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Wednesday, January 15, 2025

home buyers

    As the new year begins, renters often evaluate their housing situation, making it an ideal time to connect with those ready to transition to homeownership.

    Many renters set goals to build equity, gain stability, and invest in their futures. Understanding their motivations is the first step to building connections.

    Leverage Data to Target the Right Audience

    Not all renters are ready to buy, so targeting is crucial. Use tools that identify renters with strong financial profiles, such as those with high incomes or long tenancy histories. This strategic approach ensures your marketing efforts reach those most likely to leap.

    You can easily discover high-income renters in your local market using the Demographic tool on ProspectsPLUS.com.

    Provide Educational Resources

    Renters often face knowledge gaps about buying, from qualifying for a mortgage to understanding down payments.

    Share helpful guides, tips, and tools to position yourself as a trusted resource. Hosting webinars and sharing direct response reports or social media content tailored to first-time buyers can also be effective.

    Highlight Market Opportunities

    The new year is a great time to showcase why buying now makes sense.

    Use your marketing materials to spotlight market trends, such as current interest rates, available inventory, or tax benefits for first-time buyers. Helping renters see the financial benefits of owning versus renting can inspire action.

    Follow Up Consistently

    Building trust takes time. Create a follow-up plan including email campaigns, direct mail postcards, and personal touches like holiday greetings. Consistent communication keeps you top-of-mind when renters decide to buy.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q1 Real Estate Marketing Guide

    Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

     

      As environmental awareness rises, many buyers prioritize sustainability in home purchases. For real estate agents, understanding and marketing a property’s eco-friendly aspects can be a powerful tool in appealing to this growing audience.

      Here are five ways to make your listings stand out to eco-conscious buyers.

      1. Highlight Energy-Efficient Appliances
      Appliances with ENERGY STAR® certification are a significant selling point for eco-conscious buyers.

      Pointing out energy savings in monthly bills and reduced carbon footprints helps potential buyers see the added value.

      2. Emphasize Solar Panels and Renewable Energy
      Properties with solar panels or other renewable energy sources are desirable to environmentally focused buyers.

      If a home includes solar panels, mention energy cost savings and reduced reliance on the grid.

      The Avoidable Buyer Pitfalls Series is shown above. To learn more, Click Here.

      3. Showcase Eco-Friendly Materials
      Features like sustainably sourced wood, non-toxic paints, and bamboo flooring appeal to buyers who value green building materials. Mentioning these elements demonstrates the home’s commitment to sustainability.

      4. Point Out Smart Technology
      Smart thermostats, energy-efficient lighting, and automated systems save energy and make homes more eco-friendly. Highlighting these features can make your listing more appealing to buyers focused on sustainable living.

      5. Emphasize Water Conservation
      Low-flow fixtures, rainwater collection systems, and drought-resistant landscaping can appeal to eco-conscious buyers by reducing water usage and enhancing sustainability.

      These features demonstrate a commitment to conserving resources, which resonates with environmentally conscious clients.

      By showcasing these eco-friendly elements, you position yourself as an agent who understands eco-conscious buyers’ values and aligns your listings with today’s environmentally aware consumers.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.

        On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.

        Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.

        In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.

        Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.

        The First Time Buyer Series is shown above. To learn more, Click Here.

        Does the buyer have what it takes to keep going?

        While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.

        Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.

        Communication is critical

        Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.

        The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.

        Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.

        This is So Exciting!

        While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.

        Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.

        Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?

        Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!

         

        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

         

          Back in October, the U.S. Department of Agriculture enlarged its map of eligible areas for USDA home loans. In fact, “… they added 1,131 areas to its USDA mortgage footprint for 2024 and removed thirty-six,” according to Dan Green at Homebuyer.com.

          Even better, is that, while the program still restricts the loans to those buying in rural areas, some of these added areas are now closer to large cities, such as Los Angeles, CA, and San Antonio, TX.

          This is important news for agents working with credit- and financially challenged buyers who can’t qualify for a traditional mortgage.

          A quick refresher course on what the USDA offers to homebuyers

          The USDA home loan programs reside under the umbrella of the Rural Development Agency. This office provides money to low-to-moderate-income families to build, rehab, purchase, and refinance homes within the rural areas it serves. This money comes in the form of direct loans, loan guarantees, and grants.

          The two most popular USDA home-buying programs include a direct loan and a guaranteed loan. The former is restricted to those borrowers with low to very low incomes. 

          Since the applicant borrows the money to purchase the home directly from the USDA, not only is there no down payment required, but closing costs are kept to a minimum.

          SOI scheduled campaigns are shown above. To learn more, Click Here.

          The guaranteed loan, on the other hand, appeals to those with moderate incomes. Although the guaranteed loans are backed by the USDA, they must be obtained through a USDA–approved conventional lender.

          Qualifying for a USDA loan involves two aspects. Not only must the borrower qualify, but the house the borrower wishes to purchase must be eligible as well. 

          Aside from the fact that the home must be located in a USDA-designated rural area (more on that in a moment), it must be considered “modest” for the area. In other words, no swimming pools and no other features that might be considered extravagant or unnecessary.

          The USDA has additional requirements that the home must meet, as well. 

          Borrower eligibility is determined mainly by income and ability to repay the loan. The USDA will look at your client’s credit reports. Late pay and delinquencies may not disqualify a borrower, it depends on the entire financial picture.

          Finally, each program has different income requirements. 

          Understanding the USDA mortgage zones

          The USDA divides eligible areas for its mortgage programs into different zones based on population density and other demographic factors. These zones determine the eligibility of properties for USDA-backed loans, which offer favorable terms, including low interest rates and zero down payment requirements. 

          Historically, these loans have been key to facilitating homeownership in rural areas, serving as an amazing resource for low- to moderate-income homebuyers.

          Check the USDA website to find out if the market you serve is among, or near those added to the map. Interested in seeing some of the new rural areas opening up? Check this out!

          When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Planner

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Online Real Estate Business Plan

          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

            But there may be a way around this challenge.

            Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers. 

            And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage. 

            The FHA 203(k) Rehab Loan

            If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

            The FHA 203(k) product, for instance, has new names for its two tiers:

            • The 203(k) Full loan is now known as the 203(k) Standard.
            • The 203k Streamline is now known as the 203k Limited.

            Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

            Other notable changes include:

            • The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
            • The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

            Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

            Fannie Mae

            Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

            This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

            Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              “ 2 in 5 home sellers are offering concessions to homebuyers,” according to data from Redfin buyers’ agents. It appears that gone are the days when buyers felt the need to waive the home inspection and other contingencies just to win the home in a bidding war.

              “… 42% of homes sold in recent months offered buyer incentives,” according to the another Redfin report.

              Some cities find more buyer incentives than others. Seattle, Las Vegas, Denver, San Diego and Phoenix lead the way when it comes to sellers being willing to give something up to get their homes sold.

              Since the chances are good that you may run into a situation where you’ll need to counsel a client about offering concessions, let’s take a look at some of the most popular.

              • mortgage rate buy-downs 
              • cash for repairs 
              • cash for closings costs
              • warranties on household appliances.
              Offer to pay points

              As we all know, one of the biggest disadvantages in the current real estate market is rising mortgage interest rates.

              If you represent sellers that just can’t seem to get the home sold within their deadline, counsel them about what is likely the most effective buyer incentive, paying the buyers’ points.

              Check this out: “… lowering the buyer’s interest rate can make their monthly payment a lot more affordable,” according to Christy Bieber at Motley Fool.

              If they are weighing just lowering their asking price for the buyer, explain to them that buying down the buyer’s mortgage rate is the better deal. Especially for the seller.

              Bieber explains that “… if you had a $300,000 house on the market, dropping your home to $280,000 would have about the same impact as buying down the buyer’s rate by 0.75%.”

              “But reducing the buyer’s rate that much would only cost you $9,000, so you’d end up about $11,000 ahead.”

              This tactic should be reserved for only those clients who need to sell and are having a hard time doing so. Keep it in your back pocket and pull it out if you suspect that it’s mortgage rates standing in the way (if your listing is a starter home, for instance).

              Other popular incentives to speak with your client about include:

              • Pay a portion of the closing costs
              • Include personal property if the buyer has expressed an interest
              • Offer to pay for the first year or so of HOA dues
              • Warranties are always appreciated
              • Designate a specific amount of money toward repairs “Seller will pay $500 at closing for repairs.”

              Offering incentives to the buyer may be a hard pill to swallow for the seller. Approach the topic at the beginning of the selling conversation so that they aren’t caught by surprise and counsel them on the benefits of offering buyer incentives.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

              2. The Free 12-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                As the housing market evolves, the pool of first-time homebuyers continues to grow, driven by millennials and Gen Z renters eager to secure their piece of the American dream.

                For real estate agents, 2025 presents a prime opportunity to guide these renters into homeownership.

                But how do you capture their attention and establish yourself as their go-to resource?

                Guide them step by step

                Start by addressing their biggest concerns – affordability and understanding the process. Many first-time buyers hesitate because they feel overwhelmed by financing and down payment requirements.

                Offer educational content such as webinars, blog posts, and social media tips on budgeting, mortgage options, and down payment assistance programs.

                The more you simplify the process, the more confidence you instill.

                The First Time Buyer Series is shown above. To see more, Click Here.

                Connect with them where it matters

                Leverage social media platforms like Instagram and TikTok, where younger audiences are highly engaged. Post short videos explaining homebuying steps, share client testimonials, and provide market insights tailored to first-time buyers.

                Authenticity and relatability go a long way in building trust.

                Networking with local apartment complexes can also open doors. Many renters express interest in buying but lack connections to real estate professionals.

                Partnering with property managers to host informational events can position you as a trusted advisor when renters are ready to leap.

                Showcase the advantages

                Finally, highlight the long-term benefits of homeownership, such as equity growth and stability. Frame the transition from renting to buying as a smart financial move rather than just an emotional decision.

                By providing value, education, and consistent engagement, you’ll attract first-time homebuyers and build relationships that lead to referrals and repeat business.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 2025 Q1 Real Estate Marketing Guide

                Kickstart 2025 with our First Quarter Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

                3. The Free Interactive 6-Month Real Estate Business Plan

                The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  Craving a piping hot Cinnamon Dolce Latte? It’s fall, after all. At least until December 21. Between now and then, there is lots to do in most towns. Read on as we offer fodder for your fall direct mail/newsletter campaigns.

                  1. Fall content to attract sellers

                  Consider some of these fall topics of interest to potential home sellers:

                  • The burning question most potential home sellers currently have is “What’s the market like right now?” They’re no doubt reading the gloom and doom the media dishes out, so this is your opportunity to present a more positive side. Add a few words of inspiration to the back of your postcard to ease their fears.
                  • Because of the recent interest rate hikes, many homeowners worry that they may not be able to buy another home when the current home sells. Let them know that the corresponding downward trend in home prices may just even out the equation for them. 
                  • How’s the local economy? If there is anything in the works, such as a new employer moving to town, let them know and educate them on how new businesses positively impact the local economy.
                  • Fall ends just before the winter religious holidays. Talk to people in your sphere and farm and ask them if their neighborhood decorates their homes. Then, in your December mailings, include a list of the area’s holiday-decorated homes.
                  • The potential sellers on your mailing list should understand what they need to repair before fall showings. Trim dead tree branches, clean out gutters, and have the HVAC system serviced and the fireplace/chimney cleaned. Send the Fall Maintenance postcard from the Content Card Series as a reminder.

                  The Content Card Series is shown above. to see more, Click Here.

                  2. Fall content to attract homebuyers

                  What do folks on your mailing list need to know about buying a home in the fall? Is it different than buying during the other seasons?

                  Consider the following topics as well:

                  • What’s going on in the local housing market? Are homes staying on the market longer? Many price reductions? How’s the inventory of available homes? Remind them that, despite higher interest rates, now is a good time to buy.
                  • Compile a walk-through of the mortgage pre-approval process or a list of low mortgage rate options. The Direct Response Report, “4 Low Mortgage Rate Options with Low Down Payments,” is a perfect solution. See it HERE.
                  • Veteran’s Day is November 11, but vets are celebrated throughout the entire month. Offer a description of the VA loan, the appraisal process, and how to go about applying for the loan.
                  • Let your readers know that, according to a 2017 Trulia study, starter home inventories increase, on average, 7% from October through December every year.
                  • Provide a list of the “Best Places” to work remotely via Wi-Fi while enjoying a hot beverage; view fall foliage; volunteer to serve the less fortunate; watch a football game on a big screen; go on a fall bike ride; pick apples; dine out on Thanksgiving. This super, hyper-local topic will be much appreciated by your readers.

                  There are a ton of topics that both buyers and sellers will find valuable. Now is not the time to become invisible and direct mail is one of the most effective ways to communicate and create brand recognition.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                  2. The Free 12-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

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