Monday, October 7, 2024

just sold campaign

    Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.

    The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.

    How do you reach out to these possible sellers? Cold call?

    Come on, how does that intrusion make you memorable?

    Here’s one way to stir up some interest that begins with a Just Sold postcard, then takes your game to a whole new level with a subsequent Follow-Up Campaign.

    Just Sold postcard, Color Series, HERE
    Still doubt the effectiveness of direct mail?

    Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:

    • The Secret to Building Relationships for Your Real Estate Business
    • Real Estate is, Indeed, a Relationship Business
    • Stats Don’t Lie – Real Estate is a Relationship Business
    • Real Estate: Relationship Business Built on Trust
    • Real estate is all about building relationships

    Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.

    Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”

    • I Had a Client Ask… Why Are All These Realtors Calling Me?
    • Why am I getting texts/calls from a million realtors all of a sudden?
    • Real Estate Agents, Stop Calling Me Darn It
    • How do I stop Realtor Harassment?

    Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard and Just Sold Follow-Up Campaign are probably the most effective listing tools for you right now.

    According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.

    The stats about the effectiveness of direct mail are astounding.

    How to Launch a Just Sold Scheduled Campaign video, shown above
    Targeted marketing via direct mail works

    Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.

    Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.

    You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.

    Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.

    Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.

    What better way to catch their interest than to let them know one of their neighbors just sold their home with a Just Sold postcard?

    What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?

    Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.

    And, there’s no better way to do this than with a Just Sold Follow-Up Campaign.

    Happy new listings!

    Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!

    Just Sold Follow-Up Campaign is shown above. Learn more, HERE

    TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

    Hit the “CLICK HERE”, link below (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

    Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.

      Keep it by the bed, poolside or in the car to read while waiting to meet a client.

      “Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.

      And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.

      Let’s dive into 3 non-fiction books that may just help with your real estate business as well.

      Atomic Habits,” James Clear

      At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.

      Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”

      One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”

      There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.

      Believe IT: How to Go from Underestimated to Unstoppable,” Jamie Kern Lima

      “Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.

      Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).

      Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.

      Reviewers call the book “authentic,” “inspiring” and “motivational.”

      Find “Believe IT” at amazon.com, walmart.com and barnesandnoble.com.

      Create Demand and Stop Chasing Business: Secrets From a Top Real Estate Producer,” Ron Howard 

      Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.

      In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.

      Well, that’s cool, but what qualifies him to write a book for real estate agents?

      How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.

      The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”

      Get the book at amazon.com, goodreads.com and barnesandnoble.com.

      Here’s wishing you a happy and productive summer 2021!


      Grab the attention of your audience and keep it, with a Real Estate Times Campaign!

      Real Estate Times Campaigns are currently on sale 10% OFF the first monthfor 3 MORE DAYS! (sale ends 6/19/21).

      Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

      TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

      Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

      Launch an Real Estate Times Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Don’t Shut That Door JUST YET!

        You sent out your Just Sold postcards to 100 homes around your sale, patted yourself on the back, and now it’s time to move on to the next potential listing, RIGHT?

        WAIT…you just introduced yourself to a new list of prospects, don’t be so quick to leave them behind.

        You’ve opened a new relationship door and demonstrated you’re real estate mastery, don’t shut that door NOW!


        Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!
        One-Year Just Sold Scheduled Campaign shown above (available in 3 colors) HERE

        Keep that conversation going!

        You’ve made an impressive introduction to your Just Sold prospect list now it’s time to keep that conversation going.

        Launch a one-year Just Sold Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

        And, remember, YOU DON’T PAY until each mailing goes out (cancel or change order or add to mailing list up until the night before mailing).

        Launch a Just Sold Follow-Up Campaign – GO NOW!

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here