Summer is the perfect season for you to recharge, reflect, and retool their skills—and what better way than with a great book?
Whether you’re relaxing by the pool or squeezing in a chapter between showings, these top reads will sharpen your skills and inspire growth.
Negotiation Mastery
“Never Split the Difference” by Chris Voss Learn FBI-level negotiation tactics that translate perfectly into high-stakes real estate deals. Agents rave about how this book transforms client conversations.
Marketing & Branding
“Building a StoryBrand” by Donald Miller Cut through the noise and clarify your message with this must-read. Discover how to attract clients by making them the hero of your real estate brand story.
“The 5AM Club” by Robin Sharma Unlock high performance and morning rituals that power top producers. This book will inspire agents looking to lead, grow teams, or take control of their schedules.
Pro Tip: Choose one book per month, pair it with a journal, and reflect on how each takeaway applies to your real estate business.
Which title will shape your next season? Start reading today—and lead your summer with purpose.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The real estate landscape has seen a significant amount of volatility in recent months marked by low inventory, high mortgage rates, and the recent NAR settlement.
While these challenges can be daunting, some real estate agents are finding innovative ways to survive and thrive in this new environment. In this article, we will delve into the insights and tactics that are helping them stay ahead.
Diversified Marketing Strategies
Top agents understand the importance of a well-rounded marketing strategy. They leverage both digital and traditional marketing channels to reach a broader audience. From online listings and social media campaigns to direct mail and networking events, they leave no stone unturned to showcase their listings and their brand.
Hyper-Local Expertise
In a low-inventory market, local knowledge is power. These agents become hyper-local experts, knowing every neighborhood inside out. They can quickly identify opportunities, provide insights on property values, and guide clients through the intricacies of the local market.
Strong Networks
Relationships are paramount in real estate. Top agents cultivate strong networks, including other real estate professionals, home inspectors, mortgage brokers, and more. These networks can be tapped into for referrals, advice, and quick problem-solving.
The Join the Market Series is shown above. To learn more, Click Here.
Negotiation Mastery
In a volatile market, negotiation skills are put to the test. Top agents undergo continuous training to sharpen their negotiation techniques. They understand the importance of securing the best deals for their clients, whether they’re buyers or sellers.
Tech Integration
Technology is a game-changer in the real estate industry. Top agents embrace the latest tech tools, from virtual tours and 3D walkthroughs to predictive analytics. These tools not only streamline their operations but also enhance the customer experience.
Pricing Expertise
Setting the right price is critical in a low-inventory market. Top agents have a deep understanding of pricing dynamics. They provide sellers with accurate price guidance, ensuring that properties are competitively priced to attract buyers.
Adaptability
Adaptability is one of the most critical attributes of successful agents in the current market. They stay agile and flexible, adjusting their strategies as market conditions evolve. They can swiftly switch between a buyer’s market and a seller’s market mindset.
Strong Online Presence
Visibility is essential. Top agents have a professional website and robust social media profiles and maintain an active online presence. This helps them connect with clients and positions them as industry leaders.
Navigating a low-inventory, volatile real estate market can be challenging, but top real estate agents rise to the occasion. They position themselves for success through diversified marketing, hyper-local expertise, adaptability, and a strong market presence.
These agents are not just riding the wave but leading the way, helping clients achieve their real estate goals even in the most challenging times.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
It may not seem like it, but winter is almost over. The “famine” part of the equation will be history and we can wallow in the “feast” that spring brings.
Until then, dealing with the snail’s pace of the market at this time of year can dishearten even the most optimistic among us.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
But it doesn’t have to. Check out these three tips to help you stay motivated through the final month of winter.
1. Take action, even if it’s puny
“Your income right now is a result of your standards, it is not the industry, it is not the economy,” claims motivational coach Tony Robbins. Easy for him to say when he doesn’t work in real estate, right?
If you’re familiar with Robbins you’ll know that he’s big on taking action – especially if it’s “massive.” Even a small step toward your goals, however, helps raise those standards he speaks about.
“Even if you take the wrong action, if you keep changing your approach you can succeed in anything,” according to Robbins.
Actions to consider taking during the remaining downtime include:
Clean up and organize your CRM
Prepare a mailing list of past clients
Research a farm area for listings
Organize a summer event for past clients
One action – just one step toward a goal – taken every day can move you from inertia to progress.
While people you hang out with can stifle your professional progress, “the what that you surround yourself with …can either propel you forward…or hold you back,” according to Amy Blaschka at Forbes.com.
In other words, get out of the office, the car and your head by changing your environment. Samuel R. Sommers, associate professor of psychology at Tufts University claims that this one change can lead to “a burst of fresh thinking and increased drive.”
Take the laptop to a coffee shop or, if it’s not too frosty outdoors, head to the local park. Invite a prospect for coffee or lunch. Take a walk in nature.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
“Turn the eyes upside down, by looking at the landscape through your legs,” suggested the late Ralph Waldo Emerson.
Watch, listen, read
The world is filled with motivational coaches, speakers, and gurus. Take advantage of their knowledge by scheduling time each day to watch, listen to or read their works.
If it’s a video you prefer, check out “5 Lessons to Live By” from the late Dr. Wayne Dyer and “Take Action In Your Life” with the brilliant Les Brown.
Books more your speed? Grab Gary Keller’s “Shift: How Top Real Estate Agents Tackle Tough Times” or Ian Schechter’s “Breathe, Focus, Attack: A Triple – Threat System for Creating the Life You Want.”
Winnie the Pooh fans will recall Christopher Robin’s admonition that “You’re braver than you believe, stronger than you seem, and smarter than you think.”
We tend to forget this fact when we aren’t actively participating in whatever it is that reminds us of our greatness.
Direct Response Reports are available under the Free Report section on ProspectsPLUS.com
Fight the malaise by taking action, even if it’s one small step.
Download the 5 Reasons Why Your Home May Not Sell Report and offer it in all of your marketing including your emails, direct mail, on your website, and as a hand out at your Open Houses and listing presentations.
Need help targeting the perfect niche of buyers or sellers? Use our mailing list toolto create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are Free killer tools to help your success this year!
1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free One-Page Real Estate Business Plan – NEW 2020!
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
4. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
3. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
“The way to get started is to quit talking and begin doing.”
– Walt Disney
Here are 3 things to check out that will help you CRUSH IT in 2018!
1. The Free 2018 Real Estate Business Plan
Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here
2. The Online Sphere of Influence Calculator
Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here
3. The 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here
We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!
PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!
1. The Free 2018 Real Estate Business Plan
Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here
2. The Online Sphere of Influence Calculator
Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here
3. The 12 Month Done-For-You Strategic Marketing Plan
The Master Marketing Schedule is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here
We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
