Thursday, December 19, 2024

Books

    We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

    Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

    1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

    Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible. 

    “Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

    Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

    One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections. 

    Then, he provides actionable strategies and techniques to handle objections effectively. 

    The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

    Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills. 

    Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

    2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

    “Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

    One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives. 

    Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate. 

    Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

    Available at Amazon.com.

    3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

    Judging by Amazon reviews, agents are loving this book.  “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact. 

    Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be. 

    Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success. 

    The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals. 

    What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation. 

    “The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers. 

    Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

    The Real Estate Times Series is shown above. To see more, click here.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. 

      Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.

      Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.

      “The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan

      Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at Amazon.com, 81% gave it 5 stars. But, that’s not all.

      From the book’s Amazon page, we learned that “The ONE Thing” has earned:

      • The number 1 spot with Wall Street Journal, USA Today and the New York Times
      • A dozen book awards
      • Goodreads’ “Top 100 Business Book of All Times”
      • A spot-on national bestseller lists more than 575 times

      What do Amazon reviewers say?

      • “… one of the best books I’ve ever read”
      • “amaaazing”
      • “… I am sooo happy I bought this book”
      • “This book helped me focus more on my business goals”

      Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at Inman.com.

      Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”

      There’s still time to get your holiday cards out! See more, HERE

      We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.

      Find it at ThriftBooks.com and Amazon.com.

      “The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins

      Ms. Robbins’ publisher begins the explanation of her latest work thus:

      “In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”

      In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.

      She has lived what she preaches and, apparently, it works.

      Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.

      Here are samples of a handful of Amazon reviewers:

      • “Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
      • “The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
      • “This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”

      If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.

      Find “The High 5 Habit” at Amazon.com and BarnesandNoble.com.


      Ready to target Baby Boomers? Right now, you can get 100 Baby Boomer prospect list contacts for FREE

      BABY BOOMER LISTS ARE ON SALE FOR 3 MORE DAYS!

      HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

      Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

      USE PROMO CODE: BOOM100 to get the first 100 prospects free.

      5 Reasons to Go After Baby Boomers RIGHT NOW –

      1. Two sales in one (downsizing & selling one home then buying another smaller home)
      2. Baby boomers make up nearly half the seller’s market
      3. They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
      4. They know what they want. Making for an easier transaction.
      5. They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

      Discover Baby Boomer Prospects in your area, now, CLICK HERE!

      This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Automated Way to Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.