The first quarter often feels quieter on the surface, but that doesn’t mean homeowners aren’t thinking about moving. In reality, many potential sellers are still processing decisions they postponed during the holidays.
They’re watching the market, discussing options privately, and waiting for clarity. The mistake many agents make in Q1 is chasing loud signals. The opportunity lies with the quiet ones.
Hidden listings live closer than you think
Most Q1 listings don’t start as “I’m ready to sell.” They start as questions.
“Should we downsize this year?” “What would our home be worth now?” “Do we really want to maintain this place another summer?”
These conversations happen inside your existing sphere, farm area, and past-client list. The agents who uncover listings early aren’t pushing for decisions—are creating space for them.
The visibility principle that creates momentum
The goal isn’t to manufacture urgency. It’s to be consistently visible at the moment intent forms.
That means:
Showing up with education, not sales pressure
Offering small insights that spark reflection
Making it easy for homeowners to respond when they’re ready
A helpful postcard, newsletter, or market insight sent regularly builds familiarity. Familiarity builds trust. And trust turns into listings—often quietly, without competition.
How to turn quiet interest into signed listings
When a homeowner reaches out in Q1, your job isn’t to overwhelm them with data. It’s to guide them through clarity:
Confirm what’s prompting their curiosity
Explain next steps simply
Position yourself as a resource, not a persuader
The agents who win early in the year understand this truth: Q1 is about planting conversations, not forcing closings.
The long-term payoff
Hidden listings don’t disappear—they surface. When they do, the agent who’s been present, helpful, and consistent is the one they call first.
And that’s how Q1 quietly sets up your strongest quarters ahead.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort. Here →
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Winter sellers are different. They’re not browsing—they’re thinking seriously.
But hesitation often shows up because of uncertainty, not lack of motivation. The right language can help sellers feel confident moving forward without feeling pushed.
Start by Removing Pressure
One of the biggest mistakes agents make is rushing winter conversations. Instead, start by lowering resistance.
Script: “You don’t need to decide anything today. My job is to help you understand your options so you can move forward when it feels right.”
This immediately puts the seller at ease and positions you as an advisor—not a salesperson.
Reframe Winter as an Opportunity
Many sellers assume spring is automatically better. Calmly challenge that assumption with context.
Script: “Winter usually means fewer listings and more serious buyers. That can work in your favor if the timing is right for you.”
This helps sellers see winter through a strategic lens instead of an emotional one.
Anchor the Conversation in Today’s Market
Fence-sitting often comes from fear of the unknown. Bring the focus back to what’s real now.
Script: “Let’s look at what homes like yours are doing right now so you can make a decision based on facts—not headlines.”
This reinforces your role as a local expert and builds trust.
Give Them Permission to Wait
Ironically, sellers often commit faster when they feel they can wait.
Script: “If waiting makes more sense for you, I’ll support that. And if moving now aligns better, we’ll walk through that too.”
This removes pressure and strengthens the relationship.
Use Marketing as a Soft Follow-Up
Pair your conversations with educational touchpoints—market updates, newsletters, or timely postcards. These reinforce your message after the call ends and keep you top of mind.
Winter sellers don’t need urgency—they need clarity. When your words reduce uncertainty, and your marketing reinforces trust, commitment becomes a natural next step.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort. Here →
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Winter creates a unique kind of seller mindset. Homeowners aren’t inactive—they’re observant. They’re watching the market, noticing headlines, and quietly deciding who they’ll trust when the timing feels right.
These are winter fence-sitters, and how you show up now directly impacts who they call later.
Understand What Winter Fence-Sitters Are Really Thinking
Most fence-sitters aren’t saying “no.” They’re saying “not yet.” Their hesitation usually comes from uncertainty—pricing, timing, or fear of making the wrong move.
Your role isn’t to persuade; it’s to reduce uncertainty through calm, helpful communication.
Lead With Education, Not Urgency
Winter is the perfect season for educational marketing. Market updates, home value checkups, and short reports help homeowners feel informed without feeling pressured.
When you consistently answer the questions they’re already asking, you become the obvious next call.
Messaging idea:
“Curious how winter sales compare to spring?”
“Here’s what today’s buyers are paying attention to right now.”
“Thinking about selling later this year? Here’s what to know now.”
Consistency Builds Trust While Others Pause
Many agents go quiet in winter. Staying visible—without being salesy—creates contrast. A monthly postcard, newsletter, or scheduled campaign reassures fence-sitters that you’re steady, prepared, and paying attention to the market year-round.
Example touchpoints:
Market Update Postcards
Community Newsletters
Home Value Reports
Invite Conversation, Don’t Force Decisions
Your winter marketing should open doors, not close them. Soft calls-to-action like “Let’s talk when you’re ready” or “Happy to share insights anytime” keep the relationship comfortable and ongoing.
Messaging idea:
“No rush—just here as a resource.”
“Planning ahead starts with good information.”
Fence-sitters don’t move because they’re pushed. They move because they feel confident. When spring arrives, the agent who consistently educated, reassured, and stayed present is the one they trust.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort, Here →
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
A new year naturally puts homeowners in a reflective mindset—and that makes it the ideal moment for agents to reassess how their brand shows up.
Your brand isn’t just your logo or color palette. It’s the feeling people get when they see your name, your postcard, or your email. Reinventing your brand doesn’t mean starting over; it means refining how clearly and confidently your message lands.
Step One: Clarify What You Want to Be Known For
Strong brands are simple. Ask yourself:What do I want homeowners to remember—without explanation?
Whether it’s market expertise, calm guidance, or consistent communication, clarity creates confidence. Remove messaging that tries to say too much and focus on one or two core promises you can consistently deliver.
Step Two: Align Your Visuals With Your Message
Visuals communicate before words do. Review your postcards, newsletters, and online presence. Do they feel current? Clean? Intentional?
Updating photography, tightening layouts, and using consistent colors can instantly modernize your brand—without changing your identity.
Step Three: Show Up Consistently Everywhere
Reinvention only works if it’s visible. Homeowners trust what they see repeatedly.
When your mail, email, and social media all reflect the same tone and message, your brand becomes familiar—and familiarity drives preference when it’s time to list.
Reinvention Is Evolution, Not a Restart
The strongest brands don’t chase trends. They evolve thoughtfully. Small, intentional updates done consistently can make your marketing feel fresh, relevant, and trustworthy all year long.
A new year is your opportunity to show your market the best, most confident version of your brand—starting now.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort, Here →
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Because growing your business shouldn’t mean working yourself into the ground.
If you’ve ever ended the day feeling busy but not productive, you’re not alone. Many agents confuse activity with momentum. The truth is, you don’t need 10-hour days to fill your pipeline—you need 3 focused hours built around consistency, value, and connection.
This plan helps you create meaningful outreach, build visibility, and generate real listing opportunities without burnout.
The 3-Hour Workday Prospecting Plan
🕐 Hour 1: Connection & Personal Outreach
Your first hour sets the tone for the day—real conversations with real people.
Goal: Build relationships, not just contact counts.
Action Steps:
Pick 10–15 homeowners from your farm or sphere.
Send personalized messages or texts like:
“Hi {{first_name}}, I just wanted to wish you a great start to the season! If you’ve been curious how home values are trending in {{city}}, I’d be happy to share a quick local snapshot.”
or
“Hey {{first_name}}, with the new year around the corner, I’m putting together short market updates for neighbors in {{neighborhood}}—would you like one?”
Pro Tip: Use your CRM or spreadsheet to mark who responds and note when to follow up next week.
🕑 Hour 2: Marketing That Works While You Don’t
This is your automation hour—where systems do the heavy lifting.
Goal: Stay visible every month without daily effort.
Action Steps:
Launch or schedule your Farm Campaign so postcards go out automatically.
Pick one of these high-performing campaigns:
Holiday Market Update Postcards
Home Value Series
Listing Inventory Builder
Add QR codes linking to your online home-value tool or free guide.
Use the same messaging across email or social for brand consistency.
📈 Agents who combine automated mailings with personal outreach average 2–3× more homeowner responses than agents relying on one channel alone (RealOffice360, 2024).
Sample postcard copy:
Headline: “Thinking About Moving in 2025? Let’s Find Out What Your Home Could Sell For.” Body: “Home values in {{neighborhood}} are shifting fast. I’d love to send you a quick, no-pressure market update customized for your address. Just scan the QR code to get started.”
🕒 Hour 3: Review, Reflect & Refocus
The final hour is where you measure results and set up tomorrow’s wins.
Goal: Track progress and optimize effort.
Action Steps:
Log who engaged or replied to your outreach.
Record how many postcards or emails went out this week.
Schedule your next call, text, or touchpoint for each contact.
Adjust your messaging based on what worked best.
Pro Tip: Track one metric—meaningful conversations per week. That number predicts your listings far better than hours spent.
🧾 Your 3-Hour Workday Prospecting Worksheet
Time
Task
What to Track
Notes
9:00–10:00 AM
Personal outreach (calls, texts, handwritten notes)
# of meaningful contacts made
Schedule follow-ups
10:00–11:00 AM
Launch/maintain marketing campaigns
Campaigns active, postcards sent
Align with blog/email themes
11:00–12:00 PM
CRM review & goal tracking
# of engaged leads, follow-ups booked
Plan next-day outreach
Daily Reminder: ✔️ Focus on quality conversations over quantity ✔️ Stay visible through automated mailings ✔️ Track results to compound success
You don’t need marathon prospecting sessions—you need a repeatable rhythm. Three focused hours a day can build more momentum than three unfocused days a week.
If you’d like an easier way to stay consistent, schedule a Farm Campaign or Sphere of Influence Mailing through ProspectsPLUS!. We’ll handle the monthly outreach so you can focus on what matters most: conversations, closings, and your clients.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is more than just a season of sunshine and vacations; it’s a strategic period for real estate agents to cultivate relationships that can lead to listings in the fall.By implementing effective farming strategies now, agents can position themselves as the go-to experts in their chosen neighborhoods. National Association of REALTORS®
Why Summer is Ideal for Farming
The summer months offer a unique opportunity to engage with communities.With longer days and numerous local events, agents can increase their visibility and connect with potential clients in a more relaxed setting.Engaging in community activities and attending local gatherings can significantly enhance an agent’s profile. styldod.com
Effective Farming Techniques
Consistent Direct Mail Campaigns: Regularly sending newsletters, market updates, and personalized messages can keep agents top-of-mind.According to the National Association of REALTORS®, consistent communication is key to building trust within a community.
Hosting Local Events: Organizing neighborhood events or sponsoring local activities can provide direct interaction with residents, fostering relationships that may lead to future listings.
Leveraging Social Media: Maintaining an active online presence by sharing local market insights, success stories, and community highlights can attract and engage potential clients.
Geographic Farming Campaigns are shown above. To learn more, Click Here.
The Long-Term Benefits
Investing time and resources into farming during the summer can yield substantial returns in the fall.As the market picks up, agents who have established trust and familiarity within a community are more likely to be contacted for listings.Building these relationships takes time, making the summer an ideal period to start.
By proactively engaging with communities during the summer through consistent outreach, event participation, and a strong online presence, real estate agents can lay the groundwork for a successful fall season.Planting the seeds now ensures a bountiful harvest of listings later.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is a hot season for real estate, and with the right approach, your direct mail campaigns can be too. As buyers and sellers make moves under the sun, a tangible, targeted message in their mailbox can cut through the digital noise.
In 2025, leveraging direct mail effectively means combining smart strategies with valuable content to nurture leads and grow your brand. Let’s dive into five strategies to make your summer direct mail sizzle.
Hyper-Localize Your Summer Message
Generic mailers get tossed. For your summer campaign, focus on specific neighborhoods or “farm” areas. Highlight recent sales in their community, summer-specific local events, or tips for enjoying local amenities.
According to a 2025 report by Lob, “Direct mail is a powerful tool for real estate pros who want to stand out, build trust, and close more deals.” Tailoring your content to a micro-market demonstrates your expertise and relevance. Think “Your Guide to Summer Fun in [Neighborhood Name]” or “Recent Sales Near [Local Park/Attraction].”
Offer Tangible Summer Value
What can you offer that homeowners will actually keep and use? Consider a beautifully designed postcard with a list of “Top 5 Local Ice Cream Spots,” “Summer Home Maintenance Checklist,” or even a small packet of seeds for a summer herb garden. This value-added approach keeps your name in front of them longer. The goal is to be a resource, not just an advertisement.
Integrate with Your Digital Efforts
Your direct mail shouldn’t exist in a vacuum. In 2025, successful campaigns bridge the physical and digital. Include a QR code on your mailer leading to a summer-themed landing page with a free home valuation, a guide to “Summer Staging Tips for a Quick Sale,” or your latest market update video.
REsimpli’s 2025 data highlights that “Marketing campaigns with direct mail and digital media saw a 118% lift in response rate.” Make it easy for recipients to connect with you online.
Time Your Drops Strategically
Summer has its own rhythm. Consider sending mailers just before long holiday weekends when people might have more time to consider big decisions, or mid-summer when the initial rush has passed but serious movers are still active.
A “Mid-Summer Market Update” can be very effective. Consistency is also key; a one-off mailer is easily forgotten. Plan a series of 2-3 touches over the summer.
Focus on High-Quality Design & Personalization
With more marketers increasing their direct mail investment (82% according to Lob’s 2025 State of Direct Mail report), your pieces need to stand out. Invest in professional design, quality paper stock, and vibrant summer imagery.
Where possible, personalize your message beyond just a name. Referencing property types common in the area or a general “Thinking of making a summer move, [Neighborhood] homeowner?” can increase connection. A polished, professional piece reflects the quality of your service.
By implementing these strategies, your summer 2025 direct mail campaigns can be a powerful engine for generating leads and boosting your real estate business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In a digital-heavy marketing world, real estate agents are rediscovering the power of direct mail—especially postcards.
They remain a cost-effective and personal way to strengthen your brand, establish trust, and stay top-of-mind with potential buyers and sellers.
Here’s how to use postcards to build your real estate brand and generate more listings.
1. Hyper-Targeted Farming
Postcards allow you to consistently market to a specific geographic farm. By sending just-listed, just-sold, and market update postcards to the same audience, you position yourself as the go-to agent in the area.
2. Consistent Branding & Messaging
Design your postcards with a recognizable logo, colors, and tagline. Consistency reinforces your brand identity, making you more memorable in a competitive market.
The Market Update Series is shown above. To see more, Click Here.
3. Market Insights & Valuable Content
People want relevant, helpful information. Send postcards featuring home value reports, real estate trends, and tips for buying or selling to keep your audience engaged.
4. QR Codes for Lead Capture
Add a QR code that leads to your website, home valuation page, or a video message. This bridges offline and online marketing, making it easy for prospects to take action.
5. Year-Round Holiday Campaigns
Stay in front of your audience with holiday greetings and local seasonal event updates. These friendly touches build rapport without a hard sell.
6. Success Stories & Client Testimonials
Showcase recent success stories by featuring a happy client and their home sale or purchase. A strong testimonial builds social proof and encourages potential clients to trust you.
7. Expired Listing & FSBO Outreach
Target expired listings and FSBOs with postcards highlighting your expertise in selling homes that previously struggled to sell. Offer insights on why your approach works.
8. Call-to-Action Giveaways & Offers
Boost engagement by offering a free home valuation, a neighborhood market report, or a downloadable Report via your postcard. A strong call to action encourages immediate response.
By strategically using postcards, you can create a real estate brand that is visible, trusted, and top-of-mind in your community.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.
Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.
“But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.
If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.
Let’s look at three farms we think are worthy of your consideration.
Baby boomers in highly rated-school districts
This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.
In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?
They’re moving; you should be at the forefront of your market to capture this business.
Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.
That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.
Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.
The Absentee Owner Series is shown above. To learn more, Click Here.
Absentee owners
While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.
Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.
It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.
However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.
Spring will be here before we know it, so let’s get ready!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Want to know the not-so-secret habit that keeps top-producing agents at the top? It’s not flashy. It’s not complicated. And it’s not expensive. But it is the reason some agents consistently get listings, referrals, and repeat clients while others struggle to stay visible.
They market themselves every single week.
THAT’S IT.
No excuses. No skipping. No waiting until “things slow down.”
Why Weekly Marketing Works
Consistent marketing keeps your name in front of potential sellers and buyers before they need an agent. It builds familiarity, trust, and top-of-mind awareness—three things that matter most when someone decides to list their home.
77% of sellers contacted only one agent before selecting the one to assist with their sale. — 2023 NAR Profile of Home Buyers and Sellers
If your name isn’t at the top of a homeowner’s mind when they are ready to list, someone else is getting that call.
The Looking For Listings Campaign is shown above. To see more, Click Here.
What “Weekly Marketing” Actually Looks Like
Top agents don’t just rely on social media posts or the occasional open house. They layer their marketing across multiple channels:
Direct Mail Postcards – Targeted, tangible, and proven to get results.
“Direct mail has a response rate of up to 9% for house lists.” — Data & Marketing Association via Compu-Mai
“Direct mail is kept in the home for an average of 17 days.” — USPS Mail Moments Study
Email Campaigns – Stay relevant with market updates, tips, and helpful content.
Community Involvement – Visibility in your farm area builds relationships.
Consistent Follow-Up – Weekly calls, texts, or notes to past clients and leads.
“It takes 5 to 7 impressions for people to remember a brand.” — Forbes / SmallBizGenius Weekly marketing delivers those impressions.
The Takeaway
It’s not about doing everything. It’s about doing something — every week. Top agents treat marketing like a non-negotiable business meeting. They block the time, commit to the process, and watch the momentum build.
“The agents who win the listings are the ones who never stop marketing — not when it’s busy, not when it’s slow. Consistency is their edge.” — Marketing Insights, ProspectsPLUS!
So ask yourself:
Are you marketing this week? Or are you waiting for your next deal to fall into your lap?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
“A recent poll revealed 66% of Americans aren’t friends with their neighbors,” according to Susan Meyer at thezebra.com. More than one-fourth of those surveyed, however, took part in neighborhood groups online.
While the internet has whittled away many Americans ‘real-life relationships, all it takes is one person to rally neighbors into turning a neighborhood into a community.
Your position in the community as a facilitator in home purchases and sales makes you the perfect person to get the ball rolling.
Did we also mention that it’s an amazing lead-generation strategy as well?
Getting to know the neighbors
There are plenty of ways to get to know your neighbors. If you like to walk, make it a point when folks are out and about, working in the yard or the garage. Stop and say hi, introduce yourself, and ensure that you remember their names.
If this tactic doesn’t expose you to enough neighbors, try door knocking, leaving postcards, or door hangers introducing yourself on the doors unanswered.
The Photo Introduction Series is shown above. To learn more, Click HERE.
Become a one-person welcome wagon
Visiting new neighbors with a housewarming gift in hand not only makes them feel a sense of community but it’s something they won’t forget. You’ll be forever memorable.
The gift can be as simple as a list including contact information for:
Utility companies they’ll need to call
Pool service providers
Handyman/woman
Highly rated doctors, dentists, and veterinarians
Child care options
Any other mentions you think someone new to the neighborhood may appreciate
Create an event to bring everyone together
This idea can be used later in your relationship with neighbors or as a first step instead of visiting each one individually.
The type of event you create depends on how many neighbors you expect to show up and your budget.
It could be as simple as a barbecue at your home, a neighborhood cleanup event, or the ever-popular movie-in-the-park.
Whatever you choose to do, ensure you take lots of photos and then follow up with each attendee.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
It takes more than a statement on your website or business card to truly be considered a neighborhood expert.
There are many agents using this title as a marketing tool, while not doing the necessary work to make the title a reality.
Let’s consider some ways to prove to potential clients that you are what you say you are.
1. Prove it in your marketing materials
True neighborhood experts, by and large, market to farm areas.
Whether that is a condo community, a specific zip code, or by subdivision, focusing on a smaller pool of homeowners is a brilliant way to become known as the expert in a community.
The best way to reach these homeowners or tenants or whomever you are targeting is via direct mail. It’s quick, it’s inexpensive and it works.
Shown above, FARM, Get More Listings postcard campaign. Learn more, HERE
Be sure to include on the back of the postcards an offer for a free “local market stats” report, that details home listings and sales in that area.
It shows them that you know your stuff and are on top of what’s happening in their area.
And, when homeowners reach out for this report, ensure that your explanation is in plain English. Unless you explain the meaning, avoid insider jargon, such as:
“absorption rate”
“months’ supply of real estate inventory” (what does months’ supply and “inventory” mean?),
“the median price range” (explain median vs. average)
“time on market” or “days on market” (why is this important to the average homeowner thinking of selling?)
We found lots of other examples online of what to AVOID in your Market Stats or CMA reports, such as:
“During this quarter, sales dollar volume increased year over year by 3% to $599,080,374. New listings rose 22% to 2,820, active listings increased 21% to 5,840 and pending sales increased 11% to 2,452. Monthly housing inventory increased by 0.4 months to 2.3 months.”
“Sales dollar volume” is meaningless to a homeowner. We would reword the paragraph to read more like a narrative than a dry list of statistics:
During this quarter, 22 percent more homeowners put their homes on the market here in Any town than in October. As quickly as they’re listed, however, buyers snap them up. One indication of that is the increase in pending sales, which were up 11 percent more than pending sales during the previous quarter of 2021.”
Since potential home sellers are your primary audience when farming, leave out the increase in inventory unless it’s significant (0.4 months isn’t). And, if you must express inventory in “months,” do the readers a solid and explain what that means.
Additional effective farming pieces include:
Just listed and just soldpostcards (even if you haven’t sold or listed the property, if the agent in question has chosen not to announce this news, use their loss as your gain and send these postcards out).
The Market Dominator, an automated mega-newsletter that’s sent to an exclusive carrier route monthly through the use of EDDM.
2. Prove your neighborhood expertise on your website
Your website provides the ideal platform to strut your neighborhood expertise. Start by ensuring it’s localized.
So many agents pay the big bucks for a professional website and fail to remove or change the template text that comes with it.
Add your market area everywhere possible, starting with the above-the-fold area on your home page. Don’t make visitors wonder where on earth you sell real estate.
Create a neighborhoods section on your site and fill it with valuable, hyper-local content. In-depth neighborhood descriptions, quotes from folks who live in the neighborhood about why they love it, links to listings, and lots of photos are the bare necessities for neighborhood pages.
Finally, if you don’t have a blog, start one. It’s the ideal place to post local content and, if promoted across your social media platforms, it will help drive traffic back to your site.
Because You Want The Following Things to Happen in 2022?
Strategic focus – Centralized sales in one area. No more driving across town for a listing. To become a neighborhood expert – You’re committed to a specific neighborhood where you will become known as the expert.
Increased growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
A branded business – You’re branding yourself and your business within a community and building relationships over time with the people who live there.
Increased demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling, and that’s YOU.
Build a geographic farm list (from a desktop or laptop computer) using the MapMyMail tool.
Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the MapMyMail listing building tool.
USE PROMO CODE: FARM15 to get 15% off of your geographic farm list.
For Help Creating Your Geographic Farm List, Watch This Video Below.
This sale expires on 12/25/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
