How AI Can Streamline Your Real Estate Business and Free Up Time

Jun 13, 2024

It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI).

But AI isn’t just the King of the World Wide Web. Many industries are using it, including:

Healthcare
Financial services
Data Analytics
Sales and marketing
Energy
Transportation

Even Starbucks utilizes AI’s predictive analytics capability to better understand their customers Let’s look at a broad overview of a few ways that real estate agents can use AI in their businesses too.

Kick lead generation into high gear

One of the most attractive aspects of AI for real estate agents is its ability to simplify lead generation. Traditional methods of finding potential clients can be time-consuming, and tedious and often yield mixed results.

AI, on the other hand can analyze a huge amount of data from various sources to identify high-quality leads. These sources may include social media, online behavior, and market trends to name just three.

These insights allow agents to target the right audience more effectively, ensuring that their marketing efforts are both efficient and impactful.

Streamline follow-up

Talk about tedious and time-consuming! Consistent follow-up with leads and an agent’s SOI often fall through the cracks because of how odious the thought of it is.

As we all know, however, a lead that sits with no nurturing is useless and, “the fortune is in the follow-up.” An AI-powered CRM system can be a game changer, especially for agents who generate a lot of leads.

Let AI send out personalized messages, schedule follow-up calls, and even predict the best times to reach out based on the lead’s engagement history.

The Holiday scheduled campaign is shown above. To learn more, Click Here.

AI: The appraiser in your back pocket

Whether working with a buyer or a seller, getting an accurate property value is crucial. AI can help here, too. By using algorithms, it can analyze details such as location, market conditions, and property features.

Improved client satisfaction

How about an AI-driven chatbot and virtual assistant? Yup, that, too is possible. These tools can handle a variety of tasks, from answering common inquiries to offering instant responses and personalized service.

Efficient transaction coordination

This one is an agent favorite. AI can automate document management, scheduling, and communication between parties to the transaction.

For instance, AI-driven platforms can track the progress of each transaction, send reminders, and ensure that all necessary paperwork is completed and all parties are notified.

Check out AI tech to see how it can help streamline the business end of your business, freeing you up to bounce down the street and make money!

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Online Real Estate Business Plan

The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Interested in Using AI to Write Your Blog Posts? Here’s How!

Apr 17, 2024

Ok, so you aren’t the world’s most engaging writer. That’s why you hired a pro to write your marketing materials, including blog posts.

Then, along came ChatGPT and many writers were quickly let go, and now the blogosphere is becoming cluttered with robotic content.

Today we offer up some tips to keep in mind should you decide to use artificial intelligence to craft your blog posts.

Always proofread the content before publishing

There is a decided lack of a human touch in ChatGPT’s content. It also lacks the personalization and localization that resonates with readers.

The real concern, at least for agents who don’t proofread the blog posts before publishing them, is the accuracy of the content.

ChatGPT is updated periodically by what is known as a “knowledge update.” The most recent update (or “knowledge cutoff date”) was in March of 2023. Anything in the world that has happened or changed since April 2023 doesn’t exist to ChatGPT.

Obviously, there is a good chance that the AI chatbot will produce inaccurate or outdated information. This is especially true in the current rapidly evolving real estate environment.

TIP: Always proofread ChatGPT’s content and fact-check anything that appears to not be factual.

Your credibility is on the line here, so ensure that your “assistant” isn’t messing it up with misinformation.

You may need to supplement the information ChatGPT provides

ChatGPT may struggle to grasp the complexities of certain real estate topics, such as legal regulations, market analysis, and client-specific needs.

This is easy to remedy when you proofread. Look for definitions or concepts that need your expertise and/or insights so that the reader gets a complete understanding of what’s being discussed.

The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

What else to look for when proofreading your AI-generated blog posts

Accurate Data: Ensure that any statistical information or market trends mentioned in the blog post are current and sourced from reputable sources.

Local Relevance: Tailor the content to your market, highlighting unique features and attractions that resonate with local residents.

Engaging Headlines and Introductions: The first few sentences of a blog post can either send the reader to the back button or capture their attention.

ChatGPT isn’t very good at creating compelling headlines or intros, so ensure that you change what’s necessary.

Prompts to Help Generate Content:

Prompts for ChatGPT are critical if you hope to get what you ask for when requesting a blog post.

A prompt, for those new to the world of AI-generated content, “… is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to,” according to Vincent Terrasi at searchenginejournal.com.

I asked ChatGPT for some prompts that real estate agents could use when requesting a blog post and received curious answers.

“Explore the latest real estate trends in [specific city/neighborhood].”
“Highlight the top-rated schools and amenities in [specific area].”
“Offer expert tips for first-time homebuyers in [target demographic].”
“Share insights into the current seller’s market in [region].”

As mentioned earlier, the chatbot has no way of knowing anything that is current, so only the third prompt is of any use.

“In conclusion”

When you see “in conclusion” at the end of an article or blog post you’ll know how it was written. It’s almost like ChatGPT’s signature.

Be different. Remove it.