What agent doesn’t relish the thought of ranking high in Google searches? Doing so without having to pay for ads is even better.

The best route to that end is by blogging, consistently.

Choosing topics can be challenging. They should be local and, when possible, timely. To help you out, we’ve come up with some topics for fall that you’re welcome to steal.

Topic if Your Audience is Home Buyers

“3 Things you Must Know About Buying a Home in [name of your market] this Fall”

This will be a post of what you expect from the local real estate market this fall. Remember, the keyword here is “local.”

Don’t be general like the Minneapolis agent we came across who reiterated what the national media is forecasting.

His introduction to the piece was: “Here’s what a few industry experts have to say about the housing market …”

Wait—aren’t agents supposed to be the industry experts?

Additional homebuyer-focused topics to consider:

• The importance of preparing to enter the market. Urge them to get preapproved early in the process. Talk about ways to keep motivated during multiple offer situations. How about backup offers?
• The most popular neighborhoods for homebuyers and the challenges of shopping for a home within them.
• Any COVID-related restrictions in place in your market.

Topic if Your Audience is Home Sellers

“3 Things you Must Know about Selling your [name of your market] Home this Fall

This should be an easy topic since we’re still in a hot seller’s market. Many homeowners, however, have concerns about being able to find a replacement home. Address this concern and any others that are prevalent in your market.

Other fall home seller topics to consider:

• The importance of curb appeal in fall. Offer suggestions (again, keep it local) with mentions of local gardening outlets.
  • Recommended repairs to make before the home hits the market.
  • What to expect when offers roll in. Remind them that sometimes better terms trump a higher price.

Topic if Your Audience is Your Social Media Followers

Community Content

Although you should share all of your blog posts to your social media feeds, community content is immensely more sharable. Check out some of these ideas:

• Have COVID restrictions changed in your market? Share what’s open, what’s closed, and alternatives to the latter.
• A post on local parks, with a quick review of each one.
• Activities for kids during fall break. Your local Parks and Recreation Department and school websites may offer ideas.
• Suggest day trips for weekends.
• Best places in town to have brunch on the patio.
• How to start a vegetable garden.

Posts on the best places in your market to:

• Ride a bike
• Go hiking
• Camp out
• Fish
• Shop at flea markets or go antiquing
• Dine outdoors
• Picnic
• Swim
• Golf
• Take your dog (dog-friendly dining, beaches, parks, etc.)
• Best beach
• Have a staycation

Finally, one of our favorite local topics is “Why we love fall in [name of the market].”

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Did you know our Get More Listings Campaigns are on sale right now?

If you’re considering reaching out to homeowners in your area in search of potential sellers, right now’s the ideal time (sale ends in 3 days on August 14, 21).

Get More Listings Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

Get 10% Off, Use Promo Code: LIST10

And, remember, YOU DON’T PAY until each mailing goes out (cancel anytime or change up until the night before it goes out).

Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

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PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

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3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here