scheduled campaigns

Looking For Listings? How to Stir-Up Homeowner Interest

Aug 17, 2021

Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.

The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.

How do you reach out to these possible sellers? Cold call?

Come on, how does that intrusion make you memorable?

Here’s one way to stir up some interest that begins with a Just Sold postcard, then takes your game to a whole new level with a subsequent Follow-Up Campaign.

*Just Sold* postcard, *Color Series*, **HERE**

Still doubt the effectiveness of direct mail?

Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:

The Secret to Building Relationships for Your Real Estate Business
Real Estate is, Indeed, a Relationship Business
Stats Don’t Lie – Real Estate is a Relationship Business
Real Estate: Relationship Business Built on Trust
Real estate is all about building relationships

Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.

Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”

I Had a Client Ask… Why Are All These Realtors Calling Me?
Why am I getting texts/calls from a million realtors all of a sudden?
Real Estate Agents, Stop Calling Me Darn It
How do I stop Realtor Harassment?

Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard and Just Sold Follow-Up Campaign are probably the most effective listing tools for you right now.

According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.

The stats about the effectiveness of direct mail are astounding.

How to Launch a Just Sold Scheduled Campaign video, shown above

Targeted marketing via direct mail works

Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.

Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.

You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.

Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.

Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.

What better way to catch their interest than to let them know one of their neighbors just sold their home with a Just Sold postcard?

What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?

Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.

And, there’s no better way to do this than with a Just Sold Follow-Up Campaign.

Happy new listings!

Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!

*Just Sold Follow-Up* Campaign is shown above. Learn more, **HERE**

TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

Hit the “CLICK HERE”, link below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Convert Renters Into Excited Buyers with Four Low Down Payment Mortgage Options

Aug 10, 2021

Too many Americans who want to buy a home feel they can’t because they don’t have the cash to put 20 percent down on the mortgage.

Yes, we know that 20 percent is “so yesterday,” but the general public is still operating under this illusion, specifically first-time buyers.

In fact, according to a NerdWallet.com survey, 44 percent of Americans think that the 20 percent down payment figure is written in stone.

Sadly, the respondents who don’t currently own a home said that what’s holding them back is the lack of this large down payment.

It’s safe to say that the down payment is one of the biggest obstacles to home buying today. And, it doesn’t have to be.

Get the word out to renters that there are various first-time homebuyer programs that many can qualify for.

We rounded up four that we think agents should bone up on.

1. Fannie Mae’s 3-percent-down mortgage

Launched a few years ago, Fannie Mae’s Conventional 97 is a brilliant alternative to the FHA-backed loan. In fact, it is “among the most in-demand programs for today’s homebuyers,” according to Dan Green at TheMortgageReports.com.

Conventional 97 is what FHA used to be — ideal for both the first-timer and repeat homebuyer who lacks a large down payment. While borrowers are still required to purchase mortgage insurance, the premiums “are usually less expensive than those of comparable FHA home loans,” according to Green.

*4 Mortgage Options*, Direct Response Report, **Click Here**

Best of all, according to Tim Lucas, editor at MyMortgageInsider.com, borrowers can qualify with scores as low as 620, and “gift funds can be used for the down payment and closing costs.”

Speak with your preferred lender to learn more about how to sell this to potential homebuying clients who think they can’t afford the down payment for a home.

2. Freddie Mac HomeOne℠ loan

If your preferred lender isn’t among those conventional lenders approved to offer the HomeOne loan from Freddie Mac, it’s time to add another to your vendor list.

Like Fannie Mae’s loan, it allows you to help your eligible first-time homebuyers achieve the dream of homeownership.

Features include:

No income limits
No geographical limits
Allows for the purchase of a single-family home, condo or townhome

Buyers are required to have at least 3 percent for a down payment and a credit score of at least 620. If first-time buyers, borrowers must agree to attend a buyer education course.

Naturally, there is more to know about Freddie Mac’s HomeOne loan. You can get the details either from your preferred lender or online at SFFreddieMac.com.

3. Freddie Mac Home Possible®

Freddie Mac offers an alternative to the HomeOne loan and that’s the popular Home Possible mortgage. This program is ideal for your lower-income buyers who lack a big down payment and require “flexible sources of funds.”

These sources can be family members, employer assistance “secondary financing and sweat equity,” or a combination of these, according to Freddie Mac’s website.

Your buyer’s qualifying income (on an annual basis) cannot exceed 80 percent of the AMI.

There’s a 3 percent down payment, but unlike other similar programs, a borrower can quality for 105 percent LTV with Freddie Mac’s Affordable Seconds®.

Consider mentioning Home Possible to your very-low to low-income buyers, move-up buyers, and retirees.

4. HomePath Ready Buyer™ program

Another Fannie Mae program, HomePath Ready Buyer, offers 3 percent down payment assistance for qualified borrowers who agree to participate in an online homebuying course and then purchase a HomePath property.

The bonus for agents whose clients use this program is that you end up with a client prepared for the process.

It’s important for you to understand your part in the process as well. Your client will need to request a course completion certificate and then you’ll need to include it when you submit the offer on a HomePath property.

“The request for closing cost assistance must be made at the initial offer in the HomePath Online Offers system,” according to information on the HomePath website.

The website includes the verbiage the buyer’s agent needs to use to make the request for closing cost assistance for the buyer. You’ll find that when you scroll to the bottom of this page.

Your buyer must not have owned a home within the past three years, they must agree to reside in the home as their primary residence and take possession within 60 days of closing.

There are plenty of other programs out there that will help you to assist reluctant buyers who think that they can’t buy without a huge down payment. Learn about them, then use them in your marketing.

Ready to generate some new listings to show your newly converted buyer clients? Launch a Get More Listing Campaign

They’re currently on sale 10% OFF the first month – (sale ends 8/14/21).

Get More Listings Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A GET MORE LISTING CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

Use promo code: LIST10 to save 10% off the first month.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

SURVEY SAYS! What Marketing Matters MOST to Real Estate Agents

Jul 15, 2021

There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.

This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.

Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.

The results may surprise you.

Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?

Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?

Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?

Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?

Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?

Survey Question #6. What Marketing Challenges Consume Most of Your Time?

Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?

Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?

The Free Online SOI Calculator

To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now, CLICK HERE

The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee

Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

Consistently marketing to these groups is the key to the growth of your real estate business.

A Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

Our 3 Extra Closings a Year Guarantee

We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.

Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

*SOI, Content Card* Scheduled Campaign (shown above). Learn more, **HERE**

With Scheduled Campaigns, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

Click the “GO NOW” link, below (from a desktop or laptop computer) to get started.

I’m Ready to Start Growing My Real Estate Business by Launching a Scheduled Campaign – GO NOW

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

What Every Real Estate Agent Should Be Reading This Summer

Jun 26, 2021

I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.

Keep it by the bed, poolside or in the car to read while waiting to meet a client.

“Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.

And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.

Let’s dive into 3 non-fiction books that may just help with your real estate business as well.

“Atomic Habits,” James Clear

At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.

Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”

One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”

There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.

“Believe IT: How to Go from Underestimated to Unstoppable,” Jamie Kern Lima

“Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.

Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).

Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.

Reviewers call the book “authentic,” “inspiring” and “motivational.”

Find “Believe IT” at amazon.com, walmart.com and barnesandnoble.com.

“Create Demand and Stop Chasing Business: Secrets From a Top Real Estate Producer,” Ron Howard

Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.

In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.

Well, that’s cool, but what qualifies him to write a book for real estate agents?

How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.

The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”

Get the book at amazon.com, goodreads.com and barnesandnoble.com.

Here’s wishing you a happy and productive summer 2021!

Grab the attention of your audience and keep it, with a Real Estate Times Campaign!

Real Estate Times Campaigns are currently on sale 10% OFF the first month – for 3 MORE DAYS! (sale ends 6/19/21).

Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

Launch an Real Estate Times Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

BUSY SUMMER? Schedule Your Marketing in Just Minutes & Get BACK TO SUMMER!

Jun 15, 2021

And, Don’t Pay Until Each Mailing Goes out, Cancel or Change ANYTIME!

Real estate clients, summer vacations, and family cookouts have you in over your head this summer?

Schedule your marketing in just minutes and get back to summer!

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

**Launch a FARM, Get More Listings Campaign**

Launch a FARM, Get More Listings Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

Get started, GO NOW

**Launch an SOI, Animal Series Campaign**

Launch an SOI, Animal Series Scheduled Campaign by clicking “GO NOW” below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

Get started, GO NOW

Launch a Year of Holidays in Just Minutes!

Launch a Holiday Series Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

Get started, GO NOW

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Americans are on the Move! There’s No Better Time to Offer a Relocation Guide Opt-In

Jun 1, 2021

Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.

Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.

The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.

“It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.

The states with the highest number of inbound moves, according to magazine.realtor, include:

Idaho
North Carolina
Maine
New Hampshire
Alabama
District of Columbia
New Mexico
Nevada
Alaska
Kentucky

If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?

How to create a relocation guide

The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)

Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:

live-in-las-vegas.com: Although we love the layout of this one, the information is terribly outdated.

TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.

If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.

oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.

Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.

What not to do

Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.

Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.

Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).

It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.

Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.

According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!

Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!

*ust Sold Follow-Up* Campaign is shown above. Learn more, **HERE**

TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).

Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

What Happens After the Just Sold Postcard?

May 25, 2021

Don’t Shut That Door JUST YET!

You sent out your Just Sold postcards to 100 homes around your sale, patted yourself on the back, and now it’s time to move on to the next potential listing, RIGHT?

WAIT…you just introduced yourself to a new list of prospects, don’t be so quick to leave them behind.

You’ve opened a new relationship door and demonstrated you’re real estate mastery, don’t shut that door NOW!

**Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!**

One-Year *Just Sold* Scheduled Campaign shown above (available in 3 colors) **HERE**

Keep that conversation going!

You’ve made an impressive introduction to your Just Sold prospect list now it’s time to keep that conversation going.

Launch a one-year Just Sold Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change order or add to mailing list up until the night before mailing).

Launch a Just Sold Follow-Up Campaign – GO NOW!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Need More Buyers? Consider Marketing to Veterans

Mar 30, 2021

There are an estimated 18 million U.S. military veterans, an undisclosed number of surviving spouses, and 1.4 million men and women currently serving on active duty.

This means that there are in excess of 20 million Americans who may be eligible to take advantage of the VA home loan program.

The good news for an agent who specializes in VA buyers is that millions of veterans feel that 2021 is a good time to buy a home.

Nearly 60% say they intend on buying in the next five years and 34% say they will definitely buy a home this year, according to research conducted by data and consulting company Kantar (for Veterans United Home Loans).

Sounds like a lucrative niche market, right? Not so fast.

“Real estate agents who aren’t familiar with the details of the VA loan program could waste time showing you properties that have little chance of meeting VA and lender guidelines,” warn the pros at veteransunited.com.

If this is a niche you are considering in your real estate business, get up to speed on the VA loan now, because half of the veterans surveyed say they will definitely consider applying for one.

How to become a military-friendly real estate agent

No, you don’t need a background in military service to work effectively with military homebuyers. Sure, it helps when it comes to communication. The real knowledge you’ll need, however, is about the nuts and bolts of the VA loan program.

You’ll also want to get to know the needs of this group of people. Many, for instance, don’t know that they are offered a unique home loan program as part of their benefits. In other words, they are completely unaware of the VA loan program.

“If you have not used the VA home loan program, what was the main reason you did not?” was a question put forth to veterans for the VA’s 2010 National Survey of Veterans. Nearly 34% responded that “I didn’t know about the program.”

Your first job, then, is to create a direct mail piece letting these folks know about the VA mortgage guaranty and singing the praises of its benefits.

Learn what’s important to veterans

Nearly half of the aforementioned survey respondents who did use a VA loan in the past said they did so because there is no down payment required.

Another big handful of them chose the loan for its “favorable interest rate,” and, coming in third, one group said that they felt their loan was more likely to be approved if it was guaranteed by the VA.

Since these features of the program are of such high value to applicants, these are points you need to feature in your marketing pieces.

Especially when it comes to comparing the FHA-backed mortgage with that of the VA (which a substantial number of veterans do), the lack of private mortgage insurance is a biggie.

Although they didn’t mention closing costs (as is typical with most homebuyers), let your leads know that the VA puts limits on the amount that the lender can charge the borrower.

It’s not all rosy, however. The VA loan comes with a funding fee. The amount varies and you can learn more at va.gov.

There is a lot to learn about the VA loan, but it’s all well-worth knowing. The VA makes it easy for you to learn by devoting a section of va.gov to real estate professionals. You’ll find that information at benefits.va.gov.

RIGHT NOW! Absentee Owner Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/3/21).

Launch an Absentee Owner Scheduled Campaign, **HERE**

TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:

Launch an Absentee Owner Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).

Launch an Absentee Owner Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Lessons from million-dollar real estate agents

Feb 18, 2021

There’s a funny thing about oft-repeated truisms: many of them aren’t actually true.

Take this one for instance: “10% of all real estate agents perform 90% of all transactions.”

No-one is ever given credit for this statistic; no study has been published proving it to be true. Yet, it’s repeated over and over.

Sure, it’s true that some agents make tons more money than others. RealTrends annual rankings of agents and teams, “The Thousand,” prove that. Sort of.

Take a look at the top 10% of these agents and you’ll notice that they all sling luxury property. Naturally, the more expensive an agent’s inventory is, the more money she’ll earn.

This status may have nothing at all to do with talent, expertise or any other quality than to have made a wise decision early on in a career.

The first lesson is simple: if you truly want a sales volume of $761,653,743 a year, sell luxury property.

In reality, to make the big bucks requires patience, tenacity, self-discipline and the understanding that it takes money to make money. Stop taking the cheapest route. Demand quality for you and for your clients.

Related: Learn from the Master of real estate success, Floyd Wickman. Watch his latest guest appearance on our podcast (below).

There are few overnight successes

Tony Robbins, über-successful personal development coach, often tells the story of how, at age 19, he lived in a studio apartment, cooked on a hotplate, and washed dishes in his bathtub.

He considers this period his “rock-bottom” and tells audiences how it compelled him to begin to create goals. “The timeline I gave myself for achieving these goals was any time from tomorrow to the next twenty years,” Robbins says in “Awaken the Giant Within.”

Robbins claims that he hit his first goal, to make one million dollars, five years later.

We’ve all read or heard similar stories, those rags-to-riches tales that inspire us to do likewise. The one thing that so many of us miss, however, is that there is no magic formula. No cute little fairy will land on our shoulders and “poof” us into success.

These people struggled, often for years, to reach their goals. They worked long and hard, they enlisted help and they never stopped learning and trying new things.

Just as you know that nurturing leads and prospects takes time and persistence, so does nurturing your business.

Check your attitude

“A positive attitude makes success easy; a negative one makes success pointless,” according to Geoffrey James, author and contributing editor for Inc.com.

Sure, it’s challenging to feel positive during a worldwide pandemic, when the way you do business has been turned upside-down.

James suggests that you can change your attitude in a number of ways. One of these is to surround yourself with positive people and “… and shun those who are excessively negative.”

Find the rest of his tips on how to improve your attitude at Inc.com.

Mimic the successful agent

If you’re new to the real estate industry or ready to take your game to the next level, it’s well worth your time to find a mentor. At the very least, approach one of the most successful agents in your office and request a shadowing opportunity.

A week or two following this agent around, observing his or her attitude, habits and approach is time you will never regret spending.

RIGHT NOW! ABSENTEE OWNER Scheduled Campaigns are on SALE 10% OFF!

*Absentee Owner Scheduled Campaign, Get More Listings Series*, **HERE**

TO LAUNCH AN ABSENTEE OWNER SCHEDULED CAMPAIGN:

Click the “GO NOW” button, below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

GO NOW

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

6 Podcasts to Keep you Motivated and on Track Throughout the Year!

Feb 4, 2021

What’s your plan for staying motivated with your real estate business this year? Whether lofty or grounded, it’s always a good idea to pencil in some “you” time.

Time for personal growth pursuits, time to dig deeper into various aspects of your business, time to get pumped up after those long, weary days that tend to wear us down.

We’ve rounded up 6 podcasts to help you out. Not all are real estate-related but we think they’re worthy of a listen.

1. “Happier,” with Gretchen Rubin

You can’t go wrong getting happiness advice from the author of “The Happiness Project” and four other bestsellers and a woman that the New York Times calls “the queen of the self-help memoir.”

Her sister, Elizabeth Craft, joins her in her award-winning podcast to discuss good habits, happiness and more.

We recommend Podcast 303, where the sisters discuss finding a ritual that will help you “Exorcise 2020 … Tips for Sticking to a Schedule When Working from Home,” and more.

This podcast does include ads and lots of chatter in the beginning. If you want to get to the meat of the episode, fast-forward to 7:25.

2. “The Tim Ferriss Show”

Tony Robbins says that to become the best at what you do, you need to study and learn from the best.

The author of the wildly popular book, “The 4-Hour Workweek,” Tim Ferriss helps you out with interviews of guests from a variety of industries, breaking down “… the habits and routines that contributed to that person’s success.”

Have you ever felt “stuck?” Yeah, most of us have. If so, you’ll love Ferriss’ interview with actor and author Matthew McConaughey, a man who grew up in a home where kids could cuss, but they were forbidden from saying the word “can’t.”

Launch an SOI Scheduled Campaign, **HERE**

The official title of this episode is “The Power of ‘No, Thank You,’ Key Life Lessons, 30+ Years of Diary Notes, and The Art of Catching Greenlights”

McConaughey steps in at 6:30, in case you want to skip the intro stuff.

3. (flashbooks) “The Greatest Salesman in the World” (Episode #12)

If you listened to the interview with McConaughey, mentioned above, you know that he credits Og Mandino’s “The Greatest Salesman in the World” for his success. Ever read it?

Have it read to you by host Dean Bokhari at flashnotes.com. This ingenious podcast is custom-made for the busy business person with no time to read.

If you haven’t read Magdino’s book, catch this episode because Bokhari reads it in full (it’s a short book).

4. “GSD Mode” with Joshua Smith

Phoenix agent Joshua Smith has garnered a spot on Wall Street Journal’s Top Realtor in America list as well as NAR’s “30 under 30.”

The voice and wisdom behind GSD, (short for Get Sh!t Done) Smith imparts his own experience and wisdom as well as provides interviews with other top performing agents and team leaders from across the country.

Although they are all worth a listen, we recommend two podcast episodes in particular:

“How to Handle any Objection,” from buyers, sellers, leads, etc.

“5 Tips To Help MASTER Lead Generation As A Real Estate Agent”

5. Women Rocking Real Estate

It’s astounding. The majority of real estate agents in this country are female yet few are hosting podcasts. It’s especially troubling when one considers that the top five agents in the country (sales volume), according to the RealTrends list, are women.

Thankfully, the industry isn’t completely bereft of female voices. Check out “Women Rocking Real Estate” with Canada’s Jennifer Percival.

Percival is also a coach, helping “women in real estate build a thriving, predictable business without using old school tactics.”

We recommend Episode #34, Reboot your Business in 9 Key Areas. Fast-forward to 6:40 (Percival is a bit chatty).

6. Take a Listing Today Podcast

The Take a Listing Today podcast is a show focused on providing marketing strategies with easy, actionable steps that help agents taking new listings and grow their real estate business.

They also have a Youtube channel, where they show step-by-step walkthroughs of many of their new marketing ideas. Making it super easy to know exactly how to launch the ideas for your business.

The show is hosted by Jim Studebaker and Todd Robertson, two experts in the field of real estate marketing.

We recommend Episode #70, Want More Listings With LESS Work? Schedule an SOI Campaign.

Whomever you choose to follow online and off, we hope you meet with great success in 2021.

There’s no better time than right now to launch an SOI Scheduled Campaign.

But Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 2/6/21).

Launch an SOI Scheduled Campaign, Content Card Series, **HERE**

TO GET STARTED:

STEP 1: Grab your SOI List.

If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Launch a Scheduled Campaign now, CLICK HERE!

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Time Management Tip: How to Level-Up with Alexa as Your Personal Assistant

Feb 2, 2021

She keeps track of our grocery lists, knows what music we prefer, keeps us up-to-date on the news, wakes us in the morning, and wishes us sweet dreams at night.

Yet, Alexa’s true identity is a mystery. But, like duct tape and a Swiss army knife, she’s indispensable to millions of Americans. She’s not without her share of controversy, however. If that’s what’s keeping you from utilizing a smart speaker, perhaps you should reconsider.

She has some pretty amazing skills

Out of the box, Alexa can help you with many everyday tasks, But, she has additional skills as well, which are worth digging into.

“At their simplest, Alexa skills are like smartphone apps. They are created by developers from third-party companies,” according to Alistair Charleton at gearbrain.com.

“Some skills work entirely on their own, while others are required to make Alexa interact with something else, such as an online service like Spotify, or a smart home product like a Roomba robotic vacuum cleaner,” he notes.

You’ll find a list of some of the more popular skills at amazon.com.

Consider creating your own, branded skill. Learn how from Dustin Brohm at massiveagentpodcast.com.

Launch an SOI Scheduled Campaign, Animal Series, **HERE**

Alexa, remind me to stop procrastinating

Time management is one of our favorite ways to use Alexa.

Agents who cold-call for a set period of time may find this one handy as well. Ask Alexa to remind you when you can stop. Or, take periodic short breaks and she will remind you when it’s time to get back to it.

She’ll also help you keep track of everything on your daily calendar when you connect it to your smart speaker. Echo supports the following calendars:

Microsoft Exchange
Apple iCloud calendar
Microsoft Outlook
Google G Suite or Gmail
Microsoft Office 365

Just like in those futuristic movies, “Alexa, what’s on my calendar today?” will have her reading it off to you while you shave or put on your makeup.

Learn how at amazon.com.

Alexa: admin extraordinaire

Finally, you can stop all the grunt work and pass it off to “someone” else:

Let Alexa send your text messages. Just dictate it to her and off they go. Learn how, here.
How many times have you been writing something and wish you had a better word? Alexa will find it for you. She can also offer up definitions for words.
Research: From reminding you what riparian rights are to keeping current on COVID-19, Alexa is at the ready.
Keep track of the tasks you need to perform for listing or buying clients with an Alexa-created list. Or, you’re at your desk and remembered you’re almost out of milk. “Alexa, put milk on my shopping list,” will let you forget about it and get back to work.
Take Alexa on the road with Echo Auto, $49.99 right now at amazon.com. Load her up with the addresses of homes you’ll be touring and she’ll guide you to each one. Shout out to put that milk you need on your shopping list, get the latest weather, news or listen to a motivational podcast while driving to that listing appointment.

How else can Amazon Echo and Alexa help your real estate business? Check out Alexa for Business. From turning on your video conferencing gear to dialing you into a conference call, we think you’ll love this one.

There’s no better time than right now to launch an SOI Scheduled Campaign.

SOI Scheduled Campaigns are on sale for 10% OFF the first month (sale ends 2/6/21)!

Launch an SOI Scheduled Campaign, Get More Listings Series, **HERE**

TO GET STARTED:

STEP 1: Grab your SOI List.

If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Launch a Scheduled Campaign now, CLICK HERE!

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Want to Make More Money? Strategically Spend More, HERE’S HOW

Jan 14, 2021

There seems to be this weird dichotomy that rules many real estate agents: that the money they spend promoting their business cuts into the amount of money they’ll have for personal use.

In the short-term this may be true. But if you plan to be in the real estate business for the long-term, not promoting your real estate business, or not promoting it well, is crazy.

You’ll remain on that hamster wheel, spinning and spinning and spinning in your efforts to earn more.

“Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

While it’s an old and somewhat tired adage, it really does “take money to make money.”

What comes first, the spending or the making?

Almost a decade ago, the folks at ActiveRain.com published the results of a survey of 2,000 agents in the form of an infographic, “How Much do REALTORS® Work, Earn & Spend.”

The “average” agent (those earning, on average, $35,000 a year) spend only $1,070 a year on marketing. That’s $89 a month. They spend more on their car than on promoting their businesses.

Agents who earn, on average, $100,000 a year spend five to ten times more on marketing than those that make $35,000 per year.

It’s easy to assume that “Well, yeah, they have the money to spend.” It could be, however, that they understand the value of promotion and aren’t afraid to spend the money.

Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what we drive and what we wear.

The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

So, while it’s important to invest money in continuing education, professional development and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

Overcome your fear

In a commission-based business, parting with money is frightening. Who knows when you’ll close another escrow? What if you make the wrong marketing decision?

It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are especially hard to spend. What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Then, once the money is budgeted, consider it spent.

And, make careful, informed decisions about where to spend the money when it comes time to do so.

The bottom line is that if you really want to succeed in your real estate business, you’re going to have to spend some money on it – whether it’s on marketing, staff or technology.

So, overcome the fear and lose the death grip on the pocketbook.

Start your strategic plan to “Make More Money” today by scheduling an SOI Campaign with the Content Card Series.

And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).

Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!

TO GET STARTED:

STEP 1: Choose the SOI Campaign, Content Card Series.
STEP 2: Then, choose your “Start Date” (See image illustration below), which postcards to send & for how long. It’s that easy!

LAUNCH A CAMPAIGN NOW, CLICK HERE

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

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