds trust.
Mistake #3: Sounding Like Every Other Agent
Most agents promise marketing exposure. Few demonstrate a structured, consistent system. Showing your pre-listing marketing, farm strategy, and follow-up plan sets you apart.
Sellers want leadership — not a pitch.
Spring listing appointments are less about enthusiasm and more about confidence.
The agent who wins isn’t the loudest. It’s the one who shows clarity, strategy, and consistency.
Preparation turns opportunity into signed agreements.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Each year, as winter fades, homeowner behavior begins to change. What starts as casual curiosity during the colder months often turns into real planning once spring approaches. The change isn’t accidental — it’s psychological, practical, and seasonal.
Energy, Light, and Motivation Increase
Longer daylight hours and improved weather naturally increase productivity and optimism. Homeowners feel more motivated to tackle projects, declutter, and make lifestyle decisions — including moving.
Market Awareness Rises
Spring is widely recognized as real estate’s busiest season. According to the National Association of REALTORS®, listing activity and buyer demand both increase significantly during this period. Seeing yard signs appear often reinforces homeowner curiosity about their own property value.
Life Timing Plays a Role
Families frequently plan moves around school schedules, job transitions, and summer relocation windows. Listing in spring allows sellers to align closing timelines with these life events.
Opportunity for Agents
For real estate professionals, this warm-up phase is critical. Visibility, education, and follow-up during early spring position you as the trusted resource when homeowners shift from thinking to acting.
Because by the time the market feels busy…the decision to list has often already been made.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
It may not seem like it, but winter is almost over. The “famine” part of the equation will be history and we can wallow in the “feast” that spring brings.
Until then, dealing with the snail’s pace of the market at this time of year can dishearten even the most optimistic among us.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
But it doesn’t have to. Check out these three tips to help you stay motivated through the final month of winter.
1. Take action, even if it’s puny
“Your income right now is a result of your standards, it is not the industry, it is not the economy,” claims motivational coach Tony Robbins. Easy for him to say when he doesn’t work in real estate, right?
If you’re familiar with Robbins you’ll know that he’s big on taking action – especially if it’s “massive.” Even a small step toward your goals, however, helps raise those standards he speaks about.
“Even if you take the wrong action, if you keep changing your approach you can succeed in anything,” according to Robbins.
Actions to consider taking during the remaining downtime include:
Clean up and organize your CRM
Prepare a mailing list of past clients
Research a farm area for listings
Organize a summer event for past clients
One action – just one step toward a goal – taken every day can move you from inertia to progress.
While people you hang out with can stifle your professional progress, “the what that you surround yourself with …can either propel you forward…or hold you back,” according to Amy Blaschka at Forbes.com.
In other words, get out of the office, the car and your head by changing your environment. Samuel R. Sommers, associate professor of psychology at Tufts University claims that this one change can lead to “a burst of fresh thinking and increased drive.”
Take the laptop to a coffee shop or, if it’s not too frosty outdoors, head to the local park. Invite a prospect for coffee or lunch. Take a walk in nature.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
“Turn the eyes upside down, by looking at the landscape through your legs,” suggested the late Ralph Waldo Emerson.
Watch, listen, read
The world is filled with motivational coaches, speakers, and gurus. Take advantage of their knowledge by scheduling time each day to watch, listen to or read their works.
If it’s a video you prefer, check out “5 Lessons to Live By” from the late Dr. Wayne Dyer and “Take Action In Your Life” with the brilliant Les Brown.
Books more your speed? Grab Gary Keller’s “Shift: How Top Real Estate Agents Tackle Tough Times” or Ian Schechter’s “Breathe, Focus, Attack: A Triple – Threat System for Creating the Life You Want.”
Winnie the Pooh fans will recall Christopher Robin’s admonition that “You’re braver than you believe, stronger than you seem, and smarter than you think.”
We tend to forget this fact when we aren’t actively participating in whatever it is that reminds us of our greatness.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
Fight the malaise by taking action, even if it’s one small step.
Download the 5 Reasons Why Your Home May Not Sell Report and offer it in all of your marketing including your emails, direct mail, on your website, and as a hand out at your Open Houses and listing presentations.
Need help targeting the perfect niche of buyers or sellers? Use our mailing list toolto create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are Free killer tools to help your success this year!
1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free One-Page Real Estate Business Plan – NEW 2020!
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
4. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
3. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
That period from winter into mid-spring is typically akin to a drought followed by a raging storm for real estate professionals.
It’s just as the drought is ending, however, that our fingers ache from clinging to our wits and our wallets.
Yes, it will end. Business will pick up, if it hasn’t by the time you read this.
We have some suggestions to consider if you’re still dealing with a snail’s pace real estate market.
1. Take action
Regardless of how few clients you have right now, there are actions you can take to advance your business that don’t involve showing homes or chasing listings.
In fact, taking just one action each day can get you out of the doldrums and into motivation.
A good first action to take is getting away from your desk. A change of scenery is an excellent way to get your brain moving in another direction.
Take a walk (in a different location every day). Take a few hours off just to think. Or, work from your favorite coffee shop that offers Wi-Fi.
Make lunch or coffee dates with former clients or vow to meet colleagues after work for cocktails.
If you must remain tied to your desk, get back to the basics that have kept you in business. Think back: which activities have delivered the most successes?
If you once did well with door-knocking but ditched it for the next shiny object, pick it up again, dust off your skills and start knocking for dollars.
2. Get help from the great motivators
Some of the world’s greatest motivational speakers are just a book, DVD or CD away.
If you prefer reading, check out some of our favorites:
“Shift: How Real Estate Agents Tackle Tough Times” Gary Keller
“The 10X Rule: The Only Difference Between Success and Failure” Grant Cardone
“Better than Good: Creating a Life you can’t wait to Live,” Zig Ziglar
Turn off the radio in the car and pop in a CD or listen on Audible. Here’s a few we think you might like:
Engage your audience with Free Reports (available under the Free Report tab)
3. About that stuff you’ve let fall through the cracks
As a small business owner, you know that even when you’re not working directly with clients or on ways to do so, there is still work to be done. When you’re busy, those are the things that typically fall through the cracks.
Website – how are those neighborhood pages coming? Is it time to localize your home page and feature a testimonial or two? Also, don’t forget to add a Free Report offer on your website in exchange for an email address.
Testimonials — Do you have a system to generate them? Agents use various methods, from hiring a company who specializes in collecting your testimonials to putting together a questionnaire that you offer your clients at closing.
While the latter is a good way to collect testimonials for your website and other marketing materials, aim to convince them to leave you one at the online review sites.
Then, consider reaching out to past clients who didn’t leave a review. This contact also serves to put you back on the front burner of their memories.
Buyers’ consultation – Does yours need some work? Update any area that needs it. Anything you can do to add value to your consultations helps boost your customer service.
The key to pricing your listings right (available under our Objection Handling Flyers tab)
Listing presentation – If your listing presentation is hit-or-miss, consider taking some time to fine-tune it. Don’t know where to start? You’ll find a goldmine of ideas online, from coach websites to YouTube videos to social media groups where other agents hang out.
Don’t forget the magic of using a Merchandise Review at your listing appointment to help get your listings priced right the first time. Download the Merchandise Review now and keep copies on hand to use as part of your listing presentation.
Get involved – In case you haven’t heard, the generations aging into the real estate market say they check a business’ level of social responsibility before deciding to work with them. What are you doing to better the community at large?
Start small if you need to. Find a cause you can put your heart into and volunteer your time. Plan on promoting your cause on your website, social media and anywhere else you can.
The market is changing from what we’ve grown accustomed to over the past few years. Who knows what the spring and summer market will bring? At least now you won’t be at wits’ end should you experience a lull in business.
Free offers drive interest (available in the postcard section under Free Offer Series)
Start stirring up activity by sending at least 100 Free List of Homes postcards from the Free Offer Series to an area where you want more listings.
Need help targeting the perfect niche of buyers or sellers? Use our mailing list toolto create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!
1. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
2. “Get More Listings” Free Online Webinar
“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here
3. The 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
4. The Free One-Page Real Estate Business Plan
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
5. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
