CLOSE
Sunday, November 2, 2025

scheduled campaigns

    Because growing your business shouldn’t mean working yourself into the ground.

    If you’ve ever ended the day feeling busy but not productive, you’re not alone. Many agents confuse activity with momentum. The truth is, you don’t need 10-hour days to fill your pipeline—you need 3 focused hours built around consistency, value, and connection.

    This plan helps you create meaningful outreach, build visibility, and generate real listing opportunities without burnout.

    The 3-Hour Workday Prospecting Plan
    🕐 Hour 1: Connection & Personal Outreach

    Your first hour sets the tone for the day—real conversations with real people.

    Goal: Build relationships, not just contact counts.

    Action Steps:

    • Pick 10–15 homeowners from your farm or sphere.

    • Send personalized messages or texts like:

    “Hi {{first_name}}, I just wanted to wish you a great start to the season! If you’ve been curious how home values are trending in {{city}}, I’d be happy to share a quick local snapshot.”

    or

    “Hey {{first_name}}, with the new year around the corner, I’m putting together short market updates for neighbors in {{neighborhood}}—would you like one?”

    Pro Tip: Use your CRM or spreadsheet to mark who responds and note when to follow up next week.

    🕑 Hour 2: Marketing That Works While You Don’t

    This is your automation hour—where systems do the heavy lifting.

    Goal: Stay visible every month without daily effort.

    Action Steps:

    • Launch or schedule your Farm Campaign so postcards go out automatically.

    • Pick one of these high-performing campaigns:

      • Holiday Market Update Postcards

      • Home Value Series

      • Listing Inventory Builder

    • Add QR codes linking to your online home-value tool or free guide.

    • Use the same messaging across email or social for brand consistency.

    📈 Agents who combine automated mailings with personal outreach average 2–3× more homeowner responses than agents relying on one channel alone (RealOffice360, 2024).

    Sample postcard copy:

    Headline: “Thinking About Moving in 2025? Let’s Find Out What Your Home Could Sell For.”
    Body: “Home values in {{neighborhood}} are shifting fast. I’d love to send you a quick, no-pressure market update customized for your address. Just scan the QR code to get started.”

    🕒 Hour 3: Review, Reflect & Refocus

    The final hour is where you measure results and set up tomorrow’s wins.

    Goal: Track progress and optimize effort.

    Action Steps:

    • Log who engaged or replied to your outreach.

    • Record how many postcards or emails went out this week.

    • Schedule your next call, text, or touchpoint for each contact.

    • Adjust your messaging based on what worked best.

    Pro Tip: Track one metric—meaningful conversations per week. That number predicts your listings far better than hours spent.

    🧾 Your 3-Hour Workday Prospecting Worksheet
    Time Task What to Track Notes
    9:00–10:00 AM Personal outreach (calls, texts, handwritten notes) # of meaningful contacts made Schedule follow-ups
    10:00–11:00 AM Launch/maintain marketing campaigns Campaigns active, postcards sent Align with blog/email themes
    11:00–12:00 PM CRM review & goal tracking # of engaged leads, follow-ups booked Plan next-day outreach

    Daily Reminder:
    ✔️ Focus on quality conversations over quantity
    ✔️ Stay visible through automated mailings
    ✔️ Track results to compound success

    You don’t need marathon prospecting sessions—you need a repeatable rhythm.
    Three focused hours a day can build more momentum than three unfocused days a week.

    If you’d like an easier way to stay consistent, schedule a Farm Campaign or Sphere of Influence Mailing through ProspectsPLUS!. We’ll handle the monthly outreach so you can focus on what matters most: conversations, closings, and your clients.

    🎯 [Set Up Your Automated Farm Campaign →]

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q4 Real Estate Marketing Guide

    Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Why End-of-Year Planning Matters

      The final quarter of the year can feel overwhelming for real estate agents—but it’s also one of the best times to position yourself for new listings.

      Homeowners are reflecting on finances, planning for the year ahead, and considering moves that align with life changes. By staying ahead of seasonal milestones, you can finish the year strong and start the next with momentum.

      November: Holiday Outreach & Client Care

      November is the time to strengthen your sphere. Holiday postcards, recipe cards, or client appreciation events help you stay visible while building goodwill.

      According to NAR, 80% of buyers and sellers work with the first agent they connect with, so consistent, relationship-driven outreach this season pays dividends.

      Sample Script:
      “Hi [First Name], as we head into the holidays, I just wanted to wish you and your family a wonderful season. If you’d like a quick update on your home’s current value, I’d be happy to send it over—no obligation, just useful info for your plans.”

      December: Market Updates & Business Planning

      December is an ideal time to share year-end market updates with your farm. A clear snapshot of sales trends and equity values helps homeowners see you as the go-to advisor.

      It’s also your chance to finalize your business plan for the new year. Setting goals, creating a Q1 marketing calendar, and scheduling campaigns now ensures you hit January prepared, not scrambling.

      Sample Script:
      “Hi [First Name], I just finished preparing a year-end market update for [Neighborhood]. It’s a quick look at home values, average days on market, and what’s trending. Would you like me to drop a copy in your inbox?”

      Early January: Tax Prep & Recordkeeping

      While technically a new-year task, smart agents use December and early January to prepare. Organize receipts, mileage logs, and marketing expenses to avoid a last-minute scramble at tax time.

      Good recordkeeping also helps you measure ROI on your marketing efforts and refine your strategy moving forward.

      Sample Script:
      “Hi [First Name], many of my clients are gathering tax records right now. If you’d like a simple report on how your home’s value changed in 2025, I’d be glad to prepare one for you—it can be useful for planning.”

      Key Takeaway

      A little preparation today creates less stress tomorrow. By aligning your calendar with these key dates, you’ll strengthen relationships, showcase your expertise, and maintain a full pipeline through the holidays and beyond.

      👉 Pro Tip: Pair these dates with scheduled postcard campaigns—like Holiday Postcards, Market Updates, or Recipe Cards—to stay consistently in front of your farm.

      Start a Scheduled Campaign Now →

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2025 Q4 Real Estate Marketing Guide

      Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan
      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Why Follow-Up Is More Critical Than Ever

        A famous statistic from the National Association of Realtors, states 75% of home buyers and sellers say they would use their agent again—but only 12% actually do.

        Why is this true? Poor follow-up.

        In today’s competitive real estate market, consistent and personalized communication is what turns a one-time transaction into long-term loyalty and referrals.

        Audit Your Current Follow-Up Process

        Start by mapping out your current client journey. How many times do you reach out after closing? What channels do you use—email, phone, text, direct mail? If your answer isn’t consistent or automated, you’re likely leaving future business on the table.

        Make It Personal, Not Generic

        The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

        Automated doesn’t mean impersonal. With today’s tools, you can segment your database and tailor follow-ups to each client’s stage, needs, or preferences.

        Sending just a listed/sold postcard is a start—but adding mailings with a local market update, Holiday acknowledgment, or home anniversary message can make you unforgettable.

        Add Value Every Time

        Clients don’t want to be “sold”—they want to be helped. Provide relevant content: a seasonal home maintenance checklist, updates on property values, or neighborhood events.

        Each touchpoint should reinforce your expertise and show that you’re thinking about them beyond the sale.

        Build a System That Works

        Use a CRM to schedule and automate your follow-up sequence. Whether it’s a quarterly newsletter or a birthday postcard, consistency is key. The agents who stay top-of-mind are the ones who stay in business.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 2025 Quarterly Real Estate Marketing Guide

        Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

         

         

        3. The Free Interactive 6-Month Real Estate Business Plan

        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

          According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

          1. Connect Emotionally with a Seasonal Messaging

          Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

          A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

          2. Stand Out in a Busy Market

          As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail. 

          Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

          In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

          3. Showcase Listings and Special Promotions

          Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

          Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

          4. Target Neighborhoods Strategically

          Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

          5. Strengthen Relationships

          Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           
           
           
          2. The Free 2025 Q1 Real Estate Marketing Guide

          Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

            Building trust and recognition within your community is essential for long-term success as a real estate professional.

            One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

            Here are four ways this strategic outreach can stimulate new leads and listings:

            1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

            Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

            2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

            This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

            The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

            3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

            A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

            When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

            4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

            This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

            Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

            This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.

              Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

              Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

               

              This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

              Holiday postcard marketing

              Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

              During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

              Schedule your campaigns

              Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

              Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

              By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

               

               

               

                As a real estate agent, this fall presents a perfect opportunity to connect with buyers and sellers through direct mail marketing.

                With shifting market conditions—such as increased inventory and the potential for lower mortgage rates—your message should emphasize why this season is an ideal time for both buyers and sellers to act.

                Here’s how you can craft and deliver the right message through direct mail.

                Highlight More Inventory

                In your direct mail to buyers, focus on the fact that housing inventory is at its highest since May 2020, providing more options and less competition. Let potential buyers know that now is the time to find their ideal home without the summer bidding wars.

                Phrases like “More homes on the market mean better choices for you” or “Find your dream home with less competition this fall” can resonate well with your target audience.

                For sellers, the message should emphasize that serious buyers are still looking despite the increase in inventory.

                Direct mail can include a statement like, “Fall is the perfect time to sell—buyers are still actively searching and ready to make offers,” or “List your home now and take advantage of motivated buyers before the end of the year.”

                Promote Lower Mortgage Rates

                Another key selling point is the possibility of falling mortgage rates. Use your direct mail to inform buyers that lower rates could make homeownership more affordable.

                Messaging like, “Mortgage rates are expected to drop—act now to lock in a lower rate,” or “Lower rates mean more buying power for you this fall” can help urge buyers to act quickly.

                For sellers, lower rates can attract more buyers. In your direct mail, tell sellers that falling rates can bring more offers and increase competition for their home.

                Consider using statements like, “More buyers will enter the market as rates drop—list now to maximize your sale,” or “Capitalize on buyer demand fueled by lower mortgage rates.”

                Customize for Local Market

                When crafting direct mail, tailoring your messaging to your local market is crucial. Highlight neighborhood-specific trends, including inventory levels, average home prices, and nearby amenities.

                For example, “Our area is seeing a rise in new listings—don’t miss your chance to sell!” or “The perfect home in your dream neighborhood is waiting for you this fall.”

                Additionally, use your direct mail to position yourself as a knowledgeable expert. Include a call to action like, “Schedule a consultation to discuss how you can make the most of this fall market.”

                By using direct mail marketing that emphasizes the benefits of acting now, you can effectively reach buyers and sellers and help them seize the opportunities this fall market presents.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                 

                 

                 

                  So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.

                  Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.

                  “But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.

                  If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.

                  Let’s look at three farms we think are worthy of your consideration.

                  Baby boomers in highly rated-school districts

                  This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.

                  In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?

                  They’re moving; you should be at the forefront of your market to capture this business.

                  Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.

                  That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.

                  Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.

                  The Absentee Owner Series is shown above. To learn more, Click Here.

                  Absentee owners

                  While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.

                  Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.

                  It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.

                  However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.

                  Spring will be here before we know it, so let’s get ready!

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                   

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here      

                   

                    The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? 

                    If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. 

                    It takes money

                    It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

                    A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

                    Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads. 

                    Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

                    Chop your efforts into segments, such as:

                    • Lead generation
                    • Client retention
                    • Building your SOI

                    Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

                    Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

                    Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

                    The Looking For Listings Series is shown above. To learn more, click Here.

                    How will you broadcast your marketing message?

                    How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

                    These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc. 

                    A planner will help keep you on track

                    A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

                    Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else. 

                    The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      Over the past few years, direct mail real estate marketing has seen a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the Association of National Advertisers (ANA).

                      Direct mail marketing’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media,” according to the pros at datatargetingsolutions.com.

                      Pretty impressive, right? Yet, at least in the real estate industry, it’s still not utilized like it could be.

                      This leaves the door open for agents seeking an additional marketing vehicle and a way to stand out.

                      Niche real estate postcards

                      A few years ago, scientists at Temple University’s Fox School of Business Center for Neural Decision-Making teamed up with the Postal Service to study the circumstances under which email or direct mail was more effective.

                      Postcards were more effective in five of the nine tests performed.

                      The most popular postcard agents are familiar with are the time-tested Just Listed and Just Sold postcards, which are still highly effective. To stand out further in this market, consider a local market update on the postcard back or a QR code leading to a valuable direct response flyer opt-in.

                      To think outside the postcard box, there are a multitude of real estate niches that you can drill down and focus on to stir up interest.

                      Some popular niches include baby boomers, high-income renters, expired, absentee owners, FSBOs, move-up markets, and investors. The more obscure niches include divorce, foreclosure, estate sale, and notice of default.

                      ProspectsPLUS! has postcard designs available in all of the niches listed above, already done for you with the perfect message for the niche market.

                      Education Direct Response Reports

                      Direct response reports are a great educational tool, filled with valuable information homeowners appreciate.

                      You can share them on social media as a “free offer”, include them in your email newsletter as a free offer, add them to your website as an opt-in in exchange for an email address, or add them to your listing presentation folder and pre-listing packet.

                      Personally branded agent magazines

                      Consider a personally branded agent magazine to level up your real estate presence in a way that few agents do. Homes & Life Magazine is a done-for-you magazine with rich, full-color content.

                      It includes compelling, direct response-driven articles, and engaging lifestyle content, and costs less to send out than a greeting card!

                      Sphere or farm scheduled postcard campaign

                      When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

                      A scheduled, recurring postcard campaign is the easiest way to maintain brand exposure and stay relevant while freeing time for more high-level tasks.

                      According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

                      And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

                      Launching a scheduled marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

                      ProspectsPLUS! offers over 40 scheduled postcard campaigns, including sphere, farm, renters, absentee owners, holiday, and other niche markets.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

                        But there may be a way around this challenge.

                        Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers. 

                        And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage. 

                        The FHA 203(k) Rehab Loan

                        If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

                        The FHA 203(k) product, for instance, has new names for its two tiers:

                        • The 203(k) Full loan is now known as the 203(k) Standard.
                        • The 203k Streamline is now known as the 203k Limited.

                        Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

                        Other notable changes include:

                        • The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
                        • The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

                        Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

                        Fannie Mae

                        Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

                        This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

                        Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                        2. The Free 6-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Interactive 6-Month Real Estate Business Review

                        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

                          Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

                          1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

                          Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible. 

                          “Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

                          Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

                          One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections. 

                          Then, he provides actionable strategies and techniques to handle objections effectively. 

                          The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

                          Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills. 

                          Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

                          2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

                          “Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

                          One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives. 

                          Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate. 

                          Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

                          Available at Amazon.com.

                          3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

                          Judging by Amazon reviews, agents are loving this book.  “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact. 

                          Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be. 

                          Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success. 

                          The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals. 

                          What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation. 

                          “The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers. 

                          Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

                          The Real Estate Times Series is shown above. To see more, click here.

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Interactive 6-Month Real Estate Business Review

                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. 

                          123...5Next Page 1 of 5
                          © 2025 ProspectsPLUS! | Real Estate Marketing Blog