Sunday, April 14, 2024

community events

    “A recent poll revealed 66% of Americans aren’t friends with their neighbors,” according to Susan Meyer at thezebra.com. More than one-fourth of those surveyed, however, took part in neighborhood groups online.

    While the internet has whittled away many Americans ‘real-life relationships, all it takes is one person to rally neighbors into turning a neighborhood into a community. 

    Your position in the community as a facilitator in home purchases and sales makes you the perfect person to get the ball rolling.

    Did we also mention that it’s an amazing lead-generation strategy as well?

    Getting to know the neighbors

    There are plenty of ways to get to know your neighbors. If you like to walk, make it a point when folks are out and about, working in the yard or the garage. Stop and say hi, introduce yourself, and ensure that you remember their names. 

    If this tactic doesn’t expose you to enough neighbors, try door knocking, leaving postcards, or door hangers introducing yourself on the doors unanswered.


    The Photo Introduction Series is shown above. To learn more, Click HERE.


    Become a one-person welcome wagon

    Visiting new neighbors with a housewarming gift in hand not only makes them feel a sense of community but it’s something they won’t forget. You’ll be forever memorable. 

    The gift can be as simple as a list including contact information for:

    • Utility companies they’ll need to call
    • Pool service providers
    • Handyman/woman 
    • Highly rated doctors, dentists, and veterinarians
    • Child care options
    • Any other mentions you think someone new to the neighborhood may appreciate
    Create an event to bring everyone together

    This idea can be used later in your relationship with neighbors or as a first step instead of visiting each one individually.

    The type of event you create depends on how many neighbors you expect to show up and your budget. 

    It could be as simple as a barbecue at your home, a neighborhood cleanup event, or the ever-popular movie-in-the-park. 

    Whatever you choose to do, ensure you take lots of photos and then follow up with each attendee.


    PLUS: When you have time…below are some marketing tools to help support your success.

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