Christina’s recent SOI Recipe Campaign is shown above. To see more SOI Campaign designs, CLICK HERE.
Congratulations Christina Butler on winning this week’s contest!
Christina had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I wasn’t sure about how to launch a postcard campaign but as a new agent, I really wanted something to set and forget and reach potential clients on a regular basis. ProspectsPLUS! made the process very simple and they are always quick to respond and answer any questions I have. I also love getting my own postcard in the mail each month Thank you!“. – Christine Butler
You’re welcome Christina and congratulations on becoming an agent and launching your first campaign!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Pete’s Holiday Scheduled Campaign is shown above. To learn more, CLICK HERE.
Pete had the following words to say about his success sending marketing out from ProspectsPLUS!,
“These guys are great, with high-quality materials and quick, dependable delivery. I create my own custom postcards and the customer service team has taken care of those little blips so quickly and professionally. I hardly get to talk to them anymore…because they are pros! Love em!“. – Pete Doty
Pete, we love your custom postcards! Also, congratulations on the amazing Holiday campaign you’ve had going for the last year – way to GET THINGS DONE!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.
There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.
That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”
“Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”
Want proof?
An older study by ActiveRain determined how much real estate agents made and how much they spent.
Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.
Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.
The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.
So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.
Overcome your Fear
Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”
She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.
Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?
It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.
What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.
One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.
To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.
The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.
6 Reasons to Go After Baby Boomers Right Now
They own 26 million homes in the U.S.
They control 70% of all wealth in this country.
They hold more than 50% of all owner-occupied homes.
41% state they will definitely purchase another home.
They are almost completely ignored by the real estate industry.
That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!
To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.
CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.
This offer expires on January 29th, at midnight.
Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
Gretchen Greco most recently launched a FARM, Call to Action Postcard Campaign (shown above). To see this campaign, click HERE.
Gretchen had the following words to say about her success sending marketing from ProspectsPLUS!,
“I’ve recently set up my first campaign with ProspectPLUS!. It was easy to do and the questions I had were answered quickly. I received a personal phone call from the owner when I set up an account, that was nice. The cards look great and I’m looking forward to seeing the piece in my mailbox. I think the cost is reasonable. for good results“. – Gretchen Greco
Congratulations, Gretchen, on launching your first campaign, and thank you for the amazing review!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!
Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.
This is the case with our SOI Scheduled Campaign.
We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.
Here’s How it Works:
Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.
It’s that simple!
Plus, with our SOI Scheduled Campaign,
There are no contracts
You pay-as-you-go
And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.
What does it mean to you to get 3 extra closings this year risk-free?
So, what are you waiting for? CLICK HERE, to get started.
Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
A QUOTE SERIES SOI CAMPAIGN
Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.
Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Educate and inform your Sphere while providing valuable content with the Content Series.
Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Excite, educate, and inspire action with your Sphere with the Get More Listings Series.
Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.
Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.
Are you ready to start growing your real estate business risk-free?
Take advantage of our 3 Extra Closings a Year Guarantee!CLICK HERE to get started.
Because WHAT GETS SCHEDULED – GETS DONE!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
Toni Ann Bernardo most recently launched a FARM, Get More Listings Postcard Campaign (shown above). To see this campaign, click HERE.
Toni Ann had the following words to say about her success sending marketing from ProspectsPLUS!,
“I’ve used ProspectsPLUS! for 4 or 5 mailings now, and I also just started a 1-year monthly campaign beginning this week. The product is high quality, the mailers are delivered in just a day or 2, and their Customer Service Team is great when you call with questions!”. – ToniAnn Bernardo
Congratulations, Toni Ann, on launching your first monthly campaign, and thank you for the wonderful review!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
Congratulations, Agustina Rankin you are the winner of this week’s special $200 ProsepctsPLUS! gift card!
Agustina Rankin had the following wordsto say abouther success after sending marketing from ProspectsPLUS!,
I love working with ProspectPLUS! It’s so easy. I already set my whole year in less than 30 minutes! What a blessing. ”
– Agustina Rankin
Thank you, Agustina!
Next Week’s Contest is for a $125 ProspectsPLUS! Gift Card!
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Congratulations, Joann Seitter you are the winner of this week’s $120 gift card!
Joann had the following wordsto say abouther success after sending marketing from ProspectsPLUS!,
“I just started using ProspectPLUS! and I am looking forward to great results. I’m also looking forward to posting as my business increases”.
–Joann Seitter
Thank you, Joann!
Next Week’s Special New Year’s Contest is for a $200 ProspectsPLUS! Gift Card!
The Winner of the $200 Gift Card Will Be Announced in Next Friday’s Email on New Year’s Eve Day!
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Shown above: Alex Scopino’s Animal Series Postcard Campaign. Learn more, HERE
Congratulations, Alex Scopino you are the winner of this week’s $120 gift card!
Alex had the following words to say about his success after sending marketing from ProspectsPLUS!,
“I’ve been using ProspectPLUS! for a few years now and have had a great response from customers. It’s very easy to navigate the website. My customers absolutely love the scheduled campaigns I’ve launched. I highly recommend them“.
-Alex Scopino
Thank you, Alex!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Empty Nest Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.
Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.
You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.
The secret to choosing the right geographic farm
Adequate research is the key to locating the right farm for you and your business.
Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.
Two Important Factors:
Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
Time to Take Action
Once you’ve chosen the perfect farm it’s time to take action.
Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.
Canvassing a neighborhood may be old school, but it also makes you highly competitive.
In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.
Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE
Your goal is to help people get to know you, like you, and trust you enough to do business with you.
You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.
In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.
A great marketing piece to send this time of year is a holiday postcard.
Work Smart – Automate
So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.
The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.
More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.
And, people choose real estate agents who:
Know their neighborhood
And, know how to get results in their neighborhood
The Top 7% of Agents
The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.
They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.
So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!
Right now, Geographic Farm Campaigns are on sale 10% off the first month!
Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
To Launch a Farm Campaign,
Hit the “CLICK HERE” link, below (from a desktop or laptop computer).
USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.
Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Sure, you can continue to throw stuff against the wall to see what sticks. It’s a common practice among real estate agents.
If you want to make more money, however, consider narrowing your focus to owning a specific real estate market or niche.
A real estate niche can be plucked from a number of categories. Take home type for example. According to a study by the folks at McKissock, a real estate education and professional development firm, agents who specialize in luxury homes are among the highest earners in the industry.
Aside from property type, there’s the location niche, type-of-client niche (first-time buyers, veterans, etc.), and others.
There are a lot of specialties from which to choose. Let’s take a look at the potential of older Americans, aka “empty nesters & baby boomers.”
Especially if you list and sell real estate in an area popular for retirees (Georgia, the Carolinas, and Florida, for instance), read on.
Empty Nest Campaign shown above. See more under FARM Campaigns, HERE
Why empty nesters & baby boomers?
Age 58 to 76 in 2022, older Americans spent much of the past two years reevaluating their priorities.
“We’re now seeing the ‘Great Retirement,’ a tsunami of Baby Boomers leaving the workforce,” according to Jack Kelly, the senior contributor at Forbes.com.
In fact, “3.2 million more of them retired in the third quarter of 2020 than did in the same quarter of 2019,” said Kathy Gurchiek with the Society for Human Resource Management (SHRM).
Most who want to sell, want to remain in close proximity to their adult children, but not necessarily in the same, large home in which they raised them.
Another reason to consider older Americans is they currently hold the most real estate wealth, owning 44% of homes in the U.S.
But, are they ready to sell?
Not all of them. Some became so freaked out over the inventory shortage that they decided to keep the home, renovate it, and age in place.
But, overall, those “… aged 65 to 73 … sold their homes at a higher rate than any other age group in 2020,” according to Natalie Campisi, a member of the Forbes Advisory staff.
And your association agrees. The 2021 National Association of REALTORS® “Home Buyers and Sellers Generational Trends Report” finds that baby boomers and empty-nesters make up the largest share of home sellers and second-largest share of buyers.
Millennials once again took the top spot in the buyers’ category.
Another area to give your attention is geographic farming
If you haven’t chosen a geographic farm to concentrate on yet, here are a few reasons to get started now,
Provides strategic marketing – You’re centralizing your sales into one area. No more driving across town for a listing.
Creates focus – You’re committing to becoming the neighborhood expert in a specific area.
Contributes to future growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
Brands you within a community – You’re branding yourself within a community and building relationships over time with the people who live there.
Increases demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling.
And, right now, Farm Campaigns are on sale 10% off the first month!
Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
To Launch a Farm Campaign Hit the “CLICK HERE” link, below(from a desktop or laptopcomputer).
USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.
Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Shown above: Sally Nash’s Looking For Listings postcard and other Looking For Listings designs, HERE
Congratulations, Sally Nash you are the winner of this week’s $120 gift card!
Sally had the following words to say about her success after sending marketing from ProspectsPLUS!,
“Just got my license and used ProspectsPLUS! on the recommendation of my Broker. Very easy to navigate and use the website. Will definitely use them again”.
-Sally Nash
Thank you, Sally!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Get More Listings Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Thank you!“.
for good results
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