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Tuesday, March 18, 2025

new year strategies

    As the real estate market evolves, staying ahead of the competition requires fresh and creative approaches to generate listings.

    In 2025, agents who think outside the box will capture more attention and attract motivated sellers. Here are some innovative strategies to stimulate listings this year:

    1. Host Homeowner Equity Workshops

    Many homeowners are unaware of how much equity they’ve built. Host free workshops or webinars that educate homeowners on how rising home values could benefit them.

    Highlight the advantages of cashing out equity to upgrade, downsize, or invest in new properties. Providing value-first education builds trust and positions you as the go-to expert when they’re ready to sell.

    2. Create Targeted Neighborhood Market Updates

    Take hyper-local marketing to the next level by producing customized video market updates for specific neighborhoods.

    Use drone footage or short-form content to showcase local attractions, recent sales, and market trends. Post these on social media and use geo-targeted ads to ensure the right audience sees them. Personalized insights often spark interest in selling.

    The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
    The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
    3. Partner with Local Businesses

    Collaborate with popular local businesses to offer exclusive discounts or co-host events. For example, work with a landscaping company to provide free consultations for homeowners preparing to sell or partner with a home stager for a community seminar.

    Cross-promotion expands your reach and puts you in front of homeowners considering listing.

    4. Launch a “Move-Up” Buyer Program

    Target families looking to upgrade by offering a “Move-Up Buyer” program. Highlight the benefits of selling their home and transitioning to a larger property. Package this with preferred lender partnerships and exclusive listings to streamline the process and make it more appealing.

    By embracing these creative strategies, you can differentiate yourself, provide value to homeowners, and drive more listings throughout 2025.

    5. Leverage AI-Powered Predictive Analytics

    Utilize predictive analytics tools that identify homeowners most likely to sell based on key indicators like length of ownership, equity growth, or life events.

    Artificial intelligence (AI) platforms can analyze data trends to help you target potential sellers before they even consider listing. By reaching out to these prospects with personalized mailers or calls, you position yourself as the agent ready to assist when the timing is right.

    6. Create “Pre-Market” Listing Groups on Social Media

    Launch exclusive social media groups or pages for homeowners curious about listing but not ready to commit. These groups offer sneak peeks of market trends, buyer demand insights, and home preparation tips.

    By fostering a community and providing valuable content, you build relationships and stay top-of-mind, ensuring that sellers turn to you first when they are ready.

    These additional strategies will enhance your outreach and help you tap into hidden listing opportunities throughout 2025.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.

      If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.

      You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.

      Or adopt them all and truly DOMINATE IN 2022!

      1. Resolve to let go of old expectations

      Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?

      Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.

      Here’s a sample of some additional rookie agent assumptions and expectations:

      • Your broker will supply you with what you need to become wildly successful.
      • You’ll receive expert training on the day-to-day business aspects of real estate.
      • You are not accountable for your success.
      • You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.

      If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.

      2. Promise yourself to pursue more listings in 2022
      2022 Real Estate Marketing Planner, HERE

      Why? Because “when you list, you last.”

      Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.

      But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.

      Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.

      The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.

      3. Resolve to enter the new year with a solid marketing plan

      Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.

      Check Out Two More Free Marketing Tools to Help You achieve Your Goals:

       

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

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