Friday, October 11, 2024

listing videos

    If anyone is an expert at switching strategies, it’s real estate agents and right now with sellers that need to sell and buyers that need to buy, the best way to facilitate this is with video tours.

    Therefore, the following are the three best practices to follow to ensure your video tours are an effective marketing tool.

    Tight budget? Did you know you can purchase only one Just Listed Just Sold postcard download from our site to send in emails and promote on social media instead of a mailing?
    Best Practice 1 — Ensure your video does double duty

    Sure, the purpose of the video is to market your listing, but videos can do double duty, according to Forrester Research. Videos are 50 times more likely to show up on the first page of Google search results than text pages, if they’re optimized, according to research.

    Why not leverage the power of YouTube to benefit your business while also promoting your client’s listing?

    Mashable’s Nate Elliot suggests doing the following:

    • Use your keywords in the video’s title, tags and description when you upload it to YouTube.
    • After uploading the video to YouTube, embed it on your website. According to Elliot, Google considers “how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube.”
    • Create a video sitemap.
    Best Practice 2 – Keep your video short

    Saying that we humans have short attention spans might just be the understatement of the century.

    In fact, 56 percent of all videos published in the last year are less than 2 minutes long. Fewer than half of video viewers (46 percent) stick with a video all the way to the end, according to research published by Vidyard.com.

    Smart marketers know this, which is why that same report shows that 75 percent of videos produced by businesses in the last year are less than two minutes in length.

    Brevity reigns when it comes to getting someone to press the start button on your videos. You need to engage them immediately. Therefore, avoid putting yourself in the frame at the beginning of the video. Head straight to the most compelling aspects of the home.

    And, if you don’t get their attention in the first 10 seconds, kiss them goodbye.

    In fact, research shows that you’ll lose 30 percent of viewers within the first 30 seconds of your video and, when it reaches the one-minute mark, another 45 percent will leave.

    So, plan on putting the most important stuff upfront and keep the entire video as short as possible.

    Best Practice 3 – Promote your video

    Like any content you create, promotion is the key to success. After you upload your listing video to YouTube and embed it on your website, also add it to the home’s dedicated page, if you have created one.

    Then, start pumping out promotion for this video on social media (especially Facebook and LinkedIn) and through email.

    Property Flyers are available as a download or shipped to you.

    By following the above guidelines to video tour best practices you will continue to market your property effectively and keep your clients happy.

    Download a Property Flyer and promote your property in your emails and on social media.

    Need help targeting a specific niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some Free resources we’ve made available to support your success.

    1. The 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

     

     

    2. The Free One-Page Real Estate Business Plan

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

     

     

    4. Become a Listing Legend Free eBook 

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

     

     

    5. The Free Online ROI Calculator

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

     

     

     

    3. The Real Estate Marketing Guide “CRUSH IT” 

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Keep Buyers Interested

    The importance of video within the real estate industry applies more to listing agents than buyers’ agents, at least according to a six-year-old study. Results of the study found that 73 percent of homeowners want a listing agent who uses video to market homes.

    Avoid the top 3 mistakes

    Despite knowing that videos may not be popular with all homebuyers, offering them to your listing clients is mandatory. As mentioned above, most want a video of their home and they expect it. Not giving your listing clients what they want is a big mistake.

    As long as you are committed to creating a video, why not create one without the mistakes, so often seen online:

    • Overly-dark videos
    • Camera shake
    • Amateur/homemade look

    The following are the three most common listing video mistakes and how to correct them.

    Mistake 1- Penny-pinching

    The old saying that “you get what you pay for” might not have been coined by a real estate agent who pinched pennies and obtained poor quality work, but I wouldn’t be surprised if it was.

    Videographers do charge money for their services, but they may not be as expensive as you think. In fact, we did an informal, non-scientific, cursory web search for prices and find professionals offering their services for as little as $200.

    There are some photographers who offer packages which include a video walkthrough of the home. For instance, one Phoenix, Arizona photographer charges a reasonable $400 for a package that includes 25 photos, HD walkthrough video, twilight photos and a virtual tour.

    Remember, your listing videos will most likely become examples in the marketing plan you show potential listing clients. Will they be examples of how you cut corners or will they show home sellers that you will pull out all the stops to sell their homes?

    Mistake 2 — Not ensuring your videos do double duty

    Sure, the purpose of the video is to market your listing, but videos do double duty, according to Forrester Research. Videos are 50 times more likely to show up on the first page of Google search results than text pages, if they’re optimized, according to research.

    Why not leverage the power of YouTube to benefit your business while also promoting your client’s listing?

    The Fix:

    Mashable’s Nate Elliot suggests doing the following:

    • Use your keywords in the video’s title, tags and description when you upload it to YouTube.
    • After uploading the video to YouTube, embed it on your website. According to Elliot, Google considers “how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube.”
    • Create a video sitemap.
    Mistake 3 – Too long, didn’t watch

    When something becomes such a common, annoying practice that an acronym is created (tl;dw) stands for “too long, didn’t watch”, you know it’s best to avoid the practice.

    Americans are busy. We also tend to have the attention span of a kitten – and are as easily distracted. YouTube says that visitors typically watch for 3.5 minutes.

    The National Center for Biotechnology Information, on the other hand, claims that the average amount of time spent on a single video is 2 minutes and 42 seconds.

    And, if you don’t get their attention in the first 10 seconds, kiss them goodbye.

    In fact, research shows that you’ll lose 30 percent of viewers within the first 30 seconds of your video and, when it reaches the one-minute mark, another 45 percent will leave.

    So, plan on putting the most important stuff up front and keep the entire video as short as possible.

    Nearly 90 percent of the homebuyers surveyed by NAR found “photos very useful,” while only half of them said the same for real estate videos. Don’t make the common mistakes of other agents that result in unwatchable videos.

    Follow the above guidelines to produce listing videos that enhance your marketing and sales efforts and keep your clients smiling.

    Another way to capture the attention of home buyers is to send Property Showcase Just Listed postcards to the area surrounding your new listing.

    Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

    1. The Free 2018 Real Estate Business Plan.

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

    2. The Free Online ROI Calculator. 

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

    3. The 12 Month Done-For-You Strategic Marketing Plan.

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

    Also…check out these cool tools 🙂

     Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

    MLSmailings.com – Automated Just Listed, Just Sold Postcards

    Market Dominator System – Become a neighborhood brand

    Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero!