You sent out your Just Sold postcards to 100 homes around your sale, patted yourself on the back, and now it’s time to move on to the next potential listing, RIGHT?
WAIT…you just introduced yourself to a new list of prospects, don’t be so quick to leave them behind.
You’ve opened a new relationship door and demonstrated you’re real estate mastery, don’t shut that door NOW!
Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!
One-Year Just Sold Scheduled Campaign shown above (available in 3 colors) HERE
Keep that conversation going!
You’ve made an impressive introduction to your Just Sold prospect list now it’s time to keep that conversation going.
Launch a one-year Just Sold Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change order or add to mailing list up until the night before mailing).
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
There are an estimated 18 million U.S. military veterans, an undisclosed number of surviving spouses, and 1.4 million men and women currently serving on active duty.
This means that there are in excess of 20 million Americans who may be eligible to take advantage of the VA home loan program.
The good news for an agent who specializes in VA buyers is that millions of veterans feel that 2021 is a good time to buy a home.
Nearly 60% say they intend on buying in the next five years and 34% say they will definitely buy a home this year, according to research conducted by data and consulting company Kantar (for Veterans United Home Loans).
Sounds like a lucrative niche market, right? Not so fast.
“Real estate agents who aren’t familiar with the details of the VA loan program could waste time showing you properties that have little chance of meeting VA and lender guidelines,” warn the pros at veteransunited.com.
If this is a niche you are considering in your real estate business, get up to speed on the VA loan now, because half of the veterans surveyed say they will definitely consider applying for one.
How to become a military-friendly real estate agent
No, you don’t need a background in military service to work effectively with military homebuyers. Sure, it helps when it comes to communication. The real knowledge you’ll need, however, is about the nuts and bolts of the VA loan program.
You’ll also want to get to know the needs of this group of people. Many, for instance, don’t know that they are offered a unique home loan program as part of their benefits. In other words, they are completely unaware of the VA loan program.
“If you have not used the VA home loan program, what was the main reason you did not?” was a question put forth to veterans for the VA’s 2010 National Survey of Veterans. Nearly 34% responded that “I didn’t know about the program.”
Your first job, then, is to create a direct mail piece letting these folks know about the VA mortgage guaranty and singing the praises of its benefits.
Learn what’s important to veterans
Nearly half of the aforementioned survey respondents who did use a VA loan in the past said they did so because there is no down payment required.
Another big handful of them chose the loan for its “favorable interest rate,” and, coming in third, one group said that they felt their loan was more likely to be approved if it was guaranteed by the VA.
Since these features of the program are of such high value to applicants, these are points you need to feature in your marketing pieces.
Especially when it comes to comparing the FHA-backed mortgage with that of the VA (which a substantial number of veterans do), the lack of private mortgage insurance is a biggie.
Although they didn’t mention closing costs (as is typical with most homebuyers), let your leads know that the VA puts limits on the amount that the lender can charge the borrower.
It’s not all rosy, however. The VA loan comes with a funding fee. The amount varies and you can learn more at va.gov.
There is a lot to learn about the VA loan, but it’s all well-worth knowing. The VA makes it easy for you to learn by devoting a section of va.gov to real estate professionals. You’ll find that information at benefits.va.gov.
RIGHT NOW! Absentee Owner Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/3/21).
Launch an Absentee Owner Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
There’s a funny thing about oft-repeated truisms: many of them aren’t actually true.
Take this one for instance: “10% of all real estate agents perform 90% of all transactions.”
No-one is ever given credit for this statistic; no study has been published proving it to be true. Yet, it’s repeated over and over.
Sure, it’s true that some agents make tons more money than others. RealTrends annual rankings of agents and teams, “The Thousand,” prove that. Sort of.
Take a look at the top 10% of these agents and you’ll notice that they all sling luxury property. Naturally, the more expensive an agent’s inventory is, the more money she’ll earn.
This status may have nothing at all to do with talent, expertise or any other quality than to have made a wise decision early on in a career.
The first lesson is simple: if you truly want a sales volume of $761,653,743 a year, sell luxury property.
In reality, to make the big bucks requires patience, tenacity, self-discipline and the understanding that it takes money to make money. Stop taking the cheapest route. Demand quality for you and for your clients.
Related: Learn from the Master of real estate success, Floyd Wickman. Watch his latest guest appearance on our podcast (below).
There are few overnight successes
Tony Robbins, über-successful personal development coach, often tells the story of how, at age 19, he lived in a studio apartment, cooked on a hotplate, and washed dishes in his bathtub.
He considers this period his “rock-bottom” and tells audiences how it compelled him to begin to create goals. “The timeline I gave myself for achieving these goals was any time from tomorrow to the next twenty years,” Robbins says in “Awaken the Giant Within.”
Robbins claims that he hit his first goal, to make one million dollars, five years later.
We’ve all read or heard similar stories, those rags-to-riches tales that inspire us to do likewise. The one thing that so many of us miss, however, is that there is no magic formula. No cute little fairy will land on our shoulders and “poof” us into success.
These people struggled, often for years, to reach their goals. They worked long and hard, they enlisted help and they never stopped learning and trying new things.
Just as you know that nurturing leads and prospects takes time and persistence, so does nurturing your business.
Check your attitude
“A positive attitude makes success easy; a negative one makes success pointless,” according to Geoffrey James, author and contributing editor for Inc.com.
Sure, it’s challenging to feel positive during a worldwide pandemic, when the way you do business has been turned upside-down.
James suggests that you can change your attitude in a number of ways. One of these is to surround yourself with positive people and “… and shun those who are excessively negative.”
Find the rest of his tips on how to improve your attitude at Inc.com.
Mimic the successful agent
If you’re new to the real estate industry or ready to take your game to the next level, it’s well worth your time to find a mentor. At the very least, approach one of the most successful agents in your office and request a shadowing opportunity.
A week or two following this agent around, observing his or her attitude, habits and approach is time you will never regret spending.
RIGHT NOW! ABSENTEE OWNER Scheduled Campaigns are on SALE 10% OFF!
Absentee Owner Scheduled Campaign, Get More Listings Series, HERE
TO LAUNCH AN ABSENTEE OWNER SCHEDULED CAMPAIGN:
Click the “GO NOW” button, below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
What’s your plan for staying motivated with your real estate business this year? Whether lofty or grounded, it’s always a good idea to pencil in some “you” time.
Time for personal growth pursuits, time to dig deeper into various aspects of your business, time to get pumped up after those long, weary days that tend to wear us down.
We’ve rounded up 6 podcasts to help you out. Not all are real estate-related but we think they’re worthy of a listen.
You can’t go wrong getting happiness advice from the author of “The Happiness Project” and four other bestsellers and a woman that the New York Times calls “the queen of the self-help memoir.”
Her sister, Elizabeth Craft, joins her in her award-winning podcast to discuss good habits, happiness and more.
We recommend Podcast 303, where the sisters discuss finding a ritual that will help you “Exorcise 2020 … Tips for Sticking to a Schedule When Working from Home,” and more.
This podcast does include ads and lots of chatter in the beginning. If you want to get to the meat of the episode, fast-forward to 7:25.
Tony Robbins says that to become the best at what you do, you need to study and learn from the best.
The author of the wildly popular book, “The 4-Hour Workweek,” Tim Ferriss helps you out with interviews of guests from a variety of industries, breaking down “… the habits and routines that contributed to that person’s success.”
Have you ever felt “stuck?” Yeah, most of us have. If so, you’ll love Ferriss’ interview with actor and author Matthew McConaughey, a man who grew up in a home where kids could cuss, but they were forbidden from saying the word “can’t.”
If you listened to the interview with McConaughey, mentioned above, you know that he credits Og Mandino’s “The Greatest Salesman in the World” for his success. Ever read it?
Have it read to you by host Dean Bokhari at flashnotes.com. This ingenious podcast is custom-made for the busy business person with no time to read.
If you haven’t read Magdino’s book, catch this episode because Bokhari reads it in full (it’s a short book).
Phoenix agent Joshua Smith has garnered a spot on Wall Street Journal’s Top Realtor in America list as well as NAR’s “30 under 30.”
The voice and wisdom behind GSD, (short for Get Sh!t Done) Smith imparts his own experience and wisdom as well as provides interviews with other top performing agents and team leaders from across the country.
Although they are all worth a listen, we recommend two podcast episodes in particular:
It’s astounding. The majority of real estate agents in this country are female yet few are hosting podcasts. It’s especially troubling when one considers that the top five agents in the country (sales volume), according to the RealTrends list, are women.
Thankfully, the industry isn’t completely bereft of female voices. Check out “Women Rocking Real Estate” with Canada’s Jennifer Percival.
Percival is also a coach, helping “women in real estate build a thriving, predictable business without using old school tactics.”
The Take a Listing Today podcast is a show focused on providing marketing strategies with easy, actionable steps that help agents taking new listings and grow their real estate business.
They also have a Youtube channel, where they show step-by-step walkthroughs of many of their new marketing ideas. Making it super easy to know exactly how to launch the ideas for your business.
The show is hosted by Jim Studebaker and Todd Robertson, two experts in the field of real estate marketing.
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
She keeps track of our grocery lists, knows what music we prefer, keeps us up-to-date on the news, wakes us in the morning, and wishes us sweet dreams at night.
Yet, Alexa’s true identity is a mystery. But, like duct tape and a Swiss army knife, she’s indispensable to millions of Americans. She’s not without her share of controversy, however. If that’s what’s keeping you from utilizing a smart speaker, perhaps you should reconsider.
She has some pretty amazing skills
Out of the box, Alexa can help you with many everyday tasks, But, she has additional skills as well, which are worth digging into.
“At their simplest, Alexa skills are like smartphone apps. They are created by developers from third-party companies,” according to Alistair Charleton at gearbrain.com.
“Some skills work entirely on their own, while others are required to make Alexa interact with something else, such as an online service like Spotify, or a smart home product like a Roomba robotic vacuum cleaner,” he notes.
You’ll find a list of some of the more popular skills at amazon.com.
Consider creating your own, branded skill. Learn how from Dustin Brohm at massiveagentpodcast.com.
Launch an SOI Scheduled Campaign, Animal Series, HERE
Alexa, remind me to stop procrastinating
Time management is one of our favorite ways to use Alexa.
Agents who cold-call for a set period of time may find this one handy as well. Ask Alexa to remind you when you can stop. Or, take periodic short breaks and she will remind you when it’s time to get back to it.
She’ll also help you keep track of everything on your daily calendar when you connect it to your smart speaker. Echo supports the following calendars:
Microsoft Exchange
Apple iCloud calendar
Microsoft Outlook
Google G Suite or Gmail
Microsoft Office 365
Just like in those futuristic movies, “Alexa, what’s on my calendar today?” will have her reading it off to you while you shave or put on your makeup.
Finally, you can stop all the grunt work and pass it off to “someone” else:
Let Alexa send your text messages. Just dictate it to her and off they go. Learn how, here.
How many times have you been writing something and wish you had a better word? Alexa will find it for you. She can also offer up definitions for words.
Research: From reminding you what riparian rights are to keeping current on COVID-19, Alexa is at the ready.
Keep track of the tasks you need to perform for listing or buying clients with an Alexa-created list. Or, you’re at your desk and remembered you’re almost out of milk. “Alexa, put milk on my shopping list,” will let you forget about it and get back to work.
Take Alexa on the road with Echo Auto, $49.99 right now at amazon.com. Load her up with the addresses of homes you’ll be touring and she’ll guide you to each one. Shout out to put that milk you need on your shopping list, get the latest weather, news or listen to a motivational podcast while driving to that listing appointment.
How else can Amazon Echo and Alexa help your real estate business? Check out Alexa for Business. From turning on your video conferencing gear to dialing you into a conference call, we think you’ll love this one.
There’s no better time than right now to launch an SOI Scheduled Campaign.
SOI Scheduled Campaigns are on sale for 10% OFF the first month (sale ends 2/6/21)!
Launch an SOI Scheduled Campaign, Get More Listings Series, HERE
TO GET STARTED:
STEP 1: Grab your SOI List.
If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
There seems to be this weird dichotomy that rules many real estate agents: that the money they spend promoting their business cuts into the amount of money they’ll have for personal use.
In the short-term this may be true. But if you plan to be in the real estate business for the long-term, not promoting your real estate business, or not promoting it well, is crazy.
You’ll remain on that hamster wheel, spinning and spinning and spinning in your efforts to earn more.
“Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”
While it’s an old and somewhat tired adage, it really does “take money to make money.”
SOI Campaign
What comes first, the spending or the making?
Almost a decade ago, the folks at ActiveRain.com published the results of a survey of 2,000 agents in the form of an infographic, “How Much do REALTORS® Work, Earn & Spend.”
The “average” agent (those earning, on average, $35,000 a year) spend only $1,070 a year on marketing. That’s $89 a month. They spend more on their car than on promoting their businesses.
Agents who earn, on average, $100,000 a year spend five to ten times more on marketing than those that make $35,000 per year.
It’s easy to assume that “Well, yeah, they have the money to spend.” It could be, however, that they understand the value of promotion and aren’t afraid to spend the money.
Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what we drive and what we wear.
The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.
So, while it’s important to invest money in continuing education, professional development and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.
Overcome your fear
In a commission-based business, parting with money is frightening. Who knows when you’ll close another escrow? What if you make the wrong marketing decision?
It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are especially hard to spend. What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.
One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Then, once the money is budgeted, consider it spent.
And, make careful, informed decisions about where to spend the money when it comes time to do so.
The bottom line is that if you really want to succeed in your real estate business, you’re going to have to spend some money on it – whether it’s on marketing, staff or technology.
So, overcome the fear and lose the death grip on the pocketbook.
Start your strategic plan to “Make More Money” today by scheduling an SOI Campaign with the Content Card Series.
And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).
Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!
TO GET STARTED:
STEP 1: Choose the SOI Campaign, Content Card Series. STEP 2: Then, choose your “Start Date” (See image illustration below), which postcards to send & for how long. It’s that easy!
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
If you’re still putting the finishing touches on your 2021 business goals, read on, for some great, actionable insight on how to make this year, your yearfor real estate domination.
If you don’t want to end up someplace else…
You need to know where you’re going, according to the late Yogi Berra. Unless, of course, you want to spend the entirety of this year, flailing about for leads, for prospects, for income.
For your Free One-Page, Interactive Real Estate Business Plan, Click Here
Decide on a destination, a goal to shoot for by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business in 2021.
And, how about making a vow that the journey to that destination is one that you’ll enjoy?
“There is no one pathway to success. Set goals you enjoy traveling to not just goals that check out with your Broker, Team Lead, or Coach,” suggests David Serpa at labcoatagents.com.
Learn from the past
Dig out your business plan from 2020 and take some time to ask yourself some questions:
Did you reach your goals?
If not, why? Were they unrealistic, was it due to the pandemic? Get clear on the why.
What is within your power to change so that you will hit your 2021 target?
Marketing your services in a way that will grab consumers’ attention is one of the most challenging aspects for many agents. With so many agents in a market, you may feel it’s almost impossible to stand out from the crowd.
The2021 Real Estate Marketing Planneris not only Free-To-You but an incredible tool that will help you to plan your marketing for the entire year.
Free, 2021 Real Estate Marketing Planner
When the pandemic broke out, in-person marketing, such as holding events, door knocking, and the like, were put on hold. If these were among your chosen marketing methods, you may need to still “pivot” in 2021.
Direct mail marketing will always remain a highly effective vehicle for agents.
Direct mail marketing is also an affordable way to put something tangible into the hands of your potential clients.
For instance, on ProspectsPLUS.com you can schedule a monthly campaign, that includes 150 jumbo-sized postcards, mailed standard-class for only $121.00.
Consider the potential outcome of these 150 postcards, touching your specified market every month – it’s truly all upside.
Is this the year you’ll hire help?
Determining your goals for the new year and how you’ll reach them financially is the backbone of your business plan.
If your plan is aggressive, and it calls for making a massive move to the next level, you should probably consider hiring help of some kind. If you’re brave enough to take your business to the next level, you shouldn’t even wince at the thought of bringing someone on staff to help you.
Whether virtual or in-person, an assistant or transaction coordinator is a must, so tack on another transaction or two so you can pay him/her.
The time is now to let go of areas you fell short of your business goals in 2020, pivot, where necessary and move forward, armed with the tools and strategies needed to dominate in 2021.
And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).
Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!
TO GET STARTED:
STEP 1: Choose the Geographic Farm Campaign, Get More Listings Series. STEP 2: Then, choose your “Start Date” (See image illustration below), which postcards to send & for how long. It’s that easy!
The article, above, is highlighted in our New, Free Master Marketing Magazine.
You don’t want to miss this magazine. It’s overflowing with informative, actionable articles that will assist you in achieving your goals this year. To check it out now, Click Here.
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free One-Page Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
There’s No Better Way Than Launching a Scheduled Campaign
Choose From the Following Six Powerful Campaigns:
Sphere of Influence Campaign – Stay top of mind with your SOI by sending 150 Jumbo-sized postcards, standard-class for only $121.00 a month. Farm Campaign – Keep new listings coming by sending 150 Jumbo-sized postcards standard-class to your Farm area for only $121.00 a month. Expired Campaign – Own the expired marketing by sending a postcard every day for 27 business days for $18.09. Absentee Owner Campaign – Get absentee owners calling you by sending 100 Jumbo-sized postcards, standard-class for $81.00 a month. FSBO Campaign – Convert the FSBO market by sending a postcard every day for 27 business days for $18.09. Renters Campaign– Turn renters into buyers by sending 100 Jumbo-sized postcards, standard-class for $81.00 a month.
And, remember, when you schedule a campaign, you don’t pay until the mailing goes out (change or cancel any time til midnight the night prior to mailing).
Make life easier in 2021 while taking your real estate business to the next level with Scheduled Campaigns!
STARTING TODAY, Launch a Scheduled Campaign and Get “Unlock Success” For FREE ($159.00 Value)
Just schedule any campaign shown, here, starting today (December 29th, 2020) and we will automatically send you Unlock Success in the mail (please allow 5 to 10 business days for delivery). Offer available while supplies last.
Unlock Success contains 101 of Floyd Wickman’s greatest dialogues in audio format (on USB flash drive).
Topics include negotiating commission, building trust, overcoming objections, mastering prospecting skills, and more.
Launch your Scheduled Campaign today and get Floyd Wickman’s Unlock Success for Free, click the “GO NOW” button to get started.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2.Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
3. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
4. The Free One-Page Real Estate Business Plan
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
You can own 100% mindshare of the FSBO market by sending daily postcards.
The reason most FSBOs have decided to try and sell themselves is usually they are eager to save money. Many also don’t trust agents due to a bad experience from their past.
However, the truth is…
Most FSBOs do end up using an agent. According to NAR, statistics show only 8% of the homes sold are FSBOs. And 31% of FSBOs don’t market their properties. They need someone like you to lend your expertise for a headache-free sale that achieves the most money.
Other tasks that NAR has shown are difficult for FSBOs include: pricing the home right (18%), preparing the home for sale (13%), understanding the paperwork (12%), helping the buyer obtain financing (6%), timely selling (3%) and time to devote to the sale (3%).
Therefore, it is your job to earn their trust by demonstrating how your expertise can be of help.
Campaign, FSBO Series
How you accomplish this is through consistent, daily communication, professional marketing, and effective presentation tools.
The Merchandise Review
A great strategic tool that allows you to walk sellers through all the components of the saleable listing is theMerchandising Review. It even helps to answer some questions before they’re raised. The Merchandising Review is available as a Free Download Here.
Merchandise Review
As soon as you see a new FSBO, contact them to offer to complete a ‘no obligation” Merchandising Review. Explain the tool allows you to make a comprehensive analysis of whether their home is salable in today’s market. Then schedule a 20-minute time to meet with them to go over the Review.
Walk them through each item and negotiate the issues that might keep the property from selling. Correct these issues, and ask if they would allow you to show them your marketing plan.
Compelling marketing
Getting the attention of a FSBO can be challenging. Often their guard is up, and they aren’t open to talking to agents.
You can begin to open the lines of communication with something as simple as a door hanger.
Keep a stack ofFSBO Door Hangersin your car trunk for a quick leave-behind any time you see a For Sale By Owner sign.
FSBO First Aid Report
Then, add that new For Sale By Owner to your daily FSBO scheduled campaign.
To encourage inbound calls, offer a Free direct response report with all of your FSBO marketing. The report, For Sale By Owner First Aidis the ideal tool to encourage FSBOs to reach out to you.
The report contains persuasive statistics and educational content that will pique the seller’s interest and open their mind to an agent solution.
Now, you can send a FSBO postcard every day for the next 27 days & OWN THE FSBO MARKET
To own 100% mindshare in the FSBO market, every new FSBO you encounter should be put on a daily marketing campaign with the FSBO Series of 27 postcards.
And, now, your ability to do this just got TEN TIMES EASIER with the ProspectsPLUS! FSBO Scheduled Campaigns.
In one quick order, you can schedule FSBO postcards to go out for 27 days in a row and own 100% mindshare of the FSBO market.
And YOU DON’T PAY until each mailing goes out (change or cancel up until the night prior to mailing)!
To Launch a FSBO Scheduled Campaign:
Choose Your Start Date (see image below)
Pick your mailing interval
Then attach your FSBO prospect list (you can even schedule a series to go out to just one seller).
To get started on your FSBO scheduled campaign from a desktop or laptop computer, click the “Go Now” button below.
Don’t put off until tomorrow what you can get done today because, What GETS SCHEDULED, GETS DONE!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent each month automatically to an exclusive carrier route. Watch this video to learn more or Click Here.
2. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists, including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
3. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
4. The Free One-Page Real Estate Business Plan
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one-page Online Real Estate Business Plan. – Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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