Thursday, October 9, 2025

marketing strategies

    Uh oh, here comes summer; the busiest season for real estate consumers and agents.

    Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.

    Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating! 

    Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.

    There’s a form of online advertising to fit every agent’s budget

    Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.

    Where to advertise? Here are three places that are easy to start:

    • Facebook ads
    • Google ads
    • On your website (and cross-promote to social media)

    Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?

    High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.

    But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).

    Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?

    Let’s take a look at some other traditional yet effective ways to get your name out there.

    Email newsletters

    I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information. 

    Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.

    Social Media

    Social media is ideal not only for fishing for listings but for the bait, as well. The bait?

    Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.

    Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.

    Social media (again)

    Facebook groups are well worth the time you will spend interacting with members.

    We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out. 

    If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.  

    If you’ve put off planning your ad campaigns, now is the time to step up and get it done.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


     

      The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.

      Here are 6 tactics to help you prepare for a booming summer selling season.

      1. Ramp up marketing efforts

      The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.

      Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.

      A postcard from the Spring Series is shown above. To learn more, Click Here.

      2. Targeted client outreach

      Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!

      This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.

      3. Network and collaborate

      Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.

      A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.

      Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.

      4. Strategic pricing & preparation

      Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.

      Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.

      Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.

      5. Focus on client experience

      Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.

      Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.

      The Content Card Series is shown above. To learn more, Click Here.

      6. Reflect and set goals

      Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.

      By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.

       


      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


       

        In the ever-fluctuating landscape of the real estate market, certain principles remain constant, one of which is the significance of a real estate agent’s sphere of influence.

        The sphere of influence becomes even more crucial in a low inventory market, where competition is fierce and properties are in high demand. Let’s delve into why a real estate agent’s sphere matters more in such challenging market conditions.

        Trust and Personal Connection

        A real estate agent’s sphere typically consists of past clients, friends, family, and acquaintances. These are individuals who have already established a level of trust with the agent.

        This trust becomes invaluable in a low inventory market where buyers and sellers may feel anxious or uncertain.

        Clients are more likely to rely on someone they know and trust to guide them through the process, especially when there are limited options available.

        Off-Market Opportunities

        In a low inventory market, not all properties are listed on the Multiple Listing Service (MLS). Some sellers prefer a more discreet or selective approach to selling their homes.

        Real estate agents with a well-established sphere often have access to off-market opportunities through their network. This can give their clients a competitive edge by allowing them to explore unadvertised properties.

        Word-of-Mouth Referrals

        In challenging market conditions, word-of-mouth referrals can be a game-changer. When clients have positive experiences working with an agent, they are more likely to refer friends and family who are looking to buy or sell.

        Animal Series is shown above. To see more, Click Here.

        These referrals can generate a steady stream of business, helping agents thrive in a low inventory environment.

        Local Market Expertise

        Real estate agents who have built a strong sphere tend to have deep roots in their local markets. They know the neighborhoods, schools, property values, and market trends inside out.

        This level of local expertise is invaluable, especially when helping clients make informed decisions in a competitive market.

        Negotiation Skills

        In a low-inventory market, multiple buyers often compete for the same property. This situation demands sharp negotiation skills.

        Agents with a robust sphere can use their connections and local knowledge to negotiate effectively, increasing their clients’ chances of securing the property.

        Preemptive Opportunities

        Real estate agents with an active sphere are often the first to know when a potential seller is considering listing their property. They can seize preemptive opportunities, connecting buyers with sellers before the property officially hits the market.

        This proactive approach can lead to successful transactions in a market where timing is crucial.

        Agents who cultivate and leverage their spheres effectively are better equipped to navigate the challenges of a low inventory market and excel in this real estate landscape.

         


        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


         

          Want to know the not-so-secret habit that keeps top-producing agents at the top? It’s not flashy. It’s not complicated. And it’s not expensive. But it is the reason some agents consistently get listings, referrals, and repeat clients while others struggle to stay visible.

          They market themselves every single week.

          THAT’S IT.

          No excuses. No skipping. No waiting until “things slow down.”

          Why Weekly Marketing Works

          Consistent marketing keeps your name in front of potential sellers and buyers before they need an agent. It builds familiarity, trust, and top-of-mind awareness—three things that matter most when someone decides to list their home.

          77% of sellers contacted only one agent before selecting the one to assist with their sale.2023 NAR Profile of Home Buyers and Sellers

          If your name isn’t at the top of a homeowner’s mind when they are ready to list, someone else is getting that call.

          The Looking For Listings Campaign is shown above. To see more, Click Here.

          What “Weekly Marketing” Actually Looks Like

          Top agents don’t just rely on social media posts or the occasional open house. They layer their marketing across multiple channels:


          • Direct Mail Postcards – Targeted, tangible, and proven to get results.

          “Direct mail has a response rate of up to 9% for house lists.” — Data & Marketing Association via Compu-Mai

          “Direct mail is kept in the home for an average of 17 days.” — USPS Mail Moments Study

          • Email Campaigns – Stay relevant with market updates, tips, and helpful content.
          • Community Involvement – Visibility in your farm area builds relationships.
          • Consistent Follow-Up – Weekly calls, texts, or notes to past clients and leads.

          “It takes 5 to 7 impressions for people to remember a brand.” — Forbes / SmallBizGenius
          Weekly marketing delivers those impressions.

          The Takeaway

          It’s not about doing everything. It’s about doing something — every week. Top agents treat marketing like a non-negotiable business meeting. They block the time, commit to the process, and watch the momentum build.

          “The agents who win the listings are the ones who never stop marketing — not when it’s busy, not when it’s slow. Consistency is their edge.” — Marketing Insights, ProspectsPLUS!

          So ask yourself:
          Are you marketing this week? Or are you waiting for your next deal to fall into your lap?
           

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

           
           
           
          2. The Free 2025 Q1 Real Estate Marketing Guide

          Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

           

           

           

            After you’ve finished counseling your potential real estate clients on what the whole NAR settlement thing means for them, it’s time to get busy convincing buyers that, yes, they do need an agent.

            The best way to do this is to clearly communicate your value in every newsletter, on every postcard, social media share, and email. 

            Yes, it may require an overhaul of your entire business marketing plan, but you’ll reap the rewards when potential and new clients understand what you bring to the table.

            Start with the initial buyer consultation

            The buyer consultation is critical. It’s during this process that the buyer gets to know you and, hopefully, likes and trusts you as well. It’s a critical component of a successful relationship.

            If you’re new to the world of real estate sales, here are some ideas:

            • Explain the changes brought about by the NAR settlement and how this may impact them as buyers.
            • Explain the mortgage process, in clear terms that consumers can understand.
            • Impress upon them the importance of obtaining mortgage pre-approval.
            • Learn what they’re looking for in a new home, size, age, location, and which aspects of the wish list they’re willing to compromise on.
            • Walk them through the post-accepted offer process. This includes inspections, appraisal, and how you will negotiate on their behalf if the need arises. Don’t forget to explain the loan estimate form and the closing disclosure from the lender. New agents can find information about both at consumerfinance.gov.
            • Explain the final walkthrough.
            • Closing: What it is and how it works.
            • Find out how often they expect to hear from you from the time escrow opens until closing. How do they prefer that you communicate with them? Email? Text? Telephone?

            Create a buyers’ version of a listing presentation packet

            You’ve most likely seen agent advice that extolls the “necessity” of coming up with a “unique value proposition (UVP).”

            “Your value proposition is the unique benefit that you offer to your clients that sets you apart from other agents. It should answer the question: why should someone work with you instead of someone else?”

            The only problem with this advice is that by and large, the American consumer is skeptical of self-promotion. This is reflected in the fact that, according to Global News Wire, “… 95% of customers read online reviews before buying a product.”

            Instead of the overtly self-promoting UVP, why not use a glowing testimonial? In fact, create an entire page of them, or sprinkle them throughout your buyers’ packets. 

            What else to put in your buyers’ packets?

            • Your bio
            • A text version of all of the things you counseled them on during the oral consultation. 
            • Remember, buyers are going to need negotiators in their corner when it comes to them having to pay a commission. If you have testimonials that highlight your negotiating skills, do include them.
            • Copies of some of the more important forms they will be asked to sign. 

            Yes, your industry is in a bit of turmoil right now, but if you get ahead of other agents in proving to homebuyers why they should hire you, you’ll be glad you didn’t get caught up in the whirlwind.


            When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Planner

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Online Real Estate Business Plan

            The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


              As if the red-hot sellers’ market of late didn’t cause enough anxiety for Americans who long for their own homes, along comes a lawsuit to add to the problem.

              Not to get all doomy and gloomy, but Americans are being bombarded by mainstream media articles about what their journalists expect the NAR settlement will mean to buyers, sellers and agents.

              “And many headlines aren’t separating fact from fiction, feeding misinformation to you and your clients,” according to the legal team at the NAR.

              Only you, as the boots on the ground in the industry, can help clear it up for the average real estate consumer.

              The biggest myth you’ll most likely run up against

              Remember the aforementioned Reuters headline: “…“Home buying costs could fall.” 

              As you know, the only thing guaranteed to “fall” when this settlement is approved (sometime in mid-July) is home selling costs. The typical home seller makes out like a bandit in this deal.

              Maybe I’m wrong, but home sellers aren’t having a tough enough time selling right now that they are willing to give away, in concessions, a huge hunk of their equity. 

              The myth that homes will magically be more affordable to buyers is something that urgently needs busting. Who better to do that than the true experts in real estate: Agents?

              This will make it easier for buyers to negotiate fees

              “The $418 million settlement …  makes “it easier for buyers to negotiate fees with their own agents or use no agents at all.” (Emphasis is ours)

              How will the latter work? 

              How will the average homebuyer gain access to tour homes for sale without an agent? Will the listing agent have to be on hand to show their listings to unrepresented buyers? Many agents don’t mind double-ending deals (in states where it is legal) IF they are compensated for all the extra work and responsibility when representing both sides. 

              If these unrepresented buyers lack an agent because they don’t want to pay an agent, why would the listing agent act as a buyer’s agent as well? Especially when one considers that the listing agent still maintains all the legal and ethical ramifications of dual agency, without the additional compensation.

              Let your potential buyers know that, since they’ll most likely have to pay a fee for representation, they may as well have the protection of exclusive representation during the purchase.

              Present the coming reality, gently

              Judi Desiderio, chief executive of Town & Country Real Estate in East Hampton, New York told the folks at Reuters.com that “Some buyers could end up paying more for homes.”

              She is correct. Sellers will be no longer on the hook to pay the buyers’ agent commission. 

              At today’s average home price, nationwide, this outlay for buyers may be from 1% to 3%, or from $4,177 to $12,531.

              Again, real estate consumers are hearing from the media that not only will their homebuying costs come down, but prices may too.

              A gentle reminder to potential clients that “housing prices are dictated by market forces,” [NAR], not lawsuits, should help curb their enthusiasm to buy into the media’s narrative.


              When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Planner

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Online Real Estate Business Plan

              The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                Success as a real estate agent often hinges on negotiating effectively and delivering compelling listing presentations.

                For real estate agents looking to up their game and stand out in a competitive market, honing these skills is paramount.

                Negotiation Skills

                Negotiation lies at the heart of every real estate transaction, making it crucial for agents to master this art.

                Effective negotiation involves more than just haggling over prices; it requires clear communication, strategic thinking, and building rapport with clients and counterparties alike.

                Continuous education and training

                Sharpening negotiation skills as begins with a commitment to continuous learning and professional development.

                The Real Estate Times Series is shown above. To learn more, Click Here.

                Seek out specialized training programs, workshops, and seminars focused specifically on negotiation techniques tailored to the real estate industry. There are several options available through online platforms like Harvard Business School, Udemy, and various organizations nationwide. Or you can find endless YouTube videos, podcasts, and books dedicated to this subject.

                Additionally, consider joining professional organizations or networking groups where you can exchange insights and strategies with fellow real estate professionals.

                By staying informed about the latest trends and best practices in negotiation, you can enhance your ability to navigate complex transactions and achieve favorable outcomes for your clients.

                Practice and role-playing

                Like any skill, negotiation requires practice to master. Dedicate time to honing your negotiation skills through role-playing exercises and simulated scenarios.

                Practice negotiating various aspects of a real estate transaction, such as price, terms, and contingencies, with colleagues or mentors acting as clients or counterparties.

                Role-playing allows you to test different strategies, refine your communication techniques, and build confidence in your ability to negotiate effectively in real-world situations. Embrace feedback and constructive criticism to identify areas for improvement and fine-tune your approach over time.

                Understand client needs and market dynamics

                Effective negotiation in real estate hinges on a deep understanding of both your client’s objectives and the broader market dynamics at play.

                Take the time to listen to your client’s concerns, priorities, and preferences, and tailor your negotiation strategy accordingly.

                Conduct thorough research into market trends, comparable properties, and local market conditions to identify opportunities and anticipate potential challenges during negotiations.

                By aligning your approach with your client’s goals and leveraging your knowledge of the market, you can negotiate with confidence and achieve the best possible outcomes for your clients.

                Listing Presentation Skills

                A compelling listing presentation is key to winning clients and securing valuable listings.

                Begin by thoroughly researching the property and its neighborhood to understand its unique selling points and market value.

                Arrive at the presentation armed with data and insights that demonstrate your expertise and reassure the seller of your ability to represent their property effectively.

                Additionally, personalize your approach by considering the seller’s specific needs and motivations. Then, tailor your presentation to address their concerns, and highlight how you can meet their goals.

                Show don’t tell

                During the presentation, focus on building rapport and trust with the seller. Take the time to actively listen to their needs and preferences, and be prepared to address any questions or concerns they may have.

                Present yourself as a knowledgeable and trustworthy advisor who is committed to guiding them through the selling process with confidence.

                Utilize visual aids such as market trends, comparative market analyses, and professional marketing materials to support your arguments and showcase your dedication to achieving the best possible outcome for the seller.

                Value proposition

                Differentiate yourself from the competition by highlighting your unique value proposition and the benefits of working with you as their realtor.

                Emphasize your track record of success, your comprehensive marketing strategy, and your proactive approach to communication and negotiation.

                Share stories about successes with past clients, including challenging listings and how you overcame them.

                By investing time and effort into mastering negotiation and listing presentation skills, you can enhance your value proposition, win more clients, and achieve greater success in the competitive real estate industry.


                When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Planner

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Online Real Estate Business Plan

                The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                  Real estate agents often face scrutiny over their commission fees, with some questioning whether their expertise justifies the costs.

                  However, the reality is that the value provided by a skilled real estate agent far surpasses their monetary compensation.

                  Here are ten ways a real estate agent’s expertise is worth EVERY PENNY:

                  1. Market Knowledge: Real estate agents possess in-depth knowledge of local markets, including trends, pricing dynamics, and neighborhood nuances.

                  This expertise allows them to accurately assess the value of a property and advise clients on pricing strategies to maximize their return on investment.

                  Homes sold without a real estate agent (FSBO) went for about $100,000 less on average and cost the seller more in repair fees (based on The 2023 Profile of Home Buyers and Sellers).

                  2. Negotiation Skills: Negotiating the terms of a real estate transaction requires finesse, tact, and experience.

                  Real estate agents are skilled negotiators who advocate for their client’s best interests and work to secure the most favorable terms and conditions based on years of expertise.

                  3. Marketing Expertise: Successfully marketing a property requires a strategic approach, including professional photography, staging, virtual tours, and targeted advertising.

                  Real estate agents have the expertise to create compelling marketing campaigns that attract qualified buyers and generate maximum exposure for their listings.

                  4. Legal Guidance: The real estate transaction process involves a myriad of legal documents, contracts, and disclosures that must be handled with precision and compliance.

                  Real estate agents provide invaluable guidance and assistance to ensure that transactions are conducted legally and ethically.

                  5. Network Connections: Real estate agents have extensive networks of industry connections, including lenders, inspectors, contractors, and other professionals.

                  These connections allow them to provide clients with access to a wide range of resources and services throughout the buying or selling process.

                  6. Emotional Support: Buying or selling a home can be an emotional experience for clients, filled with uncertainty, stress, and anxiety.

                  Real estate agents provide emotional support and reassurance, guiding clients through the process with empathy and understanding.

                  7. Time Savings: Selling a home involves numerous tasks and responsibilities, from marketing and showings to negotiations and paperwork.

                  Real estate agents save clients time and effort by managing these tasks efficiently and effectively on their behalf.

                  8. Risk Mitigation: Real estate transactions involve inherent risks, including legal liabilities, financial losses, and unforeseen complications.

                  Real estate agents help mitigate these risks by providing expert guidance, proactive problem-solving, and diligent oversight throughout the process.

                  9. Market Insights: Real estate agents stay up-to-date on market trends, economic indicators, and regulatory changes that may impact the buying or selling process.

                  This knowledge allows them to provide clients with valuable insights and advice to make informed decisions.

                  10. Long-Term Relationships: Real estate agents are invested in building long-term relationships with their clients based on trust, integrity, and professionalism.

                  They strive to exceed client expectations and earn their loyalty, ensuring that clients return for future real estate needs and refer their friends and family.

                  The expertise and value provided by real estate agents far outweigh their earnings.

                  From market knowledge, negotiation skills, and marketing expertise real estate agents play a vital role in guiding clients through the complexities of buying or selling a home.

                  Their commitment to their clients’ largest financial investment as well as their personal well-being delivers unparalleled value and peace of mind.


                  When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Planner

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Online Real Estate Business Plan

                  The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    The recent settlement between the National Association of Realtors (NAR) and the Department of Justice has sparked discussions across the real estate industry.

                    While there are concerns about potential impacts, there are also potentially positive aspects for real estate agents to consider.

                    Anytime an industry experiences a disruption, innovation within the industry rises to meet these changes, and this time will be no different.

                    The following are some thoughts to consider as you navigate the changing real estate industry landscape.

                    Commission flexibility

                    With more flexibility in commission structures and compensation arrangements, agents have the opportunity to differentiate themselves and offer unique value propositions to clients.

                    This could incentivize agents to enhance their services and find new ways to add value throughout the home buying and selling process.

                    If you don’t provide your clients a complete list of your services (including value-added) during the listing presentation, get one together.

                    Now more than ever, buyers and sellers need to understand the irreplaceable level of value and expertise you provide for them.

                    The Market Update Series is shown above. To learn more, Click Here.

                    Increased transparency

                    The changes brought about by the settlement may lead to more transparency and clarity for both agents and consumers.

                    By removing blanket compensation offers and encouraging negotiation, the settlement empowers agents to have more open discussions with clients about commission rates and compensation structures.

                    This transparency can help build trust and foster stronger relationships between you and your clients.

                    New business models

                    The settlement could result in a more dynamic and adaptable real estate market.

                    With increased flexibility in commission arrangements, agents may have the opportunity to explore new business models including fee structures, partnerships, collaborations, consulting, and value-based services.

                    This could lead to a more resilient and innovative real estate industry that is better equipped to serve the needs of clients in an ever-evolving market landscape.

                    While the NAR settlement presents challenges, it also offers opportunities for real estate agents to innovate, build trust, and adapt to a changing industry landscape.

                    By embracing these changes and leveraging them to your advantage, you can position yourself for success in the coming years.


                    When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Planner

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Online Real Estate Business Plan

                    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      As promised, here’s part two of our walk-through on how to find a real estate website builder that builds websites that convert…

                      Do their websites convert?

                      Remember: “… simple designs have higher conversion rates.” 

                      And, again, the home page should be the simplest of all. 

                      We know how tempting it is for agents to tell visitors right off the bat that they’re the best agents on the planet and why. 

                      But leave that for the About page. Consider using your best, short testimonial instead.

                      Understand what’s important to your visitors and jettison the rest, again, at least on the site’s homepage. You can’t convert visitors who leave the second they land on your site.

                      So, what’s important to them? Here are the no-brainers:

                      • Buyers are looking for an agent, listings, and knowledge about the buying and mortgage process.
                      • Sellers are looking for an agent and knowledge about the selling process. They, too, may be looking at listings to find their next home.

                      They want to find this information easily, so don’t make them guess where it is on your site.

                      Do they have the ability to attract organic search engine traffic?

                      So, how do you turn your website into an even bigger lead-generating monster? Start by performing small changes to several pages on your site.

                      Localize blog posts as much as possible. It only takes minutes to add local search terms. Here’s an example from a recent post about appraisal problems in hot markets:

                      Fiery real estate markets such as what we’re experiencing are a dream come true for sellers unless prices are rising so fast that the market can’t keep up.

                      Stick the name of your market in that post to boost its SEO value.

                      Fiery real estate markets such as what we’re experiencing here in Vallejo

                      For even more value, link the name of the city to its page on your site. These types of links are called “internal linking” and each of your blog posts should contain at least one. 

                      “… using the right internal linking strategy can boost your SEO.” Learn more about internal linking and how you can use it to boost your site’s visibility in organic searches at Yoast.com.

                      Then, work on your neighborhood pages by adding local photos.

                      Right about now you’re wondering “What happened to help me find the right real estate website builder?” 

                      Regardless of the real estate website company you choose, your site will need to be localized. 

                      Does the website builder get you through the entire process?

                      Compare vendors on whether or not they offer the “goodies” to help make your workday easier:

                      • Template-based pages that make adding and deleting information a snap
                      • Help to build landing pages
                      • CRM integration that will help you convert website visitors into leads
                      • A slew of apps to help with everything from lead capture and management to boosting SEO and increasing website traffic.

                      The best real estate agent website maximizes an agent’s brand and optimizes his or her online activities with one simple goal in mind: To help you get more leads, sell more houses, and improve your professional and personal brand.


                      When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Planner

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Online Real Estate Business Plan

                      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                        “I think I’ll send my new patient a $50 Macy’s gift certificate to thank her for allowing me to perform her annual physical,” said no doctor, ever. Come to think of it, my hairdresser, accountant, and lawyer have never gifted me either.

                        Yet real estate agents, somewhere along the line, came up with this notion that they absolutely must provide a closing gift to their clients. 

                        Obviously, the agent who first gifted a client must’ve found the practice successful because it was quickly copied and has now become standard practice.

                        Does giving a gift to a client make you memorable? If that were the case, more service industries would take up the practice, don’t you think? I don’t know about you, but I return to my hair stylist every month because I love the way she cuts my hair.

                        My accountant saves me money on my taxes. So, is it the gift that makes them remember you, or was it your performance?

                        Let’s take a look at some of the pros and cons of giving closing gifts, to real estate clients.

                        Pros

                        I’m not a tax expert or an accountant, but the IRS says agents can deduct up to $25 for each person they gift during the year. No, that’s not a whole lot of money and if you make the big bucks, you’ll need to buy a whole lot of gifts throughout the year to even put a dent in your tax bill.

                        If you feel you must give a gift, consider handing your clients the keys to their new home on a quality (meaning, not plastic) keychain. With your branding on it, you’ll be able to deduct it as a marketing expense and possibly get a larger deduction. Talk to your tax professional.

                        A swanky annual client appreciation event, on the other hand, will give you a bigger tax deduction as well as put you right back there at the top of their mind.

                        The Content Card Series is shown above. To learn more, Click Here.

                        Cons

                        Since referrals are the lifeblood of a successful real estate practice, and keeping them coming in requires remaining top-of-mind with former clients, it would have to be a major gift to make you memorable throughout the years.

                        What will make you memorable is frequent contact throughout the year — the birthday cards, the client appreciation events, and the ongoing direct mail campaigns.

                        Here’s something else to consider: you are a buyer’s agent. You have been at your client’s beck and call, spending weeks or even months driving your clients to house after house before they finally found one they wanted. 

                        You submitted the offer, you coordinated your client’s end of the transaction, and you smoothly paved the way to a successful close. All parties are satisfied with the outcome. In return, you are paid a percentage of the sales price of the home.

                        You did your job and you got paid. Shake hands, as business people do, thank them for their business, and move on to your next client. 

                        The subject of closing gifts, as you know, is a point of contention among agents. How about you?  Do you gift?


                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                        2. The Free 6-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Interactive 6-Month Real Estate Business Review

                        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                          Back in October, the U.S. Department of Agriculture enlarged its map of eligible areas for USDA home loans. In fact, “… they added 1,131 areas to its USDA mortgage footprint for 2024 and removed thirty-six,” according to Dan Green at Homebuyer.com.

                          Even better, is that, while the program still restricts the loans to those buying in rural areas, some of these added areas are now closer to large cities, such as Los Angeles, CA, and San Antonio, TX.

                          This is important news for agents working with credit- and financially challenged buyers who can’t qualify for a traditional mortgage.

                          A quick refresher course on what the USDA offers to homebuyers

                          The USDA home loan programs reside under the umbrella of the Rural Development Agency. This office provides money to low-to-moderate-income families to build, rehab, purchase, and refinance homes within the rural areas it serves. This money comes in the form of direct loans, loan guarantees, and grants.

                          The two most popular USDA home-buying programs include a direct loan and a guaranteed loan. The former is restricted to those borrowers with low to very low incomes. 

                          Since the applicant borrows the money to purchase the home directly from the USDA, not only is there no down payment required, but closing costs are kept to a minimum.

                          SOI scheduled campaigns are shown above. To learn more, Click Here.

                          The guaranteed loan, on the other hand, appeals to those with moderate incomes. Although the guaranteed loans are backed by the USDA, they must be obtained through a USDA–approved conventional lender.

                          Qualifying for a USDA loan involves two aspects. Not only must the borrower qualify, but the house the borrower wishes to purchase must be eligible as well. 

                          Aside from the fact that the home must be located in a USDA-designated rural area (more on that in a moment), it must be considered “modest” for the area. In other words, no swimming pools and no other features that might be considered extravagant or unnecessary.

                          The USDA has additional requirements that the home must meet, as well. 

                          Borrower eligibility is determined mainly by income and ability to repay the loan. The USDA will look at your client’s credit reports. Late pay and delinquencies may not disqualify a borrower, it depends on the entire financial picture.

                          Finally, each program has different income requirements. 

                          Understanding the USDA mortgage zones

                          The USDA divides eligible areas for its mortgage programs into different zones based on population density and other demographic factors. These zones determine the eligibility of properties for USDA-backed loans, which offer favorable terms, including low interest rates and zero down payment requirements. 

                          Historically, these loans have been key to facilitating homeownership in rural areas, serving as an amazing resource for low- to moderate-income homebuyers.

                          Check the USDA website to find out if the market you serve is among, or near those added to the map. Interested in seeing some of the new rural areas opening up? Check this out!


                          When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Planner

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Online Real Estate Business Plan

                          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here