Saturday, July 13, 2024

for sale by owner

    Real estate agents often face scrutiny over their commission fees, with some questioning whether their expertise justifies the costs.

    However, the reality is that the value provided by a skilled real estate agent far surpasses their monetary compensation.

    Here are ten ways a real estate agent’s expertise is worth EVERY PENNY:

    1. Market Knowledge: Real estate agents possess in-depth knowledge of local markets, including trends, pricing dynamics, and neighborhood nuances.

    This expertise allows them to accurately assess the value of a property and advise clients on pricing strategies to maximize their return on investment.

    Homes sold without a real estate agent (FSBO) went for about $100,000 less on average and cost the seller more in repair fees (based on The 2023 Profile of Home Buyers and Sellers).

    2. Negotiation Skills: Negotiating the terms of a real estate transaction requires finesse, tact, and experience.

    Real estate agents are skilled negotiators who advocate for their client’s best interests and work to secure the most favorable terms and conditions based on years of expertise.

    3. Marketing Expertise: Successfully marketing a property requires a strategic approach, including professional photography, staging, virtual tours, and targeted advertising.

    Real estate agents have the expertise to create compelling marketing campaigns that attract qualified buyers and generate maximum exposure for their listings.

    4. Legal Guidance: The real estate transaction process involves a myriad of legal documents, contracts, and disclosures that must be handled with precision and compliance.

    Real estate agents provide invaluable guidance and assistance to ensure that transactions are conducted legally and ethically.

    5. Network Connections: Real estate agents have extensive networks of industry connections, including lenders, inspectors, contractors, and other professionals.

    These connections allow them to provide clients with access to a wide range of resources and services throughout the buying or selling process.

    6. Emotional Support: Buying or selling a home can be an emotional experience for clients, filled with uncertainty, stress, and anxiety.

    Real estate agents provide emotional support and reassurance, guiding clients through the process with empathy and understanding.

    7. Time Savings: Selling a home involves numerous tasks and responsibilities, from marketing and showings to negotiations and paperwork.

    Real estate agents save clients time and effort by managing these tasks efficiently and effectively on their behalf.

    8. Risk Mitigation: Real estate transactions involve inherent risks, including legal liabilities, financial losses, and unforeseen complications.

    Real estate agents help mitigate these risks by providing expert guidance, proactive problem-solving, and diligent oversight throughout the process.

    9. Market Insights: Real estate agents stay up-to-date on market trends, economic indicators, and regulatory changes that may impact the buying or selling process.

    This knowledge allows them to provide clients with valuable insights and advice to make informed decisions.

    10. Long-Term Relationships: Real estate agents are invested in building long-term relationships with their clients based on trust, integrity, and professionalism.

    They strive to exceed client expectations and earn their loyalty, ensuring that clients return for future real estate needs and refer their friends and family.

    The expertise and value provided by real estate agents far outweigh their earnings.

    From market knowledge, negotiation skills, and marketing expertise real estate agents play a vital role in guiding clients through the complexities of buying or selling a home.

    Their commitment to their clients’ largest financial investment as well as their personal well-being delivers unparalleled value and peace of mind.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    With inventory in high demand and buyers eager for deals, sometimes it takes a little objection handling skill and myth-busting to turn FSBOs into happy clients.

    The following are three common FSBO misconceptions. And how to turn them from myths to more listings.

    1.  FSBOs are hard to work with

    Really – all of them?  In truth, most sellers who are trying to sell themselves are eager to save money and fairly motivated, yet not well-informed regarding what it takes to price right in today’s market.

    Are they distrustful of agents?  Sure, many are but that doesn’t make them difficult it makes them human beings.  It’s your job to earn their trust, treat them with respect, develop a relationship and make them raving fans.

    How do you help develop that relationship? Consistent communication and professional presentation tools.  Our FSBO Postcard Series are a great way to communicate and educate over time raising questions that will compel FSBOs to call you for help.

    Our FSBO door hangers are also perfect for stashing in your car for a quick leave behind every time you see a For Sale By Owner sign.

    Anytime you are attempting to get in the door of a potential listing, especially a FSBO, consider offering something of value. A reason to contact you. Great ideas for this are free reports, market information and a list of resources.

    2.  FSBOs are overpriced 

    Many FSBO homes probably are overpriced but surprisingly with the information available on the internet, many get the price right. However, more often than not, they still don’t understand they can likely get more for their home using a real estate professional.  

    The biggest reason this is true is the exposure an agent can create for your property as opposed to what a FSBO can do on their own. An agent enters the property into the MLS where it is broadcast marketed via the paper, home guides, a wide range of internet sites, and to other agents. This creates greater property exposure and more competition leading to a higher selling price.

    A great strategic tool that allows you to walk sellers through all the components of the salable listing is the Merchandising Review. It even helps to answer some questions before they’re raised. The Merchandising Review is available as a Free Download Here.


    As soon as you see a new FSBO, contact them to offer to complete a ‘no obligation” Merchandising Review. Explain the tool allows you to make a comprehensive analysis of whether their home is salable in today’s market and what will assure it sells for the right price. Then schedule a 20 minute time to meet with them to go over the Review.

    Walk them through each item and negotiate the issues that might keep the property from selling.  Correct these issues, and ask if they would allow you to show them your marketing plan.

    3.  FSBOS can succeed on their own

    The truth is most FSBOs do end up using an agent.  According to NAR, statistics show only 8% of the homes sold are FSBOs. And 31% of FSBOs don’t market their properties. They need someone like you to lend your expertise for a headache free sale that achieves the most money.

    Other tasks that NAR has shown are difficult for FSBOs include: pricing the home right (18%), preparing the home for sale (13%), understanding the paperwork (12%), helping the buyer obtain financing (6%), timely selling (3%) and time to devote to the sale (3%).

    FSBOs really are the “low hanging fruit” but the keys to success are consistency and timely communication. Most deals are sealed after the fifth contact. Know your business and your market and you’ll create a presence as the expert in your market for FSBOs.

    Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

    Remember -we’re here if you need us.  Call our team today at 866.405.3638 to help choose the marketing materials you need to capture this market!

    PLUS: Hey, don’t forget to check out 3 Free things below that will help you CRUSH IT this year!

    1. Easy Agent Business Plan

    Treat your business like a business. It is vital to long-term success in this industry. This business plan is both easy and highly effective. Check out the perfect one-page Real Estate Business Plan – Click Here

    2. Marketing Return on Investment Calculator

    Consistent marketing is the key to success. Discover how effective your marketing dollars can be. Enter numbers in our Free online Return on Investment Calculator to see instant results! – Click Here

    3. 12 Month Done-For-You Marketing Planner

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

    Also…check these out 🙂

    Turn One Listing Into More – from your mobile phone

    Automate Your Just Listed/Just Sold Postcards – work smarter not harder

    Become a Neighborhood Brand – with the Market Dominator System