Saturday, July 13, 2024

cyber sale

    Real estate transaction mistakes happen. Things fall apart, you-know-what hits the fan. The problem is that, especially when it happens in a real estate deal, there are a whole lot of people impacted.

    Not paying attention to the rules and regs can blow up a deal. Assumptions can blow up a deal. Real estate-unaware clients can really blow up a deal.

    Still, some real estate mistakes happen and, according to the pros we spoke with, the following are among the most common culprits when a transaction blows up.

    1. You can’t sell what you don’t own

    “We signed closing papers last week and the day we were to take possession of our home the seller didn’t sign,” begins a tale of woe in the old “Voices” section at

    “Her agent told my agent that the seller had gone bankrupt in the past year and needed court permission to sell. And also tells us the seller hasn’t made payments on the house for months. This is the first time we heard of any of this.”

    Sounds to me like someone failed to read the prelim.

    Photo Introduction Series, see more HERE

    Aside from that, the question “Do you have the legal authority to sell the home?” is a listing agent’s best friend. “Is there anyone else on the title?” is the second bf. And, as a new agent, you need to know that these should be the first questions you ask a potential listing client.

    Sometimes the seller thinks he has authority by power of attorney but doesn’t realize the power of attorney has expired.

    “It is usually a matter of an Internet search or a phone call to a title company to determine the legal owner of the property,” explains Seattle real estate attorney Evan L. Loeffler at

    He goes on to add the second understatement-of-the-year warning: “It would be wise to make that call early on.”

    2. EVERYTHING should be in writing

    We all learned in real estate school that relying on verbal agreements in the sale of real estate is a recipe for disaster (Statute of Frauds, remember?). Yet, there are still agents who do it, especially when it comes to the smaller details in the contract.

    A verbal agreement from the seller to make a certain repair, or to leave the washer and dryer is just as unenforceable as a verbal agreement on price. Sure, the injured party can take the matter to court, but proving a verbal agreement isn’t easy.

    And, the deal explodes

    Never rely on a verbal promise in any part of the transaction, regardless of how seemingly small it may be.

    3. It’s not over ‘til the lender sings

    “How the heck can a lender pull out financing so close and with zero indication this would happen? We figured our home sale was a done deal,” complains a Wisconsin homeowner at

    How sad that this seller’s agent didn’t warn him that the sale wasn’t a “done deal” until it closes. That between acceptance and closing there is a whole lot of you-know-what that might hit the fan? And, yes, right up until the last minute.

    Real estate school was only the beginning of your education. Hang around with seasoned agents, ask one to mentor you. It doesn’t take long to get the hang of it, but it does require attention to every detail.

    A Cyber Sale is going on right now! Save 10% on Standard, Jumbo, and Panoramic Postcards!

    To get 10% OFF, click the “GO NOW” button (below) and choose from 100s of targeted postcards including,
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    Details: Get 10% off on standard, jumbo, and panoramic postcards (excludes postage, tax, EDDM, scheduled campaigns. Sale ends midnight December 5th, 2021).

    Money-Saving Tip: Do you have a bunch of postcard marketing that is going to happen in the coming weeks? Purchase those postcards now to get 10% off, then schedule the orders to go out at future dates.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

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    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.