How to Market your Real Estate Team, so they STAND OUT!

Mar 22, 2023

Although there is no “typical” home sale, the process shares many similarities. As you know, most for-sale homes are advertised in the MLS and have a sign out front and a lockbox on the door.

How many agents do you know who either hesitate to spend the money required to robustly market their listings or lack the know-how? These agents consider the three previously-mentioned tasks a good marketing program and leave it at that.

Team Homes & Life Magazine, See more, **HERE**

However, we know you beg to differ when it comes to the significant investment that is your clients’ home.

Since you aren’t like those other agents, you need to get the word out. Not all real estate teams are alike; you’ll want to point this out in your real estate team’s marketing.

“No, it doesn’t “take a village” to sell a home in [“Our Town], but to sell it for the most money the market will provide requires a team.”

Comparisons you might want to consider include:

Services you offer that other area agents don’t, such as various programs popular with real estate consumers.

These include the “Worry-Free Listing,” wherein the client can cancel your listing anytime, no questions asked. A free pre-market home inspection, free move-out house cleaning, free anything really, and a discounted commission (sorry, but it is wildly popular).

Brag about team members and their role in your real estate business and community. For instance, if you have an on-staff transaction coordinator, write about his/her duties and how this person will be their point person during the transaction. “Someone to call with any questions or concerns.”

Your marketing plan. Explain how it’s proven to work and why.

The Photo Introduction Postcard is shown above. See more **HERE.**

The proof of that is in your sales statistics:

If you have a decent sales record, tout it. For instance, compare the number of homes your team sold last year to those of the “average real estate” agent or team.
Do your team’s listings sell faster, on average, than homes listed by solo agents or other teams? Shout it out from your marketing materials and website.
Do your listings sell for more than yours of other teams? We recently spoke with an agent in Spokane, Washington, who said he checked his stats for this, and his listings only sell for 1.6% more. Although that doesn’t sound like much, break it down to a figure.

“At the [Name of Market], the average home-sale price works out to nearly $6,500 more for the seller than another team will bring in.”

These are just random considerations when you first think about forming a team. You’ll find tons of good information online, including Linsell’s article at theclose.com and Matt McGee’s piece at homelight.com.

Finally, look at Ben Kinney’s “LEVERAGE – Team UP! How to Build a Team” YouTube video.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Starting a Real Estate Team? Here are a Few Things to Consider

Mar 20, 2023

Imagine a trip to a doctor’s office. You approach the front counter, and there she is, ready to check you in for your appointment. Then, she is, again, prepared to accompany you from the waiting room to the exam room. She performs your exam and is at the desk out front to take your check for your insurance co-pay and schedule your next appointment.

Aside from seeing patients at various times during the day, this doctor will clean exam rooms after each patient leaves, call-in prescriptions to pharmacies, order and interpret diagnostic tests, work on bookkeeping, schedule appointments for other patients, follow up on telephone messages, meet with pharmaceutical company representatives and clean the office.

If this were your doctor, we’d bet you would think she’s either crazy or arrogant. After all, she’s most likely not a trained bookkeeper, administrative assistant, or skilled in sanitation practices in physicians’ offices.

The Market Update Postcard is shown above. See more **HERE**

When any professional works in a practice with many moving parts, it’s simply foolish to presume to wear all the hats.

Many agents across the country figured this out long ago. “We aren’t professional photographers or stagers. Nor are we phone specialists or transaction coordinators. And, we don’t want to be any of those,” says a friend and agent in Los Angeles, California.

This is why this agent built a team, offering professional specialists to each client. In her estimation, this team’s approach to real estate has made her so successful.

When you reach a specific volume, taking your business to the next level requires assistance. Most agents start with admin help.

However, the next level is to build a real estate team.

Structuring your team

Before you jump into the hiring process, consider how you’ll structure your team. This helps you learn who you need to hire and which skills to be on the lookout for. Check out Chris Linsell’s brilliant but simple Real Estate Organizational Chart at theclose.com.

To give you an idea of how to staff your team, take a look at our California friends:

3 listing coordinators
3 staging strategists
An architectural photographer
Marketing Coordinator
6 phone specialists to attract and reach out to potential buyers
17 buyers’ agents

Photo Introduction postcard. See more, **HERE.**

Naturally, you won’t need this many team members when you start but consider adding as your business increases.

Each cog in the aforementioned well-oiled wheel works in tandem with the others. For instance, the phone team recently received a call from a homebuyer interested in one of the team’s listings.

“The call came in at 10:30 on a Saturday morning,” according to our friend. “Our phone specialist returned the call two minutes later, at 10:32, and alerted one of the showing agents on the team. This agent met with the buyers to show them the home at 1 p.m. An hour later, they wrote an offer. This team approach had our listing sold in four hours.”

Impressive, right?

Check back soon for more ideas on forming a real estate team.