Building trust and recognition within your community is essential for long-term success as a real estate professional.
One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.
Here are four ways this strategic outreach can stimulate new leads and listings:
1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.
Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.
2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.
This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.
The Holiday Scheduled Campaign is shown above. To learn more, Click Here.
3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.
A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.
When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.
4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.
This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.
Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.
This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The holiday season might seem like a slow time for real estate, but it’s a great opportunity to stand out and stay in mind with potential clients.
While buyers and sellers might be focused on celebrations, you can still generate leads and build your brand through creative holiday marketing strategies. Here’s how to make the most of the festive season!
Holiday-themed campaigns that shine
Creating festive, personalized marketing campaigns is one of the best ways to engage clients during the holidays. Consider sending holiday cards, offering seasonal service discounts, or running a “12 Days of Real Estate” campaign highlighting a new tip daily.
These campaigns keep your name in front of clients while tapping into the festive spirit.
The Holiday scheduled campaign is shown above. To learn more, Click Here.
Use social media to boost engagement
Social media is a powerful tool for holiday marketing. To increase visibility, create engaging posts featuring holiday-themed home staging tips, showcase cozy property listings, or even host a holiday giveaway.
Be sure to use festive hashtags like #HolidayHomes or #CozyListings to expand your reach and build connections with potential buyers and sellers.
Don’t forget about direct mail
The holiday season is the perfect time for direct mail marketing. Send postcards with market updates on the back and holiday greetings on the front to past clients and targeted neighborhoods.
It’s a simple yet thoughtful way to remind your sphere of influence that you’re ready to help them find their dream home or sell in the new year.
By incorporating these creative holiday strategies, your real estate business will thrive throughout the season.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.
Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.
Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.
This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).
Holiday postcard marketing
Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.
During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.
Schedule your campaigns
Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.
Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.
By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The fact that 89% of homebuyers say they will use their agent again says a lot about the fantastic job real estate agents do with their clients.
Yet, only 12% of buyers used their former agent when buying another home (NAR).
Weird, isn’t it?
Something happens – or doesn’t – between the closing table and the time your client engages in another real estate transaction.
Let’s cure the disconnect between “first-timer” and “client-for-life.”
Former clients are “warm” contacts
Unlike picking up the phone for cold calling, a call to a former client is like calling a friend.
It is one of the more comfortable tasks in an agent’s business. If they hired you in the past, they clearly know, like, and trust you.
Your only job with these past clients, at least right now, is to remain top-of-mind with them.
Here’s just one reason why:
“Depending on which study you believe and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one,” claims Amy Gallo at Harvard Business Review.
Here’s another stat that you may find impressive, “Increasing customer retention rates by 5% increases profits by 25% to 95%”, Frederick F. Reichheld and Phil Schefter, Harvard Business School
The Holiday scheduled campaign is shown above. To learn more, Click Here.
Large and splashy or understated?
Reaching out to former clients doesn’t have to cost a lot or be overly extravagant.
A phone call, a postcard dropped in the mail, or a check-in on social media are all perfectly appropriate ways to get your name back in front of a past client.
Here are a few more inexpensive ways to reach out to former clients:
Put together a quarterly market update and direct mail it to former clients.
Send out birthday, anniversary, and annual home anniversary postcards.
Include them in Just listed/Just sold postcards you’re mailing to announce transactions near your clients’ homes.
Take them out for coffee, cocktails, or lunch.
Naturally, a large and splashy “touch” would be more memorable. These include client appreciation events. The key to a successful client retention strategy is consistency.
The most important part of these conversations
The question used to be, “Who do you know that might be thinking of buying or selling a home?”
Today, the question is best when it’s narrowed down.
If you have read the book Guerrilla Marketing in 30 Days, you are familiar with this concept. In it, Jay Conrad Levinson suggests trying to narrow “… the universe of those you ask.”
Here’s an example:
Marcy is a former client who loves playing tennis. Instead of using the broad question, narrow it down to “Who do you play tennis with who might be thinking of buying or selling a home?”
Instead of combing through her mental database of everyone she knows, her mind turns to the tennis court and her conversations with fellow players.
Former clients most likely want your services when they buy or sell real estate.
Don’t let so much time go by that they forget your name. Reach out and stay in touch with them to stop leaving what should be easy money on the table.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Karla’s recent mailing was a Holiday postcard (shown here). To learn more, Click Here.
Congratulations, Karla Cobb, on winning this week’s contest!
Karla had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Wow! I love the postcards! Very professional and shipped fast!!! I placed two orders – the same day- one shipped THAT day and the second one the next day – Excellent qualify and great customer service! Always my first choice with my marketing! Thank you!!!“
-Karla Cobb
Karla, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Kevin Baksh recently sent a holiday postcard. To learn more about holiday series postcards, Click Here.
Congratulations, Kevin Baksh, on winning this week’s contest!
Kevin Baksh had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I’m always impressed by their outstanding patience, understanding of my questions, and how they help me with my orders! Customer service is outstanding!”
-Kevin Baksh
Kevin, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
According to economists surveyed by the Wall Street Journal, they think there’s a 28% chance of a recession within the next year. This figure, by the way, is up from last year’s prediction of a 13% chance of a recession.
If you don’t think that your clients and potential clients are worried about a coming recession, did you know:
In a recent CNBC poll, “81% [of U.S. adults] say they are concerned the U.S. will face a recession in 2022.”
So, what will you say to your clients and potential clients when they express hesitancy to jump into the real estate market because they’ve read there’s a recession coming?
Here are some pointers to keep their confidence high.
Real Estate Times Series is shown above. See more, Click Here.
Can’t fault the housing market this time
Economists state that it won’t be a faltering housing market that causes the possible 2022 or 2023 recession. Instead, if it happens, they expect it to be triggered by the Fed’s efforts to curb it.
Those efforts to get prices under control come with a risk: “… the central bank will do too much, sinking the economy in the process,” according to Matt Egan at CNN.com.
Economists point to the differences between the market in 2008 and today. Think back to the Great Recession. That housing bubble, economists agree, was caused by the easy access to mortgages.
Today’s market is influenced by supply and demand and, “… this time around, household finances are stronger and home values remain at historic highs,” claims Alcynna Lloyd at BusinessInsider.com.
So, how does this knowledge calm your clients’ nerves?
According to experts, there will be no housing bubble to explode in their faces. Therefore, remind them that anyone with a heartbeat could get a mortgage prior to the Great Recession. Today, lending rules are much more stringent, leading to far more qualified buyers looking for homes.
Finally, not all recessions are like the recession of 2008 and a recession doesn’t automatically equal a housing crisis.
Homeowners have nothing to worry about
If a recession comes to pass, homeowners should ride it out quite well.
They’re also sitting on a ton of equity right now – equity that isn’t likely to dissipate during the forecasted recession.
Huh?
During the five recessions prior to the 2008 recession, home prices actually increased.
Overall, the jobs market is so strong right now that a recession is unlikely to impact home prices and, thus, values.
If we listen to the experts, your clients have nothing to worry about when it comes to the real estate market. Don’t let them buy into the media hype and you’ll keep them in the market.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
On Sunday, May 8, 2022, we celebrate Mother’s Day.
Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and 60% of licensed brokers.
With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.
So, to all of the mothers out there, I wish you an early Happy Mother’s Day!
How the holiday got its start
Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.
It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.
A tireless campaign
Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service.
Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.
However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.
It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.
Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.
Retail hijacks another holiday
What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.
An ironic twist
Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.
Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.
If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.
Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.
The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.
“It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.
The states with the highest number of inbound moves, according to magazine.realtor, include:
Idaho
North Carolina
Maine
New Hampshire
Alabama
District of Columbia
New Mexico
Nevada
Alaska
Kentucky
If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?
How to create a relocation guide
The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)
Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:
live-in-las-vegas.com: Although we love the layout of this one, the information is terribly outdated.
TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.
If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.
oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.
Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.
What not to do
Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.
Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.
Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).
It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.
Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.
According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!
Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!
ust Sold Follow-Up Campaign is shown above. Learn more, HERE
TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Traditionally, the market wakes up in September, after a summer lull while folks are vacationing and enjoying the kids’ time off from school.
But once September and October roll around, agents get busy and stay busy until the winter slowdown.
So, if the past is any indication of what we can expect in the future, you’re about to get busy again (or even busier depending on where you are in the country).
Here’s how to plan for your fall buying and selling season, starting now.
Football Schedule Postcards
Offer a pre-fall photo promotion
Plan a pre-fall photography blitz. Let your potential autumn selling clients know the best way to stand out from other listings in fall. Which is to show how their homes looked when the trees were still green and the flowers were blooming.
Use aCommunity Newsletter or a Football Schedulepostcardto conduct a postcard blitz and offer a “free, no-obligation exterior photo session” before everything turns brown. State the following message,
“For the next few weeks, our professional photographer will be roaming the area. He will be taking exterior photos of our listings that will be hitting the market in fall.”
“Just think how your home, with its sun-lit green landscape, will stand out as a buyer scrolls through listings online this fall!”
By the way, you’ll know who is serious about selling by the responses you get from your postcard photography blitz.
Be focused, move quickly
“Time is of the essence” is never truer than it is during the fall real estate market. The time between putting a home on the market and that big old brick wall known as the holidays is short. Everything you do to sell the home will be condensed.
Remind your clients that this means coming up with the appropriate price right out of the gate. An informative and helpful Direct Response Report you can provide your clients with is, “The 6 Pitfalls of Overpricing”. It will help them understand just what they have to lose by not pricing their home right the first time.
If they refuse, let them know that if the need for a price reduction becomes evident, they’ll need to act immediately – not wait a month.
Yards get messy in autumn, so remind your listing clients to keep up the home’s curb appeal on an ongoing basis.
Remind your clients that leaves will need to be raked more often and dying annuals yanked from the soil. Suggest they hire a gardener to do once weekly yard cleanups if they don’t have the time to do it themselves.
Dangers of Overpricing Direct Response Report
Finally, if the home is still on the market as Thanksgiving approaches, your listing client has some decisions to make. Primarily, does he or she want to remain on the market over the holidays or put the listing on hold until the beginning of the year?
Yes, we understand that you’re hoping to high heaven they don’t yank the listing. If you can convince them to remain on the market, let them know that closings near Thanksgiving, Christmas, and New Year’s Eve are typically slow going. This way, they can make moving plans accordingly.
A report that makes an ideal piece to leave behind during a listing presentation is, “Moving Made Easy”. It’s available under the Resources tab on our website. Yes, this report is free for you so get a bunch of copies made and keep them on hand to give to your clients.
Help out your buyers
To avoid butting up against Thanksgiving, most homeowners who list their homes in the fall put their homes on the market in the early part of the season. Urge your buying clients to be prepared to be the early bird and get their loan pre-approval out of the way as soon as possible.
They should also narrow down their choice of neighborhoods so that when a home is listed in the area, they can be among the first to view it.
Warn your buying clients not to give in to the temptation that fall appliance sales offer. This year’s models typically go on sale in September and October to make room for next year’s. These bargains may seem irresistible additions to their soon-to-be new home.
Let them know that the lender may pull their credit once more before closing. A large purchase on credit may either slow down closing or cause loan denial.
You’re the expert that your clients rely on to help them navigate the real estate process. While buying or selling a home is primarily the same in fall as in the other three seasons, there are subtle differences they need to be aware of and you need to prepare for to make the season a success.
Football Schedule Postcards
Send out Football Schedules to your Sphere and Farm now and they’ll arrive just in time for the first NFL game of the season (September 10th).
Even better, add a magnetic back for their frig, so the schedule (and your contact info) will stay in front of your audience all season long.
Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Toolto create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
3. The Free One-Page Real Estate Business Plan
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
4. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Market Dominator
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
