Friday, December 5, 2025

holiday postcards

    Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

    According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

    1. Connect Emotionally with a Seasonal Messaging

    Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

    A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

    2. Stand Out in a Busy Market

    As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail. 

    Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

    In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

    3. Showcase Listings and Special Promotions

    Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

    Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

    4. Target Neighborhoods Strategically

    Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

    5. Strengthen Relationships

    Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     
     
     
    2. The Free 2025 Q1 Real Estate Marketing Guide

    Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

      Valentine’s Day isn’t just about chocolates and roses—it’s also a prime opportunity for real estate agents to build lasting connections. A heartfelt Valentine’s postcard reminds past clients, prospects, and your local market that you’re more than just a business—you’re a trusted neighborhood expert.

      Why Valentine’s Day Postcards Work

      Valentine’s Day postcards. To see more, Click Here.

      Valentine’s Day is universally recognized, making it a fun, low-barrier way to engage your audience. Unlike a standard business card or market update, a themed postcard feels personal, memorable, and unexpected. According to the Direct Marketing Association, direct mail has a 4.4% response rate, significantly higher than email’s 0.12%.

       

      Types of Valentine’s Day Postcards

      • Clever & Funny: Humor makes you memorable. Puns like “I’d be ‘open house’ to your referrals!” keep your brand top-of-mind.
      • Appreciative & Endearing: A simple “Thank you for your trust and referrals!” strengthens client relationships.
      • Selling-Focused: “Fall in love with your dream home this year!” keeps the message festive while encouraging action.

      Why Holiday Direct Mail Works

      Real estate is a timing game, and holiday postcards stand out. The U.S. Postal Service reports that households keep direct mail for 17 days on average, far longer than digital ads.

      Make Your Postcards Work Harder

      1. Include a Call to Action – Drive traffic to your website or schedule a call.
      2. Leverage Social Media – Post your design online for extra engagement.
      3. Personalize Where Possible – A handwritten note makes a big impact.

      Spread the love this Valentine’s Day—your next client might be just a postcard away!

       


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

       

       

      2. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Building trust and recognition within your community is essential for long-term success as a real estate professional.

        One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

        Here are four ways this strategic outreach can stimulate new leads and listings:

        1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

        Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

        2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

        This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

        The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

        3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

        A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

        When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

        4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

        This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

        Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

        This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          The holiday season might seem like a slow time for real estate, but it’s a great opportunity to stand out and stay in mind with potential clients.

          While buyers and sellers might be focused on celebrations, you can still generate leads and build your brand through creative holiday marketing strategies. Here’s how to make the most of the festive season!

          Holiday-themed campaigns that shine

          Creating festive, personalized marketing campaigns is one of the best ways to engage clients during the holidays. Consider sending holiday cards, offering seasonal service discounts, or running a “12 Days of Real Estate” campaign highlighting a new tip daily.

          These campaigns keep your name in front of clients while tapping into the festive spirit.

          The Holiday scheduled campaign is shown above. To learn more, Click Here.

          Use social media to boost engagement

          Social media is a powerful tool for holiday marketing. To increase visibility, create engaging posts featuring holiday-themed home staging tips, showcase cozy property listings, or even host a holiday giveaway.

          Be sure to use festive hashtags like #HolidayHomes or #CozyListings to expand your reach and build connections with potential buyers and sellers.

          Don’t forget about direct mail

          The holiday season is the perfect time for direct mail marketing. Send postcards with market updates on the back and holiday greetings on the front to past clients and targeted neighborhoods.

          It’s a simple yet thoughtful way to remind your sphere of influence that you’re ready to help them find their dream home or sell in the new year.

          By incorporating these creative holiday strategies, your real estate business will thrive throughout the season.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

           

           

            Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.

            Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

            Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

             

            This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

            Holiday postcard marketing

            Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

            During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

            Schedule your campaigns

            Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

            Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

            By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


             

             

             

              The fact that 89% of homebuyers say they will use their agent again says a lot about the fantastic job real estate agents do with their clients.  

              Yet, only 12% of buyers used their former agent when buying another home (NAR).

              Weird, isn’t it?

              Something happens – or doesn’t – between the closing table and the time your client engages in another real estate transaction.

              Let’s cure the disconnect between “first-timer” and “client-for-life.”

              Former clients are “warm” contacts

              Unlike picking up the phone for cold calling, a call to a former client is like calling a friend.

              It is one of the more comfortable tasks in an agent’s business. If they hired you in the past, they clearly know, like, and trust you. 

              Your only job with these past clients, at least right now, is to remain top-of-mind with them.

              Here’s just one reason why:

              “Depending on which study you believe and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one,” claims Amy Gallo at Harvard Business Review.

              Here’s another stat that you may find impressive, “Increasing customer retention rates by 5% increases profits by 25% to 95%”, Frederick F. Reichheld and Phil Schefter, Harvard Business School

              The Holiday scheduled campaign is shown above. To learn more, Click Here.

              Large and splashy or understated?

              Reaching out to former clients doesn’t have to cost a lot or be overly extravagant.

              A phone call, a postcard dropped in the mail, or a check-in on social media are all perfectly appropriate ways to get your name back in front of a past client.

              Here are a few more inexpensive ways to reach out to former clients:

              • Put together a quarterly market update and direct mail it to former clients.
              • Keep in touch via a monthly or quarterly mailed newsletter
              • Send out birthday, anniversary, and annual home anniversary postcards.
              • Include them in Just listed/Just sold postcards you’re mailing to announce transactions near your clients’ homes.
              • Take them out for coffee, cocktails, or lunch.

              Naturally, a large and splashy “touch” would be more memorable. These include client appreciation events. The key to a successful client retention strategy is consistency. 

              The most important part of these conversations

              The question used to be, “Who do you know that might be thinking of buying or selling a home?”

              Today, the question is best when it’s narrowed down.

              If you have read the book Guerrilla Marketing in 30 Days, you are familiar with this concept. In it, Jay Conrad Levinson suggests trying to narrow “… the universe of those you ask.”

              Here’s an example:

              Marcy is a former client who loves playing tennis. Instead of using the broad question, narrow it down to “Who do you play tennis with who might be thinking of buying or selling a home?”

              Instead of combing through her mental database of everyone she knows, her mind turns to the tennis court and her conversations with fellow players.

              Former clients most likely want your services when they buy or sell real estate.

              Don’t let so much time go by that they forget your name. Reach out and stay in touch with them to stop leaving what should be easy money on the table.


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


               

                According to economists surveyed by the Wall Street Journal, they think there’s a 28% chance of a recession within the next year. This figure, by the way, is up from last year’s prediction of a 13% chance of a recession.

                If you don’t think that your clients and potential clients are worried about a coming recession, did you know:

                In a recent CNBC poll, “81% [of U.S. adults] say they are concerned the U.S. will face a recession in 2022.”

                So, what will you say to your clients and potential clients when they express hesitancy to jump into the real estate market because they’ve read there’s a recession coming?

                Here are some pointers to keep their confidence high.


                Real Estate Times Series is shown above. See more, Click Here.


                Can’t fault the housing market this time

                Economists state that it won’t be a faltering housing market that causes the possible 2022 or 2023 recession. Instead, if it happens, they expect it to be triggered by the Fed’s efforts to curb it.

                Those efforts to get prices under control come with a risk: “… the central bank will do too much, sinking the economy in the process,” according to Matt Egan at CNN.com.

                Economists point to the differences between the market in 2008 and today. Think back to the Great Recession. That housing bubble, economists agree, was caused by the easy access to mortgages. 

                Today’s market is influenced by supply and demand and, “… this time around, household finances are stronger and home values remain at historic highs,” claims Alcynna Lloyd at BusinessInsider.com.

                So, how does this knowledge calm your clients’ nerves?

                According to experts, there will be no housing bubble to explode in their faces. Therefore, remind them that anyone with a heartbeat could get a mortgage prior to the Great Recession. Today, lending rules are much more stringent, leading to far more qualified buyers looking for homes.

                Finally, not all recessions are like the recession of 2008 and a recession doesn’t automatically equal a housing crisis.

                Homeowners have nothing to worry about

                If a recession comes to pass, homeowners should ride it out quite well.

                They’re also sitting on a ton of equity right now – equity that isn’t likely to dissipate during the forecasted recession. 

                Huh?

                During the five recessions prior to the 2008 recession, home prices actually increased. 

                Overall, the jobs market is so strong right now that a recession is unlikely to impact home prices and, thus, values.

                If we listen to the experts, your clients have nothing to worry about when it comes to the real estate market. Don’t let them buy into the media hype and you’ll keep them in the market.


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


                2. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                4. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


                  On Sunday, May 8, 2022, we celebrate Mother’s Day.

                  Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and  60% of licensed brokers. 

                  With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

                  So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

                  How the holiday got its start

                  Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

                  It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

                  A tireless campaign

                  Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service. 

                  Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

                  However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

                  It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.  

                  Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

                  Retail hijacks another holiday

                  What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

                  An ironic twist

                  Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

                  Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

                  If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


                  2. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.

                    Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.

                    The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.

                    “It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.

                    The states with the highest number of inbound moves, according to magazine.realtor, include:

                    • Idaho
                    • North Carolina
                    • Maine
                    • New Hampshire
                    • Alabama
                    • District of Columbia
                    • New Mexico
                    • Nevada
                    • Alaska
                    • Kentucky

                    If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?

                    How to create a relocation guide

                    The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)

                    Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:

                    TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.

                    If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.

                    • oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
                    • Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.

                    Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.

                    What not to do

                    Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.

                    Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.

                    Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).

                    It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.

                    Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.

                    According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!


                    Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!

                    ust Sold Follow-Up Campaign is shown above. Learn more, HERE

                    TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

                    Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).

                    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                    Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Traditionally, the market wakes up in September, after a summer lull while folks are vacationing and enjoying the kids’ time off from school.

                      But once September and October roll around, agents get busy and stay busy until the winter slowdown.

                      So, if the past is any indication of what we can expect in the future, you’re about to get busy again (or even busier depending on where you are in the country).

                      Here’s how to plan for your fall buying and selling season, starting now.

                      Football Schedule Postcards
                      Offer a pre-fall photo promotion

                      Plan a pre-fall photography blitz. Let your potential autumn selling clients know the best way to stand out from other listings in fall. Which is to show how their homes looked when the trees were still green and the flowers were blooming.

                      Use a Community Newsletter or a Football Schedule postcard to conduct a postcard blitz and offer a “free, no-obligation exterior photo session” before everything turns brown. State the following message,

                      “For the next few weeks, our professional photographer will be roaming the area. He will be taking exterior photos of our listings that will be hitting the market in fall.”

                      “Just think how your home, with its sun-lit green landscape, will stand out as a buyer scrolls through listings online this fall!”

                      By the way, you’ll know who is serious about selling by the responses you get from your postcard photography blitz.

                      Be focused, move quickly

                      “Time is of the essence” is never truer than it is during the fall real estate market. The time between putting a home on the market and that big old brick wall known as the holidays is short. Everything you do to sell the home will be condensed.

                      Remind your clients that this means coming up with the appropriate price right out of the gate. An informative and helpful Direct Response Report you can provide your clients with is, “The 6 Pitfalls of Overpricing”.  It will help them understand just what they have to lose by not pricing their home right the first time.

                      If they refuse, let them know that if the need for a price reduction becomes evident, they’ll need to act immediately – not wait a month.

                      Yards get messy in autumn, so remind your listing clients to keep up the home’s curb appeal on an ongoing basis.

                      Remind your clients that leaves will need to be raked more often and dying annuals yanked from the soil. Suggest they hire a gardener to do once weekly yard cleanups if they don’t have the time to do it themselves.

                      Dangers of Overpricing Direct Response Report

                      Finally, if the home is still on the market as Thanksgiving approaches, your listing client has some decisions to make. Primarily, does he or she want to remain on the market over the holidays or put the listing on hold until the beginning of the year?

                      Yes, we understand that you’re hoping to high heaven they don’t yank the listing. If you can convince them to remain on the market, let them know that closings near Thanksgiving, Christmas, and New Year’s Eve are typically slow going. This way, they can make moving plans accordingly.

                      A report that makes an ideal piece to leave behind during a listing presentation is, “Moving Made Easy”. It’s available under the Resources tab on our website. Yes, this report is free for you so get a bunch of copies made and keep them on hand to give to your clients.

                      Help out your buyers

                      To avoid butting up against Thanksgiving, most homeowners who list their homes in the fall put their homes on the market in the early part of the season. Urge your buying clients to be prepared to be the early bird and get their loan pre-approval out of the way as soon as possible.

                      They should also narrow down their choice of neighborhoods so that when a home is listed in the area, they can be among the first to view it.

                      Warn your buying clients not to give in to the temptation that fall appliance sales offer. This year’s models typically go on sale in September and October to make room for next year’s. These bargains may seem irresistible additions to their soon-to-be new home.

                      Let them know that the lender may pull their credit once more before closing. A large purchase on credit may either slow down closing or cause loan denial.

                      You’re the expert that your clients rely on to help them navigate the real estate process. While buying or selling a home is primarily the same in fall as in the other three seasons, there are subtle differences they need to be aware of and you need to prepare for to make the season a success.

                      Football Schedule Postcards
                      Send out Football Schedules to your Sphere and Farm now and they’ll arrive just in time for the first NFL game of the season (September 10th).
                      Even better, add a magnetic back for their frig, so the schedule (and your contact info) will stay in front of your audience all season long.

                      Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

                      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                      1. The Free Real Estate Mailing List Guide

                      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                      2. The Free 12 Month Done-For-You Strategic Marketing Plan

                      This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                      3. The Free One-Page Real Estate Business Plan

                      This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

                      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

                      4. Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      5. The Market Dominator

                      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                      6. The Free Online ROI Calculator

                      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                      7. The Free Real Estate Marketing Guide “CRUSH IT” 

                      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Wanna hear a secret? Few potential home buyers actually read agent descriptions when viewing a listing online – at least according to a university study that tracked their eye movements.

                      Home buyers take in the photo first and then they view the property’s statistics. This leaves the listing description for last, according to a study by researchers at Old Dominion University.

                      In fact, more than 40 percent of study participants didn’t even get past the photo to look at the agent remarks. This lead the authors to question “In an actual setting, we wonder if the agent remarks ever get read if the home searcher doesn’t like the initial home photos.”

                      Key takeaway? Ensure your photos are impeccable.

                      Once that’s done, it’s time to write a brilliant description for that listing. Start here.

                      Who is the likely buyer?

                      When you understand which pool the likely buyer will come from, you can write a more focused description.

                      For instance, if the home is larger-than-entry-level (a move-up home), your most likely buyer in 2018 will come from Generation X.

                      Do some research and you’ll learn that these buyers crave a home close to good schools and within a reasonable commute time to work.

                      Compel them with a Free report offer (Available in the Free Report Section)

                      They need extra square footage for the kids and a bit of privacy for Mom and Dad. In addition, their lifestyle includes keeping fit (parks and trails are worth a mention) and time spent with friends and family (that outdoor deck is great for entertaining).

                      Remember the law

                      Later, I’ll show you an example of a common problem I see in listing descriptions. If the mention of the “family neighborhood” doesn’t set off your Equal Housing alarm, perhaps you should brush up on the laws before diving into an explanation of your listing.

                      While proofing your listing description, ensure that nothing you say can be construed as steering (describe the property, not the neighborhood). Although you should know who the buyer may be for the home, resist describing the ideal candidate (family, young couples, etc.).

                      And, although the rules about “forbidden” words are common-sense, refresh your memory with a quick glance over a list. The State of Massachusetts Department of Consumer and Business Affairs offers a list on its website.

                      Don’t waste valuable space

                      A whole section of the typical MLS listing is devoted to a home’s basic features, such as the number of bedrooms and bathrooms, square footage, lot size, the number of fireplaces and more.

                      Remember, by the time the viewer gets to your carefully-written description, he or she already knows the basics of the home.

                      Don’t waste valuable description space by repeating what the buyer can find elsewhere on the page. For instance, here’s an actual description I found today:

                      Remodeled 4 bedroom house with 2 Full Bathrooms, Approximately 1,739 square feet of living space, with Separate Family Room, Formal Dining Room, and Formal Living Room in an excellent family neighborhood.

                      Let them know you’re thinking of them with a St Patrick’s wish (Available in the postcard section under the Holiday Series)

                      Thirty of the thirty-one words in that sentence are wasted. The fact that the home has been remodeled is a huge selling point. The agent could have done better by replacing that redundant information by describing the upgrades.

                      Speaking of descriptions

                      While I haven’t space here to teach you how to channel Hemmingway, I can offer some bits of advice on how to craft the one piece of prose that confounds most listing agents.

                      Take a look at the listing description I mentioned earlier as an example.

                      By ridding it of the redundancies, there’s room to describe the home’s fresh landscaping in both the front and backyards. Plus, the laminate and tile flooring that blends seamlessly with the existing hardwood and the new granite counter-tops and stove in the open-concept kitchen.

                      Plus, there would be room left over to let potential buyers know that shopping and schools are within walking distance to the home. And, in addition, that the park and golf course is a less-than 5-minute drive.

                      Think back to when you took the listing – do you recall any positive words or concepts that popped into your mind? Chances are good that buyers will feel the same way, so use these in your description.

                      Then, let your reader see what you’re describing by using rich, descriptive imagery. But, don’t go overboard.

                      Proof and then proof again

                      Gone are the days when the only people to ever see your listing descriptions are other agents and appraisers. Today, they are available to the entire world, so spelling and grammar are important.

                      And, no, that’s not just the writer in me waving her red pen. A Redfin/Grammarly study finds that 45 percent of home buyers would think twice about touring a home if its description contained spelling and grammar errors.

                      Yes, they will notice that you think the home has a thankless water heater, a walking closet or a remolded bathroom.

                      If you’re selling a $1 million or higher home, be extra careful with the listing description. A similar study from a few years ago found that high-end home buyers and sellers don’t trust descriptions with spelling and grammar errors.

                      In fact, this group of listings takes longer to sell and “have the lowest percentage of homes that sell over list price,” according to the Wall Street Journal’s Sanette Tanaka.

                      There may be several reasons behind this statistic. The chief among them is that many of us believe that taking the time to check spelling, punctuation, and grammar shows an ability to attend to small details.

                      When proofreading your descriptions, fix the following:

                      • Spelling errors
                      • Grammar errors
                      • Punctuation – watch your commas. “Let’s eat, Gramma” becomes sinister without the comma – “Let’s eat Gramma.” Avoid the use of exclamation points.
                      • Never use all caps to describe a home.
                      • Don’t be boring.

                        Stay on their mind by sending Holiday wishes (Available in the postcard section under Holiday Series)
                      Send at least 100 St Patrick’s Day postcards from the Holiday Series to your Sphere, Farm and anyone else you want to make sure knows you’re there for them.

                      Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

                      PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

                      1. Become a Listing Legend Free eBook 

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

                       

                       

                      2. “Get More Listings” Free Online Webinar

                       

                      “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

                       

                       

                      3. The 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. – Click Here

                       

                       

                      4. The Free One-Page Real Estate Business Plan

                      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

                       

                       

                      5. The Free Online ROI Calculator

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

                      Think back to your rookie agent days. If you’re like most of us, you would have done anything for that first client. That first closed deal.

                      You would have, and probably did, put up with anything a client threw your way.

                      As time goes by, every client remains valuable, but we learn that sometimes what they cost us in angst (and money) just isn’t worth the effort of keeping them.

                      Sometimes, walking away from a client is best for both of you.

                      The dishonest client

                      It’s interesting how buyers have the bad rep of being “liars.” Maybe it’s because “sellers” and “liars” don’t rhyme? Whatever the reason, the label applies to some sellers as much, if not more, than some buyers.

                      You know where I’m going with this, right? The transfer disclosure statement, or whatever it’s called in your neck of the woods.

                      If ever there was a document more accommodating to the liar, it’s the TDS. And, although the vast majority of sellers are honest when filling it out (I’m pretty optimistic about my fellow humans), there are those who just can’t resist fibbing.

                      Update them on important information (Available in the postcard section under the Holiday Series)

                      When the form asks if the seller is aware of any “alterations or repairs made without necessary permits,” your client, Joe, casually circles “No.”

                      While sitting on a deck he built without permits

                      You may not know he didn’t go through the proper channels when he added the deck. You may not even know that he added the deck.

                      A good listing agent will counsel his or her client on the importance of honesty throughout the transaction. We know all too well that not only can the homeowner be held liable if the lies are revealed, but the agent and broker as well.

                      Some sellers, however, don’t just lie to the buyer but also to their agents.

                      It’s easy to understand the temptation. The type of glaring honesty you’re asking of them is hard to swallow when it comes to selling something as expensive as a home. Telling the truth about the home’s flaws seems counter-intuitive.

                      But, if you happen to know that he built that deck (and did so without permits) and you’ve pointed out his “mistake” and he insists on allowing it to remain, it’s time to part ways.

                      Some clients are almost begging to be ditched

                      Also known as the “toxic client,” this is the guy or gal who treats you like a servant. Or, he thinks everyone is out to get him and constantly treats you with suspicion. Or he’s a professional time waster.

                      “I fired a $6 million client once,” Sandi Klein, author and real estate agent told the Chicago Tribune’s Mary Umberger. One of those always-the-smartest-in-the-room-guys, he ignored all of her advice about bidding on homes.

                      He insisted on low-ball offers, despite Klein’s objections. Not only was this a waste of his time, but also Klein’s, the listing agent’s, and the sellers’.

                      Do you really want to work with the client who tells you that he doesn’t trust anyone and that “you can expect that every single thing you do will be subject to a microscopic evaluation?”

                      Those words were directed at Michael Hausam, an agent in California. He recalled the incident to Realtor Mag’s Danielle Braff.

                      “I don’t trust you, nor anyone else, and as a result, I’m going to make this entire process of working together an absolute nightmare,” his client promised.

                      Keep in Touch With Your Sphere (Available in the postcard section under the Holiday Series)

                      Whether it’s a time hog, an advice-ignorer or a client who is outright rude, ditching these clients protects not only your bottom line, but your sense of self-esteem and sanity as well.

                      Don’t be a tarrier

                      To tarry is to hang around way longer than you should.

                      Years ago, I interviewed Ken DeLeon, Silicon Valley mega-agent. During our chat he mentioned that he frequently turns down listings and isn’t at all hesitant to fire a client.

                      Yeah, I was surprised too. Many agents go their entire careers taking every listing that comes their way and wouldn’t dream of kicking a client to the curb.

                      The problem, he said is that agents are “too overly eager.” We continue working with the client who stubbornly insists his house is worth more than it is, the client that you’ve shown homes to for more than 6 months who still can’t make up her mind and the one that you know is secretly working with other agents.

                      DeLeon insists that agents don’t put a premium on their time. Taking the overpriced listing hoping you can eventually talk the client into reality sets you up for a huge time suck.

                      And that buyer who can’t make up her mind? Think of the wear and tear on your car, the gas you use and tack on what your time is worth and to tarry is truly foolish.

                      The key is in knowing what your time is worth, according to DeLeon. A lawyer-turned-real estate agent, he is well aware of the value of an hour’s worth of his time and you should be too.

                      Then, calculate the time it will take you to talk down that low-ball bidder, the overpricing homeowner or the buyer who loves to look at homes, for months on end.

                      If the costs outweigh the benefits, it’s time to bid the client aloha.

                      There must be 50 ways to leave your client

                      The first time you part ways with a client will be the most difficult. When it’s over, however, you’ll never forget that feeling of relief, of freedom. It’s like leaving a toxic love relationship in which you stayed far too long.

                      Believe it or not, there are certain steps to take when you need to relieve yourself of a lousy client. Before you utter that goodbye, run the situation by your broker and, possibly, your attorney or lawyer.

                      The latter may be especially important if there is a buyer’s agreement or listing contract involved. Your broker should be able to counsel you on whether or not professional legal advice is necessary.

                      Then, you’ll need to figure out how you’ll tell your client that “it’s not you, it’s me” and “I hope we can still be friends.”

                      It’s best to stick to the facts and don’t make it personal. Larry Easto, coach and author, recommends that you offer your client options as well.

                      He suggests something along the line of “May I have my broker assign this to another agent in our office or would you prefer to find a new agent on your own?”

                      I don’t know that I’d foist these clients on a colleague though.

                      Become top of mind with your target market (Available in the postcard section under Holiday Series)

                      Breaking free of exhausting, unprofitable, dishonest or emotionally draining client relationships may, in the end, be a blessing to your bottom line.

                      Send at least 100 Daylight Savings Time postcards from the Holiday Series to an area where you want more listings.

                      Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

                      PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

                      1. “Get More Listings” Free Online Webinar

                      “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. Watch it in-demand.  – Click Here

                       

                       

                      2Become a Listing Legend Free eBook 

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

                       

                       

                      3. The 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence. – Click Here

                       

                       

                      4. The Free One-Page Real Estate Business Plan

                      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

                       

                       

                      5. The Free Online ROI Calculator

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here