It’s crazy how many blog posts nowadays seem like they were written by the same person. Have you noticed that?
They contain the same stilted language, the same lack of real substance, the same repetitiveness and they reveal a similar lack of knowledge about the real estate industry.
Welcome to free content via ChatGPT.
If, on the other hand, you are still writing your own content, good for you. Not only will yours stand out more than the robot-written stuff but it will be immensely more sharable.
Overcoming writer’s block
Believe me, I am quite familiar with those dreaded days when I just couldn’t come up with a topic. One way around that is to swipe from someone else. No, I’m not advocating plagiarism. Never.
But what I do recommend is that you read other blogs to get ideas for topics that you can then make your own.
Start by visiting Zillow.com. Why?
Consider the amount of research the company does when coming up with blog topics and keywords. They’ll check the amount of traffic they can expect for those keywords and choose the highest ranking to assign to a writer.
Take advantage of their hard work and write your own blog posts on these topics. Make it longer, meatier, and more engaging and you’ll have yourself a winning strategy!
Oh, and by the way, don’t stop with Zillow’s blog. Any large real estate related corporation that posts a blog will have swipe-worthy topics.
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Using book reviews
Now you need to head over to Amazon.com. Head to the books section and search for books on buying and selling homes. Pick out the books with low ratings and read the reviews.
It’s amazing the information that people are craving and not getting from these books. Let’s take a look at a few snippets from Amazon reviews of real estate books. This first is a review of a book for FSBOs:
“Most of the content is either basic common sense or so lightly covered that it is of no real value. I thought I might gain some real insights into things like effective pricing strategies, marketing, or how to best leverage the digital tools and platforms available today.”
Bingo! Take a look at the bolded words, above. Those are some amazing topics.
Let’s take a look at another review.
“There should have been more content such as, what is the 28/36 rule, and should you follow it? What is a jumbo loan? or How should you think about HOA fees?”
Again, some excellent blog topics.
This last review is more of a cautionary tale for the agent when composing content.
“The authors have decades of marketing and real estate experience, but it doesn’t feel like they have worked with first-time homebuyer clients recently. Like the ivory tower professor, the author’s long years of experience away from the trenches causes them to focus on a different set of details and concerns than what you might care for.”
In other words, be very, very basic in your vocabulary, grammar, and in your explanations of topics. These may come second nature to you because you deal with them daily. But the average real estate consumer needs a beginner’s walk-through.
Remember your audience and their concerns and your blog posts will be amazing!
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