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Saturday, January 3, 2026

scheduled campaigns

    In today’s real estate climate, the agents winning the most attention — and the most listings — are not always the ones with the biggest budgets.

    They’re the ones who’ve mastered the message–market match. It’s the ability to match what they say to what homeowners actually think, feel, and care about right now.

    When your message aligns with your market, your marketing stops sounding like marketing. It starts sounding like help.

    Below is a complete breakdown of how to apply this across the three highest-impact direct marketing channels: postcards, newsletters, and scheduled campaigns.

    1. Postcards: Speak to the Questions Already in Their Mind

    Homeowners rarely respond to generic real estate messaging. They respond to messaging that acknowledges their current concerns.

    Match the Market By Focusing on:

    • Market clarity and perspective
    • Planning a move based on life demands
    • Affordable home improvement insight
    • Stress-free selling preparation
    • How to guard their equity

    How to Apply It:

    • Use curiosity-driven headlines like:
      “Wondering What Your Home Is Worth Heading Into 2026?”
      “Thinking About Selling This Spring? Here’s What to Know First.”
    • Offer one actionable tip on the back — something they can use immediately.
    • Keep the tone calm, confident, and helpful.

    Postcards work best when they mirror what homeowners are already wondering — not what agents want them to hear.

    2. Newsletters: Provide Real Value, Not Just Updates

    A monthly newsletter is your chance to build trust long before homeowners are ready to list. Matching the message to the market means shaping topics that resonate with what people are experiencing in their homes and communities.

    Match the Market With Articles About:

    • Seasonal home management
    • Small-value upgrades with high ROI
    • Market shifts explained simply
    • Community trends and homeowner lifestyle tips

    How to Apply It:

    • Lead with a timely, homeowner-friendly topic (“5 Decluttering Tricks for the New Year”).
    • Include a short market perspective that addresses how today’s conditions impact homeowners — not predictions, but guidance.
    • Maintain a warm, advisory voice.

    Newsletters aren’t about selling. They’re about being the steady voice homeowners trust when they are ready.

    3. Scheduled Campaigns: Consistency That Captures Timing Windows

    Even the strongest message won’t work if it arrives at the wrong time. Scheduled campaigns ensure that when a homeowner’s circumstances shift — job change, downsizing, inheritance, empty nest — your message is the one waiting in their mailbox.

    Match the Market Through Predictable Value:

    • Monthly postcards with topics sellers care about
    • Seasonal homeowner insight
    • Continual education about home value and selling preparation

    How to Apply It:

    • Choose a campaign series designed around seller psychology (e.g., “Looking for Listings”).
    • Schedule it once and let it run — consistency builds familiarity.
    • Refresh messaging quarterly to stay aligned with current homeowner concerns.

    When your message consistently meets homeowners where they are, conversions grow naturally — without sounding salesy.

    The agents who thrive in 2026 will be the ones who communicate like advisors, not advertisers. When your marketing answers the questions homeowners are already asking themselves, you become the agent they trust long before they pick up the phone.

    Launch a scheduled postcard campaign →

    _______________________________________________________________________________________

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2026 Q1 Real Estate Marketing Guide

    Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Every real estate agent knows the feeling: you’ve been mailing, emailing, and posting consistently—yet a homeowner still says, “I’ve never heard of you.”

      It’s not that your marketing isn’t working. It’s that homeowners only notice it during what psychologists call attention windows—short bursts of readiness when their brains become temporarily receptive to messages about moving, selling, or improving their homes.

      These windows aren’t constant. They’re triggered by life events, seasonal shifts, financial changes, or even something as simple as a neighbor selling their home. Outside of these windows, the mind filters out most marketing because it’s not immediately relevant.

      Why Timing Matters More Than Frequency

      Your marketing can show up five times this month, but if the homeowner isn’t “in the window,” they’ll miss or ignore it entirely. Then, the moment something changes in their life, they suddenly start noticing real estate messages they overlooked before.

      This isn’t randomness—it’s selective attention at work.

      This is why consistency is critical. You’re not trying to be seen all the time. You’re trying to be seen at the exact moment their attention window opens.

      How to Align Your Marketing With Attention Windows

      You don’t need to know when the window will open. You just need to ensure you’re present when it does.

      Here’s how to do it strategically:

      • Mail monthly or seasonally so your brand overlaps with more attention windows.

      • Use varied messaging—market updates, inspiration, homeowner tips—to match different triggers.

      • Maintain consistent visual branding to make recognition instantaneous once the window opens.

      • Use soft-touch marketing so your message feels relevant without being pushy.

      The Result

      When you understand the attention window, marketing stops feeling like guesswork. You’re no longer trying to be noticed constantly—you’re positioning yourself to be noticed when it matters most. And that’s how opportunities turn into listings.

      Launch a Looking For Listings Scheduled Campaign, Here →

      _______________________________________________________________________________________

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2026 Q1 Real Estate Marketing Guide

      Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan
      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        The Core Strategy: Consistency

        Holiday marketing is not about pushing for a listing appointment.
        It’s about staying consistent in a warm, seasonal, non-salesy way so that when January comes, you’re the natural first choice.

        Here’s the framework top agents use:

        1. Use Trust-Building Touches (1–2 Times Per Week)

        These are light, friendly touches that feel appropriate for the season:

        Examples of What to Send

        These touches maintain presence without pressure.

        2. Provide Value Instead of Asking for Time

        Avoid CTAs like “Book a call.”
        Instead, offer something helpful and zero-pressure:

        Examples of Value-Driven Offers

        These help homeowners feel educated, not targeted.

        3. Double Down on Warm Leads

        Your warmest leads—from spring, summer, or fall—are the most likely to convert over the holidays.

        Re-engage them now with:

        • A soft check-in
        • A holiday message
        • A helpful resource

        Small touches get big results when inbox competition is low.

        4. Prep for January Listing Opportunities

        Top agents don’t wait for January to start marketing.
        They use December to fill the pipeline.

        Examples of What Works

        • “Thinking of a January or February move?” postcard
        • Home value offers
        • “List early before the spring rush” insight
        • A free CMA with a warm holiday message

        These feel thoughtful, timely, and strategic.

        5. Use Scheduled Campaigns to Stay Consistent

        When routines get chaotic, consistency drops fast.
        Top agents outsource consistency to scheduled campaigns—which quietly run in the background while they enjoy the holidays.

        This is why scheduled campaigns often produce a surge of January calls.

        The Outcome: January Becomes Your Launch Month

        Holiday consistency does three powerful things:

        1. Builds memory: people remember who stayed present
        2. Builds trust: you feel helpful, not salesy
        3. Builds readiness: homeowners planning a move know exactly who to call

        When the industry restarts in January, your name is already top-of-mind—and you’re weeks ahead of other agents.

        Scheduled a postcard campaign →

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 2026 Q1 Real Estate Marketing Guide

        Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

        3. The Free Interactive 6-Month Real Estate Business Plan
        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Because growing your business shouldn’t mean working yourself into the ground.

          If you’ve ever ended the day feeling busy but not productive, you’re not alone. Many agents confuse activity with momentum. The truth is, you don’t need 10-hour days to fill your pipeline—you need 3 focused hours built around consistency, value, and connection.

          This plan helps you create meaningful outreach, build visibility, and generate real listing opportunities without burnout.

          The 3-Hour Workday Prospecting Plan
          🕐 Hour 1: Connection & Personal Outreach

          Your first hour sets the tone for the day—real conversations with real people.

          Goal: Build relationships, not just contact counts.

          Action Steps:

          • Pick 10–15 homeowners from your farm or sphere.

          • Send personalized messages or texts like:

          “Hi {{first_name}}, I just wanted to wish you a great start to the season! If you’ve been curious how home values are trending in {{city}}, I’d be happy to share a quick local snapshot.”

          or

          “Hey {{first_name}}, with the new year around the corner, I’m putting together short market updates for neighbors in {{neighborhood}}—would you like one?”

          Scheduled Farm Campaign shown above. Learn More.

          Pro Tip: Use your CRM or spreadsheet to mark who responds and note when to follow up next week.

          🕑 Hour 2: Marketing That Works While You Don’t

          This is your automation hour—where systems do the heavy lifting.

          Goal: Stay visible every month without daily effort.

          Action Steps:

          • Launch or schedule your Farm Campaign so postcards go out automatically.

          • Pick one of these high-performing campaigns:

            • Holiday Market Update Postcards

            • Home Value Series

            • Listing Inventory Builder

          • Add QR codes linking to your online home-value tool or free guide.

          • Use the same messaging across email or social for brand consistency.

          📈 Agents who combine automated mailings with personal outreach average 2–3× more homeowner responses than agents relying on one channel alone (RealOffice360, 2024).

          Sample postcard copy:

          Headline: “Thinking About Moving in 2025? Let’s Find Out What Your Home Could Sell For.”
          Body: “Home values in {{neighborhood}} are shifting fast. I’d love to send you a quick, no-pressure market update customized for your address. Just scan the QR code to get started.”

          🕒 Hour 3: Review, Reflect & Refocus

          The final hour is where you measure results and set up tomorrow’s wins.

          Goal: Track progress and optimize effort.

          Action Steps:

          • Log who engaged or replied to your outreach.

          • Record how many postcards or emails went out this week.

          • Schedule your next call, text, or touchpoint for each contact.

          • Adjust your messaging based on what worked best.

          Pro Tip: Track one metric—meaningful conversations per week. That number predicts your listings far better than hours spent.

          🧾 Your 3-Hour Workday Prospecting Worksheet
          Time Task What to Track Notes
          9:00–10:00 AM Personal outreach (calls, texts, handwritten notes) # of meaningful contacts made Schedule follow-ups
          10:00–11:00 AM Launch/maintain marketing campaigns Campaigns active, postcards sent Align with blog/email themes
          11:00–12:00 PM CRM review & goal tracking # of engaged leads, follow-ups booked Plan next-day outreach

          Daily Reminder:
          ✔️ Focus on quality conversations over quantity
          ✔️ Stay visible through automated mailings
          ✔️ Track results to compound success

          You don’t need marathon prospecting sessions—you need a repeatable rhythm.
          Three focused hours a day can build more momentum than three unfocused days a week.

          If you’d like an easier way to stay consistent, schedule a Farm Campaign or Sphere of Influence Mailing through ProspectsPLUS!. We’ll handle the monthly outreach so you can focus on what matters most: conversations, closings, and your clients.

          🎯 Set Up Your Automated Farm Campaign →

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           

          2. The Free 2025 Q4 Real Estate Marketing Guide

          Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

          3. The Free Interactive 6-Month Real Estate Business Plan
          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            Why End-of-Year Planning Matters

            The final quarter of the year can feel overwhelming for real estate agents—but it’s also one of the best times to position yourself for new listings.

            Homeowners are reflecting on finances, planning for the year ahead, and considering moves that align with life changes. By staying ahead of seasonal milestones, you can finish the year strong and start the next with momentum.

            November: Holiday Outreach & Client Care

            November is the time to strengthen your sphere. Holiday postcards, recipe cards, or client appreciation events help you stay visible while building goodwill.

            According to NAR, 80% of buyers and sellers work with the first agent they connect with, so consistent, relationship-driven outreach this season pays dividends.

            Sample Script:
            “Hi [First Name], as we head into the holidays, I just wanted to wish you and your family a wonderful season. If you’d like a quick update on your home’s current value, I’d be happy to send it over—no obligation, just useful info for your plans.”

            December: Market Updates & Business Planning

            December is an ideal time to share year-end market updates with your farm. A clear snapshot of sales trends and equity values helps homeowners see you as the go-to advisor.

            It’s also your chance to finalize your business plan for the new year. Setting goals, creating a Q1 marketing calendar, and scheduling campaigns now ensures you hit January prepared, not scrambling.

            Sample Script:
            “Hi [First Name], I just finished preparing a year-end market update for [Neighborhood]. It’s a quick look at home values, average days on market, and what’s trending. Would you like me to drop a copy in your inbox?”

            Early January: Tax Prep & Recordkeeping

            While technically a new-year task, smart agents use December and early January to prepare. Organize receipts, mileage logs, and marketing expenses to avoid a last-minute scramble at tax time.

            Good recordkeeping also helps you measure ROI on your marketing efforts and refine your strategy moving forward.

            Sample Script:
            “Hi [First Name], many of my clients are gathering tax records right now. If you’d like a simple report on how your home’s value changed in 2025, I’d be glad to prepare one for you—it can be useful for planning.”

            Key Takeaway

            A little preparation today creates less stress tomorrow. By aligning your calendar with these key dates, you’ll strengthen relationships, showcase your expertise, and maintain a full pipeline through the holidays and beyond.

            👉 Pro Tip: Pair these dates with scheduled postcard campaigns—like Holiday Postcards, Market Updates, or Recipe Cards—to stay consistently in front of your farm.

            Start a Scheduled Campaign Now →

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 2025 Q4 Real Estate Marketing Guide

            Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

            3. The Free Interactive 6-Month Real Estate Business Plan
            The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              Why Follow-Up Is More Critical Than Ever

              A famous statistic from the National Association of Realtors, states 75% of home buyers and sellers say they would use their agent again—but only 12% actually do.

              Why is this true? Poor follow-up.

              In today’s competitive real estate market, consistent and personalized communication is what turns a one-time transaction into long-term loyalty and referrals.

              Audit Your Current Follow-Up Process

              Start by mapping out your current client journey. How many times do you reach out after closing? What channels do you use—email, phone, text, direct mail? If your answer isn’t consistent or automated, you’re likely leaving future business on the table.

              Make It Personal, Not Generic

              The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

              Automated doesn’t mean impersonal. With today’s tools, you can segment your database and tailor follow-ups to each client’s stage, needs, or preferences.

              Sending just a listed/sold postcard is a start—but adding mailings with a local market update, Holiday acknowledgment, or home anniversary message can make you unforgettable.

              Add Value Every Time

              Clients don’t want to be “sold”—they want to be helped. Provide relevant content: a seasonal home maintenance checklist, updates on property values, or neighborhood events.

              Each touchpoint should reinforce your expertise and show that you’re thinking about them beyond the sale.

              Build a System That Works

              Use a CRM to schedule and automate your follow-up sequence. Whether it’s a quarterly newsletter or a birthday postcard, consistency is key. The agents who stay top-of-mind are the ones who stay in business.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

              2. The Free 2025 Quarterly Real Estate Marketing Guide

              Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

               

               

              3. The Free Interactive 6-Month Real Estate Business Plan

              The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

                According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

                1. Connect Emotionally with a Seasonal Messaging

                Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

                A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

                2. Stand Out in a Busy Market

                As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail. 

                Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

                In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

                3. Showcase Listings and Special Promotions

                Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

                Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

                4. Target Neighborhoods Strategically

                Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

                5. Strengthen Relationships

                Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 
                 
                 
                2. The Free 2025 Q1 Real Estate Marketing Guide

                Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                  Building trust and recognition within your community is essential for long-term success as a real estate professional.

                  One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

                  Here are four ways this strategic outreach can stimulate new leads and listings:

                  1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

                  Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

                  2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

                  This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

                  The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

                  3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

                  A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

                  When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

                  4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

                  This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

                  Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

                  This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                   

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.

                    Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

                    Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

                     

                    This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

                    Holiday postcard marketing

                    Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

                    During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

                    Schedule your campaigns

                    Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

                    Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

                    By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                     

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                     

                     

                      As a real estate agent, this fall presents a perfect opportunity to connect with buyers and sellers through direct mail marketing.

                      With shifting market conditions—such as increased inventory and the potential for lower mortgage rates—your message should emphasize why this season is an ideal time for both buyers and sellers to act.

                      Here’s how you can craft and deliver the right message through direct mail.

                      Highlight More Inventory

                      In your direct mail to buyers, focus on the fact that housing inventory is at its highest since May 2020, providing more options and less competition. Let potential buyers know that now is the time to find their ideal home without the summer bidding wars.

                      Phrases like “More homes on the market mean better choices for you” or “Find your dream home with less competition this fall” can resonate well with your target audience.

                      For sellers, the message should emphasize that serious buyers are still looking despite the increase in inventory.

                      Direct mail can include a statement like, “Fall is the perfect time to sell—buyers are still actively searching and ready to make offers,” or “List your home now and take advantage of motivated buyers before the end of the year.”

                      Promote Lower Mortgage Rates

                      Another key selling point is the possibility of falling mortgage rates. Use your direct mail to inform buyers that lower rates could make homeownership more affordable.

                      Messaging like, “Mortgage rates are expected to drop—act now to lock in a lower rate,” or “Lower rates mean more buying power for you this fall” can help urge buyers to act quickly.

                      For sellers, lower rates can attract more buyers. In your direct mail, tell sellers that falling rates can bring more offers and increase competition for their home.

                      Consider using statements like, “More buyers will enter the market as rates drop—list now to maximize your sale,” or “Capitalize on buyer demand fueled by lower mortgage rates.”

                      Customize for Local Market

                      When crafting direct mail, tailoring your messaging to your local market is crucial. Highlight neighborhood-specific trends, including inventory levels, average home prices, and nearby amenities.

                      For example, “Our area is seeing a rise in new listings—don’t miss your chance to sell!” or “The perfect home in your dream neighborhood is waiting for you this fall.”

                      Additionally, use your direct mail to position yourself as a knowledgeable expert. Include a call to action like, “Schedule a consultation to discuss how you can make the most of this fall market.”

                      By using direct mail marketing that emphasizes the benefits of acting now, you can effectively reach buyers and sellers and help them seize the opportunities this fall market presents.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                       

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                       

                       

                       

                        So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.

                        Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.

                        “But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.

                        If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.

                        Let’s look at three farms we think are worthy of your consideration.

                        Baby boomers in highly rated-school districts

                        This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.

                        In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?

                        They’re moving; you should be at the forefront of your market to capture this business.

                        Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.

                        That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.

                        Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.

                        The Absentee Owner Series is shown above. To learn more, Click Here.

                        Absentee owners

                        While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.

                        Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.

                        It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.

                        However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.

                        Spring will be here before we know it, so let’s get ready!

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                         

                        2. The Free 6-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Interactive 6-Month Real Estate Business Review

                        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here      

                         

                          The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? 

                          If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. 

                          It takes money

                          It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

                          A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

                          Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads. 

                          Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

                          Chop your efforts into segments, such as:

                          • Lead generation
                          • Client retention
                          • Building your SOI

                          Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

                          Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

                          Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

                          The Looking For Listings Series is shown above. To learn more, click Here.

                          How will you broadcast your marketing message?

                          How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

                          These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc. 

                          A planner will help keep you on track

                          A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

                          Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else. 

                          The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Interactive 6-Month Real Estate Business Review

                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

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