We recently conducted a survey asking real estate agents nationwide if they were on track to meet their 2022 goals.
The results were surprising.
16.8% said they will surpass their goals. 25.5% said they will meet their goals, 21.7% said they will be within 20% of their goals, but a resounding 36% of agents stated they may not even get close to hitting their goals.
We Want to Help with the Following Free Resources
The following are three tools that will help you lay the foundation for some attainable six-month goals and then help you stay on track for the rest of the year.
As the late Yogi Berra has said, “If You Don’t Want to End up Someplace Else you need to
know where you’re going”.
Unless, of course, you want to spend the rest of this year flailing about for leads, clients, and income.
Therefore, decide on your six-month goal to shoot for achieving by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business for the remainder of the year.
And, how about making a vow that the journey to that destination is one that you enjoy regardless of where the market goes?
Learn from the Past and Build for the Future
To get started, dig out your business plan from the beginning of the year and take time to ask yourself some questions:
- Did you reach your goals for the first half of the year?
- If not, why? Were they unrealistic, not clearly defined? Understand why.
- What is within your power to change so that you hit your year-end goals?
Then, get clear on how many contacts you need to make to get the closings required to hit your income goal.
The free One-Page Business Plan is a quick and easy way to figure out what you need to do every week to reach your year-end income goals.
Just plug in a few easy numbers, and you are pointed to the weekly contacts, listing appointments, and closings needed to make your income goals a reality.
6 Months of Marketing Strategies Made Simple
Another survey question that we asked agents was what marketing challenges consumed most of their time on a monthly basis.
39.5% of these agents stated that “deciding what to focus on each month” was their biggest time stealer. The second highest response at 27.2% was, “creating new marketing materials”.
This is not the first time we’ve heard these responses to this question. That’s why we created the 2022 Real Estate Marketing Planner (and made it available to you for free).
The 2022 Real Estate Marketing Planner is a powerful guide that defines what marketing to do and when. This planner offers a monthly calendar with holiday observances and weekly SEND, CALL, SEE activities.
Four key market segments are included in the weekly plan: Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence, along with their recommended corresponding campaigns.
Set Your Marketing Budget Based on Revenue Goals
Determining how much to allocate for your 6-month marketing budget can be challenging. However, understanding this number can dramatically increase your chances of achieving your bottom line.
The Free Online ROI Calculator, allows you to discover how much to
spend on your marketing based on your revenue goals.
Outlining your goals and how you will reach them financially is the backbone of any successful real estate business plan.
The time is now to let go of areas you fell short of your business goals in the first half of this year and move forward armed with the resources and a plan to dominate for the rest of this year!
PLUS: When you have time…below are some more marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
4. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
