Samantha recently sent ordered a Direct Response Report (shown above). To learn more, Click Here.
Congratulations, Samantha on winning this week’s contest!
Samantha had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love using the flyer for my mailers and especially for door knocking. Many homeowners love the brief information given to them.”
-Samantha Coggins
Samantha, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Greg Trout recently ordered multiple Direct Response Reports, shown above. To see more reports, Click Here.
Congratulations, Greg Trout, on winning this week’s contest!
Greg Trout had the following words to say about his success sending marketing out from ProspectsPLUS!,
“My Wife and I have started using the Direct Report Response flyers over the past few weeks and are extremely happy with their quality. We are using them as weekly follow up, and we have had great responses so far. Very happy with them and will continue to use them”.
-Greg Trout
Greg, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
An opt-in or free offer is “an irresistible item of value provided to a prospect in exchange for their contact information,” according to Ryan Deiss, founder, and CEO of DigitalMarketer.com.
The challenge, at least it seems to be for so many real estate agents, is changing your idea of what constitutes “value” to real estate consumers in 2022.
Is it a “free market analysis?” or the equally common promise of email alerts when homes that fit a homebuyer’s criteria hit the market?
Perhaps, in some cases. But in most cases, in 2022, real estate consumers are hungry for education and information and you need a way to set yourself apart.
Dangers of Overpricing Direct Response Report, Click Here
Direct response reports feed that hunger and fill your pipeline with new leads that turn into listings.
Different Direct Response Report topics
Direct response reports can be about any number of topics. But, before you settle on one, ask yourself three questions:
Does the topic address a real problem? For example, in the current real estate market, few potential clients will be clamoring for a report about boomerang buyers.
2. Can you provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about.
Choose Best Offer Direct Response Report, Click Here
We queried agents on which report topics are most in demand right now. They include:
What if I Sell and Can’t Find a Home to Buy
Timing is Everything
Seller Mistakes to Avoid
Top Reasons Home Sales Fall Through
Should I Buy First or Sell First
Ways to Protect Your Valuables While Showing Your Home
3. Can I write these direct response reports so that they are compelling, valuable, and deliver on the promise? Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. Then, these reports should sound friendly, yet authoritative.
The first tool you’ll need is a landing page. Here is where visitors will enter the required information to receive their free direct response report.
There’s an art to creating a compelling landing page (squeeze page). Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish.
The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt-in. The fortune is most definitely in the follow-up.
Where to Add Your Direct Response Report Offers
Add them to your listing presentation folder and pre-listing packet.
Share a free report offer on social media. State they can DM you for a free copy.
Add it to your direct mail as a free offer.
Include in your email newsletter as a free offer.
Add to your website as an opt-in in exchanbe for their email.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.
Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.
While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.
Real estate handouts cut out the middle-man or woman
It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.
Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.
While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.
Neighborhood real estate statistics (sold, pending, listed). Still one of the most-read pieces of information that homeowners receive. Especially valuable to out-of-town owners.
Client testimonials.
Community entertainment calendar.
Target tenants with a list of ways to improve credit scores.
Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.
Use them in:
Pre-listing packets
Listing presentations
Buyer packets
On your website
On doorknobs
As direct mail pieces
On windshields in parking lots
Use digital copies in your emails, on your blog, in your newsletters and as social media posts
Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.
Going after baby boomers? The ideal handout to offer them is the direct response report3 Easy Steps to Pain-Free Downsizing.
This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
