How to Market your Real Estate Team, so they STAND OUT!
Although there is no “typical” home sale, the process shares many similarities. As you know, most for-sale homes are advertised in the MLS and have a sign out front and a lockbox on the door.
How many agents do you know who either hesitate to spend the money required to robustly market their listings or lack the know-how? These agents consider the three previously-mentioned tasks a good marketing program and leave it at that.
However, we know you beg to differ when it comes to the significant investment that is your clients’ home.
Since you aren’t like those other agents, you need to get the word out. Not all real estate teams are alike; you’ll want to point this out in your real estate team’s marketing.
“No, it doesn’t “take a village” to sell a home in [“Our Town], but to sell it for the most money the market will provide requires a team.”
Comparisons you might want to consider include:
- Services you offer that other area agents don’t, such as various programs popular with real estate consumers.
These include the “Worry-Free Listing,” wherein the client can cancel your listing anytime, no questions asked. A free pre-market home inspection, free move-out house cleaning, free anything really, and a discounted commission (sorry, but it is wildly popular).
- Brag about team members and their role in your real estate business and community. For instance, if you have an on-staff transaction coordinator, write about his/her duties and how this person will be their point person during the transaction. “Someone to call with any questions or concerns.”
- Your marketing plan. Explain how it’s proven to work and why.
The proof of that is in your sales statistics:
- If you have a decent sales record, tout it. For instance, compare the number of homes your team sold last year to those of the “average real estate” agent or team.
- Do your team’s listings sell faster, on average, than homes listed by solo agents or other teams? Shout it out from your marketing materials and website.
- Do your listings sell for more than yours of other teams? We recently spoke with an agent in Spokane, Washington, who said he checked his stats for this, and his listings only sell for 1.6% more. Although that doesn’t sound like much, break it down to a figure.
“At the [Name of Market], the average home-sale price works out to nearly $6,500 more for the seller than another team will bring in.”
These are just random considerations when you first think about forming a team. You’ll find tons of good information online, including Linsell’s article at theclose.com and Matt McGee’s piece at homelight.com.
Finally, look at Ben Kinney’s “LEVERAGE – Team UP! How to Build a Team” YouTube video.
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