Sandra recently sent out a Recipe postcard (shown above). For more information about this series, Click Here.
Congratulations, Sandra Leonard, on winning this week’s contest!
Sandra had the following words to say about sending out marketing from ProspectsPLUS!
“I have been using ProspectsPLUS! for about a year and love the tremendous selection of products and the ease of customizing to fit my mailing areas and clients. I love all of the emails keeping me up to date on offers and products to consider. I have been very pleased and think you will be too! Shipping, even directly to my lists, is always very quick!”
-Sandra Leonard
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Clients have access to vast online resources, and many are tempted to buy or sell properties without the assistance of a real estate agent.
As a real estate professional, defining your value clearly and communicating it to your clients is crucial. Educating them on the unique benefits you bring to the table reinforces your expertise and helps build trust, leading to long-term relationships and referrals.
Articulate Your Role Clearly
One of the key challenges agents face is the misconception that buying or selling a home is a simple, DIY task. To counter this, you need to clearly articulate your role as more than just a facilitator of paperwork.
Explain to clients that you are an advisor, negotiator, market expert, and problem solver. Your knowledge of local markets, access to off-market listings, and ability to navigate complex negotiations are invaluable for buyers.
Sellers benefit from your pricing strategy expertise, professional marketing, and negotiation skills to get the best possible price for their home.
You can highlight your value by sharing real-world examples of how you’ve helped clients save time, avoid costly mistakes, or secure better deals. Use testimonials to back up your claims and emphasize the importance of having a knowledgeable professional on their side.
Set Boundaries and Expectations
Setting clear boundaries with clients from the beginning of your working relationship is crucial. Many agents fall into the trap of being “always available,” which can lead to burnout and unrealistic expectations.
Instead, explain how you will communicate and set clear guidelines on response times. This will not only show professionalism but also demonstrate that you value your time and are efficient in your approach.
Be Transparent When Negotiating Commissions
Commission negotiations can be a sensitive topic, but it’s also an opportunity to show your worth. Rather than focusing solely on price, emphasize your full range of services.
For example, explain the marketing strategy you will implement, including professional photography, staging, online advertising, and open houses, all of which contribute to getting the best outcome for the client.
If clients push for a lower commission, remind them that cutting costs could mean cutting corners, potentially resulting in a lower sale price or missing out on ideal properties. Demonstrating the long-term financial benefits of your expertise will help justify your fees.
In conclusion, by clearly defining your value, setting boundaries, and negotiating transparently, you can establish yourself as an indispensable partner in your client’s real estate journeys.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Brenda recently sent out a Recipe Series postcard (shown above). To learn more, Click Here.
Congratulations, Brenda Koeller on winning this week’s contest!
Brenda had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have used ProspectsPLUS! for about 3 years now. I send out recipe postcards and find people who tend to save them (with all of my contact information) because of the recipes. Then, they go to their kitchen to get out the card when they’re ready to buy or sell a property! Great service from this company!!!
-Brenda Koeller
Brenda, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Roxane recently sent out a Recipe Series Postcard (shown above). To learn more, Click Here.
Congratulations, Roxane on winning this week’s contest!
Roxane had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have been using Recipe postcards for my SOI for almost two years now. I have received many positive comments from this list about how they look forward to receiving the cards each month and have tried some of the recipes.”
-Roxane Morrison
Roxane, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
We have both first and second place drawing winners. A first-place $250 Gift Card winner & a second-place $100 Gift Card winner!
1. Congratulations Christie Hall on winning our first place $250 Gift Card!
Christie shared the following feedback with ProspectsPLUS!.
“I just love ProspectsPLUS! I used the Recipe postcard to farm my neighborhood and I totally got a listing! It’s easy and user-friendly! Thanks, ProspectsPLUS!“
Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!