Rochelle recently launched an Upload Your Own postcard (shown above). To learn more, Click Here.
Congratulations, Rochelle on winning this week’s contest!
Rochelle had the following words to say about her success sending marketing out from ProspectsPLUS!,
“The weekly Sunday free report download as well as the postcards are simply amazing! I always suggest ProspectsPLUS! for my colleagues!” -Rochelle Hobbs
Rochelle, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Shown above: Just Sold postcards similar to the one Sheryl Hunter sent out! See more, HERE
Congratulations, Sheryl Hunter you won this week’s $120 gift card!
Sheryl had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve been sending ProspectsPLUS! products for 6 years. My returns are countless! I can’t count the number of listings I’ve obtained that have told me they called because of a postcard they received (Just Sold). On average, I get at least 2-3 calls per 200 postcards sent.”
Thank You, Sheryl! Congratulations on an incredibly successful marketing strategy!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Get More Listings Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
I won’t spend $6 on a vegetable brush at Amazon.com without first checking customer reviews.
It would be an understatement, then, to say that it blows my mind that a guy wanting to sell his house (his HOUSE, for pity’s sake) picks the first agent that comes along.
After all these decades, real estate consumers still find the pool of agents in their town interchangeable. “You’re all alike” is a statement that deserves a look of shock in polite society, yet people think nothing of using it to describe real estate agents.
So, how does a knowledgeable, hard-working, awesome customer-service-providing agent combat this?
By getting your clients to do it for you, via testimonials (or, reviews as they are more commonly known).
Reviews are critical in the current marketplace
We recently read a study published at BrightLocal.com, that found nearly 90% of consumers age 35 to 54 (which is roughly the average age of buyers and sellers) routinely read reviews for businesses.
Sadly, only 15% of those folks were reading reviews of agents. As Millennials get older, however, experts predict this number to grow.
There is a right way, and there’s a wrong way
We’ve found several real estate trainer blog posts recommending that agents give a “thank-you gift” in exchange for a “positive” testimonial.
There’s a difference between encouraging honest feedback from your clients and requesting “positive” reviews specifically in exchange for something.
This suggestion violates federal law and, sometimes, the terms of service of the testimonial site.
Google will ban users for offering to pay for positive testimonials. And, over at yelp.com they state that “Business owners should not be asking customers to write positive reviews for their business.” Learn more about Yelp’s terms here.
Other things to consider about real estate testimonials
Like most online content, it’s only as good as its recency. If you aren’t consistently posting fresh reviews, you may lose business to the agent who does.
The average number of reviews Americans read before making a decision is 10 (statista.com). Keep this in mind when updating or creating your website’s testimonial pages. Put the 10 best reviews you have at the top of the list.
An unsigned testimonial, or one signed with first and last initial, has the potential to create distrust in the viewer. Don’t use them.
Always ask permission from a client to post their review but never ask him or her to give up intellectual property rights to the content in the review. Oh, and get that permission in writing (or via email) and keep a copy in the client’s file.
Consider including testimonials in your direct mail marketing pieces, specifically if they come from the same niche you are targeting.
For instance, a rave review from a client with a rental property that you helped sell, would be a highly credible addition to the marketing pieces in an absentee owner campaign you’re launching.
Did you know Absentee Owner Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/22/21).
Absentee Owner Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Absentee Owner Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Congratulations Jason Berger on being our $100 ProspectsPLUS! Gift Card Winner!
Jason shared this story regarding her experience using marketing pieces from ProspectsPLUS!,
“I’ve been a customer of ProspectsPLUS! for about 6 months using their Market Dominator and soon to be utilizing some of their other marketing material. Having been in the business for almost 19-years I’ve never found a marketing company that offers so many options that are all 100% easily editable.
The material produced is printed on nice card stock and the final product is crisp and colorful. The customer service offered by Hayley and Ramona is AMAZING. Nowadays, as we all know, customer service seems to be secondary with many companies, this is not the case when working with Hayley and Ramona. If you’re looking for a marketing company, I urge you to give ProspectsPLUS! serious consideration”.
Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
