Steven recently sent a postcard from the Real Estate Times Series shown above. To see more postcards from this series, Click Here.
Congratulations Steven Brown on winning this week’s contest!
Steven had the following words to say about his success sending marketing out from ProspectsPLUS!,
“They got them out fast and in this market, if it’s not extremely quick in printing and mailing, it’s not worth the money to put out! They have options to target specific markets in specific neighborhoods without having to do a random shotgun approach. Been using them for years. The easy design process with plenty of templates to choose from or upload your own design”. -Steven Brown
Steven, thank you for that incredible review. Wow! We truly appreciate you and are here to support your success in any way that we can!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
According to economists surveyed by the Wall Street Journal, they think there’s a 28% chance of a recession within the next year. This figure, by the way, is up from last year’s prediction of a 13% chance of a recession.
If you don’t think that your clients and potential clients are worried about a coming recession, did you know:
In a recent CNBC poll, “81% [of U.S. adults] say they are concerned the U.S. will face a recession in 2022.”
So, what will you say to your clients and potential clients when they express hesitancy to jump into the real estate market because they’ve read there’s a recession coming?
Here are some pointers to keep their confidence high.
Real Estate Times Series is shown above. See more, Click Here.
Can’t fault the housing market this time
Economists state that it won’t be a faltering housing market that causes the possible 2022 or 2023 recession. Instead, if it happens, they expect it to be triggered by the Fed’s efforts to curb it.
Those efforts to get prices under control come with a risk: “… the central bank will do too much, sinking the economy in the process,” according to Matt Egan at CNN.com.
Economists point to the differences between the market in 2008 and today. Think back to the Great Recession. That housing bubble, economists agree, was caused by the easy access to mortgages.
Today’s market is influenced by supply and demand and, “… this time around, household finances are stronger and home values remain at historic highs,” claims Alcynna Lloyd at BusinessInsider.com.
So, how does this knowledge calm your clients’ nerves?
According to experts, there will be no housing bubble to explode in their faces. Therefore, remind them that anyone with a heartbeat could get a mortgage prior to the Great Recession. Today, lending rules are much more stringent, leading to far more qualified buyers looking for homes.
Finally, not all recessions are like the recession of 2008 and a recession doesn’t automatically equal a housing crisis.
Homeowners have nothing to worry about
If a recession comes to pass, homeowners should ride it out quite well.
They’re also sitting on a ton of equity right now – equity that isn’t likely to dissipate during the forecasted recession.
Huh?
During the five recessions prior to the 2008 recession, home prices actually increased.
Overall, the jobs market is so strong right now that a recession is unlikely to impact home prices and, thus, values.
If we listen to the experts, your clients have nothing to worry about when it comes to the real estate market. Don’t let them buy into the media hype and you’ll keep them in the market.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
The old saying about how people do business with people they know, like, and trust gets thrown around a lot in the real estate industry. What you don’t hear very often is how to get total strangers to know, like, and trust you; especially enough to become your client.
There are many ways to do that, of course. But of the three, I think it’s safe to say that the trust issue is not only the most important to real estate consumers but more challenging for agents to build.
Being new to the real estate business doesn’t help. Not when your competition is boasting 30 years in the business and endless successful sales.
Photo Introduction postcards are shown above. See more, click HERE
Building trust isn’t easy, but it is doable. Let’s take a look at what a new agent can do to wow potential clients.
You do have your own real estate website?
Your own business website provides a place for consumers to get to know you and your business. Not taking the free ride on your broker’s website, also lends an air of professionalism.
Did you know, 56% of consumers surveyed by weebly.com stated that they lack trust in businesses that don’t have websites.
Your website, if done right, is full of ways to help people get to know you. The content, also if done right, can help them to like you and trust you.
Keep away from sales spiels with your blog content and do vary between real estate, homeowner, and hyper-local topics.
Don’t be afraid to let your personality shine through and show the human side of what can be fairly complex subjects.
The About Me page is the place to laser focus on helping visitors get to know you and your business philosophy.
Have you any positions in your background that transfer well to the real estate industry? Any from the following is worth a mention:
Marketing
Advertising
Negotiating
Teaching
Videography/photography
Get to work on social media
Your time is valuable, especially now at the beginning of your real estate business. It’s time to whittle down the social media choices to one.
The Real Estate Times Series is shown above. See more, click HERE
Facebook is a good place to start. Get your business page set up and start cross-posting your blog posts and other pertinent and interesting information to Facebook.
Whatever you do, don’t fill your feed with marketing and salesy stuff. Here are some ideas about what to post:
Local housing market statisics & news
Restaurant reviews
Best places in [your town] to buy [whatever]
Interesting real estate poll or survey results
Local news
Funny memes
Contests
This is just a handful of topic ideas.
The key to gaining engagement with your followers, at least in the beginning, is hyper-local content. Avoid political or religious topics. And don’t forget to engage with others on your feed, and theirs.
Overall, just be your super-stunning, personable self.
PLUS: When you have time…below are some free tools to help support your success.
1.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
Prev