Christine’s recent Absentee Owner Postcard Campaign is shown below. To learn more,Click Here.
Congratulations Christine Dougherty on winning this week’s contest!
Christine had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I’ve obtained 2 new listings in the past 2 months from using ProspectsPLUS! and their Just Sold postcard to market neighborhoods where I have had other sales. I will definitely keep using this strategy.“
– Christine Dougherty
Christine, thank you for your positive feedback, and congratulations on your amazing marketing strategy and new listings!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Ah, spring. Unfortunately, this one looks a lot like last spring, with tons of buyer demand and a small supply of homes for them to buy.
Homeowners who do decide to sell are the big winners while buyers and real estate agents are hungry for more homes to hit the market.
Getting listing leads quickly in this market may seem impossible, but it’s not. No, it isn’t easy, but it is possible.
1. Go after starter homes
Starter homes are not only in high demand right now, but, as you know, they’re in very short supply.
Sure, a homeowner’s reluctance to sell has a lot to do with the shortage, and many of them are afraid they can’t afford their next home. Would they feel the same if they had an idea of how much equity they’re sitting on?
Farming, via direct mail, is the best way to reach out to and educate these homeowners. Start by narrowing the audience to those who’ve owned their homes for more than 10 years.
Then, create a very simple direct mail piece that highlights the equity these owners have accumulated. The ProspectsPLUS! Call To Action Series has a postcard that offers a “Free Home Equity Analysis”, an ideal marketing piece for this situation.
For instance, Maurie Backman at fool.com (quoting stats from Black Knight) says that “At the end of 2021, home equity grew to $9.9 trillion on a national level. That’s a 35% increase from the previous year. It also leaves the average homeowner with $185,000 of tappable equity.”
If you can localize those stats, all the better. But, overall, don’t you agree that $185,000 sounds good right about now to a lot of homeowners?
2. Do more socializing
With the weather outside no longer frightful, and millions of Americans have had, or will receive, the anti-COVID jab, it may be time to consider a client appreciation event.
This one, however, will have a twist: it will be a potential client appreciation event.
The goal here is to extend your brand recognition to those potential sellers in your farming area. Hold the event outdoors, preferably in a park near their homes.
The Get More Listings II Series is shown above. To send a one-time mailing, Click Here. To send a recurring campaign, Click Here.
Agents we’ve spoken with offer up the following ideas:
A barbecue
Movie night
Ice cream social
Block party
Outdoor concert
A day at a sporting event (this is best for your two or three most promising leads)
Seller seminar
The invitation sent to your farm should be, again, simple yet attractive. If the event is family-friendly, let them know.
3. Take a dip into your CRM
When was the last time you went fishing in your CRM? It’s a rich source of possibly quick business that too many agents ignore.
Since warm calls are always easier than cold calls, start with past clients and call each of them. Explain the lack of inventory and ask if they know anyone who is thinking of selling.
Then, dive deeper into old leads, especially those for whom you supplied a listing presentation and they ended up not selling. All seller leads in your database, regardless of age, should get a phone call.
Finally, call everyone in your SOI to see if they know anyone who is thinking of selling.
End this project by ensuring that everyone you’ve spoken with is put on a scheduled campaign.
Yes, these are old-school techniques, but they are also tried and true. If you need listings relatively quickly, try one. What have you got to lose?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Mark’s recent Get More Listings Postcard Campaign is shown above. To learn more, Click Here.
Congratulations Mark Dardanelli on winning this week’s contest!
Mark had the following words to say about his success sending marketing out from ProspectsPLUS!,
“I have been using ProspectsPLUS! for a few years now, I have used their postcard campaigns and used my own design. Postcards go out on time and are delivered quickly even using standard mail. Customer service is very responsive and knowledgeable if you need help.“
– Mark Dardanelli
Mark, thank you for your positive feedback. We really appreciate you!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
One thing that hot and heavy real estate markets bring is anxiety for buyers. In slower markets, homebuyers have time to leisurely view homes for sale.
Today, they have to act so quickly they let common sense fall by the wayside. Remorse sets in and, can you blame them?
Buying a home is a huge financial commitment and feeling rushed or challenged in a bidding war can make even the strongest buyer develop lingering doubts.
Think about buying a car. Unless you walked onto the lot knowing exactly which make, model, and year you wanted, you may have had to do some comparison shopping. When you finally narrowed down the choices to one, did you hear that little voice in your head that questioned your choice?
The First Time Buyer Series is shown above. To send a one-time mailing, Click Here. To send a recurring campaign, Click Here.
“Am I making a huge mistake? Maybe I should choose the Nissan instead of the Honda.”
That, my friend, is known as “cold feet,” and it’s the first symptom of a full-blown attack of buyer’s remorse.
Knowing the signs puts you in a position to help your client and save the deal, so let’s unpack this.
Watch out for these warning signs
Not all buyers prone to remorse will exhibit the same symptoms, but do pay attention if any of the following occur:
The buyer is concentrating on the minutia when deciding whether to make an offer. “Asking about when the roof was replaced or how old is the water heater are good questions and the buyers are thinking straight,” suggests Conor MacEvilly at myseattlehomesearch.com.
“But when they start asking about the wine stain on the living room floor, the hairlike crack in the kitchen ceiling, and the dripping bathroom faucet before making an offer, you are probably going to end up with one extra picky buyer …,” he concludes.
The buyer complains of feeling “rushed” or pushed into making an offer. Whether this is because you are actually rushing them (please don’t) or market conditions are putting pressure on them, pay attention to this warning. This is the time to remind them that contingencies are their friends and that nothing is a done deal until those are removed.
Deal with it
Always insist on a buyers’ consultation session before viewing any homes for sale. This is your opportunity to learn more about them and to get a feel for their motivation. It’s an important factor when judging whether they will stick with a deal.
During the consultation, ask them their reasons for buying a home. Here is what you should hope to hear:
Their monthly housing payment will remain stable (at least with a fixed rate loan)
Build wealth
Tax advantages
Freedom to own a pet and make changes to the home
Starting a family or a growing family
Need a larger home to accommodate an aging parent
Just moved to the area and need to move quickly
Want to cut their commute time
While there are others, these are strong motivations for a homebuyer. When feet appear to be getting cold during the buying process, remind your client what motivated them to buy in the first place.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Before you launch your next direct mail marketing campaign, make sure to add these rules to your list of must-do’s.
Rule #1 Provide a Compelling Call-to-Action
Retailers have an easy time with calls-to-action. Offering a percentage off, free shipping, or buy-one, get-one-free are all popular examples.
What about real estate agents though? What kind of call-to-action can you provide that might compel a recipient of your postcard to contact you for more information?
The following are a few examples that are attention-getting and have the potential to engage homeowners and get them requesting more information.
• Free Downsizing Review and Strategy • Free Home Equity Analysis • Free Vacant Home Sales Strategy • Free Home Price Analysis
The Call to Action Series of postcards is shown above. To learn more about sending a one-time mailing, Click Here. To learn more about sending a recurring campaign, Click Here.
Keep in mind, however; the number of hoops you force your prospects to jump through to take advantage of these offers does impact the response rate, according to Bob McCarthy at DMNews.com. The more they have to do to receive that offer, the lower the response rate.
Rule #2 Utilize Standout Designs
“One strategy we use to get our highest response rates is to make the call-to-action the centerpiece of the direct mail piece,” McCarthy claims.
Whether you choose to include an image representing the free offer or use text to describe it, mention it boldly and repeatedly. Your message (its length and graphic requirements) determines the size and style of the medium.
Plan on keeping it plain and simple? A standard-sized postcard may do the trick, although jumbo, panoramic, and mega-sized postcards stand out in mailboxes, which makes for a genuinely lasting impression.
If it is graphics-heavy and you include substantial copy, using one of the larger postcard sizes (jumbo or panoramic) becomes even more important.
Choose a font that is easy to scan as people sift through their mail. As direct mail experts, we recommend using a sans serif font, such as Arial, rather than Times New Roman or another serif font.
Consider varying the font size throughout the text. For example, you can highlight important items with a larger version of the font you choose.
Additional design tips to keep in mind include ensuring your headline is bold and compelling, yet short and specific. Use lots of white space to make the piece appear to be easily digestible.
Subheadings are important, as they help guide the reader through the text.
Don’t forget to use high-resolution photographs, and avoid placing text over photos. Last note, ensure that your call-to-action stands out and that your contact information is easy to find.
Rule #3 Track Your Results
Tracking your results is vital to long-term marketing success.
In fact, the only way to continue to improve your marketing results, and achieve a higher ROI, is to understand what has worked and hasn’t worked in the past.
Of course, the easiest way to track your marketing is to make it a habit of asking each person who calls how they heard about you.
Another way is to make your free offer unique for easy tracking. When you receive incoming calls you will know immediately what marketing piece inspired their call based on the offer they inquire about.
One more popular method used by agents is to create a dedicated landing page on your website. The URL should be unique to the campaign, so you are able to learn your exact response rate (number of responses divided by the total number of pieces sent).
Marketing experts vary when quoting an “average response rate” for direct mail.
The most recent figure puts it at 9%. How close or far you are from that figure depends on how closely you follow the guidelines outlined above.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Annelee’s recent Real Estate Times Postcard is shown above. To learn more about the Real Estate Times Series, Click Here.
Congratulations Annelee Farrar on winning this week’s contest!
Annelee had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I just had my first postcard campaign sent out this week. The fact that it’s very easy to set up your account, change the language on the cards, plus a no-brainer to create a mailing list, makes ProspectPLUS! an easy choice for me. They’re also very responsive when you inquire about anything. Great service. Thank you ProspectPLUS!“
– Annelee Farrar
Annelee, thank you for your wonderful words. Your Real Estate Times postcard campaign looks amazing!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Borders and shadows are an easy addition to your direct mail marketing pieces that make your home images stand out and draw attention to your agent photo or logo.
On ProspectsPLUS!, you now have the ability to add borders and shadows to all of our product templates including postcards, magazines, flyers, brochures, and so on.
The following are a few simple steps to follow to add a colored border or shadow to various templates on ProspectsPLUS.com.
HOW TO ADD AN IMAGE BORDER: STEP ONE
Choose a postcard or other marketing piece on ProspectsPLUS.com. Once you have clicked on the front (and back of your piece), hit the yellow button, “Click Here to Edit Your Template” to begin to edit your piece.
STEP TWO:
Choose an image in your template that you want to add a border to and click on it with your right mouse button. A drop-down menu will appear. Click on “Add Border”.
STEP THREE:
Arrow your cursor to the right to select the thickness of your border by clicking on it. A checkmark will appear next to your selection.
STEP FOUR
Arrow your cursor up to the word “Color” and click. A choice of colors will appear. Arrow up with your cursor to select a color and click on the selected color to choose it. You will notice the border on your photo change to that color. That’s it!
HOW TO ADD AN IMAGE SHADOW: STEP ONE
Choose a postcard or other marketing piece on ProspectsPLUS.com. Once you have clicked on the front (and back of your piece), hit the yellow button, “Click Here to Edit Your Template” to edit your piece.
Then, choose an image in your template that you want to add a border to and click on it with your right mouse button. A drop-down menu will appear. Click on “Add Shadow”, then arrow right to choose your shadow thickness. Click on your choice and a checkmark will appear next to that choice.
STEP TWO:
Arrow your cursor up to the word “Color” and click. A choice of colors will appear. Arrow up with your cursor to select a color and click on the selected color to choose it. You will notice the shadow on your photo change to that color. That’s it!
To get your creative juices flowing, the following are samples of products on ProspectsPLUS.com that have been enhanced with borders and shadows.
The Team Homes & Life Magazine Cover with a photo border. See more, Click Here.
The Team Homes & Life Magazine feature property page with shadows added. See more, Click Here.
The Color Series Just Sold postcard with a border added. See more, Click Here.
The Seasonal Postcard back with a border added. See more, Click Here.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
The list of real estate conferences and conventions is, as usual, long this year. Not surprisingly, this year you’ll be able to attend most of them in person.
We urge you to attend at least one. There are so many benefits to networking, attending the sessions, and socializing with your colleagues.
The people you meet, the information you attain, and the resources you discover will result in a level of business growth well worth the time spent.
Learning new techniques, becoming inspired by speakers, and making new contacts is the name of the game. So, let’s dive into some of the more popular 2022 offerings, listed by date.
NAHREP’s 2022 event is being held at the Ritz-Carlton in Washington DC.
Organizers promise that over the course of the three-day event, you’ll be able to attend “… professional development workshops, [get] key insights from policymakers and top industry professionals.”
You can still register online until March 11 and pay $399 if you’re a NAHREP member and $549 if you aren’t.
On-site registration will be available during the event and the cost is $499 for members and $699 for non-members.
The Real Estate Times Postcards are shown above. To see more, Click Here.
Inman Connect New York
April 19-21, 2022
Circle the date so that you don’t miss Inman Connect, New York, held at the Hilton New York Midtown.
The speaker lineup is impressive and includes Zillow’s president, Susan Daimler; Ryan Serhant; Spencer Razcoff, and other real estate notables.
Tickets at this writing cost $1,299 with a note on the website stating that “This price will go up.” There are less expensive virtual tickets on sale as well, for $199.
Luxury agents won’t want to miss Inman’s annual lead-in to the Vegas Connect. Held at the center-Strip located Aria Resort and Casino, you can network, attend workshops and enjoy speakers on topics of interest to luxury agents.
Tickets are marked down, for now, and you can pick them up for $899. Register online at inman.com.
Inman’s main event happens on the heels of the luxury conference and also at the Aria. Organizers promise “… a 3-day exploration and celebration of the glorious, complicated, rapidly evolving real estate marketplace.
The in-person tickets are selling for $899 or you can participate virtually for $199. Get registration and ticket information online at inman.com.
AREAA’s national convention will be held at the Manchester Grand Hyatt in San Diego. There is currently not a lot of information on the group’s website, but keep checking in as the date draws near. Visit them at areaa.org.
November 11-14, in Orlando, FL. What better way to escape the fall’s chill than schmoozing in sunny Orlando, Florida? Again, the agenda has yet to be posted to the website. You can check for updates online at conference.realtor.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
An opt-in or free offer is “an irresistible item of value provided to a prospect in exchange for their contact information,” according to Ryan Deiss, founder, and CEO of DigitalMarketer.com.
The challenge, at least it seems to be for so many real estate agents, is changing your idea of what constitutes “value” to real estate consumers in 2022.
Is it a “free market analysis?” or the equally common promise of email alerts when homes that fit a homebuyer’s criteria hit the market?
Perhaps, in some cases. But in most cases, in 2022, real estate consumers are hungry for education and information and you need a way to set yourself apart.
Dangers of Overpricing Direct Response Report, Click Here
Direct response reports feed that hunger and fill your pipeline with new leads that turn into listings.
Different Direct Response Report topics
Direct response reports can be about any number of topics. But, before you settle on one, ask yourself three questions:
Does the topic address a real problem? For example, in the current real estate market, few potential clients will be clamoring for a report about boomerang buyers.
2. Can you provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about.
Choose Best Offer Direct Response Report, Click Here
We queried agents on which report topics are most in demand right now. They include:
What if I Sell and Can’t Find a Home to Buy
Timing is Everything
Seller Mistakes to Avoid
Top Reasons Home Sales Fall Through
Should I Buy First or Sell First
Ways to Protect Your Valuables While Showing Your Home
3. Can I write these direct response reports so that they are compelling, valuable, and deliver on the promise? Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. Then, these reports should sound friendly, yet authoritative.
The first tool you’ll need is a landing page. Here is where visitors will enter the required information to receive their free direct response report.
There’s an art to creating a compelling landing page (squeeze page). Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish.
The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt-in. The fortune is most definitely in the follow-up.
Where to Add Your Direct Response Report Offers
Add them to your listing presentation folder and pre-listing packet.
Share a free report offer on social media. State they can DM you for a free copy.
Add it to your direct mail as a free offer.
Include in your email newsletter as a free offer.
Add to your website as an opt-in in exchanbe for their email.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Carone’s recent Market Dominator and Homes & Life Magazine are shown above. To learn more about the Market Dominator, Click Here. To learn more about the Homes & Life Magazine, Click Here.
Congratulations Carone Burnet on winning this week’s contest!
Carone had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I absolutely love this company!! The first day I heard about them whilst listing to the ‘Take a Listing Today’ Podcast on Alexa. It was like Christmas morning all over again. I was so excited!! I have since launched my Market Dominator campaign and am just about to farm two areas… Watch the space!! Thank you ProspectPLUS!!
– Carone Burnet
Carone, You are my real estate agent marketing hero! You are on fire! Keep us posted on your progress. What an exciting year you have ahead of you
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
You know the story: you labor over your listing descriptions, trying desperately to come up with just the right words to describe your brand-new-listing-that-you-want-to-sell-today.
In reality, you should be paying closer attention to the images. Why?
Because the agent’s remarks are ignored by more than 40 percent of buyers.
Tip #1: Spend less time describing a listing and more time photographing it
Multi-Photo Just Listed postcard shown above. To see more, Click Here
I’m not making this up – studies prove it. An ocular tracking study (tracking eye movements of buyers on a real estate website) showed that “the real estate agent’s open remarks section is viewed” last and that viewers place “very little emphasis … on this section.”
In other words, you’re stressing over nothing.
Now, if the home’s photos are sub-par, you do need to stress because more than 95 percent of your website visitors will look first at a home’s photo. Then, they turn to the “quantitative property description.” That’s the MLS template stuff, like the number of bedrooms and bathrooms, square footage, etc.
Now, here’s the really surprising part of the study:
“In our experiment, participants comply by viewing the remainder of the home, but in an actual setting, one has to wonder if the agent remarks would ever get read if the home searcher does not like the initial photo of the home.”
In essence, you could probably fill your agent remarks section with “Lorem Ipsum” and nobody would even notice. Now, I’m not advocating that; just trying to make a point.
Tip #2 Who started this one?
It’s common knowledge that kitchens and bathrooms are the most important to buyers, right? Isn’t that what we all tell our sellers? Don’t photos of those two rooms dominate listings? Where did that come from?
It’s amazing how we do things without questioning why. Sure, at one time, kitchens and bathrooms may have been buyers’ hot buttons, but are they today?
Nope. New-home buyers crave a laundry room over anything else. The second in-room preference is a dining room, according to annual research for the National Association of Home Builders.
Whether you hire a photographer or DIY your listing photos, don’t neglect to feature a home’s usable outdoor space (whether a full backyard or a patio or lanai) as well. Anecdotal evidence from agents across the country hints that this is still a wildly popular feature in existing homes.
Some of the other popular outdoor features mentioned by agents include:
Updated lighting
Outdoor ceiling fan on the patio
Ample fences to keep kids/pets safely enclosed in the yard
Firepit or fireplace for those chilly nights
Allow space for photos of these items in your online listing photos.
We won’t always be in a hot sellers’ market. Someday buyers will rule and you’ll need every tool in your belt to lure them to your listings.
The Get More Listings Series is shown above. To send a one-time mailing, Click Here. To launch a Get More Listing Campaign, Click Here.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Send out Homes & Life Magazine in Just Minutes – No Minimums Required.
Or we’ll ship it to you!
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”!
It’s customizable, with rich, full-color content, and a sharp, professional esthetic.
Homes & Life Magazine includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content.
…and, it costs less than sending a greeting card!
It’s a value-added gift your audience will look forward to, that puts you front & center in their minds, and makes it EASY for them to contact you.
5 Things to Do with Homes & Life Magazine to Increase Clients and Referrals!
Add it to your pre-listing packets and listing presentations.
Hand it out at open houses.
Give it to For Sale By Owners.
Leave it behind at local coffee shops, doctor and dentist offices, or other local establishments.
Send it to your sphere and farm or any area where you want more listings.
To send your own branded Homes & Life Magazine now,
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